Promotion is a necessary part of marketing and without this
every business even every activity remains less than half of it total. Now with the continuously changing in market situation and progressing
very quickly, in is become necessary for movies also to get massive promotion
before launching of it. Different promotional strategies previously used in
promotion of movies in Hollywood and now this trend turn his face to the
Bollywood.
Bollywood intellectual
super star Amir Khan always uses very different promotions strategies for
his movies from the entire Bollywood industry. Again doing the same thing, think
out-of-the box promotion strategy, for his new upcoming blockbuster movie
Talaash. Aamir Khan is going to use search engine giant Google. The marketing
team for Talaash is in touch with search engine giant Google in India. If everything
goes well and conversation goes according to well then on India Google homepage www.google.co.in, the ‘search button’ on Google page will show in Urdu ‘Talaash button’. (Translation of search
in Urdu is Talaash). Google will replace the search button with Talaash button for
a short period of time leading up to the release.
This deal will likely be signed in coming week. Just imagine,
“What could be better than using the world’s biggest search engine? If
everything goes well, it will start after Diwali, and continue till November 30
releasing date of Talaash,” says a member of marketing team of Talaash.
Bollywood Superstar Aamir Khan is always known to be very smart about marketing
tactics for promotions of his movies. It was he who decided to roll out Talaash
promotions post Diwali, after the two big releases — Jab Tak Hai Jaan from Shahrukh Khan and Son of Sardaar from Ajay Devgon— have fought it out.
According to marketers this is also a great marketing
strategy to let down big competitors and let the both parties fight among
themselves. With this emerging trend in Bollywood, now Google has advantage to
promote itself in a huge market India.
This situation easily tell us that how much important every
activity need promotion. A lesson from this article is that always think unique
and out-of-box. Using promotional strategies effectively means you are leader of the scene.
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