Writing is always interesting and requires highly specialized skills.
Expressing thoughts verbally is easy but writing in a way, that easily understood is quite difficult. Writing on websites or blogs requires more skills than writing on paper.
You have to consider two aspects when you are writing blog posts: readers and Internet bots.
For readers, important aspects to consider are:
- Quality of content: Same like products and services, quality in blog post is also critical. Quality will bring your readers back.
- Relevant Content: Relevancy is important because only relevant readers will read your article.
- Organic Content: Original content increases readership. Readers like new information in new style.
SEO Friendly Blog Post
Two ways available on internet to reach your readers: first send them direct link of article or optimized post to place it in top ten search results, which is called Search Engine Optimization.
We are discussing here how to write SEO Friendly Blog Post or in easy wording, search engine friendly post.
The more readers read your post, the more search engine will rank high in search results.
8 rules you should follow to write blog post SEO friendly:
Think Before You Write (Research)
Very first rule of writing is research. You have decided topic. Now research your topic as more as you can.
Research will give you broader view about topic.
You will be able to generate quality content. Once you have quality content, readers will likely to read more and eventually search engine will rank your link high in search results.
- Research keywords, which you will use in article.
- Research important information related to topic.
- Research facts and figures related to your topic.
Keywords
Keyword is the most significant aspect of blog post writing.
After deciding blog post topic, next thing to focus is keyword selection.
Use keyword research tool to analyse that which keyword is most searched and relevant to the topic.
Google Keyword Planner is the best free tool for this purpose, which allows writer to know that which keyword has most search rate as well as competition.
Google Keyword Planner also gives advantages of running advertising campaign.
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You can also get suggestion by typing on Google Search. Write half of the sentence and let Google suggest you different keywords.
A keyword which contains 3 or 4 words and gives complete meaning is called Long Tail Keywords.
For example Small Businesses Ideas With Low Investment is long tail keyword offering complete information.
Search engines prefer long tail keywords and easily recognize the concept of post.
Make sure that selected keyword is added in suitable amount, not too less which makes blog post under optimized and not too large which makes blog post over optimized.
Average density of Keyword is 1.5% to 2%. It means, if your post contain 1000 words, keyword should be included around 15 to 20 times.
Tip: Excessive use of keyword will make blog post over optimized.
Use of LSI (Latent Semantic Indexing) is good for SEO blog post. LSI is synonyms of primary keyword.
LSI has two benefits: First search engine rank high post in which LSI uses and secondly keyword density remains under control.
Tip: Keyword must be added in title, in each main heading, once or twice in sub headings (depending on number of sub heading), introductory paragraph, body of blog post, and conclusion.
Title of Blog Post
Search engine always display title of post in search results.
Write attention grabbing title for your blog post.
Title should be specific to the search query.
If search query is about process of uploading YouTube video, then your post tile should be about how to upload YouTube video, rather than what is YouTube Video?
Titles start with interrogative pronouns like How, What, Who, and Why are most appealing titles.
These titles reflect direct questions toward topic of blog post. For example, Titles start with numbers also appeal readers. For example, The 30 Corporate Lessons from Quran
Title must contains Keyword selected for the topic. For example your topic is about make money online. Keyword is “Restaurant Marketing Ideas”. Title can be Top 10 Best Restaurant Marketing Ideas
Title length must be within 55-65 letters. Lengthy titles do not show complete in search results. If reader doesn’t see full title how can he know that this title contains information he is looking for?
Draw Post Structure
Post topic decided, research has been done, information has been collected, now draw your post structure.
Three main part of post structure: Introduction, Body and Conclusion.
Introduction
Don’t you want every single person clicked on one of your articles read it from start to end, unable to pull their eyes away from the screen.
Achieving this goal, you must write master piece introduction for your blog post.
Introduction is very critical part of any writing piece.
Introduction has one single purpose: to entice the reader to read the whole article.
If you fail at this, your readers won’t scroll down.
Introduction has complete information about article. What is this post all about?
There are some ways to write introductory lines:
Ask a Question: This is an easy way to grab reader’s attention. Let them read whole post to find out the answer of question.
Tell a Story: Story creates reader interest. Find a story related to topic.
Quote: Readers love inspirational quotes. Use inspirational quotes to start blog post.
Facts and Figures: Share post related facts and figures.
Importance of Article: Explain importance of the article. Everyone wants new information. What’s in it for me?
Body
Body contains each and every information about the title. Do research about the topic.
Express your thoughts, learning and experience.
Write every possible information which you believe can be good addition in reader’s knowledge.
Conclusion
Write final words on topic in the section.
Related conclusion with introduction. If you have asked the question, make sure you have answered till now.
If you have written story, make sure end of story also has been told.
SEO friendly Blog Post needs readers’ involvement. Reader involvement expresses when reader comment on post, argue with writer or give answer.
Ask one question at the end of every article to engage reader and invite them to give their thoughts about the topic.
The more and more reader comments and shares post, the chances of appearance of blog post on top searches will increase.
Use Headings (H1, H2, H3, H4)
Using headings is awesome idea to engage reader for full article.
Always try to break article into different paragraphs. Each paragraph should have independent theme.
Heading increases visibility of post. Reader skips reading when he or she sees large amount of words without breaking and sub headings.
Sub headings gives direction to readers what whole article is all about.
For making blog post SEO friendly, use H1, H2, H3, and so on. Search engine crawlers catch the words through headings.
H1, H2, H3… H6 have importance respectively.
Post title automatically selects as a H1 heading. Subheadings consider as H2 and minor headings consider h3.
The more subheadings in blog post, the more chances are present to appear in search engine crawlers. Use selected keyword in subheadings.
Length of Article
Blog post length is interesting topic to discuss. Everyone has different opinion about it.
Let me tell you something. Do not prolong blog post without any reason and do not write short post which ignores relevant information.
Write as per your topic demands. Article must contains 300 words at least.
Experts say that post having above 2000 words length have good readership but don’t forget 2 main aspects:
- A reader read article 3-4 minutes on average. (For this purpose, make your post length around 1000 to 1500 words)
- Bounce rate goes high when reader switch too quickly. (For this purpose, make your post length around 2000 to 2500 words)
Yes, it is quite difficult to manage both aspects at the same time, that’s way I suggest that write blog post naturally.
Do not prolong without any reason and do not ignore important information just to make your post short.
Proofreading
Every piece of writing needs proofreading. Proofreading is critical for every blog post.
I am damn sure, you don’t want to lose your readers.
When readers open a link to read something, basically he is reading writer’s thoughts.
If he finds some mistake, grammatical, spelling or misleading facts and figures, he assumed writer as immature.
He will definitely not come back again. Proofread your content not once, not twice, even three time to get best piece of writing.
Here are simple tips to proofread:
- Proofread next day of writing with fresh mind. May be you got something new.
- Proofread structure of sentences, arrangements of paragraphs, grammatical and spelling mistakes.
- Use professional services of proofreading or let your friend proofreading your piece of writing. Everyone has different thoughts and style.
- Allow readers to point out mistakes if found. Appreciate their efforts and be sorry for it. This little effort will retain and engage your readers.
Proper keyword research, keyword placement, technical sound titles and headings, appealing introduction and body, and proofreading are very critical for every blog post.
Which tip is most important in writing SEO friendly blog post in your opinion? Share your thoughts with our readers.
Further Reading: