tag:blogger.com,1999:blog-88683662999199549592024-03-05T10:58:58.044+00:00Online Marketing BlogOnline Marketing Blog is about Online Marketing, Social Media Marketing, Content Marketing, Blogging and SEO and Make Money Onlineanonymoushttp://www.blogger.com/profile/07742773421178974683noreply@blogger.comBlogger83125tag:blogger.com,1999:blog-8868366299919954959.post-10543596250464083522017-01-30T19:04:00.000+00:002017-01-30T19:04:27.347+00:005 Steps to Create an Effective Content Strategy from Scratch<div style="text-align: justify;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuNA3mwlw2AknCBxHG7TuoBhsM7TyxuVv7yhDzTIzeAnqQsOg9rLrevpAzFQopb0Q62lG0mbVuNYSZGWmoZo2lmp0bPL_0G6UW1AbY-_hEzwCc9bIUlirnbYwMshO8o9m3POD_8JZXlAQ/s1600/Effective+Content+Strategy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="5 Steps to create an effective content strategy from scratch." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuNA3mwlw2AknCBxHG7TuoBhsM7TyxuVv7yhDzTIzeAnqQsOg9rLrevpAzFQopb0Q62lG0mbVuNYSZGWmoZo2lmp0bPL_0G6UW1AbY-_hEzwCc9bIUlirnbYwMshO8o9m3POD_8JZXlAQ/s1600/Effective+Content+Strategy.jpg" title="5 Steps to create an effective content strategy from scratch." /></a></div>
Content marketing is a recognized medium, with Content Marketing Institute placing the share of <a href="http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf" rel="nofollow" target="_blank">B2B companies using content marketing</a> as an element of their marketing activities at 88%! </div>
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However, even though content marketing has become such an important part of marketing these days, more than 60% of those respondents would not rank their content program as mature, feeling that they are still in the early stages of building a competent content strategy. </div>
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So, if you’re just taking your first baby steps into the content world, you are not alone!</div>
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You may know you need to be doing some level of content marketing, but getting started with this channel can immediately seem overwhelming. Let’s outline some concrete steps to building a content strategy from the ground up.</div>
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1. Define your KPIs</h2>
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KPI is a pretty buzzword-sounding acronym, but it can make a genuine impact on the success of your content campaigns. You need to outline the goals you want your content to reach. Take a moment and define what result you hope to gain by producing content - you should never be delivering content just for its sake. </div>
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Some examples of content KPIs might be:</div>
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<ul>
<li>Increase brand awareness</li>
<li>Website traffic</li>
<li>Page interaction</li>
<li>Lead conversion</li>
<li>Improved reach within a particular market sector</li>
</ul>
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Each of these goals will necessitate different content, built to appeal to a different audience! <a href="http://contentmarketinginstitute.com/2015/06/content-marketing-goals-kpis/" rel="nofollow" target="_blank">Finding a way to define your KPIs</a> will give you a framework to build on when launching a new content program.</div>
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2. Identify your audience</h2>
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Understanding your customer is imperative to creating content that will speak to potential new business. It is much easier to convert a client you know needs your services, than targeting an audience that is too broad and won’t find the content useful enough to take the next step. <a href="https://offers.hubspot.com/free-template-creating-buyer-personas?_ga=1.216908182.1486328286.1483295592" rel="nofollow" target="_blank">Developing a detailed description of your ideal client</a> is going to give you a huge leg up.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdlKUFWTcGRJ5wzU13cWqcbEvP5cJjgQIEdqENsuY9kOUPZtym75zEL1tphoWcQ9Ig23RmdBg6TG4WySoZj7Vvw9LtbYXAkkw5_9eg6vfQPBIFZoQC9_rnZbzhSu96jqeNsXD4CK8AO3A/s1600/identify+your+audience.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Identify your audience: 5 Steps to create an effective content strategy from scratch." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdlKUFWTcGRJ5wzU13cWqcbEvP5cJjgQIEdqENsuY9kOUPZtym75zEL1tphoWcQ9Ig23RmdBg6TG4WySoZj7Vvw9LtbYXAkkw5_9eg6vfQPBIFZoQC9_rnZbzhSu96jqeNsXD4CK8AO3A/s1600/identify+your+audience.jpg" title="Identify your audience: 5 Steps to create an effective content strategy from scratch." /></a></div>
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While you’re describing your customer, make sure also to note some specific pain points that this ideal customer routinely struggles with. What are the issues the client is trying to resolve by using your service? These pain points are fantastic to have ready to go when you get to creating copy and posts to use in your content strategy.</div>
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3. Do some research</h2>
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There are a few essential items to dig into before you can start creating targeted, lead converting content.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXEJye4RxMQnysZenaaRMmynd8oKCkgd7cnwZeeX0exalPe6uhwyAfrimCbxAPSLaI1hb9pP_03mvf2AkA7gXq7b2aDaiG1FdhsED4hB0bQ4cRhc_4FH_0RItwTrHFn-hTd2H06VG7H50/s1600/Research.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Do research: 5 Steps to create an effective content strategy from scratch." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXEJye4RxMQnysZenaaRMmynd8oKCkgd7cnwZeeX0exalPe6uhwyAfrimCbxAPSLaI1hb9pP_03mvf2AkA7gXq7b2aDaiG1FdhsED4hB0bQ4cRhc_4FH_0RItwTrHFn-hTd2H06VG7H50/s1600/Research.jpg" title="Do research: 5 Steps to create an effective content strategy from scratch." /></a></div>
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<ul>
<li style="text-align: justify;">Keyword Research: - Delving into Google’s Adwords Keyword Planner and Google Trends will both offer a good starting point to refine the most satisfactory and valuable keywords associated with your product or service. Utilizing these keywords in your content will help with SEO and even might give a few more ideas for content creation as well.</li>
<li style="text-align: justify;">Influencer Research: Do some homework on who else in your industry is publishing content, and note how they are distributing it and what they’re writing about. This exercise may take the form of a blog, contributed articles in outside publications, or even posting in LinkedIn or Facebook groups. See these as opportunities to learn and develop a more competitive strategy for your activities.</li>
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4. Create a Content Plan</h2>
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The most difficult part of making your content successful is keeping it consistent. It is not easy to create new, engaging content over an extended period. So, before you start, make a plan for developing, publishing, and refreshing the content that is being created and distributed by your team.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaoVt0vxREOqYq3T1SOh086ZspqHgu4MK4NlVvffYkLnXI3eL1UmsjHO1eiKJ1_KnETE9auslRRW12NAujSWp0Wk_SqsX-arvYvqYeAPAPuwwxCUpF-lD_LME4T37yZzMIN7ItUrSmCxM/s1600/Content+Plan.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Make a content plan: 5 Steps to create an effective content strategy from scratch." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaoVt0vxREOqYq3T1SOh086ZspqHgu4MK4NlVvffYkLnXI3eL1UmsjHO1eiKJ1_KnETE9auslRRW12NAujSWp0Wk_SqsX-arvYvqYeAPAPuwwxCUpF-lD_LME4T37yZzMIN7ItUrSmCxM/s1600/Content+Plan.png" title="Make a content plan: 5 Steps to create an effective content strategy from scratch." /></a></div>
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The best way to address this problem directly is to <a href="https://www.bluewiremedia.com.au/editorial-calendar-template" rel="nofollow" target="_blank">build a realistic editorial calendar.</a> Schedule out the blog posts, whitepapers, and long form content you hope to build in the next several months and work with your team to communicate you expect that schedule to be implemented.</div>
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5. Build Content</h2>
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Building content is the fun part! All of this planning and research will result in having a clear direction for your content and those who will be responsible for writing it. As you jump in, keep a few items in mind:</div>
<ul>
<li style="text-align: justify;">You’ll need more than one type of content: You won’t only be writing blog posts, or only long-form content, or only contributed articles. Make sure you are covering all possible channels by generating several types of content.</li>
<li style="text-align: justify;">Editing: You may be an excellent writer, but those typos and grammatical errors will make you look completely unprofessional to a potential client. If you are unable to make these edits yourself, make sure you’re farming this out to either a professional copyeditor or a member of the team with some writing background.</li>
<li style="text-align: justify;">A note on long-form content: Long form content includes white papers, e-books, or in-depth articles. These can be incredibly powerful tools when used as a content offer, which gives the visitor access to a gated piece of content in exchange for more information about themselves. This is something that is simple to put in place, but that will help you build a lead database for future marketing communication with leads that have already been warmed up through their interaction with your content.</li>
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Conclusion</h2>
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Creating a unique content marketing strategy from the ground up is not easy. But, there are a ton of tools and in-depth guides available to help ease you into the process and make your content launch a success. Use these resources and take action! For more information about creating an effective content strategy, <a href="http://www.bloggersidekick.com/content-strategy/" rel="nofollow" target="_blank">read this article</a>.</div>
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Behind The Scene</h3>
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Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing. In her spare time, she loves scuba diving, watching movies and catching up with friends. </div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-24167120737659614412017-01-04T15:27:00.002+00:002017-01-04T19:10:39.763+00:00SMART Digital Marketing Plan that works in 2017<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5oF9sLugLR1VuwqPRrm-mr02Xtet8uqvdKg15_DyQSzuRTelRmpD5XhddMSkw4swWFpxH2IYv_Rw9F95lInHS3zBiuLGdyhcsNYzQhpxzNR_L-4bHby7C9k8yj2IDDn1CWppMOe8U4Yc/s1600/Smart+Digital+Marketing+Plan.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="SMART Digital Marketing Plan that works in 2017" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5oF9sLugLR1VuwqPRrm-mr02Xtet8uqvdKg15_DyQSzuRTelRmpD5XhddMSkw4swWFpxH2IYv_Rw9F95lInHS3zBiuLGdyhcsNYzQhpxzNR_L-4bHby7C9k8yj2IDDn1CWppMOe8U4Yc/s1600/Smart+Digital+Marketing+Plan.jpg" title="SMART Digital Marketing Plan that works in 2017" /></a></div>
<blockquote class="tr_bq" style="text-align: justify;">
I thought being smart is cooler than anything in the world. — Michelle Obama</blockquote>
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Let's also create a SMART <a href="http://www.kamkash.com/digital-marketing-plan-business/" rel="nofollow" target="_blank">digital marketing plan</a> for our business. SMART in management terminology is an acronym for:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Fd0nWAyKALXjUbX-nIa9-3oVloeHB1bBt9nStruhQyuUEcfpfHLL1jiorf55QjuymYVO2v2qkcLEIle93DcpcIwvmt6DfKye0lasGGBnhvKU-Y7ovyd3-iv1Znssm1aB6Zs1QqC2EEQ/s1600/Smart+Objectives.png" style="margin-left: 1em; margin-right: 1em;"><img alt="SMART: Specific, Measurable, Attainable, Realistic, Timely" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Fd0nWAyKALXjUbX-nIa9-3oVloeHB1bBt9nStruhQyuUEcfpfHLL1jiorf55QjuymYVO2v2qkcLEIle93DcpcIwvmt6DfKye0lasGGBnhvKU-Y7ovyd3-iv1Znssm1aB6Zs1QqC2EEQ/s1600/Smart+Objectives.png" title="SMART: Specific, Measurable, Attainable, Realistic, Timely" /></a></div>
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<b>SMART is a popular term. Why continue to read an age-old concept?</b></div>
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<b><br /></b></div>
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Wait, before you jump into a decision, let me explain the reason for you to read through the article. Planning and even <a href="http://www.bewebmarketer.com/online-marketing-guide/" target="_blank">digital marketing</a> is also a well-explained term. But we still create plans, and digital marketing is now more important than ever. Why? They may be old but are still essential components of running a business, whether online or offline or both. The building components of a plan are in fact the game-changer. </div>
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<b>What is the difference between strategy and plan?</b></div>
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It's very common to confuse on the terms strategy and plan. Let me clarify it with my understandings.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjONVhhngYwbeVbYynP89OArKAysj-JTz_wFMat0rNrB2gof0R7QPAZ6vZwCdvb6Bq32QdpTRGUFq00GVk3wA4_6JBwI24BHEX0_HJ9XvTmPPzITT_9AOK3EhJsNU-md4gQDBxZs7gbQT4/s1600/Success.png" style="margin-left: 1em; margin-right: 1em;"><img alt="SMART Digital Marketing Plan that works in 2017: Strategy + Plan = Success" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjONVhhngYwbeVbYynP89OArKAysj-JTz_wFMat0rNrB2gof0R7QPAZ6vZwCdvb6Bq32QdpTRGUFq00GVk3wA4_6JBwI24BHEX0_HJ9XvTmPPzITT_9AOK3EhJsNU-md4gQDBxZs7gbQT4/s1600/Success.png" title="SMART Digital Marketing Plan that works in 2017: Strategy + Plan = Success" /></a></div>
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Example to make it clear:-</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdpfOfDePpn_SP5h35F3IfLx5ohNF8Bx6g-ZhcXzLYecORsLJ77t99yOK4Bmr-cdwclGAN0o4uYvh4frQ9R37mabXsLmhztD306gZoB-5kdHk_hoCl6romt4rQsL-TxqvdXuzsG0l74t8/s1600/Success1.png" style="margin-left: 1em; margin-right: 1em;"><img alt="SMART Digital Marketing Plan that works in 2017: Strategy + Plan = Success" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdpfOfDePpn_SP5h35F3IfLx5ohNF8Bx6g-ZhcXzLYecORsLJ77t99yOK4Bmr-cdwclGAN0o4uYvh4frQ9R37mabXsLmhztD306gZoB-5kdHk_hoCl6romt4rQsL-TxqvdXuzsG0l74t8/s1600/Success1.png" title="SMART Digital Marketing Plan that works in 2017: Strategy + Plan = Success" /></a></div>
<h2 style="text-align: justify;">
SMART Digital Marketing Plan:</h2>
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S- Specific:</h4>
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Explicit calls for clearly identified or defined digital marketing plan. Clearly stated plan without any ambiguity or hypothesis statement is vital. It will greatly help in to understand our travel with milestones. </div>
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How can we achieve it? </div>
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Kindly do through the below flowchart to create a specific plan without ambiguity. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvdzXbMxRkRHRBKtNEFa6N4kOjwmXiBq_4qh2i0b_Tu8qG-SPQrk0zKUvLCt-ZohNwrHOUZNfc6rJxVZSiAu1ZOnF1bg3afor1B1RYvNNj7zS0rJQx8hpvTnju33Zh9vfxljmhqn62Sac/s1600/Digital+marketing+plan.png" style="margin-left: 1em; margin-right: 1em;"><img alt="SMART Digital Marketing Plan that works in 2017" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvdzXbMxRkRHRBKtNEFa6N4kOjwmXiBq_4qh2i0b_Tu8qG-SPQrk0zKUvLCt-ZohNwrHOUZNfc6rJxVZSiAu1ZOnF1bg3afor1B1RYvNNj7zS0rJQx8hpvTnju33Zh9vfxljmhqn62Sac/s1600/Digital+marketing+plan.png" title="SMART Digital Marketing Plan that works in 2017" /></a></div>
<h4 style="text-align: justify;">
Example:</h4>
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Digital marketing plan of a Rural BPO [BPO that is launched and operated in rural areas] </div>
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Plan 1:</h4>
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Add four clients by the end of 2017</div>
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Plan 2:</h4>
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Add four clients with minimum 20 seats through digital communication platforms by the end of 2017.</div>
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Both are plans, but plan 2 is very particular which effectively communicates the goal with checkpoints and measurable too. </div>
<h4 style="text-align: justify;">
M - Measurable</h4>
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The success of a plan calls for measurability. It is a must to define the measuring scale to ensure our plan is achieved or why it is not? Tangible factors of a plan can be measured, but intangible factors can't be measured precisely. </div>
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In our example, </div>
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</div>
<ul>
<li>Tangible factor: 4 clients, minimum 20 seats</li>
</ul>
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In our plan, our tangible element carries numerical value which can be easily measured. </div>
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</div>
<ul>
<li>Intangible factor: Clients through digital communication platform</li>
</ul>
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Conversion in digital communication platform can happen, only through,</div>
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</div>
<ol>
<li>Strong Presence in digital platforms</li>
<li>Brand name has a recall value</li>
<li>Positive testimonials about our brand</li>
<li>Website is well designed and grabs a prominent place in SERP [Search Engine Research Page]</li>
<li>Our hit is to the target customers.</li>
<li>Magnetize customers to us rather than to our competitors.</li>
</ol>
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From the above pointers, No. 4, alone can be measured by the rankings and traffic rate. </div>
<h4 style="text-align: justify;">
A - Attainable</h4>
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Plans can be short-term, medium-term and long-term and it is vital in creating each intends to be on our toes and keep us motivated. Having said that, it's a must to provide proper duration to achieve our plans. </div>
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Also, we should analyze if our plan is attainable in the prescribed duration. Why? Plans should be designed in such a way that it is attainable and should be our driving factor. An underestimated and overestimated plan is always a serious threat to our organization's growth. </div>
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In our example, </div>
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<div style="text-align: justify;">
Achieving four clients by the end of 2017 to break it down one client per quarter which is attainable but the checkpoint here is 20 seat minimum. In BPO clients won't grant high seats initially. They will run a test project, depending on the success rate they will maximize. According to our plan, we have to achieve it by the end of each quarter. </div>
<h4 style="text-align: justify;">
R - Realistic</h4>
<div style="text-align: justify;">
Realistic is nothing but creating reasonable goals. How can we know the sensibility? SWOT analysis will come to our rescue.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5vIVvgnBsvTFvzDGJJpqd2emLGToYso_krz8y7__6NvPuJ0okl13ckl-JBb4bz3dYi5UCQGB-4hW9sdwFSwf7S9yE89EgBc_0YCZHvbmGtOVkBofxH0S2uI59OPYW3hqOFBRuQhlDNUw/s1600/SWOT.png" style="margin-left: 1em; margin-right: 1em;"><img alt="What is SWOT Analysis?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5vIVvgnBsvTFvzDGJJpqd2emLGToYso_krz8y7__6NvPuJ0okl13ckl-JBb4bz3dYi5UCQGB-4hW9sdwFSwf7S9yE89EgBc_0YCZHvbmGtOVkBofxH0S2uI59OPYW3hqOFBRuQhlDNUw/s1600/SWOT.png" title="SWOT Analysis" /></a></div>
<div style="text-align: justify;">
In our Example,</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkpnMX9xRx8cWuKihMzB0AGDC9e2aW4oOgwo8hUHNjgA9N2quejsuk_NV1CXZUbjHpiAHPSBw2ohqoFvsp3OZXji5onvDc43f47lMi55U0-kh8xUIEiu47et9R3ppD919bFv4CYPoIt7c/s1600/SWOT+of+BPO.png" style="margin-left: 1em; margin-right: 1em;"><img alt="SWOT Analysis: SMART Digital Marketing Plan that works in 2017" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkpnMX9xRx8cWuKihMzB0AGDC9e2aW4oOgwo8hUHNjgA9N2quejsuk_NV1CXZUbjHpiAHPSBw2ohqoFvsp3OZXji5onvDc43f47lMi55U0-kh8xUIEiu47et9R3ppD919bFv4CYPoIt7c/s1600/SWOT+of+BPO.png" title="SWOT Analysis: SMART Digital Marketing Plan that works in 2017" /></a></div>
<h4 style="text-align: justify;">
T - Time-based</h4>
<div style="text-align: justify;">
It is a must to design our plan in a specified time-frame. It is a self-timer that demands completion of our small tasks to achieve our long-term goal(s). </div>
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<div style="text-align: justify;">
It comes with the following advantages:</div>
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</div>
<ul>
<li>Help in prioritizing, according to the need of the hour.</li>
<li>Helps to stick to a time-frame rather than spending a whole day to complete a small task. </li>
<li>Easy to keep a check and measure our progress towards the achievement.</li>
<li>By measuring the progress, we can alter our implementation method if we are not nearing our goal.</li>
<li>Last but not least, it will help in saving our time and hassle free. </li>
</ul>
<div style="text-align: justify;">
In our example,</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
It is clearly mentioned as to attain clients by the end of 2017, to break it down a customer per quarter. To achieve it effectively and efficiently,</div>
<div style="text-align: justify;">
</div>
<ol style="text-align: left;">
<li>We have to form our short term goals with proper breakup and prescribed time-frame.</li>
<li>Create brand awareness; if it's a startup else actively hit your target.</li>
<li>If our brand has a false reputation, reposition it to build positive values and erase the negativity through influencers or campaigns.</li>
<li>Target your clients.</li>
<li>Prepare exciting offerings. It can be any of the below</li>
<ul>
<li>General icebreaker which will make your client respond</li>
<li>Interesting offerings to download</li>
<li>Present your services to them and get their feel on it.</li>
<li>Newsletters</li>
<li>Share information which will be useful to them.</li>
</ul>
<li>Circulate it to your target audience – Thanks to social media. You can use Facebook, Twitter, YouTube, E-Mail, Pinterest, Google Photos, etc. We have endless opportunity to circulate.</li>
<li>Lead Generation: To generate leads, you can follow the tactics given below,</li>
<ul>
<li>Gated contents like landing pages</li>
<li>Live session in Facebook or Periscope</li>
<li>Free webinar</li>
<li>A contest in social media platforms that encourages sharing</li>
<li>An active participant in groups and forums to make your online presence prominent.</li>
</ul>
<li>Try to strike a personal contact with the lead generated from the above tactics.</li>
<li>Once the trust is built up, a lead will turn into a prospective client.</li>
<li>Speak up about your services; the value adds you can provide and the pricing policy. Present the information in such a way that it is convincing and shows the benefits they reap from you rather than your competitors.</li>
<li>Once the conversation is successful, invite them for a visit to showcase your ambiance, software, systems used and human resources diversity. Also, in-person meet-ups will grant us higher success rate as our client. </li>
<li>Start the trial project.</li>
<li>Make sure all their system, labor and security requirements are satisfied.</li>
<li>Showcase your success in the trial project</li>
<li>Grab a minimum 20 seat project from your client and place a tick mark in your checklist proudly. </li>
</ol>
<h3 style="text-align: justify;">
To conclude,</h3>
<div style="text-align: justify;">
The plan is the driving factor, but the exciting part is achieving it to the best of our potential.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There will be some roadblocks and pains in making our plans and goals, but once we hit it, it gifts us with extreme pride and opens up a lot of opportunities. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Also,</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If "Plan A" didn't work. The alphabet has 25 more letters! Stay calm. Love to know, what will be your feel once you achieve your plan? <br />
<h4>
Behind the Scene</h4>
Indhu Pavul, Masters Degree holder, specialized in HR and Marketing. Writing and Training is her forte. She handles sessions for Management and Engineering students. Her grandma is the biggest blessing of her life. Loves to interact and available on <a href="https://twitter.com/indhushivi" rel="nofollow">Twitter</a>. </div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-83569068320108060912016-12-13T19:22:00.000+00:002017-01-04T18:42:35.324+00:006 Questions on Online Marketing Budget Clarified<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOe7eCAlxAmzYYWBhKfEznV_t6QQ3RhWsHCTbRGgcuIbLuCTZ_pAsuYG9497VdTosuyLZcz_PW0lw_k4Qo1pnJ33EerkvMfTD9Vh9xzF7gI-P0QqxJygbwn30VJSi3TAQzuGFXL9vlpuU/s1600/marketing+budget.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="6 Questions on Online Marketing Budget Clarified" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOe7eCAlxAmzYYWBhKfEznV_t6QQ3RhWsHCTbRGgcuIbLuCTZ_pAsuYG9497VdTosuyLZcz_PW0lw_k4Qo1pnJ33EerkvMfTD9Vh9xzF7gI-P0QqxJygbwn30VJSi3TAQzuGFXL9vlpuU/s1600/marketing+budget.jpg" title="6 Questions on Online Marketing Budget Clarified" /></a></div>
<br />
If budgeting is hard,</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Marketing budget is harder and</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The <a href="http://www.kamkash.com/decide-on-your-online-marketing-budget/" rel="nofollow" target="_blank">Online marketing budget</a> is the hardest of all.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
No worries my dear friend. Let me simplify it for you by providing answers to the following questions.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
1. What is online marketing budget?</div>
<div style="text-align: justify;">
2. Is it vital to allocate for online marketing?</div>
<div style="text-align: justify;">
3. Will Online marketing work in Developing Countries?</div>
<div style="text-align: justify;">
4. Does online marketing exist in Underdeveloped countries?</div>
<div style="text-align: justify;">
5. Does email marketing reap me benefits?</div>
<div style="text-align: justify;">
6. Are you in need of inspiration?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I can hear you, saying, enough of questions now it’s time to respond. Here you go.</div>
<h2 style="text-align: justify;">
Q1: What Is Online Marketing Budget?</h2>
<div style="text-align: justify;">
The process of expressing quantified resource requirements (amount of capital, amount of material, the number of people) with time-phased goals and milestones to market products or services using digital channels to reach customers.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In short, the process of allocating, capital and resources, to reach customers through digital platform within a time frame.</div>
<h2 style="text-align: justify;">
Q2: Is it vital to allocate for online marketing?</h2>
<div style="text-align: justify;">
Yes, critical. Let me substantiate my answer.</div>
<div style="text-align: left;">
</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Over 3 billion people – 43% of world’s population are using the internet - ITU</li>
<li style="text-align: justify;">Smartphone is the favorite device to access web - Wearesocial</li>
<li style="text-align: justify;">72% of Millennial research and shop their options online before going to a store or the mall - Forbes.</li>
<li style="text-align: justify;">Digital Marketers get better cost-per-lead (CPL) when compared to other marketers – Hubspot</li>
</ul>
<h2 style="text-align: justify;">
Q3: Will Online marketing work in Developing Countries?</h2>
<div style="text-align: justify;">
It reaches to masses, I swear. I was taken aback to know the top 8 countries leading the way in online education, courtesy of <a href="http://monitor.icef.com/2012/06/8-countries-leading-the-way-in-online-education/" rel="nofollow" target="_blank">ICEF Monitor</a>. I’m sure you will be too.</div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieH8SPRa1rQHSWimIOeFKVNhyTq98kJbue3frUr7yjbGaFsW2M9464ACTYaDmQkxP28UvWOxh92kKcXa2ktmrP97uJD6qAZSkNYsjkRHeRDIOdPfiORfHDL3WAQwN7UQoz3Xa1DpLXV1w/s1600/Online+Marketing+in+Developing+Countries.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Online Marketing in Developing Countries" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieH8SPRa1rQHSWimIOeFKVNhyTq98kJbue3frUr7yjbGaFsW2M9464ACTYaDmQkxP28UvWOxh92kKcXa2ktmrP97uJD6qAZSkNYsjkRHeRDIOdPfiORfHDL3WAQwN7UQoz3Xa1DpLXV1w/s1600/Online+Marketing+in+Developing+Countries.png" title="Online Marketing in Developing Countries" /></a></div>
<div style="text-align: justify;">
Added blow, 4 places were bagged by developing countries like India, China, Malaysia and South Africa. If online education is possible, think about the infinite online marketing strategies you can apply to magnetize your audience. Check out the news that’s breaking.</div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDENt0pu4AP225WEd-wcXa2l6tMJblhrMh8IofiO1_nFiZQ2BJjyZd0x6TONpqJRjXuBrnKkEKIxMg4XLhis8hmZufpE2aPwrPjCGv8OKWtsc38N9xDgo9X1NnUXSt6-f2elbi7AnjY0k/s1600/Jeff+Bezos.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Jeff Bezos investing in India, Online Marketing Budget" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDENt0pu4AP225WEd-wcXa2l6tMJblhrMh8IofiO1_nFiZQ2BJjyZd0x6TONpqJRjXuBrnKkEKIxMg4XLhis8hmZufpE2aPwrPjCGv8OKWtsc38N9xDgo9X1NnUXSt6-f2elbi7AnjY0k/s1600/Jeff+Bezos.png" title="Jeff Bezos investing in India" /></a></div>
<h2 style="text-align: justify;">
Q4: Do online marketing exist in Underdeveloped countries?</h2>
<div style="text-align: justify;">
10 Kinds of business that can bring you millions in Nigeria, are you in need of the answer, take a deep breath, E-commerce bags the #1 spot according to Naij.com.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Yandi, online shopping platform which came alive this black Friday, 2016 represents the phrase You & I (Y-AND-I), with the payoff line, ‘connecting U and me to everything.’ Young entrepreneurs teamed up and have made a daring move in Nigerian E-commerce space.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: center;">
Online marketing exists and on the rise irrespective of the boundaries.</div>
<h2 style="text-align: left;">
<span style="text-align: justify;">Q5. Does email marketing reap me benefits?</span></h2>
<div style="text-align: justify;">
Let me throw some stats on Email marketing – our age old online marketing technique.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuj3T1ZXZp9HnQRNnD7Ibgm0CjWp4qq0VgkO1Da7EkJtmHN53baj-lLGe0jmTS-8Uv7xhVto3bU4e7kXi-otkb7qa8ym1QcZd2ik_AfspW1fJKltPejtb69XC4wU6yliHSdqZTL8w5OIM/s1600/Email+Marketing.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Email Marketing Reap, Online Marketing Budget" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuj3T1ZXZp9HnQRNnD7Ibgm0CjWp4qq0VgkO1Da7EkJtmHN53baj-lLGe0jmTS-8Uv7xhVto3bU4e7kXi-otkb7qa8ym1QcZd2ik_AfspW1fJKltPejtb69XC4wU6yliHSdqZTL8w5OIM/s1600/Email+Marketing.png" title="Email Marketing Reap" /></a></div>
<h2 style="text-align: justify;">
Q6: Are you in need of inspiration?</h2>
<div style="text-align: justify;">
Let me inspire you with not one but two stories.</div>
<h3 style="text-align: justify;">
Major players:</h3>
<h4 style="text-align: justify;">
KFC, Fast Food Restaurant Company:</h4>
<div style="text-align: justify;">
To add Bliss to the Christmas time, KFC has posted on their official Facebook page as, “This year, we are thankful for our fans. What are you most thankful for this year? Let us know in the comments.” Also, 3 lucky persons can walk away with gift vouchers. Here is the strategy, to increase the chance of winning we have to like and share their page with #KFCwishes. Foresee the likes, shares, and comments that flood into. Not to forget their lip smacking Red Hot Chicken and cheese tarts to spice up the festive treats. Oh yes!</div>
<h3 style="text-align: justify;">
Small-time Players:</h3>
<h4 style="text-align: justify;">
Dhuni Clothing:</h4>
<div style="text-align: justify;">
Dhuni, a Chennai based online clothing store for new-age women. They operate through Facebook, and all shipments are made from India. Dhuni adopted a unique strategy called “100sareedays”, in which, Aishvarya Raghav, Founder, and Designer, Dhuni clothing, drapes 100 sarees for 100 days. This is fashioned a lot of interest, result, high fan base, and amplified sales.</div>
<h3 style="text-align: justify;">
Conclusion</h3>
<div style="text-align: justify;">
Half the world’s population will be online in 2018, and by the end of that year, 3.82 billion people or 51.1% of the population will be using the internet. This influx is due in large part to the availability of lower-cost mobile phones and broadband connections in emerging markets, like India and Indonesia.</div>
<div style="text-align: justify;">
-eMarketer, A Market Research Firm.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So what’s holding you behind from digital marketing? Plan your budget wisely and conquer the hearts, my dear friend. Best wishes.<br />
<h4>
Behind the Scene</h4>
Indhu Pavul, Masters Degree holder, specialized in HR and Marketing. Writing and Training is her forte. She handles sessions for Management and Engineering students. Her grandma is the biggest blessing of her life. Loves to interact and available on <a href="https://twitter.com/indhushivi" rel="nofollow">Twitter</a>. </div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-55098829353825800882016-12-09T18:00:00.000+00:002016-12-09T18:00:44.760+00:00Selling Through Content: Tips to Boost Sales with Content Writing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgALFLx2Ag9QefeRCs0GCbPY1rwG7TEADGRsuSC0nrYN6-NPSzPfCnIk9-5vPj9LD1tYklzVXUDF2yDo4oow6h_AXlQJp8yqb28hyphenhyphenHDYZMu_QTBkPIz1C5LVVRXoHYwomdaAzXCGxB6IZc/s1600/Selling+through+content+writing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Selling Through Content" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgALFLx2Ag9QefeRCs0GCbPY1rwG7TEADGRsuSC0nrYN6-NPSzPfCnIk9-5vPj9LD1tYklzVXUDF2yDo4oow6h_AXlQJp8yqb28hyphenhyphenHDYZMu_QTBkPIz1C5LVVRXoHYwomdaAzXCGxB6IZc/s1600/Selling+through+content+writing.jpg" title="Selling Through Content" /></a></div>
<div style="text-align: justify;">
Are you blogging with the purpose to sell? Content writing is a logical part of the marketing campaign. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You need to inform the target audience what the product is all about so they will be aware of the benefits they will get by using it. But, there’s a catch: your content mustn’t be sales. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
No one wants to read a blog post that sounds like a TV commercial. Your target audience wants to know more about your products, but they don’t like being lied to.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
That’s why you need to promote your products without making your motif visible. We’ll teach you how to achieve that impression. </div>
<h2 style="text-align: justify;">
Tips for Selling through Content Writing</h2>
<h3 style="text-align: justify;">
High Quality Is a Must</h3>
<div style="text-align: justify;">
If you publish content full of logical gaps and grammar errors, the purpose will be obvious: selling without making efforts to invest in the quality. Your claims won’t be believable, and the products will lose on appeal. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You may write your own content, or you can hire writers from services like <a href="https://essays.scholaradvisor.com/" rel="nofollow" target="_blank">Essays Scholar Advisor</a>. The important thing to keep in mind is that you have to produce top-notch quality every single time. Otherwise, the grammar nazis won’t spare you.</div>
<h3 style="text-align: justify;">
Make It about Them </h3>
<div style="text-align: justify;">
Scentbird is a company that sells perfumes through an interesting concept. But, that doesn’t interest us at this moment. What we’re interested in is the <a href="https://www.scentbird.com/blog/" rel="nofollow" target="_blank">blog</a> – it's super cool. Why? – Because it’s all about the customers. This blog helps women find their ideal perfume. It tells them stories about various scents, and it helps them learn about the notes they are attracted to. </div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVD4IX8UwBWf23w5Y29dSv_YxzDiG3ZM48-wlUZVb-j2YzVtM_0K60JH2TdYZBgS0iDKMLXcwvF4V8PY6pz4ntc5sHFcYkz1t_msB5dQCLo_7R34b9ibb5d_A6w-3b3cJlVTcBaPt6sc/s1600/Selling+through+Content+Writing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Selling Through Content" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVD4IX8UwBWf23w5Y29dSv_YxzDiG3ZM48-wlUZVb-j2YzVtM_0K60JH2TdYZBgS0iDKMLXcwvF4V8PY6pz4ntc5sHFcYkz1t_msB5dQCLo_7R34b9ibb5d_A6w-3b3cJlVTcBaPt6sc/s1600/Selling+through+Content+Writing.png" title="Selling Through Content" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Here’s the main lesson to learn: when you’re trying to promote your products through content, don’t make the content about the products. Make it about the users. </div>
<div style="text-align: justify;">
<br /></div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Tell a potential buyer how their life will be improved when they use your products. Moreover, tell them how to use them in the best way possible. </li>
<li style="text-align: justify;">Help them find solutions to the questions they have. </li>
<li style="text-align: justify;">Ask them what they would like to read about. If you’re selling car tires, for example, maybe they would want to know how to maintain them. </li>
</ul>
<h3 style="text-align: justify;">
Highlight the Benefits, but Don’t Lie!</h3>
<br />
<div style="text-align: justify;">
When you’re trying to promote your own products, it’s easy to get carried away when talking about the features and advantages. The problem is: your potential buyers will notice the exaggerations. You’ve seen those before and after images for creams and weight loss products, right? You can tell when they are fake. That’s because the content writers are exaggerating, and the images follow that pattern of false claims. </div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzb96nl6iREE6u5MMs_QYQ8WwKYemvJUSq72Mth8Sn9j0G8CoCnP-vpysAy9rZkCUzvgaNFy7gxaj8d8mRooFtJGRi1mziVTfpXZm_ik9s4fdMlCoUgYq9fnsxreDwFdKJU8a5ILUzxWo/s1600/Selling+through+Content+Writing1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Selling Through Content" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzb96nl6iREE6u5MMs_QYQ8WwKYemvJUSq72Mth8Sn9j0G8CoCnP-vpysAy9rZkCUzvgaNFy7gxaj8d8mRooFtJGRi1mziVTfpXZm_ik9s4fdMlCoUgYq9fnsxreDwFdKJU8a5ILUzxWo/s1600/Selling+through+Content+Writing1.png" title="Selling Through Content" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The lesson: highlight the benefits, but be realistic. No photoshopped pictures, and no fake testimonials. Show your readers how they will actually benefit from your products. If it doesn't deliver the benefits you promise they will get, you can’t hope for a long-term success of your business.</div>
<div style="text-align: justify;">
Support your claims with actual testimonials and scientific facts. Can you find studies that support the benefits you present? If for example, you’re promoting an aloe vera product for skincare, you can certainly find such information.</div>
<h3 style="text-align: justify;">
Don’t Be Boring</h3>
<div style="text-align: justify;">
When someone reads your content, bored is the last thing they want to be. Instead of using filters and tons of keywords, just cut to the chase. Remember: you’re not writing for the sake of achieving an accurate word count. You’re not writing because you want to sound smart. You’re writing to convince someone to buy your products. Thus, you want to skip the lengthy introduction and say only what you need to say. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Zappos, a really popular shopping site, does get into details in the product descriptions. However, you won’t read things like “This is an excellent item that will turn you into the queen of the night.” Instead, you’ll just understand specific characteristics of the product; those are the things that convince you to buy it. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhMRyjKnkQ6UUTdRW2rJr1GQJ7ceTCdGE5n_V-80Wy0R9zqZ_9f4NN6krvutXQN_bFdX7bV5tFbOSyagxlxA_LR-CIompjQEb-GpNrhkFSEqYHh4m0glJ8F12AudTXq3reUHuyDdFHJ8A/s1600/Selling+through+Content+Writing2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Selling Through Content" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhMRyjKnkQ6UUTdRW2rJr1GQJ7ceTCdGE5n_V-80Wy0R9zqZ_9f4NN6krvutXQN_bFdX7bV5tFbOSyagxlxA_LR-CIompjQEb-GpNrhkFSEqYHh4m0glJ8F12AudTXq3reUHuyDdFHJ8A/s1600/Selling+through+Content+Writing2.png" title="Selling Through Content" /></a></div>
<h3 style="text-align: justify;">
Seduce the Readers</h3>
<div style="text-align: justify;">
When you’re writing content for a blog, you cannot be extremely precise like when you’re writing product descriptions. In blog posts, you have to tell stories. You should inspire your readers to imagine how they would use your products. <a href="http://www.marketinginfo.org/2014/03/what-is-sensory-marketing-how-to-use-it.html" rel="nofollow" target="_blank">Sensory words</a> will boost the effect.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
What are visual words, exactly? They are descriptive words that help the readers imagine how something feels, smells, tastes, or sounds. These are only a few examples: sticky, slim, shiny, zesty, sweet, staggering… </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Check out the <a href="https://www.lindtusa.com/blog" rel="nofollow" target="_blank">blog</a> at the Lindt USA website. “As bright fall foliage gives way to layers of fluffy white snow, it’s time to merrily retreat indoors,” – that’s how one of the posts begins. Doesn’t this sentence make you feel winter? That’s because of the visual style the writer captured. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSHRrr1-cAtYkTMVIpvmuEBO9Wa_tWsjwkiuHixU_uHcdZIFB4a6_qpDgUhpbQYg1tkAIQho_YEI6qALq4UCi669R4wcAMiJ9rzvN-oa9BaOGZJADGRj3KLhTPySHMCuWPH5YNdUATTqE/s1600/Selling+through+Content+Writing3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSHRrr1-cAtYkTMVIpvmuEBO9Wa_tWsjwkiuHixU_uHcdZIFB4a6_qpDgUhpbQYg1tkAIQho_YEI6qALq4UCi669R4wcAMiJ9rzvN-oa9BaOGZJADGRj3KLhTPySHMCuWPH5YNdUATTqE/s1600/Selling+through+Content+Writing3.png" /></a></div>
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Here are the main tricks that help you secede the readers: instead of telling, show. You don’t have to film videos to show how your products can be used. You can achieve that through sensory words. </div>
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The heavy promotion was so last year. When you’re writing promotional content, you want to be subtle. You are still presenting the greatest advantages of your products, and you’ll certainly avoid talking about the potential drawbacks. You will show your readers how they can use the product in the best way possible, and you’ll make them want it because it will improve their lifestyle. That’s what successful marketing is all about. </div>
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Behind The Scene</h3>
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<u><b>Stacey Marone</b></u> is a freelance writer and a social media marketer working part-time on contract for a large consultancy firm in the US. She creates magnetic content optimized for search. In her free time, she also does volunteer work and organizes some activities for children. You can follow her on <a href="https://twitter.com/marone_stacey" rel="nofollow" target="_blank">Twitter</a>.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-41933987334317301292016-12-03T06:55:00.000+00:002016-12-03T06:55:48.458+00:00CV Writing: A Quick Guide for Jobs Hunters in UAE<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkD0RENkCDNmw5m19fFoTYhoGCZOZC1j0kZ4QxwnKAftCmYkMnwInaih3qVrjRsXIIUZFqCmDHnBanEPpefcK7m36XJLiZwyz-xz2Gy-pAA8_EjdPY4D2B5i2in3bZvdYJH2vKagwQaZY/s1600/15319614_1783954751866451_290689344_n.png" style="margin-left: 1em; margin-right: 1em;"><img alt="CV Writing/Resume Writing: A Quick Guide for Jobs Hunters" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkD0RENkCDNmw5m19fFoTYhoGCZOZC1j0kZ4QxwnKAftCmYkMnwInaih3qVrjRsXIIUZFqCmDHnBanEPpefcK7m36XJLiZwyz-xz2Gy-pAA8_EjdPY4D2B5i2in3bZvdYJH2vKagwQaZY/s1600/15319614_1783954751866451_290689344_n.png" title="CV Writing: A Quick Guide for Jobs Hunters" /></a></div>
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If you have come to this website you will almost certainly have gaps in your CV.</div>
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Don’t panic, you are not alone. Lots of people have gaps in their employment history. You do not need to justify these gaps but you do need to explain them.</div>
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I have seen many job hunters in Dubai that they are applying for jobs in UAE with Poorly Designed CV. Whole CV writing guide is for all Job hunters in any county but Jobs seeker in UAE should pay more attention.</div>
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It is perfectly understandable and acceptable to have taken time off to look after a relative, after a period of ill health or to bring up children. Indeed, for those of us with teenage children the opportunities to work part time when we were first pregnant just did not exist on the scale that they do today. It was all or nothing. Any employer will understand this.</div>
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Writing your CV will also help you identify any gaps in your skills, knowledge or abilities. You can then take positive steps to remedy these by taking a course or updating your qualifications. This is how you can easily reach interview table after reading a guide about CV Writing and after that, you can start applying for <a href="http://dubaitask.com/" rel="nofollow" target="_blank">job vacancies in Dubai</a>.</div>
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<b>What have you done in the time you have been away from the workplace?</b></div>
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The answer is certainly not “nothing”. Your personal achievements are very valuable.</div>
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Did you organize your local playgroup? A support group? Do you sit on the PTA? Did you project manage your house extension? All of these show organizational skills, communication skills, negotiation skills, time management skills and the ability to work as part of a team. All are highly valuable qualities that an employer will be looking for. So don’t undersell yourself.</div>
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Getting Started in UAE</h3>
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You may be looking to pick up the threads of your old career or you may be looking at a complete career change.</div>
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Do your homework and look at job sites to see what employers are looking for. Draw up a list and start to match your skills with those requirements.</div>
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Ask around. Everyone is talking about networking so use yours. Do you know a friend of a friend who could help you?</div>
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Paying for a professional CV service can be costly and if family budgets are tight it may not be an option.</div>
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We have included the basic Do’s and Don’ts of CV construction. Follow our guide and write a professional CV to get you that interview.</div>
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CV Writing </h2>
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Your CV acts as your personal advertisement and enables prospective employers to see what you can offer them. Therefore the structure and presentation of your CV are crucial.</div>
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Your CV is designed to get you the interview. The average employer spends no more than 30 seconds looking at a CV so it is crucial that you make a good impression quickly and sell yourself.</div>
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Employers generally have the same objectives; developing their business, creating new products and services, gaining market share and so increasing their profits. They are looking for candidates that can help them achieve their goals.</div>
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Employers are willing to know what you can do for them, “I feel that working for a charity is what I want to do at this stage in my life” is all about you and nothing about them.</div>
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Can I make do with just one CV?</h4>
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It is essential that you tailor your CV to each job application.</div>
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One size does not fit all and although this is a time-consuming process it is time well spent and will vastly increase your chances of being invited to interview.</div>
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How Do I know what To Say?</h4>
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Read the Job Description carefully. If this is a bit vague, look at their company website to get an idea of their company ethos. Look at their competitors and try to build up a picture of the sort of qualities needed in that industry, sector or role.</div>
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Tailor your CV accordingly by providing relevant experience to support your application.</div>
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Remember, the purpose of the CV is to get you an interview. Employers are busy people so keep it short, no more than two A4 pages, and keep it interesting. If you can’t fit everything into two pages you probably need to cut it down or take unnecessary waffle out. Don’t say in twenty words what could more concisely be said in ten. Remember, the purpose of the CV is to get you an interview rather than tell your whole life story. </div>
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CV Design</h2>
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Your CV should be easy to read with relevant skills and experience easily identifiable.</div>
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Steer away from elaborate fonts and colored, textured papers with pictures. Times New Roman and Ariel are the two most popular fonts. It is perfectly acceptable to highlight your name in a different font from the rest of your CV but don’t go for anything too flouncy.</div>
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Clearly, differentiate between sections of your CV by using clear space.</div>
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Each section heading should be in bold. Don’t make the text so small that an employer need to strain their eyes to read it and don’t use anything smaller than 10, and ideally 11, 0n font size.</div>
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If you are going to use bullet points, make it a simple dot.</div>
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Avoid abbreviations.</div>
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Always, always check your spelling and grammar. If you can’t be bothered why should an employer?</div>
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How to Write a CV?</h2>
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Your CV is your advertisement.</div>
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An employer is looking for the ideal candidate and this is your pitch to him or her to convince them that you are worth investing in. Your CV should include the following:</div>
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Contact Details</h4>
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Name, address, contact numbers, and email. Make it easy for an employer to contact you. Check and double check that the numbers are correct or you will wonder why no one ever calls!</div>
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If you have a jokey email address change it. Get yourself a new, more professional email to go with the new professional you.</div>
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Age discrimination is now illegal in the recruitment process. However, we would advise you to leave out your date of birth just in case.</div>
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An employer is not allowed to discriminate with regard to your marital status. It is up to you whether you want to put it in or not and whether you include that you have children. There may be circumstances where having a family will put you at an advantage, working with children for example.</div>
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Personal Statement</h4>
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Employers want to know what you can do for them. Your personal statement part of your CV is your first opportunity to impress.</div>
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In one paragraph you need to capture the attention of the reader and encourage them to read on. Highlight your professional attributes and goals making each sentence a positive selling point for you.</div>
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Look at the Job Description. What do they want from a successful candidate? Tell them that you can do it.</div>
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Simply stating that you have good communication skills doesn’t tell the employer why you are the right person for the job, instead, phrase it in a relevant and positive way such as ” I use my excellent networking and communication skills to attract and retain high net worth individuals.”</div>
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Sum up your unique selling points, state your accomplishments and how these will help you succeed in the job you are applying for.</div>
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Your personal statement part of your CV is your first opportunity to impress. In one paragraph highlight your professional attributes and goals making each sentence a positive selling point for you.</div>
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Skills</h4>
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The skills section of your CV is crucial. Here you can really sell yourself and demonstrate those skills that show what a positive contribution you will make to the employer's organization. Again, read the Job Description carefully and understand what skills are important to that role within that organization and create matching skills.</div>
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Skills to include are Teamwork, Initiative, Flexibility, and Communication, Problem solving and Technical skills.</div>
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Be specific. Just saying “I have excellent communication skills,” says nothing about what your skills are and why they would be valuable to the employer. Match your skills with those required in the Job Description and use examples from your previous employment. Jobs Hunter can also read some more <a href="http://dubaitask.com/blog/which-cv-mistakes-should-avoid-to-get-job-in-dubai/" rel="nofollow" target="_blank">cv mistakes for jobs in Dubai</a>.</div>
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Work Experience</h4>
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You will need to quickly convince the employer of your suitability for the role.</div>
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List your most recent position first including dates. Continue in reverse chronological order. Include measurable results. Again, highlight within this section those results that tally with the role applied for.</div>
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Education and Qualifications</h4>
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Again, listed in reverse chronological order. If you have recently obtained an Open University degree or other professional qualification you may want to include this straight after your personal statement.</div>
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If your work experience is stronger, or your education some time ago, include it after your employment history.</div>
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If you are currently taking a course or have gained other qualifications then creating a Personal Development section will highlight that you have kept body and mind busy.</div>
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There is no need to list every O level, CSE, and GCSE separately. A simple “8 O Levels grade A-C” is adequate. State any A Levels with grades “French A, Economics B, Maths C” and Degrees or professional qualifications with grades ”Ba (Hons) Business Law.</div>
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Hobbies and Interests</h4>
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This section enables the potential employer to get a more rounded picture of you and perhaps help them to decide how you would fit into their team.</div>
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Think of the adverts for Foxtons Estate Agents and the snowboarding lover of action sports. If your favorite thing is to jump out of an airplane every weekend that may help to persuade them to give you an interview if they like what they see on the rest of your CV. But make sure you really are a member of the Extreme Sports Club or you may find yourself interviewing with a parachute strapped to your back!</div>
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Should I include my Facebook page?</h4>
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If your Facebook page includes photos and details of your recent fundraising activities, perhaps the picture of you crossing the line at the London Marathon or your voluntary work then yes. If it’s just pictures of you and your friends on a recent night out, then no.</div>
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Do be aware that employers are increasingly checking out the social media pages of potential employees. If you’ve got some rather embarrassing pictures and comments on there get rid of them before you start your job search.</div>
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References</h4>
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Unless they specifically ask you there’s no need to put a list of references on your CV. The time for that is when you’ve been offered the job.</div>
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Final Words</h2>
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CV or resume is the document which explains you behind your back. Employers come to know who you are and what you've done just by reading your resume. CV is the touch point for you where you can meet your customers; employers. Resume should be so much powerful so any employer see and ask i want to meet this person immediately. It's all about creativity. <a href="http://www.howdesign.com/editors-picks/10-eye-catching-graphic-designer-resumes/" rel="nofollow" target="_blank">Check these examples how people are using creativity in their resumes. </a></div>
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Behind the Scene</h3>
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This guide is written by <b><u>Umar Arshad</u></b>. He is Chartered Accountant cum Internet Entrepreneur groomed in Startup Culture , Loves to write on different topics .</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-8482799727781174492016-11-25T16:11:00.000+00:002016-11-28T05:32:50.164+00:00How Facebook’s New Algorithm Will Change Brands & Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9UUMY7ZPLP2ZFB8jZipyzxb9QFZM3jhOIFzIWLIVRUlq1Ens4wIYsQoCyAdbHHt8VjgtoOeVtc9wSVTTMT7irQVH9qAjig0KM8QTubmaHLhnokuH99J528I5svnfx7iE3F-kbR4epx4s/s1600/Facebook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook’s New Algorithm Will Change Brands & Marketing." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9UUMY7ZPLP2ZFB8jZipyzxb9QFZM3jhOIFzIWLIVRUlq1Ens4wIYsQoCyAdbHHt8VjgtoOeVtc9wSVTTMT7irQVH9qAjig0KM8QTubmaHLhnokuH99J528I5svnfx7iE3F-kbR4epx4s/s1600/Facebook.jpg" title="Facebook’s New Algorithm Will Change Brands & Marketing." /></a></div>
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Becoming better strategists and marketers is on everyone’s horizon these days; as fast as technology moves, it’s got to be. </div>
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The latest change has come in the form of Facebook’s new algorithm, which is going to twist the style of our marketing. This adjustment means big changes for brands. Now that the focus has changed from branded sites to friends and family posts, the dreaded news that companies will have to work harder and smarter is officially here. </div>
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For a sneak peek at what these changes mean for your <a href="http://www.marketinginfo.org/2012/11/social-networking-on-web-its-impact-on.html" target="_blank">social media marketing campaigns</a>, here are my four main takeaways from the launch of the new algorithm that are going to change the way we play the promotion game. </div>
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The Change Will Affect Your Business</h2>
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The way the new system works is by giving authority on the News Feed to your family and friends’ shares rather than publishers such as Buzzfeed, even if you subscribe to their official page. Remember that cute 30-second video that showed you how to make the greatest Super Bowl nachos? Remember the <a href="http://www.telegraph.co.uk/news/2016/09/10/videos-of-man-playing-hide-and-seek-with-his-dog-goes-viral/?playlist=structure%3Anews" rel="nofollow" target="_blank">cute, viral video of a puppy</a> playing hide and seek with her owner? You’re going to get less of that in the future. </div>
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Most publishers feel like that won’t affect them very much, since all they have to do is get family members and friends to share their initial post. Yet if that initial post came from the Facebook feed of Buzzfeed, you’ve got a problem. Fewer people are going to see that first post, resulting in diminished returns in the long run. Each piece of content has to work that much harder to get over an initial hurdle of sharing. </div>
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Bring Your Money</h2>
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Facebook is wise to the ad game, and it’s taking it a step further than just ten dollars for a boost post. The social network is also going to take you to the cleaners for those ads that you’ll now have to buy to make up for lack of native traffic.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9wfScjZMqw9EERSmbKSkV1ov-Xu5KcGSh8v2hl3f0WAS0BmGoRmJ1IM5F91lkciE0cgyTv0b-2zfc2a64fkbAFBp0M_0EbYWP6-LyfiDwq2ptZMa7Up_Y2e7bdCnEXlkefXfrI3mSyV4/s1600/Facebook+ad+details.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook’s New Algorithm Will Change Brands & Marketing" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9wfScjZMqw9EERSmbKSkV1ov-Xu5KcGSh8v2hl3f0WAS0BmGoRmJ1IM5F91lkciE0cgyTv0b-2zfc2a64fkbAFBp0M_0EbYWP6-LyfiDwq2ptZMa7Up_Y2e7bdCnEXlkefXfrI3mSyV4/s1600/Facebook+ad+details.png" title="Facebook’s New Algorithm Will Change Brands & Marketing" /></a></div>
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<a href="//www.semrush.com/sem/?ref=2016114411&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=banner" title="SEMrush" target="_blank"><img src="//www.berush.com/static/berush/banners/orange/728x45/728x45_en.png" alt="SEMrush" /></a>
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Bring out the large bills for posting ads that will reach 25,000 people, because it’s going to be the new norm. Also, do you know what all the demand will do to the supply? It’s going to make ads more expensive over a short amount of time. Facebook can already see the profits down the line. </div>
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Branded Content Has to be Tagged that Way</h2>
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Since Facebook updated its rules on branded content, the sponsored posts that aren’t clearly tagged as branded content are going to be taken down without a warning. There’s also another catch: you have to share your analytics with your sponsor. It’s part of the new rules. </div>
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Before, publishers could bundle ads and content together, pay a small boost fee and get paid for the viral content without the advertiser being any wiser that the publisher was double dipping when it got paid for the viral hits. Now, publishers have to tag their advertisers, and those advertisers get the details on the same analytics, page views and the real price tag for each post, as well as how much money the traffic is creating for the publisher. Now that those numbers are available, the advertiser is going to see right through that scenario and <a href="https://contently.com/strategist/2016/06/21/facebook-crushing-blow-to-native-advertising/" rel="nofollow" target="_blank">call out native content</a>.</div>
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Many of the other tools marketers use might also be under threat as well in the near future. Regional content is already becoming less effective with the rise of the use of Virtual Private Networks, which can be <a href="https://securethoughts.com/the-best-vpns-for-multiple-devices/" rel="nofollow" target="_blank">used by consumers on multiple devices</a> to block their location from Facebook, omitting them from your regionally-targeted advertising and content.</div>
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People Are Going to Become More Narrow-Minded</h2>
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The “Facebook echo chamber” is what they call the political, moral and ethical bubble you live in where you only see the posts of people who have the same opinions as you do. Since Facebook debuted the unsubscribe feature where you can stay friends but not see their updates, the world has become a more narrow-minded place where we get to see only what we want to see. </div>
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Up until now, the trending news from publishers such as CNN, The New York Times, Fox News, etc., have had a fighting chance to get on your News Feed even if you weren’t interested in them with boosted posts and branded content disguised as content, but now that’s about to change. Instead of fielding those trending posts on occasion, you’re not going to see them much unless someone in your circle thinks it’s worthy enough to post on their page. While it may seem like a good thing, it’s not. Now polarized societies will very rarely see news outside of their bubble. </div>
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While the family is taking the priority with the new Facebook algorithm, it’s glaringly obvious that the work of digital marketing teams is about to get much more complicated. There is no doubt that the industry is going to think of new ways to get their content to reach the masses. </div>
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Alternatively, you can open your wallet while we wait for the bravest among us to discover new tactics. The choice is completely up to you. </div>
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<b>About the Author:</b> <u>Cassie</u> is a digital content queen and frequent PR tech guru. She hopes the knowledge this article will help you make better decisions on how to make a difference in your digital marketing campaigns. </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-67272049992215314152016-10-13T18:39:00.000+01:002016-10-13T18:39:02.312+01:00Marketing Plan of Starbucks<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtH5xaVWx2QQszxe0dn9IN2EEM5snmXVWkc4DZuSVc74WWqybSaEJLZaUoopqqjfjJOVdQdr2N1xTsZ-rVH-fki-cYSy6psAmkJzBQ_p4tPgzc-5ynXsO8pCNgGbvLb7CBa84jrJKcKG8/s1600/starbucks.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Marketing Plan of Starbucks" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtH5xaVWx2QQszxe0dn9IN2EEM5snmXVWkc4DZuSVc74WWqybSaEJLZaUoopqqjfjJOVdQdr2N1xTsZ-rVH-fki-cYSy6psAmkJzBQ_p4tPgzc-5ynXsO8pCNgGbvLb7CBa84jrJKcKG8/s1600/starbucks.jpg" title="Marketing Plan of Starbucks" /></a></div>
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American brand <a href="http://www.starbucks.com/" rel="nofollow" target="_blank">Starbucks</a> familiar, feasible to every connoisseur of quality and delicious coffee. This is accessible, because Starbucks is the largest coffeehouse chain in the world, which branches operate in fifty countries. Over the past few decades, the brand has become a symbol of America, not yielding to the popularity of <a href="https://www.mcdonalds.com/" rel="nofollow" target="_blank">McDonald</a>. Add to this that the company has started the overseas expansion. The Starbucks story began back in 1971, in <a href="https://en.wikipedia.org/wiki/Seattle" rel="nofollow" target="_blank">Seattle</a>.</div>
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How it all began?</h2>
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The concern began its existence in 1971, thanks to three admirers of coffee - English teacher <a href="https://en.wikipedia.org/wiki/Jerry_Baldwin" rel="nofollow" target="_blank">Jerry Baldwin</a>, history teacher <a href="https://en.wikipedia.org/wiki/Zev_Siegl" rel="nofollow" target="_blank">Zev Siegl</a> and writer <a href="https://en.wikipedia.org/wiki/Gordon_Bowker" rel="nofollow" target="_blank">Gordon Boukerom</a>. They invested in it a tiny amount - only 1,350 dollars from their savings, the budget of the firm was scanty. The newly business had taken a loan of $ 5,000. It was the authorized capital of the new store, engaged in retail sales of coffee beans.</div>
<h2 style="text-align: justify;">
Where did the name Starbucks come?</h2>
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The name of the company was borrowed from one of the heroes of the novel "<a href="https://en.wikipedia.org/wiki/Moby-Dick" rel="nofollow" target="_blank">Moby Dick</a>" Herman Melville, the emblem was a siren located in a circle, on which was written the full name of the institution. Why a siren? The creators of the store thought that it meant that products were brought from far away.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLP-bxkymzRae12kpo4B9JeCg04b5akkH7QlHHpZDAI9oK1F-y8lyNC7yDlX0Hxq3ut7hsdQv_H2_3qEvOEjwj4qLHsqFZZID-hw0QnY9l52mBIkcChUPksQTIRW9uKIUjjuoFMZ5pWYE/s1600/coffee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Marketing Plan of Starbucks" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLP-bxkymzRae12kpo4B9JeCg04b5akkH7QlHHpZDAI9oK1F-y8lyNC7yDlX0Hxq3ut7hsdQv_H2_3qEvOEjwj4qLHsqFZZID-hw0QnY9l52mBIkcChUPksQTIRW9uKIUjjuoFMZ5pWYE/s1600/coffee.jpg" title="Marketing Plan of Starbucks" /></a></div>
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In 1982, the head of sales department became Howard Schultz, but soon he was released without finding consensus with the boss. Discussion between the boss and Howard was about that Howard would borrow the idea embodied by Italians and made coffee shops too. But the authorities did not appreciate the idea. Schultz had to realize his ideas by his own. And it is impossible not to recognize done this case brilliantly!</div>
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<ul>
<li>[message]</li>
<ul>
<li>Recommended Reading: <a href="http://www.marketinginfo.org/2012/07/marketing-plan-of-sunsilk.html" target="_blank">Marketing Plan Of Sunsilk </a></li>
</ul>
</ul>
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Howard's 1st coffeehouse was named Il Giornale, and the premier location was in Chicago. The second was in Seattle. The third opened its doors to residents in Vancouver. They began were wildly pop and generated significant revenue for Howard. Starbucks deals were quite unimportant. Howard Schultz paid $ 4 million and bought Starbucks from the former owners. He combined shopping campaign with its cafes. Since 1987 the company has become famous for Howard Starbucks Corporation and shops Starbucks.</div>
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What type of business is Starbucks? </h2>
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Presently, the brand is doing everything to make the atmosphere absolutely in all branches relaxing and attractive. Arriving there, a customer pays not only for premium coffee but too for a relaxing or conversely, the ability to work with a cup of favorite beverage.</div>
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Starbucks are active freelancers, bloggers to write their new posts, podcasters. The atmosphere of the coffee shop attracts people with laptops. At Starbucks, totally different people are drinking coffee, from businessmen (drinking espresso on the go) ending young couples. Students could spend time with friends, write their abstracts, thesis or <a href="http://eduzaurus.com/buy-essay-cheaply" rel="nofollow" target="_blank">buy college essays</a>.</div>
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Visitors could offer tea, hot chocolate and other beverages and snack. In all shops, there is Wi-Fi, which is very fitting for people that could not live without PC and the Internet. Any guess could order a favorite album of songs that will sound without intermission in a coffee shop. This thing will cost $ 9 to music lovers. Add to this that the concern cares not only about customers? but too about the employees. As a result, the concern is reckoned in one of the best employers in the world.</div>
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Starbucks marketing plan</h2>
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<ol>
<li>Opening shops throughout Pacific Ocean of the US, on the whole territory of North America and, finally, in the world with the opportunity to cooperate with local companies.</li>
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<li>The strategy to increase revenues from buyers was: the development product strategy assumed concomitant goods, as CD disks and a magazine about lifestyle.</li>
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<li>Following this, the brand continued to implement its diversification strategy, invading on supermarket shelves with their bottled beverage Frappucino and ice cream Starbucks, as well as buying firm Tazo Tea (tea retailer).</li>
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<li>Offering coffee in the United Airlines aircraft.</li>
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<li>Distribution of ground coffee and coffee beans in supermarkets as <a href="https://www.walmart.com/" rel="nofollow" target="_blank">Wal-Mart</a>.</li>
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<li>The conquering territory strategy of the concern - so took root to become a commonplace and ubiquitous element of reality.</li>
</ol>
<h2>
Starbucks advertising methods</h2>
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Howard Schultz stressed that his business is not to fill stomachs, and to fill the soul. He coined the core term third place - the middle between work and home.</div>
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Personalization</h3>
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Frappuccino for Nina (Ann, Irene )! You could hear in a cafe. Some Nina that barista could hardly recall ever, coming to the bar and takes a cup of coffee on which the marker is written her name. It is a trifle, but nice. This famous trifle largely created the iconic image of Starbucks, captivates people's personal attitude of the brand, even such a simple and unpretentious.</div>
<h3 style="text-align: justify;">
One Dollar a Year </h3>
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One chip of companies, in many stores they pay to their landlords exactly one dollar a year and landlords, do not remain in the loser. No one has been pressed. The concern confident that clients will come, for the ambiance, beverages, name written on a glass. The brand will transform this spot, it will be sought-after, despite location.</div>
<h3 style="text-align: justify;">
Location on Feng Shui</h3>
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Th brand is very sensitive to the choice of the premises, exposing its basic requirement when renting premises orientation of doors and windows on the sides of the light. At Starbucks individual opinion, the front door should face on the north, not on to the south or to the east.</div>
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The Eco Trend </h3>
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The brand actively embodies the idea of the eco-friendly planet, through the production and distribution of reusable mugs and glasses. For instance, in a coffee shop, you can go to "refuel" your thermos from Starbucks. This company is loved by thousands of Starbucks customers since at the moment it is fashionable to be eco.</div>
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In the cafe is constantly playing music. It is interesting that there is a central server, which is engaged in playing the same music throughout the Starbucks network.</div>
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Promotion strategy of Starbucks</h2>
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Focusing on the customer, the concern is always carrying out an analysis for increasing the value of their products by providing a larger number of customers benefit. For instance, marketing experts have come up with orders and experienced rapid system that allows customers registered online, to book by phone, and in the nearest cafe Starbucks, for them will be waiting for the order - a cup of coffee or tea.</div>
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Three skills that are prominent brands owned by marketers:<br />
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</div>
<ul>
<li>The ability to find a place where their clients communicate.</li>
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<li>The ability to create content that people want to discuss.</li>
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<li>The ability to utilize social networks for feedback from customers.</li>
</ul>
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A good example is Starbucks, whose Facebook page attracted more than 34 million subscribers. For its advertising campaign, it chose Facebook, where more subscribers. Starbucks chooses the platform, implying a wider audience to provide a lot of publicity. Subscribers, alternately, have an incentive to continue to monitor the news of the brand.</div>
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Starbucks has launched an <a href="https://starterpad.com/blog/social-media-marketing-strategy-small-businesses/" rel="nofollow" target="_blank">interesting project</a> on the internet, which is a site of ideas for the brand. Any person, whether he is an employee of the company or a simple client can share his idea about improving coffee. Each idea will be examined, some could even be implemented. Before the ideas reach the company, they are subject to a penalty by registered users of the site who can vote for each idea. Natch, at Starbucks, will consider only the most popular.</div>
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<ul>
<li>[message]</li>
<ul>
<li>Recommended Read: <a href="http://www.marketinginfo.org/2016/09/coca-cola-marketing-plan.html" target="_blank">Coca Cola Marketing Plan: A Step-by-Step Guide to Marketing Plan</a></li>
</ul>
</ul>
</div>
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The brand offers consumers learn more about coffee via QR-code. The brand has launched a new program using to provide more info about coffee to consumers, via Mashable. Codes have already appeared in some its stores and advertising in popular magazines as People, newspapers, and billboards. Advertising promotes mobile paid app Starbucks and provides supplementary info, usually in the form of a video about selling coffee.</div>
<h2 style="text-align: justify;">
Starbucks Business Level Strategy </h2>
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For the successful operation of the brand, the tradition - it is the image tool, as said the concern’s leadership. Thus, the company intends to almost double increase its market capitalization to $ 100 billion, due to sales of wine and tea. Schultz intends to promote not only coffee but also other beverages, as he said. The tea market is ready for innovation. The company intends to take on its leadership position.</div>
<h3 style="text-align: justify;">
Where does Starbucks advertise?</h3>
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Th company's success was largely achieved due to the effect of word of mouth. This type of advertising is still the most effective. In 2004, the concern reached a record number of stores in its global network 1344.</div>
<h3 style="text-align: justify;">
How goes the spread of branding?</h3>
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The very notion - the franchise of the brand does not exist, as the concern does not sell the franchise in the stereotype form.<br />
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<ul>
<li>The brand’s owners examine each proposal upon the opening of a new café individually.</li>
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<li>Private investors can open a coffee house Starbucks Coffee too, but the license terms will be very severe.</li>
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<li>In America and Europe, the concern is moving through the purchase of other networks cafes, coffee houses and then there are as joint ventures.</li>
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<li>In the entire history of the concern, there were individual sales of the official franchise, while buyers were very famed people.</li>
</ul>
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The company’s marketing strategies have never failed or lack of understanding of consumers, which automatically makes it as a model for replication of successful experiences.</div>
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Why are people so fond of Starbucks coffee shops? It is simple – it is a place where you can safely drink coffee and talk with friends, business partners, or to arrange a meeting.</div>
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But what are you aware of this brand apart from the fact that in its coffee shops are always delicious and cozy?<br />
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</div>
<ul>
<li>The company supports the legalization of gay marriage. In 2012, Starbucks was one of the several famed companies, which supported the initiative of the Washington government to legalize same-sex marriage. Opponents of gay unions immediately announced a boycott of coffee shops, collecting 22 thousand signatures on a petition.</li>
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<li>At the coffee house could be another name. The 1st name that occurred to the founders of the coffee shop was Cargo House. But one of the trio partners quickly dissuaded them from this idea, saying that it will be easier to promote a brand if the name begins with the signs ST.</li>
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<li>At the premier logo of Starbucks, the mermaid was with an open chest. For all the years of coffee logo top, it was modified several times. Unchanged remained in it, only the presence of the siren.</li>
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<li>Initially, the company is not selling brewed coffee. In total, initially, Starbucks had only selling roasted coffee beans and equipment for the preparation of a beverage.</li>
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<li>In some shops sell a coffee as a volume of the human stomach. It used to be four kinds of glasses in a line of Starbucks - Low (240 ml) and high (350 ml), the Grande (480 mL), Venti (590 mL). The company's management has decided not to stop there and in 2011 released the glass of Trenta, which could accommodate 910 ml.</li>
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<li>The brand is constantly experimenting with tastes. On last <a href="https://en.wikipedia.org/wiki/Halloween" rel="nofollow" target="_blank">Halloween</a> at Starbucks appeared coffee with pumpkin flavor. And the drink was quite popular. But in a coffee house decided not to stop there and began to produce beer with the taste of latte.</li>
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<li>The Grande cup of coffee contains up to five times more caffeine than energy. Scientists found that caffeine daily rate for healthy adults - 400 mg. But in a glass Grande contains 415 mg of the substance.</li>
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<li>The most expensive Starbucks drink - in China. A cup of coffee, which in London is worth $ 3.81, in Beijing, you will have to pay a dollar more.</li>
</ul>
<div style="text-align: justify;">
For years, the brand spent more money on training their staff than to advertise their product. They constantly polished twenty-four-hour program, which is offered to each new recruit. It includes basic courses: the introduction (4 hours), preparation of a perfect cup (4 hours) and customer service (4 hours), as well as classes on the basics of orientation and retail skills.<br />
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From the 1st day, they tried to immerse newcomers in the culture, where the central place occupied by the value of showing how it is important to treat visitors and each other with respect and dignity. Train recruits personally managers of coffee shops or regional managers, showing them all in practice. They train baristas to make contact with visitors to the eyes, to anticipate their wishes, to explain the difference between varieties clearly and simply, and to compensate the moral damage dissatisfied customers coupon Starbucks, which entitles them to a free drink.</div>
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<div style="text-align: justify;">
The history of the concern shows how small coffee roasters of local importance, which simply were selling coffee beans, become an international corporation with stores and offices in more than 9,000 cities in 34 countries, serving approximately 20 million of visitors.<br />
<h3>
References </h3>
<div>
<a href="https://en.wikipedia.org/wiki/Starbucks" rel="nofollow" target="_blank">Wikipedia</a>, <a href="http://www.starbucks.com/" rel="nofollow" target="_blank">Starbucks official website</a>, <a href="https://www.loxcel.com/sbux-faq.html" rel="nofollow" target="_blank">Loxel Geomatics</a>, <a href="http://www.adweek.com/news/advertising-branding/how-topless-mermaid-made-starbucks-cup-icon-160396" rel="nofollow" target="_blank">AdWeek</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-77201081357662018262016-10-08T07:12:00.000+01:002016-11-14T18:23:47.154+00:006 Ways to Build Online Presence for Your Business<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTbfV1Ttjpi0BiW8qf7LhIeKR1mDe50v3Ou06TZUEpxN4_BRbYY5qSzMgFe5uxdK4gzikphCMKVWtfgZMPRp0eI1XDcPfMQ5LDgQjrBpK0SXNaZ788XPffrk0Ch2m6A3JkhSC00UTSjy4/s1600/Online+pRESENCE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="6 Ways to Build Online Presence for Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTbfV1Ttjpi0BiW8qf7LhIeKR1mDe50v3Ou06TZUEpxN4_BRbYY5qSzMgFe5uxdK4gzikphCMKVWtfgZMPRp0eI1XDcPfMQ5LDgQjrBpK0SXNaZ788XPffrk0Ch2m6A3JkhSC00UTSjy4/s1600/Online+pRESENCE.jpg" title="6 Ways to Build Online Presence for Your Business" /></a></div>
Look at these stats,<br />
<blockquote class="tr_bq">
<code><a href="http://www.internetsociety.org/globalinternetreport/assets/download/IS_web.pdf" rel="nofollow" target="_blank"><span style="color: white;"><b><i>3 billion users</i></b></span></a> were online in May 2015.</code> </blockquote>
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<code><a href="https://hostingfacts.com/internet-facts-stats-2016/" rel="nofollow" target="_blank"><span style="color: white;"><b><i>40% of global internet users</i></b></span></a>, or more than 1 billion people, have bought products or goods online.</code></blockquote>
You can see how important it is to be online these days. Can you imagine, how many customers you are losing without having an online business presence?<br />
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Are you worrying about how to go online? Don’t worry, I am writing the methods of going online particular for your business.<br />
<br />
Going online is the first step. After that you need proper strategy to move on. Online marketing is the next step you have to take. Online marketing is combination of different activities and skills. A good online marketing expert must have strong knowledge about all basic components. Here is <a href="http://www.bewebmarketer.com/online-marketing-guide/" target="_blank">The Beginners Guide to Online Marketing</a>.<br />
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To make sure your online presence, there is more than one place exist. Yes, having a website is a common way to go online, but I will explain the other ways, parallel to the website to make sure your strong online presence.<br />
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There are 6 simple ways to go digital:<br />
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<ul style="text-align: left;">
<li>Having business website</li>
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<li>Local business listings</li>
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<li>Review sites</li>
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<li>Social media sites</li>
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<li>Mobile apps.</li>
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<li>Google Maps</li>
</ul>
<h2 style="text-align: left;">
Website</h2>
I am again mentioning the first sentence that 3 Billion people were online in May 2015, and numbers are keep growing. So it’s time to take advantage of it. The most understandable way to go digital is with <a href="http://www.marketinginfo.org/" target="_blank">the website</a>.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-aud_qLK_WjLW0p96SAe0Z7GUlY0LlRaapWX51MBVf2vS0Bi6OYo_RBvZQZNsIwhpND8P1qZCCN-FGozWo39cuCgJ7CAsCOLaspKxkKH-pHnn7xe-5UZZ53FsN3H998IOpcfksapknic/s1600/amazon-website.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Use Website to Build Online Presence for Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-aud_qLK_WjLW0p96SAe0Z7GUlY0LlRaapWX51MBVf2vS0Bi6OYo_RBvZQZNsIwhpND8P1qZCCN-FGozWo39cuCgJ7CAsCOLaspKxkKH-pHnn7xe-5UZZ53FsN3H998IOpcfksapknic/s1600/amazon-website.png" title="Website" /></a></div>
<br />
At the beginning of internet era, websites weren’t much more than brochures online, which displayed what is this business all about, who is in this business and where the business located.<br />
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And now, websites are everything for your business. Here are some features you can get from website:<br />
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<ul style="text-align: left;">
<li>Advertise products/services</li>
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<li>Customer research</li>
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<li>Chat with experts</li>
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<li>Read customers reviews</li>
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<li>Watch videos</li>
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<li>Read news/articles</li>
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<li>Buy/sell products</li>
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<li>Make Payments</li>
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<li>Track orders</li>
</ul>
Above features are easy to get on the website. All you have to do is decide which website is best for you and what actually you want to achieve through your website. I’ve got a whole lesson for you, where I will discuss in detail.<br />
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Don’t worry about the new technology, if it’s not contributing in your achievements, it’s not worthy for you.<br />
<h2 style="text-align: left;">
Local Business Listing</h2>
No worry, if you don’t have a website. It’s your beginning and step by step you will go further. For example, you own a bakery, and you want more customers. Even you want random customers can also find you.<br />
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Before going further, let me ask you a question. When the last time you had a desire to eat chocolate cake? Don't you know where to eat? You probably searched on Google ‘Bakery near me’ and reviewed the results.<br />
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You might see the bakeries’ own websites or a website containing many addresses of bakeries and cafes around you. This type of website called local listing sites.<br />
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Let me explain you first how local listing sites work?<br />
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Local listing sites are sites which collect data of different businesses in different categories. Common terms use for local listing sites are Yellow pages and online directories. These type of sites serve locally in particular area. Here is the image of Pakistan’s No. 1 local listing site.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi38WxMVsAB1DPET-EpOAKl_EEdW7QOvc-O4PGLi-g2ixofQeijSa9rEmGWHwqcNr45m5E0SFsNGLf6nP84waGzUfaZMy28B6smUoXMje_AOqt5S7Mlr94eTPLbKHO_AsHomHZ70fvoyk0/s1600/local+listing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Use local listing sites to Build Online Presence for Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi38WxMVsAB1DPET-EpOAKl_EEdW7QOvc-O4PGLi-g2ixofQeijSa9rEmGWHwqcNr45m5E0SFsNGLf6nP84waGzUfaZMy28B6smUoXMje_AOqt5S7Mlr94eTPLbKHO_AsHomHZ70fvoyk0/s1600/local+listing.png" title="Local Listing Sites" /></a></div>
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Some businesses use the local listing to ensure their online presence Apart from locally build sites, Google has its own version called <a href="https://www.google.com/business/" rel="nofollow" target="_blank">Google My Business</a> and Bing has its own, <a href="https://www.bingplaces.com/" rel="nofollow" target="_blank">Bing places for Business</a>.<br />
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These yellow pages include businesses details like company name, logo, physical address, web address, images, map location and reviews as well. These sites usually serve freely and an ideal way to make sure your digital presence. The local listing site itself include all businesses but if you are new to business, you can place a request to them to add your business.<br />
<br />
These yellow pages also serve a local search engine optimization tool. You can get many web traffic with these yellow pages sites as well as a backlink.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR3JAPpBRh0kgc2YgYHJKlca0TUVdnlCnMf5P1QpzivUs0DUA_Agn01y1x-aBAsirgKs5zvdBGvNizoC7lzs8fRNfdP1IuMWfmvmiUGXxpPH8OnUg8RqNUKrMnabuDnp4hvN9h8SIKpOs/s1600/top-pakistani-local-listing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Use local listing sites to Build Online Presence for Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR3JAPpBRh0kgc2YgYHJKlca0TUVdnlCnMf5P1QpzivUs0DUA_Agn01y1x-aBAsirgKs5zvdBGvNizoC7lzs8fRNfdP1IuMWfmvmiUGXxpPH8OnUg8RqNUKrMnabuDnp4hvN9h8SIKpOs/s1600/top-pakistani-local-listing.png" title="List of Pakistani local listing sites" /></a></div>
<h2 style="text-align: left;">
Review Sites</h2>
Parallel to the local listing, there are many websites available called review sites. Their primary objective is to provide real customer feedback about products, services, and businesses.<br />
<br />
You can add your products to those websites for reviews and get customer feedback. This will also make sure your online presence as well as give you a competitive edge over your competitors.<br />
<br />
Review sites add products and their maker details as much to serve their users effectively.<br />
<h2 style="text-align: left;">
Social Media Sites</h2>
<blockquote class="tr_bq">
<code>55% of B2B buyers search for information on social media. (<a href="http://www.biznology.com/2014/12/37-facts-future-social-selling-vs-cold-calling/?utm_content=buffer3fa2d&utm_medium=social&utm_source=Webbiquity.com" rel="nofollow" target="_blank"><span style="color: white;">Biznology</span></a>)</code></blockquote>
Initially, social media sites were launched to get connected to individuals. But later on, they became the ideal place to do business. First of all, let me tell you that there are thousands of social media sites available on the internet and you can use all of them. (<a href="http://www.marketinginfo.org/2016/09/top-social-media-sites.html" target="_blank">Don’t waste your time, learn which social media platform is best for your business</a>)<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTdygtpanjmrkV3XZf_PELrnVerNGkE6cznekJ3J9_g_OVot9dVMgy875jmUr0d6aQyqNmTyOYybLy-kY0-rKpVPi4btQp6aNt_ZMLXFXhmAefVxQLyA1_8l6-CgR2cOOkoTp-8tBd2pI/s1600/social-media-sites.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Use social media sites to Build Online Presence for Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTdygtpanjmrkV3XZf_PELrnVerNGkE6cznekJ3J9_g_OVot9dVMgy875jmUr0d6aQyqNmTyOYybLy-kY0-rKpVPi4btQp6aNt_ZMLXFXhmAefVxQLyA1_8l6-CgR2cOOkoTp-8tBd2pI/s1600/social-media-sites.jpg" title="Social Media Sites" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
Popular social media sites are Facebook, Google +, Twitter, Instagram, and LinkedIn. You can make accounts on these social media sites and get noticed online. Every site has its own features. Let me share with you how you can use some popular social media site:<br />
<br />
<ul style="text-align: left;">
<li><b>Facebook:</b> Page, Group, Facebook advertisement and Personal Profile.</li>
<br />
<li><b>Twitter:</b> Personal & Business account and Advertisement.</li>
<br />
<li><b>Google +:</b> Community, Personal & Business Account.</li>
<br />
<li><b>LinkedIn:</b> Personal & Business account, and Group.</li>
</ul>
Above mentioned tools are helpful to promote your business on social media. Let me explain to you which benefits you can get from social media sites:<br />
<br />
<ul style="text-align: left;">
<li>Advertisement/promotion</li>
<br />
<li>Prospecting</li>
<br />
<li>Sale of product and services</li>
<br />
<li>Customer Feedback</li>
</ul>
Facebook particularly launched <a href="http://www.adweek.com/news/technology/facebook-launches-marketplace-let-users-buy-and-sell-items-173860" rel="nofollow" target="_blank">Marketplace feature</a> to let its users buy and sell. This will help users to check which products are available for sale near them.<br />
<h2 style="text-align: left;">
Mobile Apps</h2>
<a href="https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/" rel="nofollow" target="_blank">2082.7 million Smartphones</a> were connected with the internet in June 2016. A huge opportunity for businesses to get connected with their customers through mobile phones. One way to use a mobile phone for your business favor is <b>Mobile Apps</b>. You can create your own business app for your customers.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNdsgwMgQZtHou-IiIHqrU4AlShL8oBNBC7SLKkdhWuH2K9w9igR23WdvafNnVamkPy7v2-kgs3UfA-ndmSWmMewkGEjJw2-JtvHiNuLz9raS7rv7T6jhIBgreypWt_ZP9UGDmNORqTac/s1600/Mobile+APP.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Use Mobile Apps to Build Online Presence for Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNdsgwMgQZtHou-IiIHqrU4AlShL8oBNBC7SLKkdhWuH2K9w9igR23WdvafNnVamkPy7v2-kgs3UfA-ndmSWmMewkGEjJw2-JtvHiNuLz9raS7rv7T6jhIBgreypWt_ZP9UGDmNORqTac/s1600/Mobile+APP.png" title="Google App" /></a></div>
<br />
Here are some features you can add in your mobile app:<br />
<ul style="text-align: left;">
<li>Location finder</li>
<br />
<li>Sell products/services</li>
<br />
<li>Quick chat feature</li>
<br />
<li>Customers’ reviews</li>
<br />
<li>Products/services information</li>
</ul>
If your customers agree to download your mobile app, you’ve to manage to place your store in their mobile. You can send them upcoming sales news directly on they're mobile. Even your customers can order from their home and ignore queue when to visit your shop or even purchase the product with a mobile app and send you payment through credit card and get product right in their homes.<br />
<br />
Mobile apps a mostly use as a loyalty tool, to encourage customer loyalty. You can offer more benefits to mobile app users.<br />
<h2 style="text-align: left;">
Google Map</h2>
This is something creative I found when I was stuck on the road. Let me share my own story with you.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipMOLCuN_ASLK9KMfdCoP_9qJcnsfGTHDKRddUWEuuN0viTPgvKyAS7cb73eO0shDd8lsZzZcemsqo6R3YItpT4rnsCnec3aaPqz_RYOHaVKhzXP5KEohM5OrNrRoARbH40-UjwH2RHRk/s1600/Google+Map.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Use Google Map to Build Online Presence for Your Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipMOLCuN_ASLK9KMfdCoP_9qJcnsfGTHDKRddUWEuuN0viTPgvKyAS7cb73eO0shDd8lsZzZcemsqo6R3YItpT4rnsCnec3aaPqz_RYOHaVKhzXP5KEohM5OrNrRoARbH40-UjwH2RHRk/s1600/Google+Map.png" title="Google Map" /></a></div>
<br />
Once I was traveling along the highway to capital city Islamabad, Pakistan with my brother.<br />
<br />
Suddenly we’ve got our car punctured. No repairing shop was around us. Then, unconsciously I took my mobile out of pocket and checked my WhatsApp notification. My brother asked me what to do? I said let’s wait maybe someone stopped for helping us.<br />
<br />
My brother again asked me to check on Google Map how much distance remaining? I checked and told him. Then I got an idea. I searched the term on Google Map ‘Puncture shop’ and luckily Google Map showed me the results. One shop was around us within 1 Km radius.<br />
<br />
Then something clicked in my mind that we can ensure our online presence through Google Map too. Google Map has an option of ‘Near Me’. Google Map automatically locate your position and if you search something it shows nearest results to you.<br />
<br />
If Google Map didn’t add your location already then go further and add by yourself. You can get help from <a href="https://support.google.com/mapmaker/answer/1096044?hl=en" rel="nofollow" target="_blank">this link</a> that how to add a location on Google Map. <br />
<br />
Once you add your location on Google Map, people around you can easily access you. This is very helpful to get locally online.<br />
<h2 style="text-align: left;">
How to Practice</h2>
Take a paper and write down all the places you think your business can live online. I suggest you go all the places from listings to social media sites, to your own website, to Google Map. Now write a wish list of features you want to add in your tools. And further, write down the ideas how you can gather more customers online and how to encourage them to get maximum sales.<br />
<h2 style="text-align: left;">
Conclusion</h2>
So, whether you use website, local business listings, social media, mobile app or Google map, or even all of the above (recommended), the important thing is what you want to achieve. When you’ve set the goals and objectives, create a home to achieve those objectives.<br />
<br />
<i>Now its your turn, Let me know which method you are already using to make sure your online presence and which method you wan to use in future. </i></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-16378378108739621572016-10-03T09:07:00.000+01:002016-10-10T12:55:45.474+01:00Google Penguin 4.0: What Online Marketers Need to Know?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeKy2qgaYzuyWSPr0nbjEuWkYRQjyRHr-OeZmrDNUtgo9cCWGAuDmaOk2mPEFbbYMDGnB3KUsLvmt3naXhtLKj2nAQU5OtbYgTT9CfQRzqourjSkPbxb_OVuklkuxbUdIUA9ONb1n4jq4/s1600/Google+Penguin+4.0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Penguin 4.0: What Online Marketers Need to Know?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeKy2qgaYzuyWSPr0nbjEuWkYRQjyRHr-OeZmrDNUtgo9cCWGAuDmaOk2mPEFbbYMDGnB3KUsLvmt3naXhtLKj2nAQU5OtbYgTT9CfQRzqourjSkPbxb_OVuklkuxbUdIUA9ONb1n4jq4/s1600/Google+Penguin+4.0.jpg" title="Google Penguin 4.0" /></a></div>
<div style="text-align: justify;">
From the day first, No. 1 search engine Google is aiming to deliver the finest information to its users against their queries. To make search results better and better, Google implements different policies and set of rules called Algorithm.</div>
<blockquote class="tr_bq">
<div style="text-align: justify;">
<code>You want the answer, not trillions of web pages. Algorithms are computer programs that look for clues to give you back exactly what you want.</code></div>
</blockquote>
<div style="text-align: justify;">
The good thing is Google does not rely on a single clue to rank search results. There are more than 200 signals or clues, and still counting, Google Algorithms use to make possible best results of what you looking for. These signals include things like the terms on websites, the freshness of content, your region, and PageRank.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
On September 23, 2016, Google announced its latest algorithm update called <a href="https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html" rel="nofollow" target="_blank">Google Penguin 4.0</a>.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before going deep with penguin 4.0, let me quickly give you an overview of what is Penguin algorithm and its updates.</div>
<h2 style="text-align: justify;">
Google Penguin</h2>
<div style="text-align: justify;">
Google’s head of webspam team Matt Cutts announced on April 24, 2012, that we are going to launch an important algorithm change targeted at webspam. Matt Cutts further said:</div>
<blockquote class="tr_bq">
<div style="text-align: justify;">
<code>We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high-quality content.</code></div>
</blockquote>
<div style="text-align: justify;">
Google Penguin was aiming to punish the pages that were spamming the Google results with Black Hat linking building SEO techniques. </div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Later on, Google continuously updates its algorithm ‘Penguin’:<br />
<br /></div>
<ul style="text-align: left;">
<li style="text-align: justify;">Penguin 1 on April 24, 2012: Focus on high-quality sites that create great user experience and engage white hat SEO techniques instead of engaging in aggressive webspam tactics.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Penguin 2 on May 26, 2012 (Data refresh): Setup a form for those webmasters who believe they had been affected by Penguin 1 mistakenly.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Penguin 3 on October 5, 2012 (Data refresh): Parallel to affecting English queries ~0.3%, it worked also for Spanish ~0.4%, Italian ~0.3% and 0.4% of French queries.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Penguin 4 (AKA Penguin 2.0) on May 22, 2013: Added a special spam report form for users to report spam sites.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Penguin 5 (AKA Penguin 2.1) on October 4 (Data refresh): Penguin 2.1 was just a data update of Penguin 2.0. Previously affected sites by Penguin 2.0 were recovered if they had taken steps to improvement.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Penguin 6 (AKA Penguin 3.0) on October 17, 2014: Penguin 3.0 helped sites recover from previous Penguin updates that fixed their link profile and It demoted sites that have a bad link profile.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Penguin 7 (AKA Penguin 4.0) on September 23, 2016: Google Penguin 4.0 is real time.</li>
</ul>
<div style="text-align: justify;">
After reading above details, you knew that what is Google Penguin all about and what are the updates. We are here to discussing Penguin latest update, Google Penguin 4.0:</div>
<h2 style="text-align: justify;">
Google Penguin 4.0</h2>
<div style="text-align: justify;">
After a long gap, 2 years (more previously 707 days), finally Google has released an update in Penguin Algorithm, called Google Penguin 4.0. <a href="https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html" rel="nofollow" target="_blank">According to Google Webmaster Central Blog</a>:</div>
<blockquote class="tr_bq">
<div style="text-align: justify;">
<code>With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we re-crawl and re-index a page. It also means we're not going to comment on future refreshes.</code></div>
</blockquote>
<div style="text-align: justify;">
There is two main component of this release:<br />
<br /></div>
<ul style="text-align: left;">
<li style="text-align: justify;">Google Penguin 4.0 is now real time.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Google Penguin 4.0 is now more granular.</li>
</ul>
<div style="text-align: justify;">
Google's site ranking algorithm (Penguin) is now real-time, and it now treats pages on sites individually rather than treating (and presumably penalizing) the whole site.</div>
<h2 style="text-align: justify;">
What Online Marketers Need to Know?</h2>
<div style="text-align: justify;">
Google is aiming to deliver finest search results to its users and at the same time, Google also wants webmasters to focus quality content not SEO. Google Penguin’s newest update is the smartest step toward adjusting fair search results. Experts, like <a href="https://twitter.com/geraldsearch" rel="nofollow" target="_blank">Gerald Murphy</a>, say this Google Penguin 4.0 is fairer. He further added that just with the help of this update, we will have the instant reward of our quality content.<br />
<br /></div>
<div style="text-align: justify;">
There are some points online marketers need to consider for Google Penguin 4.0:</div>
<h3 style="text-align: justify;">
Google Penguin is about spam link building</h3>
<div style="text-align: justify;">
Google Penguin is designed to punish sites those manipulate the search results falsely with black hat link building techniques. Google called it webspam. Google strongly condemn the false manipulation in search results. Google said we want webmasters to focus on the quality content not SEO, and black hat SEO absolutely not.</div>
<h3 style="text-align: justify;">
Google Penguin 4.0 is now real time</h3>
<div style="text-align: justify;">
As <a href="https://twitter.com/methode?rel=author" rel="nofollow" target="_blank">Gary Illyes</a> said in his article:</div>
<blockquote class="tr_bq" style="text-align: justify;">
<code>Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.</code></blockquote>
<div style="text-align: justify;">
Google Penguin 4.0 is now real time. It means we don’t have to wait for another 2 years to refresh data. If you got affected by the previous update, and you’ve made changes to rectify that, congrats, you have been rewarded, or soon will be.</div>
<h3 style="text-align: justify;">
Google Penguin 4.0 is more Granular</h3>
<div style="text-align: justify;">
Gary Illyes more explained that:</div>
<div style="text-align: justify;">
<blockquote class="tr_bq">
<code>Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting the ranking of the whole site.</code> </blockquote>
</div>
<div style="text-align: justify;">
Google will now critically review the spammy page, not the whole site. It means, Penguin will not impact specific pages on the site, or may be the section, while remain pages will remain fine.<br />
<br /></div>
<div style="text-align: justify;">
This is a hell of an achievement. I mean, your whole site will not get punished only the affected pages. </div>
<h3 style="text-align: justify;">
Google Penguin 4.0 is now for all languages and countries</h3>
<div style="text-align: justify;">
Google Penguin 4.0 is released for all languages and countries at the same time. Google said we now rolling out an update to the Penguin algorithm in all languages. Nobody can escape from Penguin now.</div>
<h3 style="text-align: justify;">
Google Penguin 4.0 is part of Google’s core algorithm</h3>
<div style="text-align: justify;">
Not a spate filter, Penguin 4.0 is a part of core Google algorithm so now it’s among 200 other signals of algorithms to rank searches. That’s why we’ve seen the last announcement from Google on this update. Now you have to monitor your backlink profile continuously.</div>
<h3 style="text-align: justify;">
Last announcement on Penguin update</h3>
<div style="text-align: justify;">
With Google Penguin 4.0, data is now refreshed in real time, so changes will be visible much faster typically taking effect shortly after we re-crawl and re-index a page. It means no need to announce any further update that’s why Google said in webmaster blog:</div>
<div style="text-align: justify;">
<blockquote class="tr_bq">
<code>We're not going to comment on future refreshes.</code></blockquote>
</div>
<h3 style="text-align: justify;">
Google Penguin 4.0 allows you to recover faster</h3>
<div style="text-align: justify;">
Real time update makes recovery faster. If your site is penalized by the previous update, and you’ve done good efforts to rectify previous work, congratulation, you will get rewarded soon, right after Google’s web crawlers crawl your site.</div>
<h3 style="text-align: justify;">
Google Old link building advice will stay same</h3>
<div style="text-align: justify;">
Previously it was unclear that whether old advice will remain same or something have changed. Thanks Mr. Glenn Gabe, who have made this clear for us by asking this question straightforward to Google’s official:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFKZ2LGlQ0bUxpDLKGJ5UsghMpkHF4Xmt7oiheIvYyfkaXdXvYi0dua_sn5Wwr_IK1nUn5jwKBc9k3l7qjRuWo3hKpJN5rQCswtQS61VsWQ0u0TnLgq1N8yDMtqfZbBZMVoPVPH8qLdXs/s1600/penguim+old+advice.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google old strategy for link building" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFKZ2LGlQ0bUxpDLKGJ5UsghMpkHF4Xmt7oiheIvYyfkaXdXvYi0dua_sn5Wwr_IK1nUn5jwKBc9k3l7qjRuWo3hKpJN5rQCswtQS61VsWQ0u0TnLgq1N8yDMtqfZbBZMVoPVPH8qLdXs/s1600/penguim+old+advice.png" title="Google old strategy for link building" /></a></div>
</div>
<h3 style="text-align: justify;">
Google still want quality content, not SEO</h3>
<div style="text-align: justify;">
Back to original post, <a href="https://webmasters.googleblog.com/2012/04/another-step-to-reward-high-quality.html" rel="nofollow" target="_blank">Another step to reward high-quality sites</a>:</div>
<div style="text-align: justify;">
<blockquote class="tr_bq">
<code>We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.</code></blockquote>
</div>
<div style="text-align: justify;">
Google official Gary Illyes said we still focus original and quality content, not SEO, if you do, do white hat only.</div>
<h2 style="text-align: justify;">
Future of Link Building</h2>
<div style="text-align: justify;">
Google Penguin 4.0 is for spammy link building techniques. Future of link building strongly depends on the new penguin update. <a href="https://www.semrush.com/blog/penguin-4-0-update-the-good-the-bad-and-the-ugly/" rel="nofollow" target="_blank">Some concerns from experts</a> are given under:<br />
<h4>
<b><a href="https://twitter.com/rustybrick" rel="nofollow" target="_blank">Barry Schwartz</a>:</b> </h4>
<ul>
<li>I suspect the real-time nature will make it hard for spammers to know if they got hit by Panda, Penguin, or something else. So I am not sure if it will make it easier or harder. Time will tell.</li>
</ul>
<h4>
<b><a href="https://twitter.com/Coryrcollins" rel="nofollow" target="_blank">Cory Collins</a>:</b> </h4>
<ul>
<li><span style="font-weight: normal;">Google Penguin 4.0 “real-time” will lead to grey-hat optimization.</span></li>
</ul>
<h4>
<b><a href="https://twitter.com/glenngabe" rel="nofollow" target="_blank">Glenn Gabe</a>:</b> </h4>
<ul>
<li><span style="font-weight: normal;">Disavowing is no more required, confirmed by Google.</span></li>
</ul>
<h4>
<b><a href="https://twitter.com/agostini_ale" rel="nofollow" target="_blank">Ale Agostini</a>:</b> </h4>
<ul>
<li><span style="font-weight: normal;">It's a bit earlier to discuss it, but if it is same as told by Google, there is something very interesting. As soon as someone tries to fool Google, the algorithm will adjust the ranking immediately.</span></li>
</ul>
</div>
<h2 style="text-align: justify;">
What Should You Do Know?</h2>
<div style="text-align: justify;">
You may think that this kind of updates can hurt your site ranking. If this is the case, you should focus on the content publish on your site again. This may be the wake-up call for you to modify your SEO strategy as well as content strategy.<br />
<br />
<ul>
<li>[message]</li>
<ul>
<li><b><i><u>Recommended Read:</u></i></b> <a href="http://www.marketinginfo.org/2016/08/optimizing-blog-post-for-seo.html" target="_blank">A Step-by-Step Guide for Optimizing Blog Posts for SEO</a></li>
</ul>
</ul>
</div>
The very first you should have to do is a full content audit and make sure your content is not breaking Google’s rules and regulations, not a single one.
<br />
<div style="text-align: justify;">
<br /></div>
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Create the content what actually Google is looking for: the quality content. Have a look on existing content and ask yourself whether it is adding value to your site. Take Google Penguin 4.0 as an advantage not burden.</div>
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The regular backlink-profile check-up has become crucial because a certain portion of the website can be penalized by negative SEO with the real-time algorithm. As we know the best links come from respected sources which create value for users so there is no shortcut for building healthy backlinks now.<br />
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<ul>
<li>[message]</li>
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<li><b><i><u>Recommended Read:</u></i></b> <a href="http://www.marketinginfo.org/2016/08/how-to-write-seo-friendly-blog-post.html" target="_blank">How to Write SEO Friendly Blog Post?</a></li>
</ul>
</ul>
</div>
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Google will notice errors faster with Google Penguin 4.0 so you need to be aware all the time. You need to ensure that your site is being optimized and updated correctly.</div>
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At the end, Google Penguin 4.0 is just a newborn baby so we are bound to learn more about it. Keep yourself updated as it rolls out. Keep your eyes out for more insights.</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-28821486147325593342016-09-28T07:19:00.000+01:002016-09-29T18:25:54.813+01:005 Time-Saving Tools For Content Marketing Strategy<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKe8wZdT-EZpubcjRqmvs5WW0gDrNhgu6KFfi9zVUDRDggeJyFZetMFSWH6E9nx_lQOpHV-aMv1pgYpVhTWDCuOrEktaOyYo3skfnlhn0KPNuumeU88kcFB7WxUPEEpNmpry_PlKU0HKM/s1600/toolbox.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="5 Time-Saving Tools For Content Marketing Strategy" border="0" height="455" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKe8wZdT-EZpubcjRqmvs5WW0gDrNhgu6KFfi9zVUDRDggeJyFZetMFSWH6E9nx_lQOpHV-aMv1pgYpVhTWDCuOrEktaOyYo3skfnlhn0KPNuumeU88kcFB7WxUPEEpNmpry_PlKU0HKM/s640/toolbox.png" title="5 Time-Saving Tools For Content Marketing Strategy" width="640" /></a></div>
Tools are very essential to ensure consistent and quality content. So as to enable scaling of your site, you must use the tools. There are numerous tools and tips available for content marketing. All the tools assure to save our precious time.<br />
<ul style="text-align: left;">
<li style="text-align: justify;">[message]</li>
<ul>
<li style="text-align: justify;"><span style="background-color: #0b5394;"><span style="color: white;">##info-circle## Article Information</span></span></li>
<ul>
<li style="text-align: justify;"><span style="background-color: #a2c4c9;">This is a Guest Post written by <a href="https://www.facebook.com/preet.sandhu.7568596" rel="nofollow" target="_blank">Preet Sandhu</a>.</span></li>
</ul>
</ul>
</ul>
The impact of content created by using the tool has raised importance and demand of such tools. We have researched such tools and tips to use those tools. Here is the list of such helping tools which will give you a hand for content marketing. With the increase of content marketing, these are the must have tools for you.<br />
<br />
<ul>
<li>Recommended Read: <a href="http://www.marketinginfo.org/2016/08/content-marketing-from-neil-patel.html" target="_blank">Content Marketing: Best Shots from Neil Patel</a></li>
</ul>
</div>
<h2 style="text-align: justify;">
Percolate</h2>
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<a href="https://percolate.com/" rel="nofollow" target="_blank">Percolate</a> is a tool which provides a real time platform for content marketing. Percolate sources, curates and schedule your blog content. You can share your content on social web with the Percolate tool. It uses insight and gives you suggestions to create new content. Percolate users can share your content on Facebook, Twitter, Linkedln, Tumblr and other <a href="http://www.marketinginfo.org/2016/09/top-social-media-sites.html" target="_blank">social media networks</a>. Big corporate brands uses this tool to manage their content sharing on social web. You can also find out topic of interest of your target audience. After finding out such topic you can then promote it on social channels. To get more information, <a href="https://www.youtube.com/user/percolatevideo" rel="nofollow" target="_blank">watch this video</a>.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHAGGM_9h5YsKdtBbWGE18hUHbbcdwePLgPEWflEAp9FIjaY-07V1yYqaQZZ3kEzXTf23f3zfwKympzhZstlQkl4tYvEr6G8wnp_RuRgstxOxQjQadvo60QczZcMoZ3xMr2Io4qWdKhng/s1600/Percolate.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Percolate Tool For Content Marketing Strategy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHAGGM_9h5YsKdtBbWGE18hUHbbcdwePLgPEWflEAp9FIjaY-07V1yYqaQZZ3kEzXTf23f3zfwKympzhZstlQkl4tYvEr6G8wnp_RuRgstxOxQjQadvo60QczZcMoZ3xMr2Io4qWdKhng/s1600/Percolate.png" title="Percolate" /></a></div>
<h2 style="text-align: justify;">
LookBookHQ</h2>
<div style="text-align: justify;">
<a href="http://www.lookbookhq.com/" rel="nofollow" target="_blank">LookBookHQ</a> tool gives a platform for visual storytelling. LookBookHQ can improve your content marketing by including visual factors in it. You can add web pages, images, files and videos in your content with LookBookHQ tool. Content will be displayed like <a href="https://www.pinterest.com/ombblog/" target="_blank">Pinterest board</a>. You can also add annotations for images in your content. You can exercise your analytic by measuring engagement of audience with your content.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtYaIZ3pUp6yPlXOhhy8J8xh_gkSGLTAPJLm0HlwvKVJDkjq5nyGuhyLNg3oKoE-EzqHOTInyjwW-hoAVXKyfzjEhfiTpmDnFPwsFedzQTpwwwfvZsj-FXzBr_AcJXJD5mSxCnGREbhHo/s1600/lookbookhq.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="LookBookHQ Tool For Content Marketing Strategy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtYaIZ3pUp6yPlXOhhy8J8xh_gkSGLTAPJLm0HlwvKVJDkjq5nyGuhyLNg3oKoE-EzqHOTInyjwW-hoAVXKyfzjEhfiTpmDnFPwsFedzQTpwwwfvZsj-FXzBr_AcJXJD5mSxCnGREbhHo/s1600/lookbookhq.png" title="LookBookHQ" /></a></div>
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<h2 style="text-align: justify;">
UberFlip</h2>
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<a href="http://www.uberflip.com/" rel="nofollow" target="_blank">UberFlip</a> can help you to own a domain name like <a href="https://flipboard.com/" rel="nofollow" target="_blank">flipboard</a> or <a href="http://www.slideshare.net/" rel="nofollow" target="_blank">slideshare</a>. UberFlip has a responsive interface. It curates the content in all the formats like video to social to PDF. This conversion functionality is built in the hub. This hub is customized for performing action on call. By using UberFlip you can create ‘best answer’ hub for your brand. To get more information, <a href="https://www.youtube.com/user/UberflipVideos" rel="nofollow" target="_blank">watch this video</a>.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDffD6dqiX8rUth-3zfdIHDy0ryFzs373MZTWKXY69QMiu2uk41go6u-Dlq8WtRfZ9-LQSWZZjOK1LPLotSZRGJYVebogP8eAGpVEVwTQ8cV2ITdG6TWSbGpXpFs7Unr1MqD382xQmHVk/s1600/uberflip.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="UberFlip Tool For Content Marketing Strategy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDffD6dqiX8rUth-3zfdIHDy0ryFzs373MZTWKXY69QMiu2uk41go6u-Dlq8WtRfZ9-LQSWZZjOK1LPLotSZRGJYVebogP8eAGpVEVwTQ8cV2ITdG6TWSbGpXpFs7Unr1MqD382xQmHVk/s1600/uberflip.png" title="UberFlip" /></a></div>
<h2 style="text-align: justify;">
Contently</h2>
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<a href="https://contently.com/" rel="nofollow" target="_blank">Contently</a> is a marketplace for journalists. It connects brands that have access to numerous newspapers and magazines. It also includes managing tools for creating contents, payments and workflows. This tool offers a platform for freelancer where they can get more work. Employers can higher good talent through such platform. You can get content creation tool in the form of contently. It also has the features of workflow tools, distribution, publishing and also sponsorships. To get more information, <a href="https://www.youtube.com/watch?v=dqv24eV-9yg" rel="nofollow" target="_blank">watch this video</a>.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0xzdZLwrm0r9ZAqL-fD5VzYFaVs4siBxmrC2arPuUw4QrTcjnDnutekIc1Xd8NkVgrbEfNaVlMDkaGvT70jNQGgxs-dYulb_C6n46HeH2wW_7T3n5Xsq97cWP6nLObncB1a0gyT1nOzs/s1600/contently.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Contently Tool For Content Marketing Strategy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0xzdZLwrm0r9ZAqL-fD5VzYFaVs4siBxmrC2arPuUw4QrTcjnDnutekIc1Xd8NkVgrbEfNaVlMDkaGvT70jNQGgxs-dYulb_C6n46HeH2wW_7T3n5Xsq97cWP6nLObncB1a0gyT1nOzs/s1600/contently.png" title="Contently" /></a></div>
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Little Bird</h2>
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<a href="http://www.getlittlebird.com/" rel="nofollow" target="_blank">Little Bird</a> is a tool which is an influencer and can serve content engagement. It is a platform which helps companies to find out the real influencers and subscribers for any topic. It can also engage them with any topic. To get more information, <a href="https://www.youtube.com/watch?v=mlr4EtMiD90" rel="nofollow" target="_blank">watch this video</a>.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAIbQpU145q5oletkr0pik_-h5ZF2YrD941ckw6qEfu0m8uLEqmMWXr2Qo7iLapac1kKLvMYFh209jlnOvLJSWvTctjPgg_cBfmhO4XFjMj7aG4ij5S3k7H_MFvoXlpNDok1jW_NcG99w/s1600/little-bird.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Little Bird Tool For Content Marketing Strategy" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAIbQpU145q5oletkr0pik_-h5ZF2YrD941ckw6qEfu0m8uLEqmMWXr2Qo7iLapac1kKLvMYFh209jlnOvLJSWvTctjPgg_cBfmhO4XFjMj7aG4ij5S3k7H_MFvoXlpNDok1jW_NcG99w/s1600/little-bird.png" title="Little Bird" /></a></div>
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You can install these tools to make your hard job easier. This is a researched list of tools which includes tips for using them. With the need and importance of content marketing you have to monetize and manage your content. These tools will help you to do so. You can easily do content marketing with these tools.<br />
<br />
<i>Now its your turn, Which tool is most helpful for you? Any addition or suggestion? Please leave your comments.</i></div>
<ul style="text-align: left;">
<li style="text-align: justify;"><a href="http://www.beforebuyreviews.com/thrive-themes-review/" target="_blank">Thrive Themes Review (Bonus: Discount & Coupon Code)</a></li>
</ul>
<ul style="text-align: left;">
<li style="text-align: justify;">[message]</li>
<ul>
<li style="text-align: justify;"><span style="background-color: #0b5394;"><span style="color: white;">##female## Author Bio</span></span></li>
<ul>
<li style="text-align: justify;"><span style="background-color: #a2c4c9;">My name is Preet Sandhu. I was born in Chandigarh, India. I can proudly say i am among few Female bloggers From Asia (India mentioned above). I am the founder of <a href="http://helpsutra.com/" rel="nofollow" target="_blank">helpsutra.com</a>, a blog created to discuss some common problems regarding health, dating, etc. and <a href="http://www.beforebuyreviews.com/" rel="nofollow" target="_blank">www.beforebuyreviews.com</a>, a reviews blog. HEY!! This journey has just started so follow me on <a href="https://www.facebook.com/beforebuyreviews/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://plus.google.com/u/0/101232152424036613041" rel="nofollow" target="_blank">Google+</a>, <a href="https://www.youtube.com/channel/UCpfukyNAeg4vxbOgdvZqZAQ" rel="nofollow" target="_blank">Youtube</a>. :-D</span></li>
</ul>
</ul>
</ul>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-84922166651526942472016-09-25T08:37:00.001+01:002016-10-13T16:55:17.604+01:0010 Things to Do After Publishing Blog Post<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzXKo7-ZJPfT28tt69XIggTUnuARpwSLMTZf8ywDb8S-K3ugFE0MuIAy5gZHlXWNKaMQ_QwzC9UAPvVJXf5WgwNkKAEAgcxkxiFutfKkrD07HpbyH6OlLmOrZ7pCQ3x5dKb22bS9L4A8Q/s1600/what-next.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="10 Things You to Do After Publishing Blog Post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzXKo7-ZJPfT28tt69XIggTUnuARpwSLMTZf8ywDb8S-K3ugFE0MuIAy5gZHlXWNKaMQ_QwzC9UAPvVJXf5WgwNkKAEAgcxkxiFutfKkrD07HpbyH6OlLmOrZ7pCQ3x5dKb22bS9L4A8Q/s1600/what-next.jpg" title="10 Things You to Do After Publishing Blog Post" /></a></div>
<br />
Well, you have just compiled an epic content on your favorite topic tapped your extreme efforts. You have given your 2-3 days just to research your respected audience. No doubt, you did your best for your audience/readers and you just got free after pushing publish button…<br />
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Now, what?<br />
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Thinking to move to next project.<br />
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You may have written more blogs, generated videos or podcasts. That`s good but before going further, think about a masterpiece you have published just now.<br />
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You believe you’ve done SEO on it and now google will take care of it. Yes, it will happen but after months or two. You should put your efforts to promote your content to make Google`s work easy.<br />
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Publishing a blog post and moving quickly on to the next one is a waste of your previous efforts.<br />
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Doing so will limit your content and its potential. If you want to increase exposure, potential and circulation of your new generated blog post, apply following 10 tactics found to be very effective.<br />
<h2 style="text-align: left;">
1. Proofread the Final Content</h2>
It is an obvious thing but I need to mention it here. I especially take care of grammar, spellings, content structure and another formatting while writing a blog post. I believe that generated content is error proof but I may find some errors when I proofread latter. Mistakes and errors are not related to only spelling and grammar but sentence structure, formation, and some other issues too.<br />
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You must check the piece of content carefully to avoid any type of mistake. Make this habit to proofread content day after publishing. A day after publishing a blog post, you will come up with a fresh mind and proofread will easier than proofreading at the same day of publishing.<br />
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Proofread must focus spelling mistakes, grammatical mistakes, sentence structure, sentence formation, sentence adjustment, references, citation and links which you have added in your content. References, citation, and statistics need credibility and external authenticity.<br />
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External links must be checked. Broken links demotivate readers to read further and eventually readers switch to competitor`s content.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWjP9rQLrRZ6y4-5U_51tXNWwuxUaL9SelDLA__uLjHm_8q2l0XySjZFef58qoFQvVSBj_JvIllNt-Ra-FPKCYMrPEaAxKikKqUnMurjcW-fUl1MFRDuBna1o9pwG733EwOIjZOTleIqU/s1600/proofread.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Proofread after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWjP9rQLrRZ6y4-5U_51tXNWwuxUaL9SelDLA__uLjHm_8q2l0XySjZFef58qoFQvVSBj_JvIllNt-Ra-FPKCYMrPEaAxKikKqUnMurjcW-fUl1MFRDuBna1o9pwG733EwOIjZOTleIqU/s1600/proofread.png" title="Proofread" /></a></div>
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If you are not good at proofreading your content, hire professionals, ask co-authors to proofread your content, ask your friends to proofread your content. Proofread content after a day or two after writing it. Use online applications to proofread your content.<br />
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Grammarly is good to check spellings and grammar. Grammarly is a downloadable software compatible with word editing software.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglqEH9BY8AYznsnyTUOccLn9CU_ww4UaazZO8IwvkmTsLsYfvZWEFvro8DeQeAuXZz2gpm8iA5eSrGdVYrB8tHRoET5dIgYzD_yAKeE8P3PsU1MnOyLEhSnFQuizQei72NBGw9DSPuShA/s1600/Grammerly.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Grammarly is helpful for proofreading after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglqEH9BY8AYznsnyTUOccLn9CU_ww4UaazZO8IwvkmTsLsYfvZWEFvro8DeQeAuXZz2gpm8iA5eSrGdVYrB8tHRoET5dIgYzD_yAKeE8P3PsU1MnOyLEhSnFQuizQei72NBGw9DSPuShA/s1600/Grammerly.png" title="Grammarly" /></a></div>
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Another online service is Wordy is human copy-editing and proofreading application compatible with WordPress. Just install the wordy plugin into your WordPress blog and submit your article directly to them.<br />
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The interesting thing is within 30 minutes, you’ll be ready to publish your article. The Wordy has different packages. Details can be found on their website.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRrr4keRYUbDi17oq5Y5OZI9TY_Hpm80w_kned_WdgmLcfNo8RIzejGu2OVIEwpAyTss7tzsK72Y5-5QcVQSS2YpAD2WKgAxhJjLQQp9rJThw6u-CI32PpO6KrA9mpwp6rmGEHi2-QUU0/s1600/Wordy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Wordy is a tool of proofreading after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRrr4keRYUbDi17oq5Y5OZI9TY_Hpm80w_kned_WdgmLcfNo8RIzejGu2OVIEwpAyTss7tzsK72Y5-5QcVQSS2YpAD2WKgAxhJjLQQp9rJThw6u-CI32PpO6KrA9mpwp6rmGEHi2-QUU0/s1600/Wordy.png" title="Wordy" /></a></div>
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The hiring copy-editor is good than a proofreader. The copy-editor is one who checks content`s not only grammar and spellings but relevancy, content structure and formation too.<br />
<h2 style="text-align: left;">
2. Interlink Posts</h2>
While writing content, you have already added necessary links for your readers. You may have added external links to others websites and internal links to your own website blog for references.<br />
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Add new blog post link on older posts. This is best SEO practice. Older posts are having good viewership and ranking already. Adding a new link to the older post will divert your reader to new content too.<br />
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This is an easy and quick way to generate page views for new blog posts.<br />
<br />
<a href="https://d1avok0lzls2w.cloudfront.net/uploads/blog/5567f6a29dc132.88540412.jpg" rel="nofollow" target="_blank">According to Moz</a>, 99.2% of the top 50 results on Google have at least one link to the website from some external site.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgms7w-06err6IJXwEsaPaza30XMwjUqp6HlStpn4rR2nFiivd8SFUzK4DHsFZ4GwhLdc5-kJhuCkXW8zStcOx3toIcbCR4r5cZ4OoqYMxXfYqgq57pMM03Oyo3s8TH6xSvn25ZFTczI20/s1600/Moz+Interlinking.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Do interlinking after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgms7w-06err6IJXwEsaPaza30XMwjUqp6HlStpn4rR2nFiivd8SFUzK4DHsFZ4GwhLdc5-kJhuCkXW8zStcOx3toIcbCR4r5cZ4OoqYMxXfYqgq57pMM03Oyo3s8TH6xSvn25ZFTczI20/s1600/Moz+Interlinking.jpg" title="Interlinking" /></a></div>
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Within the website, interlinking pages aren’t considered external links, but they do improve site’s structure and optimization.<br />
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Besides, there’s the freshness factor to consider, when a page acquires new links, it instantly signals relevance to the algorithm, improving its potential in the SERPs.<br />
<h2 style="text-align: left;">
3. Ask Questions</h2>
I must say a blogger must have followers, not readers. Followers who wait for next content and who can even ask for new content.<br />
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How to convert readers into followers?<br />
<br />
Although quality is the primary thing needs for this conversion, but engagement is key to this success. More engaged readers feel the importance and think their comments are valuable for a writer.<br />
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How to engage readers?<br />
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The best option you have is to spark discussion in a way readers automatically give comments on content. The best way to open readers mind is to ask a question.<br />
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Ask relevant questions at the end of blog post. For example, this post is about “What to do after publishing blog post? And questions can be asked “<b>which tip you were missing previously for your content?</b>” or “<b>what do you want to add more in this list?</b>”<br />
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I love to share an example from <a href="http://neilpatel.com/" rel="nofollow" target="_blank">NeilPatel</a>. How he got 80 comments just adding a simple question. If you read the article’s comments you will come to know that all comments are related to asked question.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9B-FRk-EajMKbn9xpMYeCGln0PKn0YinAWDu1efHrr1o4y4kQDREOLuD3IukZ1L4ws8ROGfuOyxVwJrfccDuqqoAl07Dtf680PFRSxZkTo71n6otZsv7WnTQDwn3vuhd-Frb-1N8zKbA/s1600/Adding+a+question.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Add question to your blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9B-FRk-EajMKbn9xpMYeCGln0PKn0YinAWDu1efHrr1o4y4kQDREOLuD3IukZ1L4ws8ROGfuOyxVwJrfccDuqqoAl07Dtf680PFRSxZkTo71n6otZsv7WnTQDwn3vuhd-Frb-1N8zKbA/s1600/Adding+a+question.png" title="Add question" /></a></div>
<br />
These simple questions will spark the discussion and compelled readers to give their opinion. Agree or disagree? No matter.<br />
<br />
Anything which matters is engagement. If readers are agreeing with your ideas then good enough. It is increasing the credibility of content.<br />
<br />
If readers are disagreeing with your content then even good enough. You have a chance to modify your content with good and real knowledge.<br />
<br />
The more readers engage the more following ship increases. Eventually, visitor’s numbers will increase on your blog/site.<br />
<h2 style="text-align: left;">
4. Share on Social Networks</h2>
You are writing your masterpiece just to help your readers, you want your readers not to move anywhere else and stick to read your content. Of course, you put your extreme efforts to satisfy your readers need.<br />
<br />
You cannot rely on search engines to rank your content in top three results. (Even for this you have to put efforts and budget on SEO)<br />
<br />
Share your content on social networks to make sure your content is well spread. Hundreds of social community websites are available on the internet to share your content.<br />
<br />
Build your profile on different <a href="http://www.marketinginfo.org/2016/09/top-social-media-sites.html" target="_blank">popular social media sites</a>. A day after publishing blog post makes sure you have to share it to all relevant social networks where you think your reader want to connect.<br />
<h3 style="text-align: left;">
Share on Facebook</h3>
Facebook is most popular social networking websites with 1712 million active users. Sharing on Facebook is easy. Just copy URL and paste into Facebook status upload option. Facebook will automatically add the image directly from your website with the link you added.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij3AMljP9QEEJRvPnajDjRP0BGChX9EsAmxvClu60RN52RGA7jtF8JFied53DmOgR3LMSSkgHyBmF2S6e8J4DD6_PG77Y2_z2AWBNMweJs3UzeZ_WoIKhL5CkD0jCePnfq_kFu77bZRno/s1600/Facebook-share.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on facebook after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij3AMljP9QEEJRvPnajDjRP0BGChX9EsAmxvClu60RN52RGA7jtF8JFied53DmOgR3LMSSkgHyBmF2S6e8J4DD6_PG77Y2_z2AWBNMweJs3UzeZ_WoIKhL5CkD0jCePnfq_kFu77bZRno/s1600/Facebook-share.png" title="Facebook share" /></a></div>
<br />
Four ways are available on Facebook to share your content.<br />
<br />
First, share a blog post on website/blog page. Facebook gives facility to create a page for a brand, where readers or customers can find related information. Content shared on Facebook page will automatically available on home screen to those who like it.<br />
<br />
The second way to share blog post is to share it on groups. The group is the option available on Facebook where everyone can easily communicate to all group members at one time. You can create your own group or to join other relevant groups to promote your contents.<br />
<br />
A third way to promote a blog post on Facebook is to share on writers own profile. This may seem not appropriate because some professionals need a separate personal life with professional life. For new bloggers or those who want to connect more should share posts through personal profiles too. Your Facebook friends may know you, not only your group or page.<br />
<br />
Last way to promote a post on Facebook is to advertise. Pay some amount to Facebook and Facebook will advertise your content to relevant readers/viewers.<br />
<h3 style="text-align: left;">
Share on Twitter</h3>
Are you surprising with 140 character limit of Twitter? Wondering how it is possible to explain the whole thing in limited characters? You should be if you don’t know the power of Twitter.<br />
<br />
This guy <a href="https://twitter.com/MikeKawula" rel="nofollow" target="_blank">Mike Kawula</a> is the master of Twitter. Using is business account <a href="https://twitter.com/SelfEmployDKing/" rel="nofollow" target="_blank">SelfEmployDKing</a> he promoted himself outstandingly. He knows how to engage is an audience.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT5vXpsVYGLz8jkvqUTsLWC0mp20NS5ySWE1-ImPXNOgMEur5PkoEAsjKKoC8CS2Yr7FCvS7obKlr_kYRUkCz1WQkdKYvNXrgv5BfW6RNMykrMIruP-vzZa9qvgPSSX4KflDgeG0MedYk/s1600/twitter-share.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on Twitter after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT5vXpsVYGLz8jkvqUTsLWC0mp20NS5ySWE1-ImPXNOgMEur5PkoEAsjKKoC8CS2Yr7FCvS7obKlr_kYRUkCz1WQkdKYvNXrgv5BfW6RNMykrMIruP-vzZa9qvgPSSX4KflDgeG0MedYk/s1600/twitter-share.png" title="Twitter" /></a></div>
Adding hashtag, one or two is essential for content promotion. Do not overload hashtags as it lacks like spanning. A couple of hashtags can double the engagement on shared content.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3-d73pwHHk7gV-pHNTbFmzZ1IqsREZBu0qQfP48QrjdB2qRwWpJAdz_P4N3llK2LM5hnasnIyt8v89ZeghFTj97uiD9gG6AUcKpka6WKDlFzxA1op6NdQcPkBq2oK5mXNTJoZbX9ne70/s1600/Twitter-Hashtag.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on Twitter after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3-d73pwHHk7gV-pHNTbFmzZ1IqsREZBu0qQfP48QrjdB2qRwWpJAdz_P4N3llK2LM5hnasnIyt8v89ZeghFTj97uiD9gG6AUcKpka6WKDlFzxA1op6NdQcPkBq2oK5mXNTJoZbX9ne70/s1600/Twitter-Hashtag.png" title="Twitter Hashtag" /></a></div>
<br />
Tweets with one or two hash tag have 21% more engagement rate that 300 more overloaded hashtag tweets.<br />
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Tweets that use more than 2 hashtags actually show 17% drop in engagement. The frequency of sharing content on twitter should be high as compared to other social networks.<br />
<br />
On Twitter, you should share content more than once the first day, but you should also share it a few times throughout the next week. Although it is difficult to share content regularly but it will give you a great reward at the end. Here is the proven schedule for sharing on Twitter.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAryZXSlV0PV2O-i7sHtUvqcD1cCchFZr50Y6DcKK7uf5xfGciXRoJF0-WZvzsj0SVYyagjjNs77gmr9Bpj9pdq663yiMp8KWWjv5HdLyTJuwtr59ArW1pH5FG1Xq5_uUIhEKVZalQxB4/s1600/Twitter-tweet-time.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on Twitter after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAryZXSlV0PV2O-i7sHtUvqcD1cCchFZr50Y6DcKK7uf5xfGciXRoJF0-WZvzsj0SVYyagjjNs77gmr9Bpj9pdq663yiMp8KWWjv5HdLyTJuwtr59ArW1pH5FG1Xq5_uUIhEKVZalQxB4/s1600/Twitter-tweet-time.png" title="Share on Twitter" /></a></div>
Adding usernames of industry experts in your tweets also has a great impact on engagement rate. The mechanism behind this game is, when you add someone’s name in your tweets, you are actually sharing your content on his/her timeline.<br />
<h3 style="text-align: left;">
Share on LinkedIn</h3>
LinkedIn users are most tuned users in term of professionalism so highly professional posts are good to share on LinkedIn.<br />
Interest based LinkedIn groups are helpful to generate to most specific views for the particular post.<br />
<br />
Just look are the <a href="https://www.linkedin.com/in/mcrosson?authType=name&authToken=HDZv" rel="nofollow" target="_blank">Micheal Crosson</a> post engagement.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiWDC4vbyiBb2KU48WC9Dg-xieALmTE3qsCZjzcLvSLo-B99UPGxQPcYXXTNwSX9WGNEJYlZwTmVEikyXH1JG8bht1zvtd1SysxZVD-dRIJFvtts1WSPbcJ5Dxkl9jLNpxKUvJDwfh6kA/s1600/LinkedIn-engagement.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on Linkedin after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiWDC4vbyiBb2KU48WC9Dg-xieALmTE3qsCZjzcLvSLo-B99UPGxQPcYXXTNwSX9WGNEJYlZwTmVEikyXH1JG8bht1zvtd1SysxZVD-dRIJFvtts1WSPbcJ5Dxkl9jLNpxKUvJDwfh6kA/s1600/LinkedIn-engagement.png" title="LinkedIn engagement" /></a></div>
<h4 style="text-align: left;">
Share on Reddit</h4>
Reddit users are most engaged users with the content. Reddit can a Traffic gold mine for you.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTcS-E-jXP0vazH74apMRGBzBjwB6pmPbJLg3b6yTE1YdlkKIZzF9ESsMg1_7-8pZ9OjcrnOFON7MTi65ucJXmvC3ZrfsNa5QUtI8IermyB6DC12JB6mdWUiJ8wpmYPRkCLpdS-mF6WfI/s1600/Reddit-stats.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on Reddit after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTcS-E-jXP0vazH74apMRGBzBjwB6pmPbJLg3b6yTE1YdlkKIZzF9ESsMg1_7-8pZ9OjcrnOFON7MTi65ucJXmvC3ZrfsNa5QUtI8IermyB6DC12JB6mdWUiJ8wpmYPRkCLpdS-mF6WfI/s1600/Reddit-stats.png" title="Reddit stats" /></a></div>
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Forget Facebook and Twitter, where users are casual. Reddit users are confident about their opinions, no matter what is it, good or bad. They speak openly, share their opinions honestly.<br />
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Reddit users interact on the site using what’s called karma. If that doesn’t mean anything to you, think likes on Facebook, except not really. The more your post get Karma, the more chances are there is view your post.<br />
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If your content is subpar, you’ll get scoffed at. If it’s good, you can be confident that your new post will get referenced, linked to, and viewed by a lot of people.<br />
<h3 style="text-align: left;">
Share on News Aggregators </h3>
The Internet is a huge distraction. It is now merely possible to find the relevant and interesting content. Thank goodness for Rich Site Summary, or RSS.<br />
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According to <a href="http://whatisrss.com/">whatisrss.com</a>, RSS “is a format for delivering regularly changing web content.” Many websites create their own RSS feed so the user can quickly have a look what are the stories running around.<br />
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Rather than getting RSS feed from individual sites, there are some websites and applications helps users to record their favorite content. These sites are called <a href="http://www.techlicious.com/guide/the-best-news-aggregation-sites/" rel="nofollow" target="_blank">News Aggregators</a>.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQfKsvXzzhd2-td-Q9ZDOhpYOphg5wTknpVi9W5xWGpExSUatxPlIEoA70JNO3-NU9tX18NmFoAbIPdsqpS1XUpuW7Myo-LQ2o8ghqrt90_pI3-mvly26KsmvLlKpWxldTishm6-xCtUE/s1600/Feedly.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on Feedy after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQfKsvXzzhd2-td-Q9ZDOhpYOphg5wTknpVi9W5xWGpExSUatxPlIEoA70JNO3-NU9tX18NmFoAbIPdsqpS1XUpuW7Myo-LQ2o8ghqrt90_pI3-mvly26KsmvLlKpWxldTishm6-xCtUE/s1600/Feedly.png" title="Feedy" /></a></div>
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Create an awesome content that readers wish to read and submit to these news aggregator sites. News aggregator will definitely send original and quality traffic.<br />
<h3 style="text-align: left;">
Tap into All Networks</h3>
It is impossible to mention how many social media sites you can tap for your new blog post. I suggest you read this article: <a href="http://www.marketinginfo.org/2016/09/top-social-media-sites.html" target="_blank">Top 25+ Social Media Sites of 2016 for Business.</a><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwP5GUSNqx8bJYBkbV6GuoFbd0C6Ms7H1qDcGApVJtbHXn6SPynyu7JgYAq1roXF3GsW3ciz7TmdGrWD-WLsEBWHGplAdNE7jnAfm-aSi73oBi7wVwqnXBRsqbb2GKCDLz-vrOj5W3HuE/s1600/25+social+media+sites.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Share on all social media sites after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwP5GUSNqx8bJYBkbV6GuoFbd0C6Ms7H1qDcGApVJtbHXn6SPynyu7JgYAq1roXF3GsW3ciz7TmdGrWD-WLsEBWHGplAdNE7jnAfm-aSi73oBi7wVwqnXBRsqbb2GKCDLz-vrOj5W3HuE/s1600/25+social+media+sites.png" title="25+ Social media sites" /></a></div>
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<div class="separator" style="clear: both; text-align: center;">
</div>
This article will explain you best social networks for you to share your new blog post. Whether it’s Google +, Pinterest, Instagram, Snapchat or Tumblr, share on all networks you think it will be beneficial you.<br />
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The Internet is full of forums, communities groups, and highly interactive communities. So go and spread your new content and build a loyal audience.<br />
<h2 style="text-align: left;">
5. Share on Forums</h2>
Posting links on forums is a great tool to get quick page views, however, most people do not do this in the correct way. Before tapping into forums, there are some tips to remember:<br />
<ul style="text-align: left;">
<li>Focus on quality rather than quantity</li>
<li>PM Talk With the Influential</li>
<li>More involve in solving problems of others</li>
</ul>
Spammy share and comments on the forum will not bring any traffic to your blog post.<br />
<h2 style="text-align: left;">
6. Send Newsletter to Subscribers</h2>
How are you forget your most loyal audience? Yes! Those, who subscribed you just to receive your latest content immediately.<br />
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If you’ve got a considerable list of subscribers, you can send them your new blog post. Make sure you are not annoying them by sending irrelevant and unnecessary emails.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv6XP8XuG_MVLGqquRAQwZx3QrfKh3by7kM7CiJoh3ZB8nQrx0IXK_6XyPU3PsU5Mf9PDWW_8D17dwpeBES0p26lBr6w4yMprabEUkfK4YRhK98apTEg2ueH5ortWTBQVz6WY-7yAKJfo/s1600/subscriber-list.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Send email to all subscribers after publishing blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv6XP8XuG_MVLGqquRAQwZx3QrfKh3by7kM7CiJoh3ZB8nQrx0IXK_6XyPU3PsU5Mf9PDWW_8D17dwpeBES0p26lBr6w4yMprabEUkfK4YRhK98apTEg2ueH5ortWTBQVz6WY-7yAKJfo/s1600/subscriber-list.png" title="Email subscription" /></a></div>
The frequency of sending newsletter depends on your new content publish frequency. Email new content to subscribers immediately just after proofreading.<br />
<br />
There are many subscription plugins available. I use <a href="https://getsitecontrol.com/" rel="nofollow" target="_blank">GetSiteControl</a> for a subscription.<br />
<h2 style="text-align: left;">
7. Ask Key Contact to Share It</h2>
I am not asking you to knock gurus always to do a favor and share your content. Don’t ask others so often they get irritated and eventually block you.<br />
<br />
But I would recommend occasionally asking a key contact if they wouldn’t mind sharing a new post with their audience. Just make sure your content is relevant to their niche industry, appropriate and worth sharing.<br />
<br />
One great way to reach key contacts with your content without irritating them is mentioning their name while sharing your content. For example, when you are going to share your new blog post on Twitter, then add someone’s name in the tweet. This will let them know there is new tweet mentioning them. If they found your content worth sharing, they will automatically share it.<br />
<h2 style="text-align: left;">
8. Respond to Comments</h2>
Comments on your new content are the best source for you to learn your audience behavior and preferences.<br />
<br />
Usually, commenters comment to agree or disagree your content, want to add something or something want to clarify. <br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNUCOWXjO_xwThOpcZPyv1g8eC0fTj3JillpecunETFo4RzkcULnuPWwPRuldgDgxrSrQFaegL78SKMboY9mGCrJZdVTo1xlBwkjskqdFmdS-sZsjLo9hitIypOzJgZpMVd4v7MZo5G8U/s1600/comments.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Respond to comments on new blog post" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNUCOWXjO_xwThOpcZPyv1g8eC0fTj3JillpecunETFo4RzkcULnuPWwPRuldgDgxrSrQFaegL78SKMboY9mGCrJZdVTo1xlBwkjskqdFmdS-sZsjLo9hitIypOzJgZpMVd4v7MZo5G8U/s1600/comments.png" title="Respond to comments" /></a></div>
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Try to reply them quickly as soon as possible to let your commenters know that you actually take care of them. Although this is not possible to reply immediately but do not make it late more than one day.<br />
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Your little effort will make your audience loyal and increase engagement level. Being engaged and responsive is essential for building relationships, creating social proof, and ensuring future engagement.<br />
<h2 style="text-align: left;">
9. Comment on Other Blogs/Commenters’ Blog</h2>
Dan Norris from <a href="http://fizzle.co/">Fizzle.co</a> discussed <a href="https://fizzle.co/sparkline/best-source-web-traffic" rel="nofollow" target="_blank">12 strategies for generating high traffic</a> that had really worked for him. He included a strategy, commenting on the right blogs. Dan emphasized the manner in which you approach blog comment: <br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUOnf2_AktEyS14WlcXAO5ZEdbJlAS05kGe1hpTWZmEuD7o9wJ0OsdTFJkcxqIyx5pZnKBeWlw3MaC8b9pGBrvQzkGh-BYE4BRd5uDqghvoCqkphyphenhyphenq31wkyumztsY1EOltVcZH_UQYu7k/s1600/comment-on-other-blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Comments on other blogs after publishing blog post" border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUOnf2_AktEyS14WlcXAO5ZEdbJlAS05kGe1hpTWZmEuD7o9wJ0OsdTFJkcxqIyx5pZnKBeWlw3MaC8b9pGBrvQzkGh-BYE4BRd5uDqghvoCqkphyphenhyphenq31wkyumztsY1EOltVcZH_UQYu7k/s320/comment-on-other-blog.png" title="Comments on other blogs" width="320" /></a></div>
<br />
This strategy really works if you add one more step, comment on commenters’ blog. Just restrict yourself to commenting on irrelevant blogs/websites.<br />
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Some may think of this tactic as old school, but it definitely gets results. Why? Because you’re providing value to other people. It’s not just about spammy link building.<br />
<h2>
10. Monitor Traffic Source</h2>
Why monitoring blog traffic is so important? Actually, you should take this step just after publishing your first ever blog post, but monitoring every blog post’s traffic to know which keyword is getting more traffic and where is traffic actually coming from.<br />
<br />
Monitoring traffic is so important to get to know where your audience is actually coming from.<br />
There are many sources you can get blog traffic:<br />
<ul style="text-align: left;">
<li>Search Engine (SEO)</li>
<li>Email Marketing</li>
<li>Social Media Networks</li>
<li>Forums/Directories</li>
<li>Video Networks</li>
<li>News Aggregators</li>
<li>Traffic from niche related blogs/websites</li>
</ul>
Once you know which traffic source is more fruitful for you, put your extreme efforts on it to extract maximum portion.<br />
<h2 style="text-align: left;">
Conclusion</h2>
Creative, unique and consistent content is the backbone of any blog. According to Hubspot, “B2B marketers that use blogs receive <a href="http://blog.hubspot.com/marketing/business-blogging-in-2015#sm.0000oqxe7v170pf05sohakla37sc3" target="_blank">67 percent</a> more leads than those that do not.”<br />
<br />
A blog that simply churns out posts is not going to get the good traffic, interaction, and action that it needs to. It’s essentially worthless unless you actually do the work of sharing it. Besides posting new content, focus on sharing it repeatedly.<br />
<br />
If you’re in the “publish and leave it” habit, it’s time to change. Use these simple, straightforward, and easy methods, and your content will begin to take off.<br />
<br />
<i>What do you think will these tips work for you? Is there any other tip you want to add? Comment us and tell which tip work best for you.</i></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-29694651394137939542016-09-21T15:30:00.000+01:002016-10-03T07:08:19.861+01:00[2016 List] Top 25+ Social Media Sites For Business<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0zRzFxpDq7TdKULlY3JBKpPmAphpjXyyEtUDsCYFsso_Xufx_zmpDIky04cKaM_VGmALVHxPR2_SFoS75tJF14I9Ngd6Ul2kUMw9zQtuqtF2gqACzD3IroLgg1Vw0jSj8mMqbYi-4j0o/s1600/social-media-sites.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Social media sites of 2016 for business promotion." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0zRzFxpDq7TdKULlY3JBKpPmAphpjXyyEtUDsCYFsso_Xufx_zmpDIky04cKaM_VGmALVHxPR2_SFoS75tJF14I9Ngd6Ul2kUMw9zQtuqtF2gqACzD3IroLgg1Vw0jSj8mMqbYi-4j0o/s1600/social-media-sites.jpg" title="[2016 List] Top 25+ Social Media Sites For Business" /></a></div>
<strike><span style="font-size: x-large;">D</span></strike>id you know that there are more than 2.34 billion active social media users throughout the world? By passing every single second, these numbers are increasing. Estimated active social media users will cross the number of 2.95 billion by the end of 2020, around a third of Earth’s entire population.</div>
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<i>Don’t you think these numbers are impressive?</i></div>
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Some people use these social media sites for their own reasons but <a href="http://www.marketinginfo.org/2012/06/social-media-websites-advanced.html" target="_blank">B2B and B2C businesses use these platforms to reach their target audience</a>.</div>
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<li>[message]</li>
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<li><span style="background-color: #0b5394;"><span style="color: white;">##info-circle## <i>Article Information</i></span></span></li>
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<li><span style="background-color: #a2c4c9;">This article is unique because of its information. Information is based on user type, active users, estimated monthly visitors and ranking. You can learn which social media platform is most relevant to your business based on given information.</span></li>
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<a href="http://www.marketinginfo.org/2012/11/social-networking-on-web-its-impact-on.html" target="_blank">Why social media sites are getting so much popular</a> among the individuals, marketers, advertisers and businesses?</div>
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Human is a social animal. He needs a platform to communicate with others and share his thoughts. The Internet made this very easy for him. Through these social media sites, you can connect with anyone all around the globe, no matter how far is he or her.</div>
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Because social media sites are free and easy to use, everyone is more willing to use them. Another reason why social media sites are getting popular because of short time and long distance.</div>
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People have no time to meet physically with others and long distance made more difficult it too. Through social media sites, people now connect with anyone in their leisure time.</div>
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Businesses need more customers. <a href="http://www.marketinginfo.org/2013/07/promote-your-company-social-media-message-with-GaggleAMP.html" target="_blank">Social media sites are an easy and quick</a> way to reach target audience directly. There is a great opportunity for businesses to capture the larger portion of customers’ pool through popular social media sites.</div>
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There are thousands of social media sites available on the internet with their own specialties but the question is this which one is the best for your business?</div>
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Every business is different and has its own ways of doing. Target audience, competitors, suppliers, and stakeholders are different. Their strategies and approaches are different that’s why they need a different type of social media networks.<br />
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<li>[message]</li>
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<li><span style="background-color: #a2c4c9;">In this guide, I’ve arranged the list of top 50+ social media sites as per <b>active user base </b>and their <b>popularity.</b></span></li>
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1. Facebook</h2>
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<ul style="text-align: left;"><ul>
<li><b style="text-align: justify;">Active Users: </b><span style="text-align: justify;">1712 Million</span></li>
<li style="text-align: justify;"><b>Last Month Visits: </b>26.80 Billion</li>
<li style="text-align: justify;"><b>Global Rank: </b>3</li>
<li style="text-align: justify;"><b>User Type: </b>General, Individual, Business</li>
<li style="text-align: justify;"><b>Unique Features: </b>Videos, Photos, Apps, Groups, Pages</li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm70xB-TF2UGIe2nVqflEYq4GyF5rcgcM0_EWuxTJkIMz2NTLotkmlMhpXTIxTTr8lcExo1nvW5rZTrjPrb7nTL7U1hsv5_ar0EM6DExRoRvuP0jCT2XeACiHQlvrNDpWTtpJCzuCC8nw/s1600/facebook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm70xB-TF2UGIe2nVqflEYq4GyF5rcgcM0_EWuxTJkIMz2NTLotkmlMhpXTIxTTr8lcExo1nvW5rZTrjPrb7nTL7U1hsv5_ar0EM6DExRoRvuP0jCT2XeACiHQlvrNDpWTtpJCzuCC8nw/s1600/facebook.jpg" title="Facebook" /></a></div>
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<a href="https://www.facebook.com/" rel="nofollow" target="_blank">Facebook</a> is the top of the all social media sites in every term; Alexa ranking, Statista ranking, active users, and daily visitors. Founded on February 4, 2004, Facebook has managed to capture the maximum market share, 18%. Due to its easy interface, Facebook is getting more popular among the new generation. 85% of its daily active users are from outside of US and Canada, which means Facebook popularity is equally popular in the whole world.</div>
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Facebook for Business: </h4>
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Facebook unique features included pages, groups, apps and sharing videos and photos. Businesses can create their own page and spread information about them. Anyone can like these pages and get information shared through these pages.</div>
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Another unique feature in the <a href="https://www.facebook.com/OMBblog/" target="_blank">Facebook page</a> is <b>CTA button</b>. These Call-To-Action buttons help businesses to engage their customers. <a href="https://www.facebook.com/groups/onlinemarketingblog/" target="_blank">Facebook group</a> option allows businesses to create a group (Public, Private or Secret) for their customers. Many businesses have their own private groups where they add the only specific type of customers.</div>
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Facebook users are general public not limited to one specific category that’s why every type of business can promote its product through Facebook. B2C businesses can get more benefits from Facebook due to individual users.</div>
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Beside pages, groups, status, photos and videos, Facebook offers its advertising services to businesses to promote their activities.</div>
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2. WhatsApp</h2>
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<ul style="text-align: left;"><ul>
<li><b style="text-align: justify;">Active Users: </b><span style="text-align: justify;">1000 Million</span></li>
<li style="text-align: justify;"><b>Last Month Visits: </b>824.50 Million</li>
<li style="text-align: justify;"><b>Global Rank: </b>64</li>
<li style="text-align: justify;"><b>User Type: </b>General, Cross-Platform Instant Messaging Service</li>
<li style="text-align: justify;"><b>Unique Features: </b>Text Messages, Videos, Photos, Groups</li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWq-cwfuwSaNLtgK5SbiTekHmJUoDXYj1ccld9dNbgSOacbw7eXSdmMdosl3nd0i-gvSBXgOzJiuvWSeuLa6eSSXwOM4L5CjP4ZdCacURMhZH2J1izWzJ7EV8ewxILNwWNspTHLYmnpVc/s1600/WhatsApp.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="WhatsApp for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWq-cwfuwSaNLtgK5SbiTekHmJUoDXYj1ccld9dNbgSOacbw7eXSdmMdosl3nd0i-gvSBXgOzJiuvWSeuLa6eSSXwOM4L5CjP4ZdCacURMhZH2J1izWzJ7EV8ewxILNwWNspTHLYmnpVc/s1600/WhatsApp.jpg" title="WhatsApp" /></a></div>
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With the above 1000 million registered users, <a href="https://web.whatsapp.com/%F0%9F%8C%90/en" rel="nofollow" target="_blank">WhatsApp</a> emerged as No. 2 social networking services. Unlike Facebook and other social media sites, WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs, and tablets. </div>
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The application depends on the Internet to send pictures, writings, and documents, audio and video messages to different clients that have the application installed on their gadgets. Propelled in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion.</div>
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Unique features of WhatsApp are text, audio and video messages and group formation. Because WhatsApp is client-to-client messaging service that’s why it is not possible to connect to anyone. To connect with others, users must need to save other user contact number on his/her device.</div>
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WhatsApp for Business: </h4>
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Group formation tool is a good way to communicate with a large number of users at one time. A business can make a group on WhatsApp and add its customers in this group. Every single information shared in this group by any member will read by all members.</div>
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WhatsApp is the best source for sharing instant information like New Arrivals, Upcoming Sales, Discounts, and any other information related to customers. Businesses can make same WhatsApp group for its employees transfer internal information.</div>
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3.<span class="Apple-tab-span" style="white-space: pre;"> </span>Facebook Messenger</h2>
<ul style="text-align: left;"><ul>
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<li><b>Active Users: </b>1000 Million</li>
<li><b>Last Month Visits: </b>26.80 Billion</li>
<li><b style="text-align: left;">Global Rank</b><span style="text-align: left;">: 3</span></li>
<li><b style="text-align: left;">User Type: </b><span style="text-align: left;">General, Cross-Platform Instant Messaging Service</span></li>
<li><b style="text-align: left;">Unique Features: </b><span style="text-align: left;">Text Messages, Videos, Photos, Groups</span></li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkhNa2LK_KtSelJmS-88-LDsHUd7CmaniSRNMyZTlCysFEI-bvZoPYumEpqgOD4NYri3ZWtbLP-X8WIMmXk0shd8-rQDK4Xk4dEDgonNuzidsavlo4oPCS8rdA5rbzri97H3cRXLNhS1E/s1600/facebook-messenger.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook Messenger for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkhNa2LK_KtSelJmS-88-LDsHUd7CmaniSRNMyZTlCysFEI-bvZoPYumEpqgOD4NYri3ZWtbLP-X8WIMmXk0shd8-rQDK4Xk4dEDgonNuzidsavlo4oPCS8rdA5rbzri97H3cRXLNhS1E/s1600/facebook-messenger.JPG" title="Facebook Messenger" /></a></div>
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Facebook chat feature enabled users to message in texts, images, videos or documents formats to other users. Facebook launched a separate application for chat called <a href="https://www.messenger.com/" rel="nofollow" target="_blank">Facebook messenger</a>. For using this feature, the user must have a Facebook account. Facebook messenger itself has registered more than 1 Billion active users.</div>
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Facebook Messenger for Business: </h4>
<a href="https://www.facebook.com/OMBblog/" target="_blank">Facebook messenger</a> helps businesses to directly chat with their customers. To chat with customers, just add CTA button: Send Message on the business page. B2C businesses can get a load of benefits from this service. By adding this Send Message Button, business allows its customers to send their queries and investigate new offers.</div>
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4.<span class="Apple-tab-span" style="white-space: pre;"> </span>YouTube</h2>
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<ul><ul>
<li><b>Active Users: </b>1000 Million</li>
<li><b>Last Month Visits: </b>23.30 Billion</li>
<li><b>Global Rank: </b>2</li>
<li><b>User Type: </b>General, Business, Technology</li>
<li><b>Unique Features: </b>Videos</li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp12bJ4PNha7G_KAdLXRAKLwoI34VEtYYyemvKYrQTmm_qCJNLupIvmt-xX1jJn8DxOIEXaG56XXDG0IanzNdmk7ByF0G36jUYvAcAhqUFcJ-pQtI5WBJGPj2oRnu6GGY0AQUYVWMdpkE/s1600/youtube-for-business.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Youtube for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp12bJ4PNha7G_KAdLXRAKLwoI34VEtYYyemvKYrQTmm_qCJNLupIvmt-xX1jJn8DxOIEXaG56XXDG0IanzNdmk7ByF0G36jUYvAcAhqUFcJ-pQtI5WBJGPj2oRnu6GGY0AQUYVWMdpkE/s1600/youtube-for-business.jpg" title="Youtube" /></a></div>
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<a href="https://www.youtube.com/" rel="nofollow" target="_blank">YouTube</a> is a video sharing social media community. Per day 4 billion videos watched on YouTube. 300 hours videos uploaded to YouTube every minute. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. Apart from Google, now YouTube is a separate search engine giant after Google.</div>
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YouTube for Business: </h4>
With video a key component of content marketing in 2016, there is a big opportunity for businesses to deliver maximum information about their products and services.<br />
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YouTube gives the opportunity to make a <a href="https://www.youtube.com/user/Seebeegul" target="_blank">channel</a> and upload videos on it. Users will subscribe that channel and will get notified when a new video will be uploaded.<br />
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A well said quote, a picture worth 1000 words and video worth 100,000 words. <a href="https://www.youtube.com/user/GoProCamera" rel="nofollow" target="_blank">GoPro</a> named Number one brand on YouTube.<br />
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It is easier to make a product demo and upload on YouTube channel. New advertisements, product reviews, interviews and other business related information can also be added on business YouTube channel.</div>
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5.<span class="Apple-tab-span" style="white-space: pre;"> </span>QQ</h2>
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<li><b>Active Users: </b>899 Million</li>
<li><b>Last Month Visits: </b>01 Billion</li>
<li><b>Global Rank: </b>10</li>
<li><b>User Type: </b>General, Instant Messaging Software Service</li>
<li style="text-align: left;"><b>Unique Features: </b>Online Games, Shopping, Micro-blogging, Groups, Video Chat </li>
</ul>
</ul>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwzYvFFBmx-_38lFJDuefy0jzk0meSjmups74z-xMXrnoV1LRxI3YZB10E4GJm0vui_-0jBifIeG0n8EWEcAk-XOgdr8Bz_ekNc0BllMbnMV9PwAQc-MG_Dcszrep6n7LTbUIQNXGntk4/s1600/QQ.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="QQ social network for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwzYvFFBmx-_38lFJDuefy0jzk0meSjmups74z-xMXrnoV1LRxI3YZB10E4GJm0vui_-0jBifIeG0n8EWEcAk-XOgdr8Bz_ekNc0BllMbnMV9PwAQc-MG_Dcszrep6n7LTbUIQNXGntk4/s1600/QQ.jpg" title="QQ social Network" /></a></div>
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Next big thing <a href="http://www.qq.com/" rel="nofollow" target="_blank">Tencent QQ</a>, famous as QQ is a social network primary focus on instant messaging service with over 899 Million active users. QQ is initially started in China in February 1999, but has grown and now offered in 6 other languages: English, French, Japanese, Spanish, German and Korean.<br />
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QQ has unique features i.e. online social games, music, movies, microblogging, group chat, voice chat and mainly feature; shopping. QQ offers some commerce functionality by using virtual money called ‘Q coin’.</div>
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<h4>
QQ for Business: </h4>
QQ has great features for businesses. QQ ranked No. 2 in China so businesses which are operating in China can take loads of benefits from it. Businesses operating in other languages, like English, French, Japanese, Spanish, German and Korean can also take advantage of its popularity.<br />
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As it is instant messaging service, so businesses can take it as an advantage and spread their advertisement. Music and video-related businesses can use this service in their favor.<br />
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In response to competition with <a href="https://en.wikipedia.org/wiki/Windows_Live_Messenger" rel="nofollow" target="_blank">Windows Live Messenger</a>, Tencent released Tencent Messenger, which is for business people. It also provides, in limited form, features that are only available to premium members in normal QQ.<br />
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QQ also provide online storage facility, which gives facility to businesses to use this service in their benefits. QQ social games feature opens doors of opportunities for online games and apps developers.</div>
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<h2>
6. WeChat</h2>
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<ul><ul>
<li><b>Active Users: </b>806 Million</li>
<li><b>Last Month Visits: </b>24.49 Million</li>
<li><b>Global Rank:</b> 4677</li>
<li><b>User Type: </b>General, Instant Messaging Software Service</li>
<li><b>Unique Features: </b>Text, Audio, Video and Group Messages</li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDmwTAB2MvlSj_WqoBq1Y-juaOmRTQfxjhYUlClGiJTG4iHhyPLuD5o6Javt44qbry9bxz4h52VXliFPj7MkpUoTKncxRZ47chNPAaR3c3ONvbvv2MU2BiPJa0_BqdChlVm0-gu3F3SFA/s1600/wechat.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="WeChat for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDmwTAB2MvlSj_WqoBq1Y-juaOmRTQfxjhYUlClGiJTG4iHhyPLuD5o6Javt44qbry9bxz4h52VXliFPj7MkpUoTKncxRZ47chNPAaR3c3ONvbvv2MU2BiPJa0_BqdChlVm0-gu3F3SFA/s1600/wechat.jpg" title="WeChat" /></a></div>
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Like WhatsApp, <a href="https://web.wechat.com/" rel="nofollow" target="_blank">WeChat</a> is another world famous social networking instant messaging service having features like text, voice and video messages. WeChat also supports group chat.<br />
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With the large numbers of registered users, above 806 Million, WeChat is the China’s 2nd popular messaging service which required the internet to send and receive quick messages.</div>
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<h4>
WeChat for Business: </h4>
WeChat, with large numbers of registered users, allows businesses to connect with more customers in no time. WeChat analytics for last month stated that 29.8% traffic came from China alone and 13.29% from the US, 8.35% from Malaysia, 7.97% from Hong Kong and 7.7% from Taiwan.<br />
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These stats opened the door of opportunities for businesses operating from these countries. As users type is general so all types of businesses can take advantage of it.</div>
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7. QZone</h2>
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<ul><ul>
<li><b>Active Users: </b>652 Million</li>
<li><b>Last Month Visits: </b>424.6 Million</li>
<li><b>Global Rank: </b>10</li>
<li><b>User Type: </b>General</li>
<li><b>Unique Features: </b>Blogs, Images, Videos, Customized Background</li>
</ul>
</ul>
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioQivTvqzbblq8dAY5ybOveglvdpTNcNJydESSF5cGXGGHMl0u0IS_sqy5rSNYeKyYqt2lQV5KUWdyCh7XiX04molEORueGd0yEYZwKKqGLKOxnv_AHMfU6q8vH8PPSch_gPYtTYYiRU4/s1600/Qzone.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="QZone for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioQivTvqzbblq8dAY5ybOveglvdpTNcNJydESSF5cGXGGHMl0u0IS_sqy5rSNYeKyYqt2lQV5KUWdyCh7XiX04molEORueGd0yEYZwKKqGLKOxnv_AHMfU6q8vH8PPSch_gPYtTYYiRU4/s1600/Qzone.JPG" title="QZone Social Media Site" /></a></div>
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<a href="http://qzone.qq.com/" rel="nofollow" target="_blank">QZone</a> is the most popular social media site in the world’s most populated country China. QZone was introduced in 2005 in China by Tencent Inc. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos.<br />
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Users can set their QZone background and select accessories based on their preferences so that every QZone is customized to the individual member's taste.</div>
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<h4>
QZone for Business: </h4>
QZone has a verity of features for businesses to promote themselves. As QZone is mainly focused in China market so businesses which are operating in China market can take advantage from it. Business can build a profile on it, write blog posts about business, share photos and videos related to business product and services.<br />
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One unique feature QZone offers is customization of profiles. This is what the most beneficial for businesses. Anyone can change the background color as per own choice, even add background music too. Business can change color, style, and music as per its own positioning.<br />
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QZone also provides certified space. Certified space is a more advanced version of the ordinary QZone, which adds some features and modules. The most notable feature is "I like" function, which allows the user to follow up news from their favorite brands, agencies, media or celebrity. All updates of the certified space will display in the information center of fans. Certified Space users can launch various activities to maintain continuous and smooth interaction with their fans.</div>
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<h2>
8. Tumblr</h2>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>555 Million</li>
<li><b>Last Month Visits: </b>2.942 Billion</li>
<li><b>Global Rank: </b>46</li>
<li><b>User Type: </b>General, Blogger</li>
<li><b>Unique Features: </b>Blogs, Visual Content</li>
</ul>
</ul>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9kQ2YBHjQuTImR5fRekV34llKu6XLx4NfpE4niM-XJNxZcfoY9k7OtsBi7SBfARdTNYZxiVQMzsAn-HAXEG-VUV4sOkh_EO7gAdPuBwZS9-ERfBLx33bMrs86_2YGFTD5yU5bXZXdmHo/s1600/tumblr+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Tumblr for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9kQ2YBHjQuTImR5fRekV34llKu6XLx4NfpE4niM-XJNxZcfoY9k7OtsBi7SBfARdTNYZxiVQMzsAn-HAXEG-VUV4sOkh_EO7gAdPuBwZS9-ERfBLx33bMrs86_2YGFTD5yU5bXZXdmHo/s1600/tumblr+%25281%2529.jpg" title="Tumblr" /></a></div>
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Another popular social media site and micro-blogging platform, <a href="https://www.tumblr.com/" rel="nofollow" target="_blank">Tumblr</a> is famous among 555 Million users. Tumblr was launched in 2007 and later on acquired by Yahoo in 2013. This service allows its users to post multimedia content in the short-form blog. As of September 1, 2016, Tumblr hosts over 313.2 million blogs. Users can follow and share other blogs.<br />
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Due to its fast-paced communication style, multiple mediums and heavy use of sometimes specific imagery, pop-culture references and slang, Tumbler is unsurprisingly most popular among young Millennials, with 5.3 million of the total number of 19 million U.S. American users of the platform being between 25 and 34 years old and only around 1.5 million being over 55.</div>
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<h4>
Tumblr for Business: </h4>
Tumblr is the best source of introducing new products information and promotions. Businesses which need to share long-form information can take advantage of it. [post_ads]<br />
Tumblr supports seven different types of posts, such as text posts, whether plain or accompanied by images, hyperlinks or videos, but also photo posts, quote posts, link post, chat posts, audio posts and video posts, whether uploaded from a device or imported from websites such as Vimeo or YouTube. These unique 7 type posts feature facilitate every type of businesses.</div>
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Tumblr follows feature gives the opportunity to businesses to boost their customers’ pool.</div>
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<h2>
9. Instagram</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>500 Million</li>
<li><b>Last Month Visits: </b>5.177 Billion</li>
<li><b>Global Rank: </b>16</li>
<li><b>User Type: </b>General, Graphic Designers, Photographers, Artist, food </li>
<li><b>Unique Features: </b>Photo, Video sharing.</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4Uk4hJpaknoaH1Q57X5UlEoQSWATiInXW90Z5rcgcA32EeO5CJxKe57uIMA7aRbINbPUXDzOzvQ-zjOtNDZ7fGkm8w3HAKZTtozUBC6FMm4hiCpboT_tr0lVTeAf_WtbrYmSe2WdPbU/s1600/Instagram.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Instagram for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4Uk4hJpaknoaH1Q57X5UlEoQSWATiInXW90Z5rcgcA32EeO5CJxKe57uIMA7aRbINbPUXDzOzvQ-zjOtNDZ7fGkm8w3HAKZTtozUBC6FMm4hiCpboT_tr0lVTeAf_WtbrYmSe2WdPbU/s1600/Instagram.jpg" title="Instagram" /></a></div>
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<a href="https://www.instagram.com/" rel="nofollow" target="_blank">Instagram</a> is an online photo-sharing, video-sharing, and social media site that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.<br />
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<div style="text-align: justify;">
<a href="https://www.instagram.com/hassib_gul/" target="_blank">Instagram</a> is distinguished by its unique filters and photo-video editing options. Instagram was launched in October 2010 and late on acquired by Facebook in 2013.</div>
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<h4>
Instagram for Business: </h4>
With <a href="http://simplymeasured.com/blog/7-stats-about-the-top-social-networks-for-brands/#i.12l7ag9endd81w" rel="nofollow" target="_blank">85 percent of top brands throwing their weight into Instagram</a>, this social media site has cemented its spot as a pillar of social networking.<br />
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<div style="text-align: justify;">
Think of a brick and mortar clothing store or even an online boutique, Landscaping companies, design firms, art galleries, or restaurants. These are all great candidates for using this picture driven social site.<br />
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<div style="text-align: justify;">
<a href="http://blogs.forrester.com/nate_elliott/14-04-29-instagram_is_the_king_of_social_engagement" rel="nofollow" target="_blank">Instagram’s per-follower engagement rate</a> for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter. Coca-Cola—who saw a <a href="https://scontent-lax3-1.xx.fbcdn.net/hphotos-xfp1/t39.2365-6/12532973_519344151570141_407082826_n.pdf" rel="nofollow" target="_blank">seven-point</a> lift in message association between Coca-Cola, happiness, and friendship<br />
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<div style="text-align: justify;">
If you are, as a business, looking for a platform for advertising your products and services, go to Instagram. Instagram users are “<a href="http://fortune.com/2015/09/09/instagram-advertising/" rel="nofollow" target="_blank">two and a half times</a>” more likely to click on ads than on other social media platforms.<br />
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<div style="text-align: justify;">
What Instagram can do for your business? <a href="http://www.shoutmeloud.com/instagram-marketing-tools.html" rel="nofollow" target="_blank">Read this article</a>.</div>
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<h2>
10. Google Plus/ Google+</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>375 Million</li>
<li><b>Last Month Visits: </b>1.644 Billion</li>
<li><b>Global Rank: </b>1 (Google)</li>
<li><b>User Type: </b>General</li>
<li><b>Unique Features: </b>Circles, Hashtag, Communities, Hangouts, business pages</li>
</ul>
</ul>
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH8LLq0RAlUgiGEneMBEnlIRudQS6c_ISBJVYzWk4NXNkB_UonIpA8KKlocju6WWSX2-TXsDkbtkFG1VBcq6kOskcLFTCM0MIXu5A2E8PKzJID4lhR-mXIv4LoQW7wRWpfE8WdMnCG5eI/s1600/google%252B.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google+ for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH8LLq0RAlUgiGEneMBEnlIRudQS6c_ISBJVYzWk4NXNkB_UonIpA8KKlocju6WWSX2-TXsDkbtkFG1VBcq6kOskcLFTCM0MIXu5A2E8PKzJID4lhR-mXIv4LoQW7wRWpfE8WdMnCG5eI/s1600/google%252B.png" title="Google +" /></a></div>
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An alternative to Facebook, from the house of search engine giant Google, <a href="https://plus.google.com/" rel="nofollow" target="_blank">Google+</a> is a popular social media site among businesses and individuals. Search engine leader, Google, launched Google+ on December 15, 2011, after failing Google Buzz, Google Friend Connect, and Orkut. Google+ has more or less similar features to Facebook.<br />
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<div style="text-align: justify;">
Google continues to change the way to determine who’s website should be the number one in results and most recently they have started to include ‘<a href="http://www.heitzdigital.com/1/post/2013/10/what-was-googles-latest-update-the-hummingbird-update.html" rel="nofollow" target="_blank">social signals</a>’. To get top position in search results on Google, Google+ is a useful tool.<br />
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<div style="text-align: justify;">
The biggest difference, in my opinion, between Facebook and Google+, is that on Google Plus you connect with people that are interested in the same things as you who may or may not (most likely not) be your friends and family. Facebook, on the other hand, you ‘must’ be friends and/or family in order to connect with people. </div>
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<h4>
Google+ for Business: </h4>
Google + has a lot of features for businesses. <a href="https://plus.google.com/u/0/+YouthhelpersBlogspot" target="_blank">Google business page</a> feature allows businesses to create their own page, which can be followed by their followers where they can check latest updates from businesses.<br />
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Like Twitter, Google+ also uses hashtag feature to prominent its content and updates.<br />
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‘Communities feature’ helps businesses to get informed with industry news where other users continuously share their updates.<br />
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Google+ has a feature of the circle, through the user can manage his contacts according to the situations. Circles include Following, Friend, Family, and Acquaintance.<br />
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Google search engine prefers Google+ updates on its search results so it is important for a business to manage Google + profile effectively and update it regularly.<br />
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As Google search results depends on keywords so keywords play an important element as Google+ acts as a search engine driver.<br />
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Hangout is another Google+ feature through which free video conferencing calls can be made with up to 10 people. Many apps can be used inside the hangout, allowing users to share documents, a scratchpad, or their screens with other users, as well as many built-in apps such as YouTube, Google Docs, and the new Capture. Third-party apps built using the Hangout API are also available.</div>
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<h2>
11. Twitter</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>313 Million</li>
<li><b>Last Month Visits: </b>9.476 Billion</li>
<li><b>Global Rank: </b>8</li>
<li><b>User Type: </b>General, Celebrities, Technology, Businesses, Internet</li>
<li><b>Unique Features: </b>Hashtag, Updates, 140 Limit</li>
</ul>
</ul>
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYZdZEPibOCN0lBMAwjcy6jK47nEILPaO4s00234L3BT0OJ_fkfC0Ez4RU_fK_ww8sR4ZxR87CKBvbChMz8agr94JfISAsfaCDKAPOLsB1ffXUkJFulpXwNWzuEQKZgUKF7aMx3xo1SYs/s1600/twitter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Twitter for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYZdZEPibOCN0lBMAwjcy6jK47nEILPaO4s00234L3BT0OJ_fkfC0Ez4RU_fK_ww8sR4ZxR87CKBvbChMz8agr94JfISAsfaCDKAPOLsB1ffXUkJFulpXwNWzuEQKZgUKF7aMx3xo1SYs/s1600/twitter.jpg" title="Twitter" /></a></div>
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<a href="http://www.twitter.com/" rel="nofollow" target="_blank">Twitter</a>, perhaps the simplest social media site available on the internet. Twitter has a unique feature, its ‘status’. Twitter limits its users to upload of 140 limit character. You might think that who can promote business in 140 characters, but seriously businesses are taking loads of benefits from it.<br />
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Consider this example, <a href="https://twitter.com/Starbucks" rel="nofollow" target="_blank">Starbucks</a>, who regularly engage their 11.7 million followers through posting questions, special discounts, and product announcements.</div>
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<div style="text-align: justify;">
Twitter was launched in July 2006. The service rapidly gained worldwide popularity, with more than 100 million users posting 340 million tweets a day in 2012.</div>
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<h4>
Twitter for Business: </h4>
Businesses can use <a href="https://twitter.com/omb_blog" target="_blank">Twitter</a> to interact with prospective clients, answer questions, release the latest news and at the same time use the targeted ads with specific audiences.<br />
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Because of Twitter word 140 limit, don’t go for hard sale, <a href="http://www.marketinginfo.org/2012/12/wwe-is-champion-on-twitter.html" target="_blank">just engage your followers</a>, post helpful information, ask questions and get feedback.<br />
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On average, 500 million tweets published daily, it means your floated information can bury under millions of other, so schedule your tweets so frequently to make sure your information easily reach the target audience.<br />
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Twitters features include links, images, videos, polls, and GIFs are very helpful to share business information.<br />
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<div style="text-align: justify;">
Twitter hashtag feature makes it prominent over other networks. Twitter displays top trending 10 hashtags on its left side of the screen. Trending hashtags show that more users is using them in their tweets. Business can take advantage of it and include those hashtags in its tweets to get user response. Twitter experts say that adding one or two hashtags increase the user engagement rate.</div>
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<h2>
12. Baidu Tieba</h2>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>300 Million</li>
<li><b>Last Month Visits:</b> 1.290 Billion</li>
<li><b>Global Rank:</b> 4 (Baidu)</li>
<li><b>User Type:</b> General, Business, Celebrities</li>
<li><b>Unique Features:</b> Keyword Search Based Social Network</li>
</ul>
</ul>
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMONPVN6FJ8TOCrjHqed6hgJUvHngGRNTGFjAiKOBmQBRZV-jZdTPyKu5tbn9yHQ2PDXak4PoYHQaWezC2TK2WYC2VNThl26xwDuJmPfCZ6cU3-CCX4DlNLTG0pjlH6piGgS8GWHaAFiE/s1600/baidu-teiba.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Baidu Tieba for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMONPVN6FJ8TOCrjHqed6hgJUvHngGRNTGFjAiKOBmQBRZV-jZdTPyKu5tbn9yHQ2PDXak4PoYHQaWezC2TK2WYC2VNThl26xwDuJmPfCZ6cU3-CCX4DlNLTG0pjlH6piGgS8GWHaAFiE/s1600/baidu-teiba.png" title="Baidu Tieba" /></a></div>
<br />
<a href="http://tieba.baidu.com/" rel="nofollow" target="_blank">Baidu Tieba</a> is the largest Chinese communication platform provided by the Chinese search engine company, Baidu. It is offered internationally under the brand name Postbar. Baidu Tieba is a social forum network based on the keyword searches in the Baidu search engine.<br />
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This discussion forum works on the unique concept of allowing you to create a social network group for a specific topic, using the search, or even to join an existing online social group. </div>
<div style="text-align: justify;">
<h4>
Baidu Tieba for Business: </h4>
Another big opportunity for businesses operating in China market to adopt this social media site. With above 300 million active users, Tieba is largest community site of its own type.<br />
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Tieba has also the support of Baidu which is world largest Chinese search engine. Tieba unique feature allows its users to create their own social network based on specific keyword.<br />
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Tip to note here that Tieba doesn’t accept generic keyword so you have to be specific. Business can create its own network based on specific keyword related to business or can join already build networks.</div>
<div style="text-align: justify;">
<h2>
13. Skype</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>300 Million<b> </b></li>
<li><b>Last Month Visits:</b> 363.2 Million<b> </b></li>
<li><b>Global Rank:</b> 218<b> </b></li>
<li><b>User Type:</b> General, Business, Technology<b> </b></li>
<li><b>Unique Features:</b> Chat/Messaging App, Video Service</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCKvZZwjdjWKabZd_-QSCviUC0vVaXWnkf92828Th-vDMXa3vvzQpDdVqnaMdOkWk-iKDuPtd8sf8t1mw0_HVK9rIGvZt6Ph02qr_MlNmbRk832lFWsMneJ5oZSYGCxz1E5g3NlbolSeA/s1600/skype.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Skype for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCKvZZwjdjWKabZd_-QSCviUC0vVaXWnkf92828Th-vDMXa3vvzQpDdVqnaMdOkWk-iKDuPtd8sf8t1mw0_HVK9rIGvZt6Ph02qr_MlNmbRk832lFWsMneJ5oZSYGCxz1E5g3NlbolSeA/s1600/skype.jpg" title="Skype" /></a></div>
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<a href="http://www.skype.com/" rel="nofollow" target="_blank">Skype</a>, owned by Microsoft, is an application that provides video chat and voice call services. Users may exchange such digital documents as images, text, video, and any others, and may transmit both text and video messages.<br />
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Skype allows the creation of video conference calls. Skype is available for Microsoft Windows, Macintosh, or Linux, as well as Android, Blackberry, Apple and Windows smartphones and tablets. </div>
<div style="text-align: justify;">
<h4>
Skype for Business: </h4>
Skype is well-known internet call service already used by various businesses. Skype’s over 300 million active user base clearly explained its popularity.<br />
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Multinational businesses can take advantage of its conference call feature. Skype offer Skype-to-Skype call free of cost. Skype also gives credits for calls on other networks. </div>
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<h2>
14. Sina Weibo</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>282 Million<b> </b></li>
<li><b>Last Month Visits:</b> 1.060 Billion<b> </b></li>
<li><b>Global Rank:</b> 19<b> </b></li>
<li><b>User Type:</b> General, Business, Technology, Celebrities, Politicians<b> </b></li>
<li style="text-align: left;"><b>Unique Features:</b> 140 Character limit, Hash-tagging, Verification</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEZOdoDycWvZuGk_N3JhsdOcYEBmWyXQqoUmKVjfDlBrxUeim_J8v75wP5AffdCU3_RDG5PEQIRUAI0T4a5-GdazK6UW8djp5gpylL04Q37MaBLBkees2ylrJlj4m4UpJQ7R-18uHY4U/s1600/wiebo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Sina Wiebo for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEZOdoDycWvZuGk_N3JhsdOcYEBmWyXQqoUmKVjfDlBrxUeim_J8v75wP5AffdCU3_RDG5PEQIRUAI0T4a5-GdazK6UW8djp5gpylL04Q37MaBLBkees2ylrJlj4m4UpJQ7R-18uHY4U/s1600/wiebo.jpg" title="Sina Wiebo" /></a></div>
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<a href="http://weibo.com/login.php" rel="nofollow" target="_blank">Sina Weibo</a>, known as Wiebo.com is another Chinese famous microblogging social media site launched on 14 August. 2009 by Sina Corporation. Word Weibo represents “microblogging” in the Chinese language.<br />
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The popularity of Weibo social media site can be easily estimated through its active users, above 282 million and more than 100 million messages are uploaded daily. Sina Weibo has the unique mixture of features of Twitter and Facebook. Weibo management also working on its English version.</div>
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<h4>
Sina Weibo for Businesses: </h4>
Sina Weibo is a great opportunity for businesses because of its popularity. Not only Chinese businesses and celebrates, another world is also using it. For example, Kevin Rudd, Boris Johnson, David Cameron, Narendra Modi Toshiba and the German national football team.<br />
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<div style="text-align: justify;">
Weibo great features like, uploading images, videos, and music are helpful for businesses to promote themselves. Like Twitter, Weibo has features of hash-tagging and mentioning someone. Weibo also offers verification process which gives authenticity to the businesses.<br />
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<div style="text-align: justify;">
Weibo is great social media platform for businesses like sports, media houses, celebrities, politicians and technology related companies. </div>
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<h2>
15. Viber</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>249 Million<b> </b></li>
<li><b>Last Month Visits: </b>43 Million<b> </b></li>
<li><b>Global Rank:</b> 7767<b> </b></li>
<li><b>User Type:</b> General, Cross-Platform Instant Messaging </li>
<li><b>Unique Features:</b> Text, music, video messaging, Voice Calling for IPhone.</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR_lExvb_gb1RGdzb84BGltK2U39Qo5Vg6lujlWCLKOEujdZ_OO4R2b-OQCJUlp0kO8Qu6TKAfeqRkhyphenhyphenzPZesK15K7DtU26by-JcsyDeO8QZ0raCWfOw4DxRJmUxZsDQlS1q0-H079_es/s1600/viber.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Viber for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR_lExvb_gb1RGdzb84BGltK2U39Qo5Vg6lujlWCLKOEujdZ_OO4R2b-OQCJUlp0kO8Qu6TKAfeqRkhyphenhyphenzPZesK15K7DtU26by-JcsyDeO8QZ0raCWfOw4DxRJmUxZsDQlS1q0-H079_es/s1600/viber.jpg" title="Viber" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: iGeeksBlog</td></tr>
</tbody></table>
<br />
Like WhatsApp, <a href="http://www.viber.com/en/" rel="nofollow" target="_blank">Viber</a> is also a cross-platform instant messaging and voice over IP app developed by Viber Media in December 2010. Viber is available for Apple iOS, Android, Windows Phone, BlackBerry OS, Nokia Series 40, Symbian, Bada, Mac OS, and Microsoft Windows. Viber is available in more than 30 languages.</div>
<div style="text-align: justify;">
<h4>
Viber for business: </h4>
Viber cross-platform messaging and voice over IP system helps businesses to connect with their customers and other stakeholders. Businesses can use Viber to make contact with customers individually. Businesses can allow its customers to send their queries and suggestion through Viber. </div>
<div style="text-align: justify;">
<h2>
16. Line</h2>
</div>
<br />
<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>216 Million<b> </b></li>
<li><b>Last Month Visits:</b> 333.4 Million<b> </b></li>
<li><b>Global Rank:</b> 654<b> </b></li>
<li><b>User Type:</b> General, Cross-Platform Instant Messaging </li>
<li><b>Unique Features:</b> Text, Music, Audio-Video Messaging (Mobile, Tablet, PC)</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmBgoHhsjZXa2HCJdxDIVOJFmiy9V9_izbqW9LUQNRJ6ZUNE-bDJCJAFBJQIjbdQNoCUExnQsOgs13uWJ2kznfSXaLOQtTRrwsWcCXkVfh91wqrIihhnWMaw8Z30IKeZyxU80cP2PGLfU/s1600/line.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Line for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmBgoHhsjZXa2HCJdxDIVOJFmiy9V9_izbqW9LUQNRJ6ZUNE-bDJCJAFBJQIjbdQNoCUExnQsOgs13uWJ2kznfSXaLOQtTRrwsWcCXkVfh91wqrIihhnWMaw8Z30IKeZyxU80cP2PGLfU/s1600/line.jpeg" title="Line" /></a></div>
<br />
Like Viber, <a href="http://line.me/en/" rel="nofollow" target="_blank">Line</a> is also a cross-platform messaging and voice over IP app available for electronic devices like mobile, tablets, laptops and PCs.<br />
<br />
The line is launched by Naver Corporation in March 2011, in Japan. It is now Japan’s largest social networks. The line has features of sending and receiving text, image, and video-based messages.</div>
<div style="text-align: justify;">
<h4>
Line for Business: </h4>
Line has a great opportunity for businesses in terms of active users. The line has more than 216 million active users, mostly belong to Japan. Businesses which are operating in Japan, Thailand, and Taiwan can take advantage of this social media platform.</div>
<div style="text-align: justify;">
<h2>
17. Snapchat</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users:</b> 200 Million</li>
<li><b>Last Month Visits: </b> 114.9 Million</li>
<li><b>Global Rank: </b> 2962</li>
<li><b>User Type:</b> General, Photographers, Brand Networks, Live Events</li>
<li><b>Unique Features:</b> Snaps, filters, Limited Time frame, My Story</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXtigcB0A6Y62s5dbN7A6yS7z699XCG3IhclHb0DtCiI0XLeWXpmRCEVM_cAiOMm87WLlTsaWW2BAKhqp1Sh3gDcR7r99ZCRI9t7Ja1DXFz0b3Hejq5eOFNWL-1_m2GCXgRT-v-lW9c8/s1600/snapchat.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Snapchat for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXtigcB0A6Y62s5dbN7A6yS7z699XCG3IhclHb0DtCiI0XLeWXpmRCEVM_cAiOMm87WLlTsaWW2BAKhqp1Sh3gDcR7r99ZCRI9t7Ja1DXFz0b3Hejq5eOFNWL-1_m2GCXgRT-v-lW9c8/s1600/snapchat.jpg" title="Snapchat" /></a></div>
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This surprisingly addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time. <a href="https://www.snapchat.com/" rel="nofollow" target="_blank">Snapchat</a> is created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University in September 2011.<br />
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<div style="text-align: justify;">
The core feature of Snapchat is the creation of multimedia messages, referred to as snaps, which can consist of a photo or a short video, and can be edited with text, filters, stickers or other overlays.<br />
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Snaps can be shared as a semi-public story, which is automatically shared with the user's contact list, or sent privately.<br />
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<div style="text-align: justify;">
The Snapchat basic idea is self- destructing snaps. Images (snaps) after seen by receiver delete itself and be removed from the company’s servers too.</div>
<div style="text-align: justify;">
<h4>
Snapchat for Business: </h4>
This image messaging app can help businesses to market themselves a lot. With huge user base, above 200 million active users, Snapchat is fastest growing app among all social media sites.<br />
<br /></div>
<div style="text-align: justify;">
Snapchat has a unique feature “My Story”. With this feature, anyone can create his story by adding picture chronological order and share with the public. This feature might be the best tool for your marketing strategy. Create your interesting business story and share it with more than 200 million active users.<br />
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<div style="text-align: justify;">
<a href="http://www.shoutmeloud.com/snapchat-business-geofilters.html" rel="nofollow" target="_blank">Snapchat’s Business Geofilters</a> is another great feature for businesses. Jay Hawkinson, senior VP of client success at <a href="http://www.simpartners.com/" rel="nofollow" target="_blank">SIM Partners</a>, told <a href="http://www.adweek.com/socialtimes/" rel="nofollow" target="_blank">SocialTimes</a> that he feels these custom <a href="http://www.adweek.com/socialtimes/should-your-small-business-create-a-snapchat-geofilter/635495" rel="nofollow" target="_blank">geofilters are a great idea for businesses</a>. To know more about geofilters, <a href="https://www.snapchat.com/on-demand" rel="nofollow" target="_blank">read this article</a>.</div>
<div style="text-align: justify;">
<h2>
18. YY</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>122 Million</li>
<li><b>Last Month Visits: </b>13.11 Million</li>
<li><b>Global Rank: </b>4960</li>
<li><b>User Type:</b> General, Sports, Fashion</li>
<li><b>Unique Features: </b>Videos, Group Video Chat, and Virtual currency “Rosses”</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMyc4OPY_-t6aGL3JfXEq7NLR7XxaH9L86osnF-xMQYA3YTsYxXoxZbyB8P7DPoGei4VzpdKIkS2fcoMzZZ3xHa_gq0ylxP_c7XoYPz5laOTGbhHKD_9YcXPH9fuqsTzki_9jGqrTdiiQ/s1600/YY.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="YY for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMyc4OPY_-t6aGL3JfXEq7NLR7XxaH9L86osnF-xMQYA3YTsYxXoxZbyB8P7DPoGei4VzpdKIkS2fcoMzZZ3xHa_gq0ylxP_c7XoYPz5laOTGbhHKD_9YcXPH9fuqsTzki_9jGqrTdiiQ/s1600/YY.png" title="YY Social Network" /></a></div>
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<a href="http://www.yy.com/" rel="nofollow" target="_blank">YY</a> is a major Chinese video-based social network with over 300 million users. It features a virtual currency which users can earn through activities such as karaoke or creating tutorial videos, then convert to real cash.<br />
<br /></div>
<div style="text-align: justify;">
Video chat is a unique feature in YY, in which more than 100,000 members can watch a single person doing an activity. Such an activity can be anything from giving a tutorial video to singing karaoke, which helps the users earn virtual currency that they can later convert into cash.</div>
<div style="text-align: justify;">
<h4>
YY for Business:</h4>
Although YY is for money makers but still there is a lot of businesses too. YY originally targeted gamers, before broadening to include video streaming and chat features for uses such as concerts, sport, and fashion.</div>
<div style="text-align: justify;">
<h2>
19. LinkedIn</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>106 Million</li>
<li><b>Last Month Visits:</b> 2.772 Billion</li>
<li><b>Global Rank: </b>14</li>
<li><b>User Type:</b> General, Professionals, Recruiters,</li>
<li><b>Unique Features:</b> Job Portal, Interest Groups, Industry News, Resume</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmQmveleDfmwm-bdpRoKdYgtM2TvSnlNisMcy3FjDE0xJuAwcEk2PK5QuHfEIdIQFX4DtaFMHTb7eFy2aR3zUU7sZUA41_1oNfmpvm8ByyDbG2wn1qpqsvUSyvxw33fBrShxfxIa3S4o8/s1600/linkedin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="LinkedIn for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmQmveleDfmwm-bdpRoKdYgtM2TvSnlNisMcy3FjDE0xJuAwcEk2PK5QuHfEIdIQFX4DtaFMHTb7eFy2aR3zUU7sZUA41_1oNfmpvm8ByyDbG2wn1qpqsvUSyvxw33fBrShxfxIa3S4o8/s1600/linkedin.jpg" title="LinkedIn" /></a></div>
<br />
Available in 24 languages, <a href="https://www.linkedin.com/" rel="nofollow" target="_blank">LinkedIn</a> is most popular social media site for professionals. Launched in May 2003, California USA, LinkedIn is popular among 433 million users, in which 106 million are active users. On June 13, 2016, <a href="https://en.wikipedia.org/wiki/Microsoft" rel="nofollow" target="_blank">Microsoft</a> announced it will acquire LinkedIn for $26.2 billion, a deal expected to be completed by the end of 2016.<br />
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<div style="text-align: justify;">
More than just a job portal, Linked offers it, users a blend of unique features. On LinkedIn, users can promote themselves and their businesses by making connections with other professionals, interacting in group discussions, posting job ads, applying to jobs, publishing articles to LinkedIn pulse and so much more.</div>
<div style="text-align: justify;">
<h4>
LinkedIn for Business: </h4>
<a href="http://www.marketinginfo.org/2016/06/linkedin-where-professionals-meet-professionals.html" target="_blank">LinkedIn is one of the only mainstream social media sites</a> that are actually geared towards business. LinkedIn is actually for businesses and for those who run businesses.<br />
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<div style="text-align: justify;">
LinkedIn has unique features that help business not only in marketing field but in management and HR too.<br />
<br /></div>
<div style="text-align: justify;">
Unlike Facebook, LinkedIn is not just for posting images, videos and for hanging out. It is for developing carrier. LinkedIn helps professionals to connect with industry leading professionals.<br />
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<div style="text-align: justify;">
LinkedIn provides a space to individuals to upload their bio-data in full resume format, even with an option available to upload PDF and Docs format resume.<br />
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<div style="text-align: justify;">
Industry related <a href="https://www.linkedin.com/groups/4705715" target="_blank">interest groups </a>on LinkedIn help businesses to publish industry related news, business’s upcoming events, and blog posts.<br />
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<div style="text-align: justify;">
LinkedIn is also a great place for searching, shortlisting and recruiting employees. According to industry statistics, LinkedIn has the highest utilization rate in <a href="https://www.statista.com/statistics/253420/social-media-channels-utilized-in-successfully-placing-a-candidate/" rel="nofollow" target="_blank">successfully placing a candidate</a>.<br />
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<div style="text-align: justify;">
LinkedIn Company pages allow employees to connect with their employers and allow companies to showcase their products or services. You can still share company updates, expand your product and service assortment and get in front of a completely different audience.<br />
<br /></div>
<div style="text-align: justify;">
<span style="background-color: white;"><a href="https://business.linkedin.com/marketing-solutions/blog/t/the-10-most-influential-global-brands-on-linkedin?trk=s-bl" target="_blank">LinkedIn</a> sha</span>res that the most successful brands on the site do the following three things:</div>
<div style="text-align: justify;">
<br />
<ul><ul><ul>
<li>They continually update users on industry news.</li>
<li>They release new and engaging content tailored to specific audiences.</li>
<li>They add their voice to relevant conversations that their audiences care about.</li>
</ul>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<h2>
20. Pinterest</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>100 Million</li>
<li><b>Last Month Visits: </b>2.476 Billion</li>
<li><b>Global Rank: </b>34</li>
<li><b>User Type: </b>General, Female, Info-graphs, do-it-yourself crowd, </li>
<li><b>Unique Features:</b> Photos, Pins, Boards, Buy Feature, Business Page</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ7-Rrim7sXCosa0F5VHZr3zptt4c9XMqXK5QlA8VzKiBBtgZtr1orQymkaJmB3shWLkYt7xfDiZKQCP0PN1Z0lEB9XkD3HeMGJR6c3rXowMInXA0GgxaUi0T9UKK0uSDHK-x2D5IOJEs/s1600/pinterest.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Pinterest for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ7-Rrim7sXCosa0F5VHZr3zptt4c9XMqXK5QlA8VzKiBBtgZtr1orQymkaJmB3shWLkYt7xfDiZKQCP0PN1Z0lEB9XkD3HeMGJR6c3rXowMInXA0GgxaUi0T9UKK0uSDHK-x2D5IOJEs/s1600/pinterest.jpg" title="Pinterest" /></a></div>
<br />
Do you love to pin your important graphs, photos, documents on board in your work area? Do you want this on your computer? Here you are, <a href="https://www.pinterest.com/" rel="nofollow" target="_blank">Pinterest</a> is a vision board-styled social media site allowing its users to pin important images on board which can be publically shared as well as kept private.<br />
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<div style="text-align: justify;">
Available in more than 21 languages, Pinterest was founded and launched in March. 2010. To make it different from other social media sites, Pinterest CEO Ben Silbermann summarized the company as a "catalog of ideas," rather than as a social network, that inspires users to "go out and do that thing.<br />
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<div style="text-align: justify;">
<a href="https://www.pinterest.com/seebeegul/complete-marketing-blog/" target="_blank">Pinterest is a visual-based social media site</a> which allow its users to upload (pin) pictures trough websites on specific topics. Users can create boards on different topics and then add pinned photos on them which can be seen and shared by others. Pinterest has an option of following others, through the user can see the pinned data of whom he followed.<br />
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<div style="text-align: justify;">
More than just a visual social media site, Pinterest is making it place as a search engine for visuals. More than 40% of its users use it because of searching photos. As photos are freely available to users are more willing to get most relevant photos from Pinterest rather than search engines.</div>
<div style="text-align: justify;">
<h4>
Pinterest for Business: </h4>
If you are having a business, mostly depends on visuals, Pinterest is best for you. Just think of having a clothing business and you need to promote your upcoming designs and you find Pinterest. Pinterest is best for the businesses which mostly depend on visuals like, photographers, designers, artists, restaurants, and info-graphics.<br />
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<div style="text-align: justify;">
<i style="font-weight: bold;">Tip: </i><i>Pinterest is made for vertical images, don’t use horizontal images.</i><br />
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<div style="text-align: justify;">
Pinterest is also a creative opportunity for those who are in the business of before-and-after. If you are making photos of things and processes in which before and after photos involve, Pinterest is a good place to promote yourself.<br />
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<div style="text-align: justify;">
Pinterest is also growing to become a huge influence in social shopping, now featuring "Buy" buttons right on pins of products sold by some retailers.<br />
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<div style="text-align: justify;">
Pinterest also allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a "virtual storefront". In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook.<br />
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Pinterest 'Rich Pins' feature enhance the customer experience when browsing through pins made by companies. Business pages can include various data, topics, and information such as prices of products, ratings of movies or ingredients for recipes.<br />
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<div style="text-align: justify;">
Pinterest is famous among female. Pinterest’s <a href="https://www.statista.com/topics/1267/pinterest/" rel="nofollow" target="_blank">56% global users are female</a>, so the businesses who are targeting female can take advantage from it.</div>
<div style="text-align: justify;">
<h2>
21. Vkontakte (VK)</h2>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>100 Million</li>
<li><b>Last Month Visits:</b> 7.950 Billion</li>
<li><b>Global Rank: </b>21</li>
<li><b>User Type:</b> General, Professionals, Recruiters,</li>
<li><b>Unique Features:</b> Videos, Photos, apps, Groups, Pages</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirfZgR797EfADKq6y1u6-0W7OGL1rtdNE5FNL6bK6qiai1lMQw-KtpnXM-T7O5pwvQ5NeD38VkendF-nluVHHJnt7y3j3gPNSyAf-Sz9EsyZKIxDP3H0g7eDWSJtsgGHR6s31qMMleQ4k/s1600/VK.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Vkontakte (VK) for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirfZgR797EfADKq6y1u6-0W7OGL1rtdNE5FNL6bK6qiai1lMQw-KtpnXM-T7O5pwvQ5NeD38VkendF-nluVHHJnt7y3j3gPNSyAf-Sz9EsyZKIxDP3H0g7eDWSJtsgGHR6s31qMMleQ4k/s1600/VK.jpg" title="Vkontakte (VK)" /></a></div>
<br />
Marketing itself as Europe's greatest social media site, <a href="https://vk.com/" rel="nofollow" target="_blank">VK</a> is essentially the Russian version of Facebook and Myspace, with the same types of profiles, messaging, and games you would expect. Like Facebook, VK allows users to get into both personal and professional information about themselves, and also to follow or show support for organizations and businesses.<br />
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<div style="text-align: justify;">
VK is available in more than 80+ languages and according to Similarweb, VK is the 4th most visited website in the world.</div>
<div style="text-align: justify;">
<h4>
VK for Business: </h4>
Like Facebook, VK is a great opportunity for businesses to reach their final consumers. As VK users are the general public, B2C businesses can take advantage of it. [post_ads_2]<br />
Mostly VK users belong to Russia and Europe so businesses who are dealing with those customers can use it. VK ads are also helpful for marketing and promoting businesses’ activities.</div>
<div style="text-align: justify;">
<h2>
22. Reddit</h2>
</div>
<br />
<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>169 Million</li>
<li><b>Last Month Visits: </b>3.690 Billion</li>
<li><b>Global Rank:</b> 25</li>
<li><b>User Type:</b> General, Professionals, Publisher, Educational sites</li>
<li><b>Unique Features:</b> Text Posts, Links, Social News Aggregation, Sub-reddits,</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFAOhitZWEtWTw4PkKO6HiLDbe_0wEUnvMMPrBrOPoU26E6D8u6RDTYKgofja5QnwrFBZeMOp9cLjiUQwScjwJMnF1ThR-Cos_ukzSpDSAJiT_RrHeNF2s_nielXeLzl0F1EP4p6H48X8/s1600/reddit.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Reddit for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFAOhitZWEtWTw4PkKO6HiLDbe_0wEUnvMMPrBrOPoU26E6D8u6RDTYKgofja5QnwrFBZeMOp9cLjiUQwScjwJMnF1ThR-Cos_ukzSpDSAJiT_RrHeNF2s_nielXeLzl0F1EP4p6H48X8/s1600/reddit.png" title="Reddit" /></a></div>
<br />
<a href="https://www.reddit.com/" rel="nofollow" target="_blank">Reddit</a> is a fascinating mix of interesting news, cool links, social commentary and computer nerdiness all rolled into one. Sounds like the ideal place to promote a business. Reddit is made up of a bunch of “subreddits” in just about every category and topic you can imagine.<br />
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<div style="text-align: justify;">
From the date of its launching, June 23, 2005, Reddit became popular in addict readers. Unlike other social media sites’ users, Reddit users are addicted, straightforward and passionate to show their opinions.<br />
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<div style="text-align: justify;">
<a href="https://blog.kissmetrics.com/reddit-marketing-guide/" rel="nofollow" target="_blank">Reddit divides its content into different categories</a> also called subreddits. Users can make their own subreddits too.<br />
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The user can publish his content/link in relevant subreddits. Other users may vote them up or down. Posts with more upvotes come into the top results of relevant subreddits.<br />
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On Reddit, Votes called post-karma and comments called comment-karma. Karma reflects your standing in the community based on comments you’ve made or links you’ve submitted.</div>
<div style="text-align: justify;">
<h4>
Reddit for Business: </h4>
<a href="https://www.reddit.com/user/seebeegul/" target="_blank">Redditors</a> are passionate about its content so the publishers have the opportunity to get maximum response from their content. Reddit is for the text posts and direct links so the businesses which are having blogs, and written content can take huge advantage from Reddit.<br />
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<div style="text-align: justify;">
Reddit also has its advertising program. Business can get space on the front page. Reddit will display its link on the top of the results.</div>
<div style="text-align: justify;">
<h2>
23. Quora</h2>
</div>
<br />
<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>100 Million</li>
<li><b>Last Month Visits: </b>878.5 Million</li>
<li><b>Global Rank: </b>103</li>
<li><b>User Type: </b>General, Research, Blogger</li>
<li><b>Unique Features: </b>Questions</li>
</ul>
</ul>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy5prUqSFeeifddzZIX4AYP-a4GPL5CQHtZTd2JJ_5YpcwLK604-73_CAHGXiimjSJy2yjR6NyA13nFDjWaggWi3ibaZ-v7k3VJTbjEQ9PXxsLn70gXVtPc4q3vwBklwWjijoWctMZp0o/s1600/quora.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Quora for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy5prUqSFeeifddzZIX4AYP-a4GPL5CQHtZTd2JJ_5YpcwLK604-73_CAHGXiimjSJy2yjR6NyA13nFDjWaggWi3ibaZ-v7k3VJTbjEQ9PXxsLn70gXVtPc4q3vwBklwWjijoWctMZp0o/s1600/quora.jpg" title="Quora" /></a></div>
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Targeting the human curiosity, <a href="https://www.quora.com/" rel="nofollow" target="_blank">Quora</a> is a unique social networking platform. Founded in June 2009, Quora become the most favorite platform for those who love to question and answer. Users can collaborate by editing questions and suggesting edits to other users' answers. </div>
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<h4>
Quora for Business: </h4>
<a href="https://www.quora.com/profile/Muhammad-Hassib-Gul" target="_blank">Quora</a> is a platform where people question and answer, so it is great opportunity for every type of business to research whatever they want. Business can ask directly from users about products, services, pricing, and anything. Quora is best for research.<br />
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Quora is the best platform for bloggers to get other views. Just post the topic in question form and get answers.</div>
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<h2>
24. Flickr</h2>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>92 Million</li>
<li><b>Last Month Visits:</b> 445.5 Million</li>
<li><b>Global Rank:</b> 216</li>
<li><b>User Type:</b> General, Designers, Artists,</li>
<li><b>Unique Features: </b>Images, Videos</li>
</ul>
</ul>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj91OAg1WPsaAsPyjuthf6JWzh5uKpFrADzd2K2Mp3_BKUYJhFh0lnIuW3v41fu28awWlsp5vZefUBzKGh0yBQAUNH7kLC78RgKVay11O7uxKt3dOxFhg17dGwSGqiJpY-tspbq5wodAEk/s1600/flickr.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Flickr for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj91OAg1WPsaAsPyjuthf6JWzh5uKpFrADzd2K2Mp3_BKUYJhFh0lnIuW3v41fu28awWlsp5vZefUBzKGh0yBQAUNH7kLC78RgKVay11O7uxKt3dOxFhg17dGwSGqiJpY-tspbq5wodAEk/s1600/flickr.jpg" title="Flickr" /></a></div>
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Like other photo and video sharing social media site, <a href="https://www.flickr.com/" rel="nofollow" target="_blank">Flickr</a> is a good platform to target visual based audience. Founded in 2004 and later on acquired by Yahoo! In March 2005, Flickr is popular social media site among 92 million users.</div>
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<h4>
Flickr for Business: </h4>
Flickr is widely used by businesses to promote their services. Most of the businesses use Flickr to show their <a href="https://www.flickr.com/bestpractices/" rel="nofollow" target="_blank">happy customers faces</a>.</div>
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<h2>
25. Medium</h2>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>100 Million</li>
<li><b>Last Month Visits: </b>208.8 Million</li>
<li><b>Global Rank: </b>350</li>
<li><b>User Type: </b>General, Bloggers</li>
<li><b>Unique Features: </b>Videos, Photos, Blogs, Links</li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPmoEKqo8jgpjNcuSTYi5qVKCmej1FY96YIoN_UdDTZ2W2WkHTvq7MA8cMQnjlQLPhIahz_Xv2cMDL5EyJfvZ-XT9zqS556dzGuLv5sVgdbGXUcmm1mqwCEdtJQr75Bjqc8fSIchSfmcA/s1600/medium.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Medium for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPmoEKqo8jgpjNcuSTYi5qVKCmej1FY96YIoN_UdDTZ2W2WkHTvq7MA8cMQnjlQLPhIahz_Xv2cMDL5EyJfvZ-XT9zqS556dzGuLv5sVgdbGXUcmm1mqwCEdtJQr75Bjqc8fSIchSfmcA/s1600/medium.png" title="Medium" /></a></div>
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Launched in August 2012, <a href="https://medium.com/" rel="nofollow" target="_blank">Medium</a> is one of the interesting social media sites from the house of Twitter. Medium is actually for readers and writers and bloggers.<br />
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The medium has a very simple interface. The user can easily write its story through a blog post or can add a link from other websites.</div>
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<h4>
Medium for Business: </h4>
Concept of <a href="https://medium.com/@mhassibgul" target="_blank">Medium</a> is to share your stories with other so create your story, write it in appealing words and publish it on Medium. Medium users love to read so write interesting information about your business and promote it. Medium is a good platform for bloggers and writers.</div>
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<h2>
26. Meetup</h2>
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<ul><ul>
<li><b>Register Users: </b>27.48 million</li>
<li><b>Last Month Visits: </b>119.8 Million</li>
<li><b>Global Rank: </b>524</li>
<li><b>User Type: </b>General</li>
<li><b>Unique Features:</b> Meetup Groups, Location Based</li>
</ul>
</ul>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyaZVYnxDkCyAbUFuYcOdxbiVdUwE4XH4oF0St9kt7LJwvRMBevOOWhsbEDZLxsXZaDzizcKfPiFSSPbLVJO6JDOmHfvq-YtZ_Led8mWfqrDWjrkImj0uRkX4tf17Lt9SKLkqo346pBcA/s1600/meetup.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Meetup for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyaZVYnxDkCyAbUFuYcOdxbiVdUwE4XH4oF0St9kt7LJwvRMBevOOWhsbEDZLxsXZaDzizcKfPiFSSPbLVJO6JDOmHfvq-YtZ_Led8mWfqrDWjrkImj0uRkX4tf17Lt9SKLkqo346pBcA/s1600/meetup.JPG" title="Meetup" /></a></div>
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<a href="https://www.meetup.com/" rel="nofollow" target="_blank">Meetup</a> is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 9,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.<br />
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Meetup is the location-based local group social networking site. It automatically detects the user location and display groups around that location. The user can create his own group too.</div>
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<h4>
Meetup for Business: </h4>
Meetup is a great opportunity for targeting location based customers. For example, if you are running a mechanic shop in the particular area, then you can create your own group. The user will sign up on Meetup and Meetup automatically will show him the group for that particular location.<br />
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Meetup is good for hotels, restaurants, and location based business. There are hundreds of topics available for creating groups.</div>
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<h2>
27. Twoo</h2>
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<ul><ul>
<li><b>Active Users: </b>13 Million</li>
<li><b>Last Month Visits: </b>113.6 Million</li>
<li><b>Global Rank: </b>766</li>
<li><b>User Type: </b>General, Interest and Location Based Users</li>
<li><b>Unique Features:</b> Chat</li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlDiTZYnapdvUPcIVqX3RUYut_WCSBQS8mkBlMbC7NmNyd7B5azeWw5Qj9JgrLEErdMdoK-2lzNNOqk97BZ-nUEeHvZ_HFpZCqegAQkYCZwW-GUF27-i_2SPrDOA82j3ovh8jGcItnRNk/s1600/twoo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Twoo for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlDiTZYnapdvUPcIVqX3RUYut_WCSBQS8mkBlMbC7NmNyd7B5azeWw5Qj9JgrLEErdMdoK-2lzNNOqk97BZ-nUEeHvZ_HFpZCqegAQkYCZwW-GUF27-i_2SPrDOA82j3ovh8jGcItnRNk/s1600/twoo.png" title="Twoo" /></a></div>
<a href="https://www.twoo.com/#login" rel="nofollow" target="_blank"><br /></a>
<a href="https://www.twoo.com/#login" rel="nofollow" target="_blank">Twoo</a> features matchmaking algorithms that connect users to others based on location and interests. Users are spread worldwide; the site is available in 38 languages. Twoo is also available as an Android, iPhone, and Windows Phone app.<br />
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Twoo is a free social media site that discovers people of your interests and let you connect them. Twoo has its premium version too, through which user can connect faster with more people.</div>
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<h4>
Twoo for Business: </h4>
Twoo is a dating site which enables people to connect with others of their interests. Every business has its own interests, products, and services. Business can use Twoo to connect with its relevant audience.</div>
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<h2>
28. Vine</h2>
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<ul><ul>
<li><b>Active Users: </b>200 Million</li>
<li><b>Last Month Visits: </b>06.6 Million</li>
<li><b>Global Rank: </b>1911</li>
<li><b>User Type: </b>General, Artists</li>
<li><b>Unique Features: </b>6-Second Videos</li>
</ul>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhfqL4wIsSMeP75Wx9MOAk7cGyVKAhVLlNnBbTlhMQIvbrXUyOxyIyEXk7pXJbnpCxHwHIVoGMX3ZFBUZj8XCVQaQomTXGt0HQRardG1eKqfb9Yc4TaIuCX79oUt-zKWdB3G2RENStL3k/s1600/Vine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Vine for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhfqL4wIsSMeP75Wx9MOAk7cGyVKAhVLlNnBbTlhMQIvbrXUyOxyIyEXk7pXJbnpCxHwHIVoGMX3ZFBUZj8XCVQaQomTXGt0HQRardG1eKqfb9Yc4TaIuCX79oUt-zKWdB3G2RENStL3k/s1600/Vine.jpg" title="Vine" /></a></div>
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<a href="https://vine.co/" rel="nofollow" target="_blank">Vine</a> is the entertainment network where trends begin and blow up. From “On fleek” to the Shmoney Dance, these trends evolve and extend beyond our phones, influencing culture and reaching millions of people around the world. What you see here is just the beginning of us collecting the stories behind influential Vine trends.<br />
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Vine is a social media site featuring unique 6-second videos. Users are allowed to share their videos with just 6 sec.</div>
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<h4>
Vine for Business: </h4>
Since <a href="http://blog.hubspot.com/blog/tabid/6307/bid/34102/Twitter-Makes-Video-Marketing-More-Accessible-With-GIF-Like-Mobile-App-Vine.aspx" rel="nofollow" target="_blank">Twitter unleashed Vine unto the world</a>, brands have been quick to use the 6-second video app as a free marketing platform. Because you know, not all brands have over $3 million to spend on a 30-second Super Bowl spot.<br />
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Business can create their product demos, product use information, a quick view of product and services list, and much more in the just 6-second video. Numbers of other businesses are doing same, i.e. <a href="http://blog.hubspot.com/blog/tabid/6307/bid/34144/How-15-Real-Businesses-Are-Getting-Creative-With-Vine-for-Marketing.aspx#sm.000sjmt6j19roen4y6a1qcmlmcwm5" rel="nofollow" target="_blank">ASOS, Gogo, and Sweet shot Photography</a>.</div>
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<h2>
29. Xing</h2>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Registered Users: </b>10 Million</li>
<li><b>Last Month Visits: </b>81.36 Million</li>
<li><b>Global Rank: </b>822</li>
<li><b>User Type: </b>General, Business, Professionals</li>
<li><b>Unique Features: </b>Career, Xing Business Pages,</li>
</ul>
</ul>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXaccyXXWaYYxq31Z6XNTvIqs119Qz1Izcr0J5bXuq9k2SP44bwhQRc7bPwIByCdEY3xGSO-qF-v4PR5xzhDH-BEqY4DOEggTSGN5J0fc9GeirafFXbtrssMTWqKvkEzAxeQBPDnnSov4/s1600/xing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Xing for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXaccyXXWaYYxq31Z6XNTvIqs119Qz1Izcr0J5bXuq9k2SP44bwhQRc7bPwIByCdEY3xGSO-qF-v4PR5xzhDH-BEqY4DOEggTSGN5J0fc9GeirafFXbtrssMTWqKvkEzAxeQBPDnnSov4/s1600/xing.jpg" title="Xing" /></a></div>
<br />
<a href="https://www.xing.com/" rel="nofollow" target="_blank">Xing</a>, the largest business network in German-speaking countries already has more than 10 million members worldwide, many of whom are bound to share your interests or looking for what you have to offer.<br />
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Premium members get professional features for their professional network: See profile visitors along with detailed statistics, access the advanced search, enjoy prominent placement in member searches, take advantage of great partner deals, and much more.<br />
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Available in more than 15 languages and using in above 200 countries, Xing is a kind of career-oriented social media site competing LinkedIn. Xing is best for searching new job opportunities, finding business contacts and getting in touch with latest industry trends and news.</div>
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<h4>
Xing for Business: </h4>
Like LinkedIn, Xing has the same scope for business in the different area. Businesses that are operating in Germany side can use Xing. Businesses can engage human resource, build business contacts and get latest industry news and trends.<br />
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<div style="text-align: justify;">
Xing premium version has more features than its basic one. Features like Profile visitor details - including statistics, Filters to improve search efficiency, Messages to non-contacts, Overview of your contacts' business and career updates and Includes XING Arbeitsrechtsschutz.</div>
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<h2>
30. Digg</h2>
</div>
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<div style="text-align: justify;">
<ul><ul>
<li><b>Active Users: </b>8 Million</li>
<li><b>Last Month Visits: </b>66.99 Million</li>
<li><b>Global Rank:</b> 1519</li>
<li><b>User Type: </b>General, Niche focused, Bloggers, News Readers</li>
<li><b>Unique Features:</b> News, RSS Reader</li>
</ul>
</ul>
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmdeuOONNMB_qeoda5OQoe6h7jk6qWeklyg7CIM5PZRpWDihe-v2lcXDq8SguactmvRPMGaxyXlmfxKqGhzuwI-N-TXhWNsKRl_MDrPa3mx6dDb2RAKt_NidF2NxBqj7Je-ekiD1lYBcw/s1600/digg.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Digg for business: Top social media sites for business in 2016" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmdeuOONNMB_qeoda5OQoe6h7jk6qWeklyg7CIM5PZRpWDihe-v2lcXDq8SguactmvRPMGaxyXlmfxKqGhzuwI-N-TXhWNsKRl_MDrPa3mx6dDb2RAKt_NidF2NxBqj7Je-ekiD1lYBcw/s1600/digg.png" title="Digg" /></a></div>
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A unique social media site, promoting itself as a <a href="http://digg.com/" rel="nofollow" target="_blank">News Aggregator, Digg</a> is becoming popular among those who love to read the latest news.<br />
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Digg is unique of its style. With more than 8 million active users, Digg is aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues.</div>
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<h4>
Digg for Business: </h4>
<a href="http://digg.com/u/mhassibgul" target="_blank">Digg is a news aggregator</a>, so businesses which are involved in the media industry have the opportunity to promote themselves. Digg is having a very simple method of sharing links to other websites/blogs. Just click on ‘Submit a Link’ bottom of the homepage. Connect with your Facebook or Twitter account, Paste your desired link and click submit button. Your link goes viral on Digg.</div>
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<h2>
Conclusion</h2>
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Socialization is a good habit to survive. A business with large numbers of customers has more success rate than those whose customers are limited. The Internet gives an ultimate opportunity to grow beyond the limits. Using above listed social media sites for the promotion and customer care is now key to success.<br />
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No doubt there are thousands of social media sites available on the internet but the matter is which platform is best for your business. Every social media site has its unique features and it’s you who have to decide which is most suitable for your growth.<br />
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Carefully reading the whole list you will come to know the quick overview and statistics of popular social media sites.<br />
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I’ve tried my best to write every necessary information one might need to select the best platform. This article is unique in terms of information and stats. Above all, all information are up-to-date and will be updated time to time.<br />
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<div style="text-align: justify;">
<i>After writing this article, I have some questions to ask for my readers. What do you think which social media site is most popular? Which social media site is most beneficial for the promotion? What information a business need to select the social platform for marketing?</i></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-67739240657126935902016-09-07T06:53:00.000+01:002016-09-23T16:46:52.280+01:00Coca Cola Marketing Plan: A Step-by-Step Guide to Marketing Plan <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nVEEgdxp_Bt8sNzZO2xDi__c5ZUhYqHmCRD6mJ-iC6UHRtnqR9AH-9aP_3fxnQeOyy-zt0pDi78kqlkF7n62SJD0awR0Tot6VaL2vkVp6mlWXXbYfRobycG7GeuPiNMweOJ_oxtIp5E/s1600/coca+cola+marketing+plan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nVEEgdxp_Bt8sNzZO2xDi__c5ZUhYqHmCRD6mJ-iC6UHRtnqR9AH-9aP_3fxnQeOyy-zt0pDi78kqlkF7n62SJD0awR0Tot6VaL2vkVp6mlWXXbYfRobycG7GeuPiNMweOJ_oxtIp5E/s1600/coca+cola+marketing+plan.jpg" /></a></div>
<span style="font-size: x-large;"><strike>T</strike></span>he marketing plan is the part of the business plan. It is a detailed and complete document or manuscript covering company`s marketing activities. Usually marketing plan made for one year. It contains a solid and complete set of marketing and advertising activities for the particular brand. Marketing plan designs to achieve marketing objectives, this leads toward business objectives. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives.</div>
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<ul><br />
<li>[message]</li>
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<li><b style="text-align: left;"><span style="background-color: #0b5394; color: white;">##info-circle## Article Information</span></b></li>
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<li><span style="background-color: #a2c4c9; text-align: left;">This step-by-step guide covers all aspects of the marketing plan with a Coca-Cola example. This guide can be used as a marketing template for businesses. Marketing students and teachers can use this guide for their projects and assignments.</span></li>
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The marketing plan has always designed to differentiate the business from competitors so it also contains some market research data about the current business, market situation, competitors’ information, and involves specific strategies and actions to achieve specific objectives.<br />
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<h2>
Marketing Plan Definition</h2>
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<a href="https://en.wikipedia.org/wiki/Marketing_plan" rel="nofollow" target="_blank">Wikipedia</a> explains marketing plan as a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.<br />
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Basically, a marketing plan is the base of any business. Let me explain this deeply. Every business starts to cover a market gap which no one else fulfills. The gap is unfilled needs of a particular segment or not properly fulfilled needs. So it means you must do market research to identify that gap.<br />
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Marketing definition explains that marketing is set of actions of activities to fulfill customers` needs profitably. By going through this definition marketing starts with market research and market research is also the first step to start a business. Now it is easy to understand that why a marketing plan is the base of any business and every business depends on its marketing activities.<br />
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This process involves market analysis, competitor analysis, business and marketing objectives, action plans, budgets, business forecasts and most importantly how to use resources in best favor of business.<br />
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<li>[message]</li>
<ul>
<li><span style="background-color: #0b5394;"><span style="color: white;"><span style="background-color: #0b5394;"><span style="color: white;"><b>##link## </b><a href="http://www.marketinginfo.org/2012/07/marketing-plan-of-sunsilk.html" target="_blank"><span style="color: white;">Recommended Read:<b> </b></span></a></span></span><a href="http://www.marketinginfo.org/2012/07/marketing-plan-of-sunsilk.html" target="_blank"><span style="color: white;">Marketing Plan Of SUNSILK</span></a></span></span></li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
To make it easy for you, I’ve put an example of Coca-Cola that how the Coca-Cola marketing plan can be made.<br />
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<div style="text-align: justify;">
<h2>
Important Things Companies Need To Do In Marketing Plan</h2>
</div>
<div style="text-align: justify;">
<br />
While making a marketing plan, there are some points must consider. We can say these points are the pillars of the marketing plan:<br />
<h3>
Marketing Research</h3>
</div>
<div style="text-align: justify;">
<br />
As I already explained, that research is the most important and basic element of any business. In order to make near to perfect marketing plan, one must need to do thorough marketing research regarding:<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Company:</u></b> Research should be done about the business. What is the nature of business? What is the need of business? What is the potential gap? How much will this business be profitable? How will it start? How much finance required? How will be the workforce for this business? All these questions must be addressed before the status of business.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola is known as beverage manufacturer worldwide. The company started in back 1892 by Asa Candler. Coca-Cola headquarter is located in Atlanta, Georgia, United States. Coca-Cola manufactures syrup concentrate and ship to the bottlers, franchises, where they mix it with other ingredients. To know more about Coca-Cola, visit the website.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Customers:</u></b> Before starts of business, research must be done to the target market. <a href="http://www.marketinginfo.org/2012/05/market-segmentation.html" target="_blank">Who will be the customers?</a> What are the basic needs of the target market? What are their preferences? What are the possible ways to serve them? The more you know about your target market, more easily and efficiently to serve them.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola currently offers more than 500 brands in over 200 countries. It serves 1.6 billion customers each day. The target market of Coca-Cola is not limited to age, area or gender, it is a global brand and is serving people at offices, homes, parties, restaurants, bars and every place where one can be present. It usually represents itself as a market for youngsters but products are also being offered specifically for older people.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Competitors:</u></b> It is always important to know that who your competitors are. In which market, you are going to operate? What are the basic needs to operate in that particular market? What are the characteristics of the market? What competitors already offering to target market? How can business differentiate from competitors? The more you know about competitors and external market factors, the more easily and efficiently to serve target customers.<br />
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<div style="text-align: justify;">
Coca-Cola says its biggest competitor is ‘Tap Water’. This is the vision of Coca-Cola Company. In Pakistani market, its biggest competitor is Pepsi Cola International. Other than Pepsi Cola, local brands, i.e. Gourmet Cola and Next Cola by Meezan Group.<br />
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<div style="text-align: justify;">
<h3>
Marketing Objectives</h3>
</div>
<div style="text-align: justify;">
<br />
Once you have completed marketing research, you’ve almost started your business. After concluding market research, business goals can be designed easily. Now it’s time to achieve those goals. Draw business’s marketing objectives and align them with business goals. Marketing objectives must be most relevant to business goals and objective so that you can achieve your targets fast and accurately. Marketing objectives and business objectives must be co-related. Let me explain this with an example; if your business objective is to earn 30% net profit this year, your marketing objective should also be the same, to increase 30 % customer base. Marketing activities should also design to achieve 30 % net profit objective. You need to draw all possible marketing objectives to achieve every business goals.<br />
<br /></div>
<div style="text-align: justify;">
The goals of the Coca-Cola Company are very straight and specific, which includes;</div>
<div style="text-align: justify;">
<ul>
<li>Increase ingesting of their product.</li>
<li>Offering products at maximum outlets, more suitably to be present universally at each and every store in all part of the world.</li>
<li>Increase Brand association with reputed fast foods, i.e. McDonalds.</li>
<li>To finance more on research and development, the estimated amount being $50 million.</li>
<li>Ensure safety and health of the customers by investing more on natural sweeteners.</li>
<li>Providing the customers, an exact figure of what they are consuming in each of their serving (value).</li>
<li>Low Caloric product formation to meet the global health needs.</li>
</ul>
</div>
<div style="text-align: justify;">
<h3>
Marketing Strategies</h3>
</div>
<div style="text-align: justify;">
<br />
Marketing research has been done, data has been processed and analysed. Business and marketing objectives have been drawn. Now it’s time to design marketing strategies to achieve those marketing objectives. Marketing strategies are the process to achieve marketing objectives that involve set tools, tactics, instruments, actions, and activities. Tools like promotions, sales, advertisement instruments, and activities like personal selling, customer service, advertisement.<br />
<br />
<ul>
<li>[message]</li>
<ul>
<li><span style="background-color: #0b5394; color: white;"><span style="background-color: #0b5394;"><span style="color: white;"><b>##link## </b>Recommended Read: </span></span><a href="http://www.marketinginfo.org/2016/07/9-strategies-to-boost-your-business.html" target="_blank"><span style="color: white;">9 Strategies to boost your business</span></a></span></li>
</ul>
</ul>
Marketing strategies are always in written shape that describes how marketing activities will be performed? Who will perform? What tools need to use? Where will all activities be performed? Which strategy is for which objective? For example, if your marketing objective is to increase product knowledge, then your marketing strategy will be different as compared to the second marketing objective, which is increase customer base. For the first objective, you need to advertise more product related information and for second objective you need to give promotions, discount and customer services.<br />
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<div style="text-align: justify;">
The key strategies of the Coca-Cola Company include;</div>
<div style="text-align: justify;">
<ul>
<li>The main strategy and slogan of the company are availability, affordability, and acceptability of the brand throughout the entire world.</li>
<li>Sustainable growth of the company, keeping pace with the market to ensure its future presence.</li>
<li>Periodic assessments of business plans, product response and planning.</li>
<li>Training sessions of tools and planning to the associates, for the excellent and active performances at the ground.</li>
<li>Keep the balance of relations regarding goodwill and strategies with anchor bottlers and franchises to keep the process running.</li>
<li>Enhancements of necessary culture and capabilities.</li>
<li>Engaging other partners in development through a leadership team.</li>
</ul>
</div>
<div style="text-align: justify;">
<h3>
Marketing Plan Budget</h3>
</div>
<div style="text-align: justify;">
<br />
Without finance, no business can run. You need a budget for your business. After completion of designing marketing objectives and strategies, you need a budget to execute those strategies. Marketing budget will be allocated according to the requirements of the marketing plan.<br />
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<div style="text-align: justify;">
The Coca-Cola Company’s total marketing expenses reached US$6.8 billion or 15.4% of total revenue in 2015.<br />
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<div style="text-align: justify;">
<h3>
Monitoring Process</h3>
</div>
<div style="text-align: justify;">
<br />
Last important thing to consider is how to monitor all above discussed plans and activities. There should be a strong monitoring system with the intention of achieving best results. With the help of monitoring system, it will be easy to know that either marketing objectives are achieving or not? Either marketing strategies are going well or not? What are the flaws and weaknesses of marketing strategies?<br />
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<div style="text-align: justify;">
<h2>
Purpose of Marketing Plan</h2>
</div>
<div style="text-align: justify;">
<br />
Everything has a purpose to exist in this universe, marketing plan too. The purpose of the marketing plan should be clear in management’s mind so that they can work better and achieve more. Here are some common purposes of marketing plan:</div>
<div style="text-align: justify;">
<br />
<ul>
<li>Very the first purpose of the marketing plan is to run and grow the business profitably.</li>
<li>To achieve business objectives</li>
<li>To achieve sales objectives</li>
<li>To increase customer volume/base</li>
<li>To increase market share</li>
<li>To increase customer satisfaction/trust</li>
<li>To increase brand image</li>
<li>To increase customer awareness</li>
</ul>
</div>
<div style="text-align: justify;">
These are common purposes of marketing objectives. Each business has its own purpose.<br />
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<div style="text-align: justify;">
<h2>
Content of Marketing Plan</h2>
</div>
<div style="text-align: justify;">
<br />
A marketing plan is a formal document that describes all business and marketing activities need to be done. It should be detailed and comprehensive so that everyone can easily understand how marketing activities will be performed and what is necessary tools need for execution? Under-discussed points is content of marketing plan, which is elaborated for better understanding:<br />
<br /></div>
<div style="text-align: justify;">
<h3>
Executive Summary</h3>
</div>
<div style="text-align: justify;">
<br />
This part of document explain whole plan shortly and briefly. It covers all necessary elements so one can easily understand after reading it.<br />
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<div style="text-align: justify;">
<h3>
Situation Analyses</h3>
</div>
<div style="text-align: justify;">
<br />
This heading involves information regarding the situation in which business exist. It is a necessary element of the marketing plan as it gave information of current situation. This heading involves:<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Macro Environment Analyses:</u></b> Information regarding the macro environment in which business exist, for example, the economic condition of the country, legal procedures, and laws, concerning business, governments rules and procedures to operate a business.<br />
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<div style="text-align: justify;">
Coca-Cola is a global brand and every country’s economic condition, legal procedures and law affect independently. In Pakistan, Coca-Cola faces local trade laws for operating here. <br />
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<div style="text-align: justify;">
<u style="font-weight: bold;">Market Analyses:</u> Complete market information should be described under this heading. For example, market size, segmentation, marketing share, competition.<br />
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<div style="text-align: justify;">
For Coca-Cola, Market size is huge and its market share is 30% of total Pakistani market.<br />
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<div style="text-align: justify;">
<b><u>Consumer Analyses:</u></b> Complete consumer information should be disclosed under this heading. Who is target customer? How geographical segmentation and psych graphical segmentation will be done? What are common traits of consumers, needs and preferences of the target market, and their buying behavior?<br />
<br /></div>
<div style="text-align: justify;">
The target market of Coca-Cola is not limited to age, area or gender, it is a global brand and is serving people at offices, homes, parties, restaurants, bars and every place where one can be present.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<u><b>Internal Analyses:</b></u> complete internal analyses should also be included under this heading, for example, Information about finance, and financials activities, a workforce of business, skills and time required for a marketing plan.<br />
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<div style="text-align: justify;">
<b><u>SWOT Analyses:</u></b> SWOT stands for S-Strengths, W-Weaknesses, O-Opportunities, and T-Threats. Strengths and weaknesses are internal factors concerning business and opportunities and threats are external factors concerning external market and the environment. A SWOT analysis is a tool used to get knowledge about the business current situation and external environment where the business operates. Under this heading conclude business’s strengths and weaknesses fairly as it will give a better look that where business is standing right know.<br />
<br />
What are the competitive advantages of business to compete in the market i.e. high marketing budget, large customer base, or strong brand image and what are the weaknesses business should overcome to compete in the market i.e. new in the market, or less information about competitors’ strategies? Discuss also opportunities for the business i.e. favorable country economic condition, favorable rules, and laws. Discuss threats for business exists in the market i.e. low barriers of entrance into the market, new unfavorable policies from governments. <br />
<br /></div>
<div style="text-align: justify;">
SWOT analysis for Coca-Cola discussed as under:<br />
<br />
<ul><ul>
<li> <b><u>Strengths</u></b></li>
<ul>
<li>Advertising and marketing capabilities</li>
<li>Extensive and diversified product portfolio</li>
<li>Strong partnerships with bottling companies</li>
<li>Leading player in the global beverages industry</li>
<li>Brand recognition and reputation</li>
<li>Extensive distribution channels</li>
</ul>
</ul>
</ul>
<ul><ul></ul>
<ul>
<li><b><u>Weaknesses</u></b></li>
<ul>
<li>Coca cola is implying all its research and development on beverage section and is not putting efforts on snacks whereas its major competitor PepsiCo is earning 42% from beverages and other snacks.</li>
<li>Political lobbying often imposes pressure on the manufacturing section so the company should refrain itself from the political scenario.</li>
</ul>
<ul></ul>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<ul><ul>
<li><b><u>Opportunities</u></b></li>
<ul>
<li>Growing alcoholic beverage industry</li>
<li>Expansion of ready-to-drink (RTD) coffee products in the U.S. market</li>
<li>Growing RTD tea market, with many smaller brands that can be easily acquired</li>
</ul>
<li><b><u>Threats</u></b></li>
<ul>
<li>Obesity concerns may reduce demand for some of the company’s products</li>
<li>The rising U.S. dollar exchange rate could negatively affect the company’s revenue and profits</li>
<li>Water scarcity and its poor quality could negatively impact The Coca-Cola Company’s production costs and capacity</li>
<li>Increased competition and their capabilities could hurt the company’s business</li>
</ul>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<h3>
Market Research</h3>
</div>
<div style="text-align: justify;">
<br />
Include all information which you got from previous research about company’s current situation, its competitors, and its customers. Conclude all information and draw final results so that one can easily understand that what should next to do and how to do?<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola invested more than $50 Million on Research and Development and market research in 2015.<br />
<br />
<ul>
<li>[message]</li>
<ul>
<li><span style="background-color: #0b5394; color: white;">##link## Recommended Read: </span><a href="http://www.marketinginfo.org/2013/05/what-is-market-research.html" style="background-color: #0b5394;" target="_blank"><span style="color: white;">What is Market Research? How It Helps Organization to Perform Well?</span></a></li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
<h3>
Marketing Objectives</h3>
</div>
<div style="text-align: justify;">
<br />
Write down all marketing objectives you design for your business. Marketing objectives must be correlated with business objectives. Marketing objectives should be SMART. Smart stands for M-Measurable, A-Achievable, R-Real, and T-Time bound. Marketing objectives for Coca-Cola have been discussed previously.<br />
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<div style="text-align: justify;">
<h3>
Marketing Strategy</h3>
</div>
<div style="text-align: justify;">
<br />
The most important element of the marketing plan is a marketing strategy. Whole marketing plan revolves around it. Marketing strategy is the way, path, and process to achieve marketing objectives. Marketing strategy depends on some critical factors i.e. marketing objectives, target customers, competitors, and nature of products. <a href="http://www.marketinginfo.org/2012/06/marketing-mix-4ps-model-strategy.html" target="_blank">4 P’s of marketing strategy; Product, Price, Place, and Promotion</a> are discussed in this heading. All P’s strategies will be designs under this document. Marketing strategy for Coca-Cola has been discussed previously.<br />
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<div style="text-align: justify;">
<h3>
Marketing Strategy- Product</h3>
</div>
<div style="text-align: justify;">
<br />
The product is the number one P of the marketing mix. The product is what business will sell to its customers. The product is something that business offers to its customers at some price. It can be anything i.e. a needle or airplane. The product can be tangible or intangible. For example, Coca-Cola offers soft drinks for its customers. Coca-Cola soft drink bottle is a tangible product. Someone on his website offers online computer course, which is an intangible product. If human efforts involve, then product will be services i.e. a plumber goes home and do some plumbing work, he is offering services. This service is his actual product. While creating product strategy, there are some points need to consider:</div>
<div style="text-align: justify;">
<h4>
Product Mix</h4>
</div>
<div style="text-align: justify;">
While designing product strategy first thing to analyse target customers and then design product. What are the needs and demands of your target customers? After analyzing needs of the target market, you will know that what should be the product mix? The product mix is the blend of concepts about product i.e. width, length, depth and consistency. All four concepts must be addressed in product strategy.<br />
[post_ads]
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<div style="text-align: justify;">
A longer product line with similar products may cause competition within the product line and eventually leads to decrease in revenue and a shorter product line may limit the customers’ choice and ultimately leads customers to move to another company. Carefully strategies should be implemented regarding product line in order to retain customers.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Width:</u></b> Width refers to the numbers of products line a company sells to its customers. A number of different product lines carry by the company.</div>
<div style="text-align: justify;">
<br />
<ul>
<li>[message]</li>
<ul>
<li>Width in product Mix = (product Line 1 + product line 2 + product line 3 + ……)</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
In Coca-Cola, Beverages are divided into the different product line, i.e. 100% fruit juices, fruit drinks, water, energy drinks, tea, and coffee etc.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Length:</u></b> Length in product mix denotes to the total number of products sold by any company in the particular product line. The company may have different product lines and different products in each product line. Length refers to product line produced and sold by the company.</div>
<div style="text-align: justify;">
<br />
<ul>
<li>[message]</li>
<ul>
<li>Length in Product mix = [Product Line 1 (product 1 + product 2 + ………)</li>
</ul>
</ul>
The company may have different product lines with same products. For example a company product food items and stationary items under the same brand name so the length of product mix will be food items + stationary items.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola has different product lines i.e. soft drinks, mineral water and juices. In particular soft drink product line; products are Coke, Diet Coke, Fanta Orange, Fanta Citrus, Sprite and Zero Sprite.<br />
<br /></div>
<div style="text-align: justify;">
<u><b>Depth:</b></u> Depth in product mix refers to the variants of product within the same product line. For example OLPERS milk has different size packing. The product is same ‘milk’ but packing size is different which depth in milk product line of OLPERS is. Variation can be on size, flavors, colors, shapes, or other distinctive factors.</div>
<div style="text-align: justify;">
<br />
<ul>
<li>[message]</li>
<ul>
<li>Depth is Product mix = (Variant 1 + variant 2 + variant 3 + ……) of one product.</li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
Coke itself has different in terms of packaging: 250ml, 330ml regular bottle, 330 ml tin, 1000ml, and 1500ml.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Consistency:</u></b> Products in the same product line may be closely associated with each other. This concept called Consistency of product mix. Consistency can be in term of use, production or distribution. Product mix can be consistent in one term i.e. distribution however exceedingly different in another term i.e. use. For example, a company produces health products and beauty products. Although both product lines distribution style is same but the use of both product lines is totally different.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola has consistency in terms of use and distribution. All soft drinks, juices and mineral water distributed through same channels. </div>
<div style="text-align: justify;">
<h4>
Brand Name/Brand Image</h4>
</div>
<div style="text-align: justify;">
While considering product strategy, it is tremendously important to <a href="http://www.marketinginfo.org/2013/06/credible-branding.html" target="_blank">consider the brand name and its image</a>. Actually, all efforts are made for creating a better brand image. Brand name and brand image use as synonyms in marketing. Both refer to the value or worth of any brand. What do its customers think about it? How they perceive its quality? Again back to market research, brand image will be correlated with what research has been done. What customer want and how they think about any brand. Under product strategy, brand image/ brand name must be addressed as per business objectives.<br />
<br /></div>
<div style="text-align: justify;">
The brand image of Coca-Cola is high especially in Pakistani market. The tag line: Open Happiness is all time favorite of the young generation. Coca-Cola presents itself as a part of happy occasions. <br />
<br /></div>
<div style="text-align: justify;">
<h3>
Marketing Strategy—Price</h3>
</div>
<div style="text-align: justify;">
<br />
Once you have developed product strategy, it’s time to design pricing strategy. Price is the monitory value of your product and services or the money and value you will charge from your customers against your product or services. Designing price strategy is very crucial because target market needs and market competition must consider. Price should be so competitive to competitors but at the same time very near to customers’ expectations.</div>
<div style="text-align: justify;">
<h4>
Pricing objectives </h4>
</div>
<div style="text-align: justify;">
Before moving to any other step, pricing objectives must be designed so that everyone knows that why pricing strategy is going to design, why not just set the price with the own choice. Pricing objectives will direct the whole strategic process to the right way. How to extract pricing objectives?<br />
<br />
There are 4 points to consider while developing pricing objectives:<br />
<ol>
<li>Strategic and financial objectives of the company</li>
<li>Marketing and product objectives</li>
<li>Target market price elasticity and price points</li>
<li>Available resources</li>
</ol>
</div>
<div style="text-align: justify;">
Examples of pricing objectives are given below:</div>
<div style="text-align: justify;">
<ul>
<li>To maximize long run profit</li>
<li>To increase Sales Volume</li>
<li>To increase sales in monetary term</li>
<li>To increase market share</li>
<li>To set the benchmark for the whole market</li>
<li>To obtain a set target of return on investment (ROI)</li>
<li>To obtain a set target of return on sale (ROS)</li>
<li>To control the price fluctuation in open market</li>
<li>To obtain customer satisfaction through set price</li>
<li>To discourage new entrance into the industry</li>
<li>Social, ethical and ideological objectives</li>
</ul>
</div>
<div style="text-align: justify;">
These are just common examples of pricing objectives. Every business has its own scenario and its own objectives.</div>
<div style="text-align: justify;">
<h4>
Pricing strategies</h4>
</div>
<div style="text-align: justify;">
You have pricing objectives on your table, now it’s time to draw pricing strategies for your business. Here I am giving you a short view of types and methods of pricing strategies, which eventually helps you designing your strategies.<br />
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<div style="text-align: justify;">
Types of Pricing Strategies:<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Price Penetration</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
If a business initially sets a low price to achieve sales targets and increase market share and then increase price parallel to its competitors, then it is following price penetration. For example, a frozen food company initially sets its one product price below 20% of its competitors’ price just to get into the market and increase customer share.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Price Skimming</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
If organization launches a product with premium price and then lower down the price to serve the wider market, it is following price skimming strategy. For example, a games console company reduces its prices over the period of 5 years to serve more customers. Most companies set the high price at introduction stage and lower price at decline stage.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Price Competition</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
As term describes itself, price competition is setting price against the competition. There are three options available in this strategy, either set prices parallel to its competitors, or lower than competitors or higher than competitors. In common market mostly competitive products have the same price range.<br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
<b><u>Product Line Pricing</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
Under same product line, setting a different price point for different products is called product line pricing strategy. For example, a company offers one product with different features so it will set a different price for both products.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Bundle Pricing Strategy</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
When a company grouped products together to offer more value to its customers, bundle pricing strategy activates. This happens mostly when a company gives offers to its customer, Buy One Get One Free Offer.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Premium Pricing Strategy</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
When a company wants to make product exclusive, it sets the price at a high level than competitors’ products. For example, PORCHE has a high price as compared to other vehicles selling in the same market.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Psychological Pricing Strategy</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
Adopting this pricing strategy, the company plays with customer psychology. The company sets price Rs. 99 instead of charging Rs. 100. This strategy works because customer thinks he is buying a product under Rs. 100, even though it is same to Rs. 100.<br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
<b><u>Optional Pricing Strategy</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
When a company set a low price for its basic product and set substantial price for its accessories. This strategy has been seen in mobile and computer industry, where basic product price is set at a low level but high-profit charge for its accessories.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Cost plus Pricing Strategy</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
Price sets for the product on basis of its cost and defined profit. The company defines fixed amount as profit and add the cost of the product in it. For example, a product may cost Rs. 500, and firm fixed profit 20% of the cost and finalize product price Rs. 600. [500 + (500 * 20 / 100)].<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Cost Based Pricing</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
Cost-based pricing is similar to cost plus pricing strategy. Cost plus other factors consider while setting the price. Cost based pricing strategy is a useful tool in an industry where price fluctuates regularly but always based on cost.<br />
<br /></div>
<div style="text-align: justify;">
<b><u>Value Based Pricing</u></b><br />
<b><u><br /></u></b></div>
<div style="text-align: justify;">
When a company sets the price based on the value provided to customers, this is called value-based pricing. Value is based on benefits, a product provides to its customers i.e. image, reputation, satisfaction, luxury, or convenience. Technology, medicine and beauty products related firm use this strategy.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Coca-Cola have a high market share, competitor pressure has forced customer sensitivity to price to be fairly high, sales volume is, of course, high and the profit margin is fairly low as the Coca-Cola products are fast moving consumer goods. This point to penetration strategy.<br />
<br /></div>
<div style="text-align: justify;">
Penetration pricing means the setting of lower rather than high prices to achieve potentially dominant market share.</div>
<div style="text-align: justify;">
<h4>
Discounts, Allowances, and Returns</h4>
</div>
<div style="text-align: justify;">
While describing price in marketing strategy, these should also address discounts, allowances, and returns. How must discount will be given? What will be the duration of the discount scheme? What actions require if returns occur? What types of allowances will be given to whom?<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola company offers different discounts to retailers and stockists to boost sales.<br />
<h4>
Break-even Analysis</h4>
</div>
<div style="text-align: justify;">
Breakeven point has an important role in pricing strategy. The breakeven point is the point where total cost occurred and total revenue earned has been equal. BEP is the stage where there is no loss no profit. A point where opportunity costs have been paid, all risks have been adjusted, and all costs that need to be paid are paid but business is at the stage where no profit earned. Total profit equal to 0. While describing pricing objectives, it must address that when and how to achieve Breakeven Point at various prices?<br />
<br /></div>
<div style="text-align: justify;">
<h3>
Marketing Strategy—Promotion</h3>
</div>
<div style="text-align: justify;">
<br />
After designing product and pricing strategy, move to promotional strategy.3rdP of 4 Ps is promotion, which explains how to endorse brand to its target market? The promotional strategy will tell how to go to the customers? How to promote the brand and which tactics, procedures, and actions will require for promotion. Before making actual strategy, you must draw promotional objectives in order to achieve desired results. Promotional objectives should be aligned with the marketing strategy.<br />
<br />
Some examples of promotional objectives are discussed below:<br />
<ul>
<li>To spread product information</li>
<li>To ensure brand awareness</li>
<li>To ensure maximum reach of brand information</li>
<li>To explain the purpose of product</li>
<li>To achieve the attraction of target market</li>
<li>To stand out amongst the competitors</li>
<li>To ensure product availability</li>
<li>To satisfy customers’ needs</li>
<li>Social, ethical and ideological objectives</li>
</ul>
</div>
<div style="text-align: justify;">
Coca cola has one main promotional objective and that is awareness. In order to spread strong awareness, Coca-cola company use a mixture of promotional tactics and tools.</div>
<div style="text-align: justify;">
<h4>
Promotional mix</h4>
</div>
<div style="text-align: justify;">
Once you have drawn your promotional objectives, move to next step and design promotional mix for your brand. Promotional mix is a blend of promotional variables, activities, actions and tactics selected by the company to achieve promotional and marketing objectives. Different types of products have different tools for promotion and budget allocation is also different. How to find the best promotional mix is the great challenge for marketers.<br />
<br />
There are so many promotional techniques available in market, most of them are discussed below:<br />
<h4>
Advertisement</h4>
</div>
<div style="text-align: justify;">
<a href="http://www.marketinginfo.org/2012/05/advertisement.html" target="_blank">The advertisement is the paid display of ideas, concepts or information on mass media</a>. The advertisement will be always identified, sponsor. Basic information about product, brand, services, company or idea is displayed in the advertisement. Print ads, radio, television, billboard, direct mail, brochures, and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails are the examples of advertisement channels. Once you’ve decided the use of advertisement for your brand, you need to identify the theme for your brand. What will be the frequency of advertisement shown on different media? What will be the media source for your advertisement campaign? What will be the reach of the ad?<br />
<br /></div>
<div style="text-align: justify;">
<a href="http://www.marketinginfo.org/2013/06/five-ms-of-advertisement-how-to-implement-advertising-strategy.html" target="_blank">Consider five M’s for advertisement during ad making</a>; Mission, Money, Message, Media and Measurement.</div>
<div style="text-align: justify;">
<ul>
<li>What is you mission behind this advertisement; objectives of promotional strategy?</li>
<li>What is the budget allocated for this advertisement campaign?</li>
<li>What message you want to throw to your target market; information about products?</li>
<li>What will be the media source for this advertisement; TV or the internet?</li>
<li>How will you measure the success of advertisement campaign?</li>
</ul>
</div>
<div style="text-align: justify;">
Coca-Cola extensively uses advertisement for its promotion. TV advertisements, Billboards, a banner advertisement within departmental stores are known channels of advertisements. </div>
<div style="text-align: justify;">
<h4>
Personal Selling</h4>
</div>
<div style="text-align: justify;">
Personal selling or direct selling involves direct human efforts in selling process. Sales rep physically contact the prospect, give sales presentation/demo either through face to face interaction or through telephone/email. This is also a promotional activity because it involves the step of transferring product or brand or service information to the customer. The more sales rep provides accurate product information, the more chances to achieve promotional objectives. Your goal should be to make personal more effective and efficient so that you can achieve moth objectives; sales objectives and promotional objectives.<br />
<br />
<ul>
<li>[message]</li>
<ul>
<li><b style="background-color: #0b5394;"><span style="color: white;">##link## RecommendedRead: </span></b><a href="http://www.marketinginfo.org/2012/12/Coca-Cola-change-name-in-chinese-language.html" style="background-color: #0b5394;" target="_blank"><span style="color: white;">Think Globally Act Locally: Coca-Cola Used Chinese Language Effectively</span></a></li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
The sales force needs to communicate with current distribution channels for Coca-Cola. Coca-Cola Enterprise currently distributes cooler fridges and vending units to community centres, sports halls, and shops. These would be replaced via a liquid dispensing vending unit which the distributor is likely to take on board because of Coke’s market share. But due to Coca-Cola’s recent failures with Coke Zero they might need more incentives. </div>
<div style="text-align: justify;">
<h4>
Sales Promotion</h4>
</div>
<div style="text-align: justify;">
Sales promotion is the marketing tactic, used to increase customer awareness, product demand, improve product availability. It also includes different information regarding product and company to achieve promotional objectives. Examples of sales promotion are coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade-shows, trade-ins, and exhibitions. Sometimes marketers join the core product to another product in order to enhance sale for the business. This effort helps them to flow more information regarding different products and create awareness.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola Company is using loyalty reward programs, price deals, and coupon systems.</div>
<div style="text-align: justify;">
<h4>
Public Relations/Publicity</h4>
</div>
<div style="text-align: justify;">
Publicity is the marketing activity carried by the third party on behalf of business in order to increase brand awareness. This may be free or paid effort. Publicity can be done through planting a news story indirectly in the media or presenting press release by the business itself on corporate functions. This can also be an interview, magazine article, charitable contribution, seminar or speech.<br />
<br /></div>
<div style="text-align: justify;">
In order to maintain public relations, Coca-Cola Company releases press releases at different occasion. </div>
<div style="text-align: justify;">
<h4>
Direct Marketing</h4>
</div>
<div style="text-align: justify;">
Direct marketing is the type of promotional activity, in which company directly communicate with its customers. Direct marketing methods can be mobile messages, Emails, Interactive consumer websites, online ads, fliers, catalog and outdoor advertisement tools. Information offers and discounts can be communicated through direct marketing.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola Company uses email, social media networks to interact directly with its consumers. The consumer can also contact through helpline number.<br />
<h4>
Sponsorship</h4>
</div>
<div style="text-align: justify;">
Supporting an event, race, function or contest is also a type of promotional activity, through a company can achieve promotional objectives.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola Company sponsors different events. One biggest event in the music industry is “Coke Studio” which is solely sponsored by Coca-Cola Company.</div>
<div style="text-align: justify;">
<h4>
Corporate Image</h4>
</div>
<div style="text-align: justify;">
The corporate image refers to the image or reputation of a business in the mind of customers. Companies take the image as a promotional tool to deliver information about quality or price.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola Company’s corporate image is high so it only has to maintain it.</div>
<div style="text-align: justify;">
<h4>
Viral Marketing</h4>
</div>
<div style="text-align: justify;">
Viral marketing, viral advertising or buzz marketing refers to the marketing techniques that use some social networking platforms to spread the information and create awareness. It is sort of word of mouth campaigns in which words go viral quickly. Social networking websites are very helpful for this techniques. Initially, an ad or information run by a company (identified sponsor). Then due to its content, it goes viral and brings huge customer responses.<br />
<br />
I will give you an example of Dubsmash videos. One person creates video and shares it on Facebook, Twitter, Instagram, YouTube and other social networking websites. Within no time, the video gets thousands of views. It’s all about content. Word of Mouth techniques works in same way. One customer experiences product, and share his experience (Satisfactory or Dis-satisfactory) with his friends, colleagues, mates and even unknown person.<br />
<br />
This is quite a cheap method. You don’t have to invest much in the media but you have to invest in content. Content can be in the shape of video ad, interactive flash games, e-books, software, images or even text. Companies associate some incentives along with a viral message to get more and quick results. For example, a pop-up message shows on a web page, containing information that shares this message with 10 friends and gets 10 % discount.<br />
<br /></div>
<div style="text-align: justify;">
A great example of viral marketing from Coca-Cola Company is “Zalma Coca-Cola Pela De”, a song by coke studio. This song immediately went viral among the Pakistani market. </div>
<div style="text-align: justify;">
<h4>
Internet Marketing</h4>
</div>
<div style="text-align: justify;">
I want to mention here internet marketing as a promotional tool because of its progress and innovations. This is the era of the internet. Everyone uses the internet for personally as well as for business. Use of internet for sake of promotion is very easy, effective and efficient. You can send promotional emails to thousands of potential customers. With the help of Facebook like, you can share your product information with more than million customers. Google has 20,272,455 + my like on its FB page, which means if Google shares any information on its FB page, more than 22 million will see this information. There are so many other promotional tools on the internet for your business.<br />
<br /></div>
<div style="text-align: justify;">
<h3>
Marketing Strategy—Distribution</h3>
</div>
<div style="text-align: justify;">
<br />
The product is made for its customers. How customers will get the products? What channels business will use to reach customers? How customers will get information and actual product? All these questions will be addressed in distribution strategy. Very first step in designing distribution strategy is to design its objectives. Specific objectives will be achieved through distribution strategy.</div>
<div style="text-align: justify;">
<h4>
Distribution Objectives</h4>
</div>
<div style="text-align: justify;">
The main objective of any distribution strategy for any business is to reach maximum target customers. Parallel to the main objective, a business can design other objectives need to achieve through distribution strategy. Objectives can be different as per nature of the business and its target market. Here is some example of distribution objectives discussed below:</div>
<div style="text-align: justify;">
<ul>
<li>To reach maximum target customers</li>
<li>To spread maximum brand and business related information</li>
<li>To acquire maximum distribution channels than competitors</li>
<li>To create complete distribution network for the business</li>
<li>To reach every possible geographical area where a single potential customer exist</li>
</ul>
Selection of distribution channels is an important task because a wrong distribution channel can bring down sale to zero. Same as managing distribution is also important because well-managed distribution can increase sales volume.</div>
<div style="text-align: justify;">
<h4>
Geographical Coverage</h4>
</div>
<div style="text-align: justify;">
Selecting appropriate geographical locations are very critical at this stage. The main purpose is to deliver product to the customer where they want. Which area is targeted and how to target? Geographical coverage depends on the location of the target market.<br />
<br />
<ul>
<li>[message]</li>
<ul>
<li><span style="background-color: #0b5394;"><span style="color: white;"><b><span style="background-color: #0b5394; color: white;">##link## Recommended Read: </span></b><a href="http://www.marketinginfo.org/2012/12/coca-cola-launch-parivartan-for-retailers.html" target="_blank"><span style="color: white;">Retailing Strategy: Coca Cola Made Impression with Parivartan</span></a></span></span></li>
</ul>
</ul>
</div>
<div style="text-align: justify;">
Because Coca-Cola products are FMCG so it has massive expansion in retailer network. Almost every retailer, from large retail store to small corner shop has Coca-Cola products. </div>
<div style="text-align: justify;">
<h4>
Channels</h4>
</div>
<div style="text-align: justify;">
You have decided which area will be targeted. Now it is to decide which channel will be used to deliver products in that area. Either you will deliver products by yourself of your distributor will perform this service for you? Many strategies are available under this heading. All you need to explore the best method to reach to your customers.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola uses channel hierarchy with distributors, stockists, large retailers and small retailers. </div>
<div style="text-align: justify;">
<h4>
Logistics</h4>
</div>
<div style="text-align: justify;">
Another aspect needs your consideration here, which is logistics. Will you buy your own vehicles or hire services from Logistics Company? You need to explore that which method in logistics is feasible and economical.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola has its own vehicles to distribute its products from the production plant to distributors and retailers.</div>
<div style="text-align: justify;">
<h4>
E-Distribution </h4>
</div>
<div style="text-align: justify;">
Maybe your customers are happy to order online and want to deliver products in your home. For E-distribution, you need to ensure your presence online. You need to develop e-commerce website, where customers can order their favorite products. Then you need someone may be your own employee of the third party contractual employee will deliver products in customer premises.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola Company has no E-distribution till yet by its own. Some online retail stores are providing Coca-Cola products to consumers.<br />
<br /></div>
<div style="text-align: justify;">
<h3>
Strategic Implementation</h3>
</div>
<div style="text-align: justify;">
<br />
You’ve developed a marketing strategy. Everything \has been written on the papers. Documents have been completed. It’s time to implement this strategy. You’ve put your extreme efforts to build strategy, same efforts require now. Carefully review what you need to implement marketing strategy. </div>
<div style="text-align: justify;">
<h4>
Personal Requirements</h4>
</div>
<div style="text-align: justify;">
Off course, every business needs a human resource to execute, yours too. As per your marketing strategy, how many employees business need? Which expertise will you require? Who will manage human resource? All the question marks related to the human resource must address before implementation.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola Company has a large pool of human resource for its operation from production to distribution.</div>
<div style="text-align: justify;">
<h4>
Assigning Responsibilities </h4>
</div>
<div style="text-align: justify;">
Once human resource issue has been addressed, and employees hired, make sure that everyone knows his responsibility. Draw hierarchy according to positions. Assign them their responsibilities. Who reports to whom?<br />
<br /></div>
<div style="text-align: justify;">
Because Coca-Cola Company is multinational, so it has a country manager in every country to manage operations. The whole country is divided into different territories and every territory is managed by territory manager.</div>
<div style="text-align: justify;">
<h4>
Training</h4>
</div>
<div style="text-align: justify;">
Set up training sessions for your employees. Set up training sessions as per employees’ requirements. Training is a basic need for employees. Training enhances employees’ skills and capabilities.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola offers training to its staff from time to time. Training is related to production, sales, marketing, and HR.</div>
<div style="text-align: justify;">
<h4>
Give Incentives</h4>
</div>
<div style="text-align: justify;">
It’s all about performance. Who perform well, get reward well. Make sure you’ve attached handsome incentives with employees’ efforts to accelerate overall performance. Promote healthy competition within the organization and help employees to achieve their targets. Attaching incentives with employees’ efforts will boost overall performance, which ultimately helps to achieve business goals.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola gives incentives to its sales team on achieving sales target.</div>
<div style="text-align: justify;">
<h4>
Financial Requirements</h4>
</div>
<div style="text-align: justify;">
Finance is the most critical part of executing a marketing plan. You’ve to design your marketing plan but don’t have the finance to execute it, what benefits can you get it from? Nothing! Make sure you’ve arranged finance as per marketing plan budget.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola Company gives special focus to its marketing activities that's why their marketing budget are too high against its competitors. </div>
<div style="text-align: justify;">
<h4>
MIS Requirements</h4>
</div>
<div style="text-align: justify;">
Technology is essential for your business, in fact, you’ve designed your marketing plan with the help of technology. Make sure you’ve considered all MIS requirements for your plan. What will you do to collect information? Which software and hardware will you use? How will you store information and process? What are the soft touch points for your marketing plan? Do not leave a single pin hole of MIS requirement just to save the budget. The more you invest on MIS, the more you will get a reward.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola extensively uses high-end technology for its operations.</div>
<div style="text-align: justify;">
<h4>
Month-by-month Agenda</h4>
</div>
<div style="text-align: justify;">
Well, this is good effort to divide your targets into short-term targets, i.e. monthly targets. Before going into executing a marketing plan, set your monthly targets. Monthly targets are easy to achieve and measure. The monthly meeting is a healthy activity to set down and evaluate the past performance and set new goals for next.<br />
<br /></div>
<div style="text-align: justify;">
<h3>
Measuring Marketing Plan</h3>
</div>
<div style="text-align: justify;">
<br />
Implementing marketing plan and not measuring results is the world’s biggest blunder in my point of view. You are wasting all your efforts. How will you know that targets are achieving or not? In fact, measuring is the most critical part of the whole marketing plan. Usually, marketing plans are made for one year. At the end of a first marketing plan, measure it critically to know that what you’ve achieved and what’s next to achieve.</div>
<div style="text-align: justify;">
<h4>
Sales Analysis</h4>
</div>
<div style="text-align: justify;">
Marketing plans are made for increasing revenue, which comes from selling business’s products and services. A marketing plan is successful if you’ve achieved the target ‘increase sales by 50%’ or increase sales by 200%’. Analyse sales growth critically and also analyse that which marketing activity is affecting sales more. This evaluation will help you designing and modifying next marketing plan.<br />
<br /></div>
<div style="text-align: justify;">
Coca-Cola measures its sales through sales reports. As sales targets distribute to territory sales managers so they are responsible to the results. They send back information to the country headquarter, where all information are managed through computer software. At the end of every month, a sales analysis has been done and evaluate the sales and marketing activities.</div>
<div style="text-align: justify;">
<h4>
Market Share Analysis</h4>
</div>
<div style="text-align: justify;">
Measuring market share is another aspect of measuring marketing plan's efficiency and efficacy. If you’ve increased marketing share by 6%, you are moving forward. Definitely, you’ve set the target that increases market share by nay number and somehow you’ve achieved, more or less.</div>
<div style="text-align: justify;">
Coca-Cola also measures its market share analysis through open market research. </div>
<div style="text-align: justify;">
<h4>
Expense Analysis</h4>
</div>
<div style="text-align: justify;">
Marketing plan bears a heavy cost. Measuring cost occurs by marketing plan will let you know that either this is going in your favor or not. You’ve fixed marketing budget of $1 Billion and at the end of the year, you came to know that marketing budget increased by $1.5 Billion. Make sure you’ve controlled the expenses and shrank them into your available limits. </div>
<div style="text-align: justify;">
<h4>
Financial Analysis</h4>
</div>
<div style="text-align: justify;">
There are numbers of separate performance figures and key ratios which need to be tracked:</div>
<div style="text-align: justify;">
<ul>
<li>Gross contribution - net profit</li>
<li>Gross profit - return on investment</li>
<li>Net contribution - profit on sales</li>
</ul>
</div>
<div style="text-align: justify;">
There can be substantial benefit in comparing these figures with those achieved by other organizations (especially those in the same industry).<br />
<br /></div>
<div style="text-align: justify;">
<h2>
Conclusion</h2>
</div>
<div style="text-align: justify;">
<br />
A marketing plan is not a simple document. It takes loads of information, researchers, skills, time and efforts. Marketing plan covers all necessary information including, business and market research, analyzing target market, product development, price setting, promotional efforts and distribution matters. Injecting efforts in developing a marketing plan will give you a fruitful reward at the end. Marketing plan covers. The more you insert efforts in the marketing plan, the more growth in business will be achieved. The marketing plan should be precise, but comprehensive and descriptive. </div>
<div style="text-align: justify;">
I’ve covered all necessary parts in this marketing plan template with an example of Coca-Cola, which should be addressed.</div>
<div style="text-align: justify;">
<br />
<ul>
<li>[message]</li>
<ul>
<li>This is not a real Coca Cola marketing plan, but an example. What is your opinion about a marketing plan? What should it be and how should it be done? Tell us your thoughts about this marketing plan and how it can be more effective?</li>
</ul>
</ul>
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-4230800844238837492016-08-31T14:11:00.000+01:002016-08-31T19:34:48.561+01:00Content Marketing: Best Shots from Neil Patel<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWPSVWle1z9SMyi6Ea8fzZ33_jEPff8RfCsX0dOUQFmXzZBGZcURJESL46DmNbJ0wFPGREpZW59Pvgg_9PB8YuA1izPtLOgSquiuPMRgHk7nwyYDPGYaQehvhRdtX_s8UFDBqLD7Hsi60/s1600/Content-Marketing.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWPSVWle1z9SMyi6Ea8fzZ33_jEPff8RfCsX0dOUQFmXzZBGZcURJESL46DmNbJ0wFPGREpZW59Pvgg_9PB8YuA1izPtLOgSquiuPMRgHk7nwyYDPGYaQehvhRdtX_s8UFDBqLD7Hsi60/s1600/Content-Marketing.jpg" title="Content Marketing" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
<div style="text-align: justify;">
<strike><span style="font-size: x-large;">I</span></strike>t’s all about content. Either you’re writer, blogger, movie maker or selling something. What you’ve created for your audience is important, but how it delivers is critical: Content marketing strategy. When it comes blogging, the only thing you have to manage is your content. The Content, that is for your readers.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Bloggers, especially beginners, always look for tips from experts. How to set the directions for their blogs?</div>
<h2 style="text-align: justify;">
Content Marketing</h2>
<div style="text-align: justify;">
What is content marketing, and how to design a content marketing strategy for the blog?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<a href="http://contentmarketinginstitute.com/" rel="nofollow" target="_blank">Content marketing institute</a> explains content marketing as:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i>“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”</i></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
World famous content marketing master <a href="http://www.copyblogger.com/" rel="nofollow" target="_blank">CopyBlogger</a> explains it as:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i>“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”</i></div>
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Content Marketing Guru <a href="http://neilpatel.com/what-is-content-marketing/" rel="nofollow" target="_blank">Neil Patel</a> describes it as:</div>
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<i>“Content marketing is a long-term strategy, based on building a strong relationship with your customers, by giving them valuable content that is highly relevant to them on a consistent basis.”</i></div>
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I am a big fan of Neil Patel. I’ve subscribed his blogs and I read almost every post he shares with me through emails. This is the content and his Content marketing strategy which makes me a loyal reader.</div>
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Neil Patel reveals his secrets in <a href="http://neilpatel.com/" rel="nofollow" target="_blank">Neilpatel.com</a> that how he became a successful blogger and content marketing strategist.</div>
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Content marketing is a very vast field. Make it easy for my readers, I’ve gathered best articles writer by Neil Patel on how can you make a content marketing strategy for your business or blog.</div>
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These articles made my Content marketing strategy journey easy.</div>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/what-is-content-marketing/" rel="nofollow" target="_blank">Content marketing strategy Made Simple: A Step-by-Step Guide</a></h3>
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Content marketing is not something new. Everything you’ve already done and keep doing in interaction with your customers/readers/viewers is part of content marketing. All you need to do is manage effectively.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimTHN5ARGhrSFM_m5O0jYR_IdN6kTc3vPGcoAaKEW8JN5HUscC9bTGPJdZ3tJbVazDaQhIx5DKg9sQes_NfI0kNnvmfQYSs97nH2JPhYjnqvleq_4rDl3N_0Yo8X_3eiNa56JtXl1pvBE/s1600/content-marketing-guide.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing guide: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimTHN5ARGhrSFM_m5O0jYR_IdN6kTc3vPGcoAaKEW8JN5HUscC9bTGPJdZ3tJbVazDaQhIx5DKg9sQes_NfI0kNnvmfQYSs97nH2JPhYjnqvleq_4rDl3N_0Yo8X_3eiNa56JtXl1pvBE/s1600/content-marketing-guide.png" title="Content Marketing Guide" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
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Setting up Content marketing strategy is crucial for your business/blog.</div>
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Here is the step-by-step guide on Content marketing strategy by Neil Patel. You can get loads of it.</div>
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This guide will give you insight about</div>
<ul style="text-align: left;">
<li style="text-align: justify;">What is content marketing?</li>
<li style="text-align: justify;">Overview of content marketing</li>
<li style="text-align: justify;">How to develop Content marketing strategy</li>
<li style="text-align: justify;">Categories in Content Marketing (Offline, Online, and Hybrid)</li>
<li style="text-align: justify;">Content marketing strategy for above discussed Categories</li>
<li style="text-align: justify;">Real world examples of Content marketing strategy</li>
</ul>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/07/26/this-is-how-content-marketing-can-work-for-beginners/" rel="nofollow" target="_blank">This is How Content Marketing Can Work For Beginners</a></h3>
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After reading a step-by-step guide about content marketing, this article is worth reading. Not only for beginners, but experts can take loads of new information.</div>
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“Content Marketing costs <a href="http://www.demandmetric.com/content/content-marketing-infographic" rel="nofollow" target="_blank">62%</a> less than traditional marketing and generates 3x as many leads.”</div>
</blockquote>
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Content Marketing is a continuous process and needs equal attention at every step. The important thing to know here is a better understanding of each step.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTxhyphenhyphenVTeoa55EbJYLKmcm3ucXSBw07ZkRjE15GFviVXLNQK5dzkDNFixPVnpRtButKN3-yz3Fl-ZQQFEEqYG9SEOB_1H9CAyciRn2R7Uo983E_FZrUZYdHdUmM7uarSAqOQVIKA4-q1PQ/s1600/content-marketing-begginer.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing for begginer: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTxhyphenhyphenVTeoa55EbJYLKmcm3ucXSBw07ZkRjE15GFviVXLNQK5dzkDNFixPVnpRtButKN3-yz3Fl-ZQQFEEqYG9SEOB_1H9CAyciRn2R7Uo983E_FZrUZYdHdUmM7uarSAqOQVIKA4-q1PQ/s1600/content-marketing-begginer.jpg" title="Content Marketing for Begginer" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
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Neil Patel started this process with “deciding who you’re going to serve’ and ended at “take return from content marketing.</div>
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Overview of this article is:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Decide who you’re going to serve</li>
<li style="text-align: justify;">Understand what they really need</li>
<li style="text-align: justify;">Know how to create what your audience needs</li>
<li style="text-align: justify;">Know how to get your content in front of new people</li>
<li style="text-align: justify;">Getting a return from your content marketing</li>
</ul>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/08/07/7-things-first-time-bloggers-can-do-to-create-industry-leading-content/" rel="nofollow" target="_blank">7 Things First Time Bloggers can do to Create Industry Leading Content</a></h3>
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If you’ve just opened the mystery box of the blogging, make sure you are clear minded. Make it clear to you that blogging is one of the best ways to reach the target audience.</div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgeokrkgAZr3Y6RDGdbmyL8WR7dcyGCkCjKMngcxnY4zW2gmDDNZ7L098fjrmUDTqNb3JlRSbWlxRSgtPhxe6Aq9VjsMYXgXLjjQGLVHBcHG_UB61d-pNh0tojsw8E1XXavlKAlXwvyR8/s1600/leading-content.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgeokrkgAZr3Y6RDGdbmyL8WR7dcyGCkCjKMngcxnY4zW2gmDDNZ7L098fjrmUDTqNb3JlRSbWlxRSgtPhxe6Aq9VjsMYXgXLjjQGLVHBcHG_UB61d-pNh0tojsw8E1XXavlKAlXwvyR8/s1600/leading-content.jpg" title="Industry Leading content" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
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All you have to do is working on content. Content marketing strategy needs your special efforts to work smoothly.</div>
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Here are 7 important things you should apply immediately in Content marketing strategy:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Research your industry</li>
<li style="text-align: justify;">Create a Content Calendar</li>
<li style="text-align: justify;">Master the skyscraper technique</li>
<li style="text-align: justify;">Create killer Titles</li>
<li style="text-align: justify;">Get feedback from industry influencers</li>
<li style="text-align: justify;">Use the Hemingway App</li>
<li style="text-align: justify;">Write, Walk Away, and Write Again</li>
</ul>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/08/02/5-content-marketing-trends-that-you-should-leverage-in-the-next-year/" rel="nofollow" target="_blank">5 Content Marketing Trends That You Should Leverage in The Next Year</a></h3>
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Content Marketing has gained remarkable acceptance by the web industry but the problem is most businesses don’t have the patience to wait for next 6 months to see traffic towards their websites.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrJDiXk8XdvDUL9S8_xWRkw2_hcij0gHaUVZK6yMu3JBmhI3z3a2AVMbevIBOdxsF548TyRL-xU7yMxEXP_SrTv8jjGtqPP9qu8SxyIDwPp0nu7iDlxwqWqJR9iPQUU7LnwwV-UzqqVo/s1600/content-marketing-trends.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing Trends: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrJDiXk8XdvDUL9S8_xWRkw2_hcij0gHaUVZK6yMu3JBmhI3z3a2AVMbevIBOdxsF548TyRL-xU7yMxEXP_SrTv8jjGtqPP9qu8SxyIDwPp0nu7iDlxwqWqJR9iPQUU7LnwwV-UzqqVo/s1600/content-marketing-trends.jpg" title="Marketing Trends" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
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<div style="text-align: justify;">
Businesses fail to enjoy fruitful Content marketing strategy’s results because of early failure of the implementation of data-backed decisions. So, when they find it difficult to measure ROI, they abandon content marketing altogether.</div>
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In this article, 5 most successful content marketing strategies are discussed with data, statistics and case studies to ensure their effectiveness.</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Consumers are ready to pay for educating content</li>
<li style="text-align: justify;">Online video is the fastest-growing content marketing trend</li>
<li style="text-align: justify;">Consider a paid distribution to make an impact with your content</li>
<li style="text-align: justify;">Data-backed decision making for your content marketing efforts is necessary</li>
<li style="text-align: justify;">Personalization can be incredibly helpful in increasing conversions</li>
</ul>
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Your content should actually resonate with your audience. Big data on customer behavior is a good starting point for tweaking your strategy.</div>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/08/17/5-content-marketing-tactics-for-picking-topics-and-setting-goals/" rel="nofollow" target="_blank">5 Content Marketing strategies for Picking Topics and Setting Goals</a></h3>
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Deciding topics for a post is complicated? it is, when you don’t know who you’re creating it for.</div>
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Once you know your readers, select the goals behind this writing. Goals can be different, i.e. lead generation, sales, and lead nurturing, brand awareness or engagement and customer loyalty.</div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPTdBR3M3AOJMngv0BJ7dGl3NJOvlC-f25kIGP1Cskv8-jzcxwYilzvNRg3xegolcPPG9G7WrYu0-YfNG_ryLsFZqP7iXFhSxhsitd39jPJTbz97LaoP5EOLjunsoJmOjblAwyhS37oKg/s1600/Content-marketing-tacts.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing Strategy: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPTdBR3M3AOJMngv0BJ7dGl3NJOvlC-f25kIGP1Cskv8-jzcxwYilzvNRg3xegolcPPG9G7WrYu0-YfNG_ryLsFZqP7iXFhSxhsitd39jPJTbz97LaoP5EOLjunsoJmOjblAwyhS37oKg/s1600/Content-marketing-tacts.jpg" title="Content Marketing Strategy" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
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<div style="text-align: justify;">
After setting the goal, it would be easy for you to generate content for your readers.</div>
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<div style="text-align: justify;">
In this blog post, Neil Patel reveals 5 easy content marketing strategies for choosing topics and setting goals.</div>
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<div style="text-align: justify;">
Key points of this blog post are:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Set a goal for each piece of content</li>
<li style="text-align: justify;">Match content with the different stages in the buying cycle</li>
<li style="text-align: justify;">Choose topics based on your audience’s needs</li>
<li style="text-align: justify;">Balance different content types</li>
<li style="text-align: justify;">Be intentional about the format</li>
</ul>
<div style="text-align: justify;">
To get more insight, read the article <a href="http://neilpatel.com/2016/08/17/5-content-marketing-tactics-for-picking-topics-and-setting-goals/" rel="nofollow" target="_blank">here</a>.</div>
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<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/07/28/how-to-use-multiple-content-formats-to-diversify-your-traffic/" rel="nofollow" target="_blank">How to Use Multiple Content Formats to Diversify Your Traffic</a></h3>
<div style="text-align: justify;">
Entertaining customers in a way, that handsome sales can be generated from them is the ultimate goal of the content marketer.</div>
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<div style="text-align: justify;">
Retaining customers is difficult, but not impossible.</div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwJDkJl0X8NY675_fJ3NPyB0itnL0F4GgbUcGjAbWDime0seDKedTbq-IAMc5ws63-r471fMYiPWP8SF98TdYvnq5H_H7hHx00qMEtrKboKuWwZtdpWdsYC6Z4USb2IJXy4WPb7T0eRZg/s1600/multiple-form-content.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwJDkJl0X8NY675_fJ3NPyB0itnL0F4GgbUcGjAbWDime0seDKedTbq-IAMc5ws63-r471fMYiPWP8SF98TdYvnq5H_H7hHx00qMEtrKboKuWwZtdpWdsYC6Z4USb2IJXy4WPb7T0eRZg/s1600/multiple-form-content.jpg" title="Content Formats" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
<div style="text-align: justify;">
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<div style="text-align: justify;">
Maybe you are blogging to attract some customers, and you succeed in your strategy. But how can you guarantee that blogging is sufficient for all the target market?</div>
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<div style="text-align: justify;">
Every customer is different to others. He thinks differently, he acts and reacts differently. The goal of a content marketer should design a comprehensive strategy to consider each and every single target customer’s needs.</div>
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<div style="text-align: justify;">
Neil Patel reveals that why different content formats are necessary for different types of customers. Moreover, he explained multiple content formats, their use, and benefits of the use of each content format.</div>
<div style="text-align: justify;">
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<div style="text-align: justify;">
According to this article, different content formats are:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Video</li>
<li style="text-align: justify;">Whitepapers</li>
<li style="text-align: justify;">Webinars</li>
<li style="text-align: justify;">Infographics</li>
<li style="text-align: justify;">Quizzes</li>
<li style="text-align: justify;">Case Studies</li>
<li style="text-align: justify;">Podcasts</li>
</ul>
<div style="text-align: justify;">
This article is also important because of the statistics used in it. Statistics from the real world can help you a lot of understanding that how much multiple content format is necessary while designing a Content marketing strategy.</div>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/07/13/follow-these-long-form-content-examples-to-boost-your-rankings/" rel="nofollow" target="_blank">Follow These Long Form Content Examples to Boost Your Rankings</a></h3>
<div style="text-align: justify;">
Blog post length is a most discussed issue now these days in the blogging industry.</div>
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<br /></div>
<div style="text-align: justify;">
Do you remember those days when content quality and length don’t matter at all? It was a long time ago, but now the scenario has been changed.</div>
<div style="text-align: justify;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9eQfQaYDpoEIX0uYq-ikn-hfZJ5gqjNZ8ND7HBRRkMjwlVPmzrjmGse-BxHzCYfz1mqYAjC5aYRtCGbbC2Ip1YilNy4LbRPkEBhxYPYqsO9c4JMAo7FeIiGZ4rAd178lDkgqKKFUEWYE/s1600/long-form-content.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9eQfQaYDpoEIX0uYq-ikn-hfZJ5gqjNZ8ND7HBRRkMjwlVPmzrjmGse-BxHzCYfz1mqYAjC5aYRtCGbbC2Ip1YilNy4LbRPkEBhxYPYqsO9c4JMAo7FeIiGZ4rAd178lDkgqKKFUEWYE/s1600/long-form-content.jpg" title="Long Form Content Examples" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As long as Google has focused more on content quality, content length is automatically associated with it. Why? Because long form contents have more information than 600-800 words blog post.</div>
<div style="text-align: justify;">
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<div style="text-align: justify;">
It doesn’t mean unnecessarily lengthy content attracts search engine more. Search Engines are now focusing narrowly focused topics with detailed information.</div>
<blockquote class="tr_bq">
<div style="text-align: justify;">
“You have to create <a href="http://coschedule.com/blog/long-form-content/" rel="nofollow" target="_blank">long form content</a>, meaning 2000+ word, and high-quality blog posts.”</div>
</blockquote>
<div style="text-align: justify;">
Generating lengthy content isn’t easy. It takes the time to research more about the topic and rephrase it in your words.</div>
<div style="text-align: justify;">
The better way to generate lengthy content is to make guides. Let’s stop here and do some research.</div>
<div style="text-align: justify;">
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<div style="text-align: justify;">
Open Google and type guide on SEO. You will see by yourself that each guide contains more than 4 pages and above 3000 words.</div>
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<div style="text-align: justify;">
In this article Neil Patel explained why long form content is important and how to create long-form content? He also mentioned some great examples of long-form content with their success ratio. </div>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/07/12/how-to-double-your-traffic-by-finding-the-low-hanging-fruit-in-your-blog-archives/" rel="nofollow" target="_blank">How to Double Your Traffic by Finding the Low-Hanging Fruit in Your Blog Archives</a></h3>
<div style="text-align: justify;">
Besides working on new content, are you focusing on existing one? No? <a href="http://www.backlinko.com/" rel="nofollow" target="_blank">Brian Dean</a> does.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There’s no blogging rule that says that you can’t republish an old piece of content. This is your content and you’ve right to get maximum gain from it.</div>
<div style="text-align: justify;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Fzt5JhUpxYpdBkqGs2dImuLUiAFmO03wGF6kxEFi0cYID2SzO8QhhCi1MjYPMRtkZehL1OSHC7FKcto3C9HkKUlTN60dZXaaYg8Avq6kHAWqsF3JKtoPhiWZMg1jWzdIudgBnTDFKks/s1600/low-hanging-content.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Fzt5JhUpxYpdBkqGs2dImuLUiAFmO03wGF6kxEFi0cYID2SzO8QhhCi1MjYPMRtkZehL1OSHC7FKcto3C9HkKUlTN60dZXaaYg8Avq6kHAWqsF3JKtoPhiWZMg1jWzdIudgBnTDFKks/s1600/low-hanging-content.jpg" title="Low Hanging Content" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
<div style="text-align: justify;">
<br /></div>
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In an Inbound AMA, Brian even shared that re-publishing a page with 75% new content <a href="https://inbound.org/discuss/i-am-brian-dean-founder-of-backlinko-ask-me-anything" rel="nofollow" target="_blank">shot his rankings from #7 to #2 overnight</a> (for his target keyword).</div>
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Meanwhile, when <a href="http://www.digitalbuzzblog.com/infographic-24-hours-on-the-internet/" rel="nofollow" target="_blank">2 Million blog posts are published per day</a>, generating new content is quite difficult.</div>
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Hundreds of other bloggers are writing on the same topic.</div>
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What to do in this scenario? Either produces the content above all competitors or rephrase your old content with the latest information.</div>
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Updating old content is easy because it’s already getting some traffic. As the time passed, information became outdated and loose readers’ focus.</div>
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Make sure your best content remains on the top, in other words, produce evergreen content.</div>
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Here are tips explained in this article that how to find less juicy content in your blog archive and get double results from them:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Write a follow-up to a popular piece on your blog</li>
<li style="text-align: justify;">Retain the audience that comes to read your new content with “Related Posts”</li>
<li style="text-align: justify;">Get inside the searcher’s head and deliver on their expectations</li>
<li style="text-align: justify;">Update old content with fresh info and republish it with a marketing spin</li>
</ul>
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It’s all about getting more visitors so why don’t you try these awesome strategies and get good results.</div>
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<a href="http://neilpatel.com/2016/07/17/5-reasons-your-content-doesnt-attract-links-and-how-you-can-fix-it/" rel="nofollow" target="_blank">5 Reasons Your Content Doesn’t Attract Links (and How You Can Fix It)</a></h3>
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A common problem most of the content marketers face is that their <a href="http://www.marketinginfo.org/2016/08/optimizing-blog-post-for-seo.html" target="_blank">composed content doesn’t attract other marketers</a> so that they can link it with their writings.</div>
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<a href="https://moz.com/blog/backlinks-google-study" rel="nofollow" target="_blank">99.2% of sites</a> that show up on the top search results have at least one external link.</div>
</blockquote>
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Backlinks are important in SREP ranking. Linking back to other websites is not as straightforward as it used to be. 5 or 10 years ago, Link manipulation was one of the popular <a href="http://www.wordstream.com/black-hat-seo" rel="nofollow" target="_blank">Black Hat SEO techniques</a>.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixgvOfLOkV9QzsAdHLJQjce0N94wWTt93einCydp6IxS_KoMwOjf5JW3vXh20j_fE4l-O28B2cGurLTLcsX7m7wrniW-x-arqnvhBvjIzkbdDcTBw5HaIruVPrPlWhmlSEoHpG52ZrHtE/s1600/link-building.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content Marketing: Best Shorts from Neil Patel" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixgvOfLOkV9QzsAdHLJQjce0N94wWTt93einCydp6IxS_KoMwOjf5JW3vXh20j_fE4l-O28B2cGurLTLcsX7m7wrniW-x-arqnvhBvjIzkbdDcTBw5HaIruVPrPlWhmlSEoHpG52ZrHtE/s1600/link-building.jpg" title="Link Building" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
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Because of updates in Google algorithm, it is not possible to use Black Hat SEO techniques.</div>
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2 Million Blog posts are written daily, (<a href="http://www.mbaonline.com/" rel="nofollow" target="_blank">enough posts to fill Time Magazine for 770 years</a>) and everyone tries hard to attract healthy backlinks. Not all succeed in link building, in fact, most fail.</div>
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<br /></div>
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So, why not your content is attracting links? Maybe you are missing something or doing this process wrong?</div>
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<br /></div>
<div style="text-align: justify;">
Neil Patel investigated 5 things in link building process. Give a thorough read to this article and know which element you are missing in link building strategy.</div>
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<br /></div>
<div style="text-align: justify;">
Overview of this article:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Your content is not on the mark</li>
<li style="text-align: justify;">You don’t try (enough)</li>
<li style="text-align: justify;">You request the wrong blogs</li>
<li style="text-align: justify;">Your way of asking for links is flawed</li>
<li style="text-align: justify;">Your request email is ineffective </li>
</ul>
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Each one of the above-discussed steps is critical is for link building strategy.</div>
<h3 style="text-align: justify;">
<a href="http://neilpatel.com/2016/07/18/plagiarism-isnt-flattering-how-to-deal-with-scrapers-who-copy-your-original-content/" rel="nofollow" target="_blank">Plagiarism Isn’t Flattering: How to Deal With Scrapers Who Copy Your Original Content</a></h3>
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You put your best efforts to dig out the latest information, investigate the core of the topic, create a masterpiece of writing, and finally published it for your readers.</div>
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That’s good! What’s next?</div>
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A Scraper is waiting for your new article. Without any delay, he will copy your content and paste it on his own website/blog and publish.</div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWuVWFyl8XVwcwJuhtej3ZK09kREhb8_jm7rRJfxV-wY6KffXiZx0RpcxrxjbOiqmXqB9kgqyB4fANHw26Uv1x1mTXGCuuHI_Oee430LhaPAdw5XzFg-zMlYjIdfZIWIbF8Lz9e4ynq-M/s1600/Plagiarism.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="How to avoid others from copying your content" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWuVWFyl8XVwcwJuhtej3ZK09kREhb8_jm7rRJfxV-wY6KffXiZx0RpcxrxjbOiqmXqB9kgqyB4fANHw26Uv1x1mTXGCuuHI_Oee430LhaPAdw5XzFg-zMlYjIdfZIWIbF8Lz9e4ynq-M/s1600/Plagiarism.jpg" title="Plagiarism" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "arial" , sans-serif; font-size: 12.8px; text-align: left; white-space: nowrap;">neilpatel.com</span></td></tr>
</tbody></table>
<div style="text-align: justify;">
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Surely, he will steal your traffic, and most importantly, there are chances that Google index his site and ranked it before even knowing that you’ve created this article initially.</div>
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What does it mean?</div>
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It means you’ve copied this content. Google may put a penalty on you and kick you out from the search ranking.</div>
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So, a scraper can hamper your brand and rope in traffic from your hard work.</div>
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The question is how to deal with these copycats? You can’t stop others to steal your content but you can fight with them and use this situation in your own favour.</div>
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<br /></div>
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In this article, some tricks are discussed that how to make duplicate content favourable for you.</div>
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Important points are:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Generously perform internal linking in all of your articles, monitor incoming links using Google Webmaster Tools</li>
<li style="text-align: justify;">Set up link attribution for your copied content </li>
<li style="text-align: justify;">File a DMCA complaint with the hosting provider of the scraper and later with search engines</li>
</ul>
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Not only methods are discussed in this article, but also the use of different codes and application.</div>
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<br /></div>
<div style="text-align: justify;">
To take the maximum juice from your content, make sure no one is stealing your content, and if someone is stealing, get the benefit from them too.</div>
<h3 style="text-align: justify;">
Conclusion</h3>
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Setting up content marketing strategy is not so difficult, but it takes some time to deliver success.</div>
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<br /></div>
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Content Marketing Strategy needs equal attention in each phase; researching, designing,</div>
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implementing and evaluating content strategy and above all monitoring industry trends. I believe this blog post covers maximum aspects of the content marketing.</div>
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<br /></div>
<div style="text-align: justify;">
<i>What do you know about content marketing? I would love to hear about it in the comments below. </i></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-70540693300482104152016-08-12T22:57:00.000+01:002016-09-26T19:27:17.220+01:00A Step-by-Step Guide for Optimizing Blog Posts for SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl3jEUAeBVShHvi4xqSuV7bUvys5kNsQVOx_l479kmpCOu6jwv3MJ1fu_Fg08efwO0JtTEHLDR2zvKZRWZ4rTtciTWg1IOLS1z99Il02ATHf5I1UNPNtZmzr_pmrzaTvp4zH11gX4F5P4/s1600/Optimizing-blog-post-guide.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl3jEUAeBVShHvi4xqSuV7bUvys5kNsQVOx_l479kmpCOu6jwv3MJ1fu_Fg08efwO0JtTEHLDR2zvKZRWZ4rTtciTWg1IOLS1z99Il02ATHf5I1UNPNtZmzr_pmrzaTvp4zH11gX4F5P4/s1600/Optimizing-blog-post-guide.png" title="A Step-by-Step Guide for Optimizing Blog Posts for SEO" /></a></div>
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<span style="font-size: x-large;"><strike>D</strike></span>id you know 60% of posts do not have enough Google ranking, although posts contain high quality and organic content?</div>
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At the beginning stage of my blogging journey, I found myself in the same problem, optimizing blog posts.</div>
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Are you facing the same issue? Are you too worry about not getting enough search rank on Google?</div>
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I was completely blank about optimizing blog posts. I researched this issue on Google, talked to my mentor, and discussed with industry experts.</div>
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Finally, I came to know that optimizing blog posts is critical for any blog, I was missing numbers of issues during uploading and publishing a blog post.</div>
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<h2 style="text-align: justify;">
Steps to Optimizing Blog Posts</h2>
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I always want to share with my lovely readers what I’ve learned. Here is the step-by-step guide on how to optimize blog posts.</div>
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Note: As I am using Blogspot platform, so I mentioned Blogspot examples, but you can practice these tips on any blogging platform.</div>
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<h3 style="text-align: justify;">
Keyword Research for Optimizing Blog Posts</h3>
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We are talking about how to optimize blog post to get better rank in search engine results. You just have to start efforts from the beginning.</div>
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Do you focus keywords on your writing? <a href="http://www.marketinginfo.org/2016/08/how-to-write-seo-friendly-blog-post.html" target="_blank">Keywords is the basic element reader and the search engine considers</a>. Keyword is the very first tool to optimize blog posts.</div>
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Some beginners don’t bother keywords research. They just think about the topic and start writing.</div>
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It is good to write naturally but how do you know the piece of writing you’ve created is relevant with readers’ search through search engines? Readers search on Google through keywords.</div>
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The most searched keywords get a high ranking. You have to select keywords which are relevant to readers’ search queries.</div>
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<a href="https://adwords.google.com/KeywordPlanner" rel="nofollow" target="_blank">Google Keyword Planner</a> and <a href="http://www.webtexttool.com/" rel="nofollow" target="_blank">Webtexttool</a> provide facility to research keyword which is appropriate for a blog post.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8tpvWD-WdCrOxH5hZkjjS6HkqidgCR1PnZMWfQ9BHga7_PFjqbgGZJYSlLMxCwTlPF58w9MctpCbSJ9sJDvdJmcqQ09Y6_sOFdx_caxfrMCGg95pGKmsS7OClv-xTGJcuZpombjAMr1U/s1600/Keyword-planner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Keyword Research, SEO Guide" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8tpvWD-WdCrOxH5hZkjjS6HkqidgCR1PnZMWfQ9BHga7_PFjqbgGZJYSlLMxCwTlPF58w9MctpCbSJ9sJDvdJmcqQ09Y6_sOFdx_caxfrMCGg95pGKmsS7OClv-xTGJcuZpombjAMr1U/s1600/Keyword-planner.jpg" title="Google Adwords" /></a></div>
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Google Keyword Planner gives information about how many average monthly searches have been done on Google and competition level (High, Medium or Low) for a particular keyword.</div>
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Google Keyword Planner also suggests alternative keywords relevant to a primary keyword.</div>
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You can use one keyword as main keyword and remain keywords as an LSI (Latent Semantic Indexing).</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCI6tiFu5c9edmQH-sDUhAKHEl2Wz2LfcR670v-hqguzM9FRH0voiUh-SpDZTZJFYMWwls-oYo4HS3UUtVPkiDo-RpCiqfNG-KWA8c5U5fkgRzldc5b7CLjHqSFEn9UAynFnr1G9SSc5E/s1600/Google+Keyword+Planner.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Keyword Research, A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCI6tiFu5c9edmQH-sDUhAKHEl2Wz2LfcR670v-hqguzM9FRH0voiUh-SpDZTZJFYMWwls-oYo4HS3UUtVPkiDo-RpCiqfNG-KWA8c5U5fkgRzldc5b7CLjHqSFEn9UAynFnr1G9SSc5E/s1600/Google+Keyword+Planner.png" title="Google Adwords" /></a></div>
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LSI keywords are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, these are NOT just synonym or keywords that are similar in meaning.</div>
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Once keyword selected, use it in appropriate positions. Use keyword in the main heading and subheading one time at least respectively.</div>
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The First introductory paragraph must contain keyword one time. It is best practice to include the keyword in the very first sentence of the blog post.</div>
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Keyword Density should be taken into account for optimizing blog post. For good SEO, keyword limit must be around 1.5% to 2.5%.</div>
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For example, your article word length is 2000, then keyword should be added 30 to 40 times.</div>
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Use LSI instead of the main keyword if needed. LSI increases the quality of content in search engines’ eye.</div>
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<div style="text-align: justify;">
Long Tail Keywords attract search engine bots speedily than a single keyword.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAVnKAnVz-3T2blLkMJ5cQ_eqabaMMo-yMZrc_GpdEoCgP1V1ygsrMaCNdSLwMCR9ocNALmNVV0QvNTKZRQxRi_P5aHa7ULyOYV5nck8dfuBj5czS61JsX9ZegsdRP6PzYRVcC-BoXpOE/s1600/long-tail-keyword.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAVnKAnVz-3T2blLkMJ5cQ_eqabaMMo-yMZrc_GpdEoCgP1V1ygsrMaCNdSLwMCR9ocNALmNVV0QvNTKZRQxRi_P5aHa7ULyOYV5nck8dfuBj5czS61JsX9ZegsdRP6PzYRVcC-BoXpOE/s1600/long-tail-keyword.jpg" title="Long tail Keywords" /></a></div>
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The user makes searches on internet with long tail keywords, take your own example.</div>
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What will you write if you need to search that how to get better results for your blog post in Google Search?</div>
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“Steps to Optimizing Blog Post” can be a phrase to search on Google.</div>
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“Optimizing Blog Post” is a long tail keyword contain 3 words and gives descriptive meaning.</div>
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Long tail keywords make easy for the search engine to find the most relevant stuff for the reader.</div>
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Are you finding name for your blog? <a href="http://www.marketinginfo.org/2012/05/how-to-choose-preeminent-blog-name_27.html" target="_blank">Read: How to choose Creative Blog Name?</a></div>
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<h3 style="text-align: justify;">
Creating Body Content</h3>
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You might think this is irrelevant heading for optimizing blog post for SEO, but as per my experience, this section needs the same attention as other heads.</div>
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Once you’ve decided keyword, write down your blog post body content.</div>
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You can write directly on blog new post area or use any writing application. I use Microsoft Office application MS word for writing blog posts. Ms Word applies its own formatting style on a piece of writing.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrc8vHImp_xnV9UE8cBlNaeDzPzgs4FR-pNsgubiXMTE_XY4_BmPgD7IdSvLRuEDj4RV6IR1NKnnlyk_E4tJnqwMQBjj0Fqjig61aYg6UCtDPNH9-0AIkFvU0QDqttSi_F8_5SrzubJOQ/s1600/body+content.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Body content for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrc8vHImp_xnV9UE8cBlNaeDzPzgs4FR-pNsgubiXMTE_XY4_BmPgD7IdSvLRuEDj4RV6IR1NKnnlyk_E4tJnqwMQBjj0Fqjig61aYg6UCtDPNH9-0AIkFvU0QDqttSi_F8_5SrzubJOQ/s1600/body+content.jpg" title="Body Content" /></a></div>
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It is difficult to manage formatting original blog post when you copy content from Ms Word and Paste to Blogspot new post section because MS word has its own formatting style and Blogspot copies all formatting styles.</div>
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For avoiding MS Word formatting style, I use a simple trick. I copy content from MS Word and then paste to a simple notepad sheet first.</div>
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Notepad removes all formation imposed by MS Word. Then I again copy content from Notepad and paste into Blogspot new post section.</div>
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Now content has no formation style. Edit with your style now, change font type, size, and color, spacing, bold or italic. Add links and picture as per content demand.</div>
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It is nice to bold keywords and LSI. This will make easy for search engine bots</div>
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to catch keywords.</div>
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To get better ranking, you need to promote your blog. <a href="http://www.marketinginfo.org/2012/06/how-to-promote-your-blog.html" target="_blank">Read: 20 Ways to Promote Your Blog</a></div>
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Managing Blog Post Title</h3>
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As you know a blog post title has high importance in SEO. Readers see titles when they search on search engines.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFKF-K994zdJfr6kQ9-p6pEbVYwLpwv1Iy8gn_40OopW2SsAwzYns1P7iYWxesI4rJJZCS_PD9COSf_ah2MU_SYdVQVvRMqDB65I7BbtgwU1x01MgHWSQh95Cz4AVSJvjeyO1ikDYBp88/s1600/Blog-Post-Title.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFKF-K994zdJfr6kQ9-p6pEbVYwLpwv1Iy8gn_40OopW2SsAwzYns1P7iYWxesI4rJJZCS_PD9COSf_ah2MU_SYdVQVvRMqDB65I7BbtgwU1x01MgHWSQh95Cz4AVSJvjeyO1ikDYBp88/s1600/Blog-Post-Title.PNG" title="Blog Post Title" /></a></div>
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Search engines show search results in blog post titles. If the title is not structured properly, a blog post will lose ranking in search result. It may be not in top ten search results.</div>
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The basic thing bloggers must need to consider while constructing a blog post title is the relevancy and selection of words. Title must be relevant to the main topic.</div>
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For example, if the topic is about “Make Money Online, then post title should be “<i>How to make money online?</i>” Or “<i>Easy ways to make money online</i>”. The title itself, explaining that is the blog post is about.</div>
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Selected keyword also adds one in the title. The search engine shows only those titles in results which has a keyword, as discussed earlier.</div>
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Recommended title length is 55 letters, including alphabets, numbers, characters, and spaces. Google displays only first 55 letters of a title.</div>
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Do not write lengthy titles. It will decrease chances to get attention from readers. It is human nature that we do not click till we don’t see completely. So when readers are not able to read the complete title. They may not open the link and switch to another link.</div>
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Titles in Google search results contain website/Blog name too. So try to make it short so that your Blog name also gets full attention.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhibjILvKfvNUmSsHjUKMzwYU2jEiooHDoJskwVyqYTLEv3xLGgqb0bJ369ZQ0VYgqOjSVnmZW_8uMKzmYN-35ZMdX69CXA6JULrDfQktbgZ-Tep2be0CaOc03g7c768Ru9r_or7ip40ko/s1600/Blog-Post-Title+2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhibjILvKfvNUmSsHjUKMzwYU2jEiooHDoJskwVyqYTLEv3xLGgqb0bJ369ZQ0VYgqOjSVnmZW_8uMKzmYN-35ZMdX69CXA6JULrDfQktbgZ-Tep2be0CaOc03g7c768Ru9r_or7ip40ko/s1600/Blog-Post-Title+2.PNG" title="Missing blog post title" /></a></div>
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Managing Headings and Subheadings</h3>
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Headings improve the quality and visibility of content. It is good to divide content into different headings. It will make readers easy to understand the whole article.</div>
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Making headings in a blog post, increases SEO scores. SEO master Webtexttools suggests at least one main heading, one subheading and one minor heading.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnZRLBu5JRa3tHPTBk-uLKuixjJrZNIu2Cf3vkKKHRhZgIlwjHDj92MikVgy8s_mcEzYY3_-QEN16jK9o9oJrADHIc8pApY35TkD4L4yqk5MW8rIHYbu6kdLw_0Qxn0vF5QX68wkHFwcw/s1600/Blog-post-structure.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnZRLBu5JRa3tHPTBk-uLKuixjJrZNIu2Cf3vkKKHRhZgIlwjHDj92MikVgy8s_mcEzYY3_-QEN16jK9o9oJrADHIc8pApY35TkD4L4yqk5MW8rIHYbu6kdLw_0Qxn0vF5QX68wkHFwcw/s1600/Blog-post-structure.jpg" title="Body Structure" /></a></div>
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Blogging platform Blogspot considers post title as h1, main heading as h2, subheadings as h3 and minor headings as h4-h6.</div>
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Write main headings, subheadings and minor headings with one time main keyword at least to get the best SEO scores.</div>
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For your readers, main headings, subheadings and minor headings must identify otherwise purpose of making content easy and useful will lose. Headings should be interesting enough to get readers’ full attention.</div>
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<h3 style="text-align: justify;">
Image optimization</h3>
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Images create interest. Blog posts with cool images get more views than post without images.</div>
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I’ve gathered some statistics for your interest. Have a look.</div>
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<blockquote class="tr_bq">
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Content with relevant images gets 94% more views than content without relevant images. (Source: CMO Council)</div>
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46% of marketers say photography is essential to their current marketing and storytelling strategies. (Source: CMO Council)</div>
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Researchers found that colored visuals increase people's willingness to view a piece of content by 80%. (Source: Kissmetrics)</div>
</blockquote>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiluO2-6MLF5k4sPSuBxbbnq0mo0xrOvDarJe-nMPcpHMxyK6huCCYObmytdX9xQ1eTYht2sfzO2ZS_HmTM5cI7Kz8mdsBnNYh1tl0j-DbPY5Q4agnBXti2nvp5zSZZXeHzq7VOad4ghAY/s1600/importance-of-visuals.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Image Optimization for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiluO2-6MLF5k4sPSuBxbbnq0mo0xrOvDarJe-nMPcpHMxyK6huCCYObmytdX9xQ1eTYht2sfzO2ZS_HmTM5cI7Kz8mdsBnNYh1tl0j-DbPY5Q4agnBXti2nvp5zSZZXeHzq7VOad4ghAY/s1600/importance-of-visuals.png" title="Image Optimization" /></a></div>
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Insert relevant images. Attempt to insert those images which show clear information about the topic as readers may search images directly.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinK2JQo0-5Yb99TeLoNP64s-zWPSjCD4a_pHHZXaVcLC3j6yX-QdXpzvPeJh37TPvPGmoY2FNLSCjSpPKxtRL6KDDFEYPJROEFChJMuNLwqnZmLFA7Ob1gcrMejNitQqg8uVKBp5KYnwo/s1600/blog-name.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" height="398" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinK2JQo0-5Yb99TeLoNP64s-zWPSjCD4a_pHHZXaVcLC3j6yX-QdXpzvPeJh37TPvPGmoY2FNLSCjSpPKxtRL6KDDFEYPJROEFChJMuNLwqnZmLFA7Ob1gcrMejNitQqg8uVKBp5KYnwo/s640/blog-name.jpg" title="Image with text" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPhOxqX-qeXO245cazwHZ4jnFSn7vllxbRFzCbnhblGpQF5Bp0e0drW8XTxKO1-tdQ9URdW5VtyXknDorh7hUB2genyht_goB7uvhPayy4TcxtkCM_WV4-vv5fBmTsNO54iiq5Y4FE7Fg/s1600/download.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" height="398" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPhOxqX-qeXO245cazwHZ4jnFSn7vllxbRFzCbnhblGpQF5Bp0e0drW8XTxKO1-tdQ9URdW5VtyXknDorh7hUB2genyht_goB7uvhPayy4TcxtkCM_WV4-vv5fBmTsNO54iiq5Y4FE7Fg/s640/download.jpg" title="Image without text" width="640" /></a></div>
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The above pictures show the difference between a picture with text details and picture without details.</div>
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You can see that picture with text is a delivering complete message what blogger want to express but picture without text details is not clear to readers what is this picture all about.</div>
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Just adding plain text on picture, increases the relevancy, quality and message deliverance.</div>
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Tip: Write the post title on the main picture to make readers easy to understand.</div>
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Search engines are blind. They cannot see media files as a human see. They can't understand what is that image? What is the purpose of that image file?</div>
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To make image readable for search engines, you need to make some changes.</div>
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When image upload, recheck image name saved on the computer. Computer mostly saves an image file with the name “Untitled” or “Downloads” or “001”. Rename image files with specific name.</div>
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Image about SEO should be saved with “SEO.jpg”. Use of good size will also increase the quality.</div>
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Best image size for a blog post is “1366x768”.</div>
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After uploading image, click on image file. A pop-up box will appear under the image with different options.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW9Jb8FdGEJmkYW-HtnqvzDvkmHit0OjK-7lNqnEUMKloJo83WVbWt5sLdqhDXIg9rFlVJizgmzrrbE-iE8NcCAUM9rRRONr4e9vzTI5HVAjF7QfbOr9PQ9vp6GTeykZgGcBlktAmuB4o/s1600/image+optimization.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Image alt text for seo" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW9Jb8FdGEJmkYW-HtnqvzDvkmHit0OjK-7lNqnEUMKloJo83WVbWt5sLdqhDXIg9rFlVJizgmzrrbE-iE8NcCAUM9rRRONr4e9vzTI5HVAjF7QfbOr9PQ9vp6GTeykZgGcBlktAmuB4o/s1600/image+optimization.jpg" title="Image alt text" /></a></div>
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You can change image size here. Image alignment can be altered. You can add caption to the image if you want.</div>
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Click the option “Properties". You can see a pop-up box containing two options Image title text and image ALT text.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihcfb9f97wUcdR22HIYOGH7p3tYMP8DQPA6KhNCp1MbbmzuZhJRNr1kJldtPwJcvYBk_TXnyw5yCCBoKnc9XRbTa_7iIpmhm8vIozbIkIdymhbi5OJXtWn8xJnnUiILzSHiUNujjLvNkg/s1600/Image+properties.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihcfb9f97wUcdR22HIYOGH7p3tYMP8DQPA6KhNCp1MbbmzuZhJRNr1kJldtPwJcvYBk_TXnyw5yCCBoKnc9XRbTa_7iIpmhm8vIozbIkIdymhbi5OJXtWn8xJnnUiILzSHiUNujjLvNkg/s1600/Image+properties.jpg" title="Image Properties" /></a></div>
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Write suitable title for an image which will appear when readers take the arrow on the image. Image ALT text is the text that directs the search engine bots what is this image.</div>
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As I’ve already explained you that search engines cannot read media files, so image ALT text tells search engines about the image.</div>
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In ALT text, write keywords, which you want search engines to note. Keywords, LSI, and headings, relevant to the blog post in the ALT text will add good SEO scores at the end. Click OK and you have done your job.</div>
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Image optimization has been done. You’ve made happy both readers and search engines with your images.</div>
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[post_ads]</div>
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<h3 style="text-align: justify;">
Add Internal and External Links</h3>
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Interlinking means adding other links with within post body content. Links can be internal and external.</div>
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Internal linking is an important SEO practice as well as gives readers an informative piece of information.</div>
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Let me discuss my readers like other links within body content. It is not possible for a blogger to include all information under one title.</div>
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Readers love the blog post which gives deep information about the topic. So it is the best idea to add a useful link, containing detailed information, under relevant headings. Readers if like, will click on the given link and read further.</div>
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Links can be internal: within the blog site link and can be peripheral: from another blog or website.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ok7aX5l5wPjYmIxkK7tFxlCrjAR62nhdmsCBt_8wrb_mE_ZL6CtAWvfbmAdFvXyw24lRgakwyHNEQymjoGlKuCcD4N1awrq3XBH5ihFs1gGwjcu-rbtf-8Me3BCDFG54yzqzu3FQkX8/s1600/linking.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Linking for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ok7aX5l5wPjYmIxkK7tFxlCrjAR62nhdmsCBt_8wrb_mE_ZL6CtAWvfbmAdFvXyw24lRgakwyHNEQymjoGlKuCcD4N1awrq3XBH5ihFs1gGwjcu-rbtf-8Me3BCDFG54yzqzu3FQkX8/s1600/linking.png" title="Linking" /></a></div>
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<div style="text-align: justify;">
For example, during research on your topic you found one article related to your headings, containing detailed information, you added that link as further reading.</div>
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Your readers will love this practice because, reader assumes that you care about your reader by providing them real information from other resources without any hesitations.</div>
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This practice also increases trust and credibility of the content and Blog too.</div>
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For SEO, interlinking is important since search engine bots crawl blog post. If they found any other link, they induct that piece of information too.</div>
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The more interlinking, the more credible of content will increase. Interlinking should be in a natural way. Always add links relevant to the topic.</div>
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Do not promote irrelevant links. It will reduce your readership.</div>
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Adding link in the ongoing text is more attractive than links given separately.</div>
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If you are mentioning the company name, website of web application, provide their website link too. It will make easy for readers to direct open rather than make the search for a URL.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWIkmdrw4eEj1h7VTai7rykrjS9h7V8VgRBEFAqopdJFul6pVNj6-s5o0QwZK2_fAvHUrgNrVGw3cbh4cLBjVDhBOipYeowkMD61IiryUZ1fcGrjGoCIdRURxa4dLo42HdOnq30cxQkmw/s1600/link+optimization.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWIkmdrw4eEj1h7VTai7rykrjS9h7V8VgRBEFAqopdJFul6pVNj6-s5o0QwZK2_fAvHUrgNrVGw3cbh4cLBjVDhBOipYeowkMD61IiryUZ1fcGrjGoCIdRURxa4dLo42HdOnq30cxQkmw/s1600/link+optimization.jpg" title="Adding links" /></a></div>
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<div style="text-align: justify;">
How to add links to Blogspot post? Please follow the above picture.</div>
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<ol style="text-align: left;">
<li style="text-align: justify;">Go to Blogspot new post body area. Select the word or sentence you want to make a link. Click “Link” button on top formatting tools just under the blog post title.</li>
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<li style="text-align: justify;">A pop-up box will appear on the computer screen. On the top side of the pop-up box you can see option “Text to Display”. Here your selected text will appear automatically. If you want to change text, just rewrite it.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">On the left side, you can see 2 options: “Web Address” or “Email Address”. If you want to add an email address then click on the email address, otherwise the computer will check the web address by default.</li>
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<br /></div>
<li style="text-align: justify;">In the form of the 3rd option, you can see a box where you will add URL of content you want to add.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">In the midsection of the pop-up box, a link available “Test this Link”. Recheck the link whether it is working properly or not by clicking on it.</li>
<div style="text-align: justify;">
' </div>
<li style="text-align: justify;">Check the box titled “Open this link in new window”. Always check it. This will open a new window for added link. If you do not check this box new link will open in the same window. I you’ve added internal link then there is chance that the reader diverts into new content. Although this will not affect you but can lose reader focus. If you are an adding external link, then external link will open in the same window and the reader will move to another page. This can increase the bounce rate for your website</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">If you are adding an internal link, then no need to check this box titled “Add 'rel=nofollow' attribute”. This is a very important option for SEO. This means that you want the search engine bots to crawl this link if the box is not checked. Search engine bots will now follow this link. If you are adding a guest post and want links to follow by search engine bots then do not check it. Check this box if you want to stop the search engine to crawl this link.</li>
</ol>
<h3 style="text-align: justify;">
Add Relevant Labels</h3>
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This is what I wish, someone told me how to use labels when I started blogging.</div>
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Labels is the option, bloggers use to sort their content. Labels also called blog categories.</div>
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Labels sort out blog content under specified categories. For example, the blog is related to the market. Marketing is a very vast field.</div>
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<div style="text-align: justify;">
An article is related to internet marketing or social media marketing or blogging (blogging is a part of marketing).</div>
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<br /></div>
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Bloggers define labels for each post to guide readers that they can find this article under a specific label. You can find this article under “Blogging Labels”.</div>
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<div style="text-align: justify;">
Labels help readers to select relevant post under one page. All blog related posts can be found under “Blogging Label”.</div>
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<div style="text-align: justify;">
One common question is often asked by a new blogger that how many labels should be added.</div>
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<br /></div>
<div style="text-align: justify;">
Well! Honestly, in any blogging platform, there is no restriction on adding labels or categories. You can add as many blog labels as you can, but it is advisable for an SEO friendly blog. You should have limited labels.</div>
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<br /></div>
<div style="text-align: justify;">
Select labels which cover broader topics. Complete marketing blog contains labels in specific areas.</div>
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<br /></div>
<div style="text-align: justify;">
It is also recommended that use maximum 3 labels in one blog post because the post will show under each label /category, it can mislead search engine bots.</div>
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<br /></div>
<div style="text-align: justify;">
Always use specific words as labels and avoid generic words.</div>
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<div style="text-align: justify;">
To use labels in Blogspot, go to write a new post section. Write your post and click Right above corner under post settings.</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaZtJq2SMpIPdUaNfTy-QM-nJLT9-AWpoKb415pwAwK_U9Y0x6Od3XCzcDpy_fRoentTAolqBsrOS67B2TeXp8Q4yaEF9HT6smiM1fcgC6pUZpUTArDhMGybjx1HI6LvIXHZWtxPk0OIw/s1600/Labels.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaZtJq2SMpIPdUaNfTy-QM-nJLT9-AWpoKb415pwAwK_U9Y0x6Od3XCzcDpy_fRoentTAolqBsrOS67B2TeXp8Q4yaEF9HT6smiM1fcgC6pUZpUTArDhMGybjx1HI6LvIXHZWtxPk0OIw/s1600/Labels.png" title="Labels" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You will see the label option. If you have already added labels, then the suggestion will show, otherwise write a specific word, most relevant to your post topic. This post will adjust under blogging label.</div>
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<br /></div>
<div style="text-align: justify;">
An Interesting thing about the label is that you can sort out labels anytime as per demand.</div>
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<br /></div>
<div style="text-align: justify;">
For removing a particular label, you must delete the label from every post you labelled with it. It is very easy to remove labels from various posts at once.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJhVYyU-cjh1LANj4cTQlOIDClQkisMsK5kVgwRSV-iVKSf7Hyq7j5ZdpjTn3-XN5-x-jsqD4e5L8LcqEe8GzbeOwXslXDVZA3HrJJeZFPYs_H90PHQeC48maUqecE9XvtodJZhQpHNOw/s1600/remove-label.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJhVYyU-cjh1LANj4cTQlOIDClQkisMsK5kVgwRSV-iVKSf7Hyq7j5ZdpjTn3-XN5-x-jsqD4e5L8LcqEe8GzbeOwXslXDVZA3HrJJeZFPYs_H90PHQeC48maUqecE9XvtodJZhQpHNOw/s1600/remove-label.jpg" title="Removing Labels" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Go to the Blogspot Dashboard and select Posts Button to show all posts. Select the posts you want to remove labels. Just above the posts, you can see a button with label image.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Click on it, you will see a drop-down menu, containing all labels you have used. Now click the label you want to remove. Immediately, that label will be removed from all selected posts.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before writing labels, first, add a Label gadget on your blog. It is easy to add a label gadget to a blogger blog.</div>
<div style="text-align: justify;">
<br /></div>
<ol style="text-align: left;">
<li style="text-align: justify;">Go to your blog dashboard.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Click “Layout”.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Click “Add a Gadget”.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">On the pop-up window, scroll down till you find “Labels”.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Click “+” symbol.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Get back in the dashboard.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">On the “Layout” menu, drag and drop the label gadget to wherever you want it.</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Click “Save Arrangement” in the top right corner.</li>
</ol>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can see labels on this blog in the right section under <a href="https://www.facebook.com/completemarketingblog/" target="_blank">Facebook Like Box</a> named Category.</div>
<h3 style="text-align: left;">
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Custom URL/Permalink</div>
</h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You already know that every blog post has a specific URL (Picture) Best SEO practices states that your main keyword must be a part of s blog post URL.</div>
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<br /></div>
<div style="text-align: justify;">
Search engines rank high that post which has the main keyword placed in URL.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi46qdUuM5QnQEJ99psp13b3aK_gsADhyvAFap0zYW296CLIV5P8_YgBj0GPDlnKOfqItNmECMXkAyqXSqylckVHe3SD315IgbdhQd8qzwpYNmmtAUIF3JPDt_VNC2o50MhaQdjxlk4FM0/s1600/Blog-Post-Title.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi46qdUuM5QnQEJ99psp13b3aK_gsADhyvAFap0zYW296CLIV5P8_YgBj0GPDlnKOfqItNmECMXkAyqXSqylckVHe3SD315IgbdhQd8qzwpYNmmtAUIF3JPDt_VNC2o50MhaQdjxlk4FM0/s1600/Blog-Post-Title.PNG" title="Perma Link" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Blogspot backend system automatically generates a URL according to the post title.</div>
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<br /></div>
<div style="text-align: justify;">
Once a blog spot published, you cannot alter blog spot URL unless you have set 301 redirections.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before publishing you can change or configure blogger permalink but, in a recent addition, BlogSpot team announced the availability of configuring permalink in BlogSpot blog.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Other blogging platforms like WordPress, give facility to configure and control permalink on site wide and user removes month and year from the permalink.</div>
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<br /></div>
<div style="text-align: justify;">
BlogSpot blogs have no such option but still good advancement for better SEO.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As I mentioned earlier that search engines read blog post URL so it is good SEO practice to make URL useful, attractive and short but descriptive and comprehensive.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Remove useless words from the URL and insert importantly and relevant words with the post title.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Although BlogSpot picks title as URL but the title has other words which are unnecessary for the URL.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
BlogSpot starts URL with title start. If the title is lengthy, BlogSpot will add limited words in the URL and there are chances to miss the main keyword.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For this post, Blogspot automatically picked Permalink according to the post title. But due to lengthy post title, Permalink picked only first 40 characters and keyword for this post “Optimizing Blog Post” missed.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNh1mstdpgFczlcsdH-zxAe-ZFahTuu-8yoF30nCHx5Zt4_HVUiYxHUl4KWf4YlJDSkYivloUf24mulzTRKV6CUlR_e-gLkEPFVjUWgvw89rEQssBl-6-GGcfkNquGlM1P1hQMM17z__A/s1600/URL.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNh1mstdpgFczlcsdH-zxAe-ZFahTuu-8yoF30nCHx5Zt4_HVUiYxHUl4KWf4YlJDSkYivloUf24mulzTRKV6CUlR_e-gLkEPFVjUWgvw89rEQssBl-6-GGcfkNquGlM1P1hQMM17z__A/s1600/URL.jpg" title="Perma link" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Then I selected “Custom Permalink” and deleted unnecessary words and made URL every simple and attractive with adding just main keyword.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWZOjdB49dn_R-dnbiIECTkjmpvHfg6e4fEDuzuyGcnWwOO1UQJuoBcsQ39OLZx7jKc4z6C63XToh4WMLrPOLL9u4-7O9bkm4sMpXqk-q3hWnz2kty2BzmidfvI5H5Cx2vs-7IfY3C3Po/s1600/URL1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWZOjdB49dn_R-dnbiIECTkjmpvHfg6e4fEDuzuyGcnWwOO1UQJuoBcsQ39OLZx7jKc4z6C63XToh4WMLrPOLL9u4-7O9bkm4sMpXqk-q3hWnz2kty2BzmidfvI5H5Cx2vs-7IfY3C3Po/s1600/URL1.jpg" title="Custom Permalink" /></a></div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
Meta Description/Search Description for SEO</h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Search description or Meta description has significant importance in blog post optimization. The Meta description tag is the soul of your whole content.</div>
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<br /></div>
<div style="text-align: justify;">
The Meta description is one of the last hopes on search engine results pages (SERPs) to attract a searcher to get to your site.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
It gives a simple, precise and a summary of your entire blog post. It is the second biggest ranking factor after the title.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When you don't manually write a search description for your blog posts, you give your competitors a bigger chance to rank higher than you.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaCrwICKIy6IqD1-KJn0kvmPaQR4Hx_7HOrXWCGGoSU1hHbcDe0BCWOMOPLcydHD8OMe9q_vHAZQJhxR9Npegz1TB-Phg4r66fdMFpCxI1h0d3E52EY40Fa0jN8_S3yBhB5Gt7rA-Ve_k/s1600/meta+description+example.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaCrwICKIy6IqD1-KJn0kvmPaQR4Hx_7HOrXWCGGoSU1hHbcDe0BCWOMOPLcydHD8OMe9q_vHAZQJhxR9Npegz1TB-Phg4r66fdMFpCxI1h0d3E52EY40Fa0jN8_S3yBhB5Gt7rA-Ve_k/s1600/meta+description+example.png" title="Meta Description" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Some bloggers argue that search engines’ bots automatically pick first 2 or three lines as search description.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Somehow it is right, but thinks for a second that what if first two introductory sentences don’t have a keyword? Just like this article doesn’t have.</div>
<div style="text-align: justify;">
The purpose of a search description is to give complete, and precise summary about the blog post.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Search description must contain keyword which helps search engine bots to rank. A robot finds it extremely helpful when you provide a short 145 Characters summary of your blog posts.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Webtexttool gives the following suggestions for an SEO friendly page description:</div>
<div style="text-align: justify;">
<br /></div>
<ol style="text-align: left;">
<li style="text-align: justify;">You must add at least 8 characters or 2 words in a page description</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Your Character count must not exceed 145 characters</li>
<div style="text-align: justify;">
<br /></div>
<li style="text-align: justify;">Your description must include your primary keyword.</li>
</ol>
<div style="text-align: justify;">
Blogspot provides an easy way to add a search description for the blog post. You can edit the search description anytime if you think it is not working properly.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Open Blogspot new post screen. You will find search description box right side under “Post Setting”.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFdVIS8icDEBSbYX_Pf99lzzBnuHrchTOkBM3fTtSRkswctQ6ONNN6WQ_jEDWFBCjvfMNq0zPlHQ4FFO_VAAFzsBN3dMvyHFoTBxCCNbDTzRgqOeznxdZtVAR2MNbNtK_cPExQ-IdUkGU/s1600/search+description1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Step-by-Step Guide for Optimizing Blog Posts for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFdVIS8icDEBSbYX_Pf99lzzBnuHrchTOkBM3fTtSRkswctQ6ONNN6WQ_jEDWFBCjvfMNq0zPlHQ4FFO_VAAFzsBN3dMvyHFoTBxCCNbDTzRgqOeznxdZtVAR2MNbNtK_cPExQ-IdUkGU/s1600/search+description1.jpg" title="How to insert Meta Description" /></a></div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: left;">
<div style="text-align: justify;">
Final Words</div>
</h3>
<div style="text-align: justify;">
Every blogger knows that how much SEO is important for a blog or website. I have shared complete straightforward tips on how to publish and optimize a blog post.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you follow these rules, you can expect improved search engine ranking and huge traffic flow within a month.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
These tips are sufficient to help you rank higher in SERPs and improve your search presence.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For better SEO practice, it is recommended to use different online tools, i.e. Google Keyword Planner and WebTextTool.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The Google Keyword Planner is free tool for keyword research. You just need a login from Goolge ID, which every blogger must have.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
WebTextTool is Paid online tool, but gives 14 Days Trial to users so that they can explore its amazing feature, i.e. keyword suggestions and On-Page-Optimization.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In upcoming days, I will share Tutorial programs on different online tools to provide you with a better understanding of these applications.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i>Share your thoughts on above discussed the rules. According to you, which is the most critical for SEO? And which one you just came to find out?</i></div>
<div style="text-align: justify;">
<i><br /></i></div>
<div style="text-align: justify;">
<i>Do you need some help? Please let me know. I will love to assist you. Share this article to your networks if you found interesting and helpful.</i></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Featured Article: <a href="http://www.marketinginfo.org/2016/08/how-to-make-money-online.html" target="_blank">10 Ways to Make Money Online.</a></div>
<div style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8868366299919954959.post-14445136251003049262016-08-08T20:17:00.000+01:002016-10-03T09:11:04.040+01:009 Ways to Make Money Online<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI0JN4PVSCjklmMKjiYcYxXtVznCe7cJ5ygWXRooEdBi_Mh_8T2PLhntvwVV9oU4smYYLe-4ttB4ZbDDBdVEste0t-fTZivXan6d4bsIHS33_KHqiutw3GvZQhLGp3LBmn7XHo8aW_fhg/s1600/make-money-online.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="9 Ways to Make Money Online" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI0JN4PVSCjklmMKjiYcYxXtVznCe7cJ5ygWXRooEdBi_Mh_8T2PLhntvwVV9oU4smYYLe-4ttB4ZbDDBdVEste0t-fTZivXan6d4bsIHS33_KHqiutw3GvZQhLGp3LBmn7XHo8aW_fhg/s1600/make-money-online.jpg" title="9 Ways to Make Money Online" /></a></div>
<br />
Wait for a minute and imagine something……….<br />
<br />
Imagine you have income statement in your hand showing six figure amount, probably $4,32,100 for the last month and all came from internet. Don’t you want to convert this Imagination into reality? Don't you want to Make Money Online?<br />
<br />
If someone ask this question from me. I will desperately say yes! Yes! Yes!<br />
<br />
<a href="http://www.marketinginfo.org/2014/09/google-tips-and-tools.html" target="_blank">Running a business from home is dream for everyone</a> Internet gives you this opportunity.<br />
<br />
I understand after reading post title, you thought this is similar crap you have clicked before. Let me tell you something. May be this piece of information is same like you have read before, but this writing has some goal to give practical direction to reach six figure monthly income from online source.<br />
<br />
<h2 style="text-align: left;">
Make Money Online</h2>
<br />
We have <b>Started Training Program</b>, step by step on how to make money online. We will cover all aspect. This is very first article and has strong importance because this article will give you vision and motivation and deep insight that how you can make money online?<br />
<br />
Here are different ways to make money online. All are explained on real ground.<br />
<h3 style="text-align: left;">
<br />Freelancing</h3>
<br />
As key word explains itself, freelancing your expertise. There are many online platforms available where you can work as a freelancer. Anyone who needs something to do, posts his project.<br />
<br />
Freelancers bid for that project. Advertisers approved bid and make agreement and allow freelancer to start work on project.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8rTgiaocfYD64cZ8nFEllqSJAeT7alp390hFocyHvoFcOJ4wLfhuAy5uhz8PHS7tfPlTQtD50Zxe83Amv1Zr6vNqRTTgpTisFgQMZnT2rL43YGe_QZ3b_eYZTF2KjhUuyrUv0FaX64Zc/s1600/freelance-work.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="make money with freelancing" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8rTgiaocfYD64cZ8nFEllqSJAeT7alp390hFocyHvoFcOJ4wLfhuAy5uhz8PHS7tfPlTQtD50Zxe83Amv1Zr6vNqRTTgpTisFgQMZnT2rL43YGe_QZ3b_eYZTF2KjhUuyrUv0FaX64Zc/s1600/freelance-work.jpg" title="Freelancing" /></a></div>
<br />
<a href="http://upwork.com/" rel="nofollow" target="_blank">Upwork.com</a>, and <a href="http://freelancer.com/" rel="nofollow" target="_blank">Freelancer.com</a> are common platforms. Every site has interface but theme in back end is same for all. Skills like writing and editing, web development, app development, designing, logo making are very famous in freelancing service.<br />
<br />
Making money online as a freelancer is quite easy because you just have to know any skill. Most of people make money with their hobbies.<br />
<br />
If you have expertise listed on website, you can make account, participate in bidding process accept project and get paid.<br />
<br />
<h3 style="text-align: left;">
Micro Work</h3>
<br />
This is also a freelancing activity but for those who don’t have professional skills. Starters can also make money with website <a href="http://microworkers.com/" rel="nofollow" target="_blank">Microworkers.com</a> that provide facility to make an account on it.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi67t7fIFwOquQTnufpkdSXbLAe5McfESRP27wcA5toAbRLn79UfTRQ5Q3_MUwOZjM-9ap_Yae1frUs-asY4Mt5Gh-376fyRHLQ3_p6SVz0-YlMWEW4IcsW9S8MFsnSDpt5PTGqFeVIKMA/s1600/micro-work.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Make money with microwork" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi67t7fIFwOquQTnufpkdSXbLAe5McfESRP27wcA5toAbRLn79UfTRQ5Q3_MUwOZjM-9ap_Yae1frUs-asY4Mt5Gh-376fyRHLQ3_p6SVz0-YlMWEW4IcsW9S8MFsnSDpt5PTGqFeVIKMA/s1600/micro-work.jpg" title="Microwork" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
When you get registered, you can start working. You can be asked to make free accounts on different sites, visit different websites or write product reviews. You will be paid for every activity.<br />
<br />
On <a href="http://fiverr.com/" rel="nofollow" target="_blank">Fiverr.com</a> you can <a href="http://support.fiverr.com/hc/en-us/articles/201500856-Creating-Gigs" rel="nofollow" target="_blank">create your GIG there</a> and sell it<br />
<br />
For example I will make custom song for you or I will wear your company shirt or I will comment on different places about your company and products. Letter head can be designed. Some other ideas like make app, make CV or cover photos.<br />
<br />
<h3 style="text-align: left;">
Pay per click websites (PPC)</h3>
<br />
These websites gather link of other companies for advertisement and allow their register users to click and watch ads. By clicking on links and watch full ads you can make money.<br />
<br />
You will be paid very less amount but you can be r<a href="https://www.metalsoftware.com/ppc-advertising-networks" rel="nofollow" target="_blank">egistered to many sites at same time to make money online</a>.<br />
<br />
Caution: There are many PPC websites who commit fraud. They initially charged some amount to make an account and then run away. Be aware of these fraud PPC websites.<br />
<h3 style="text-align: left;">
E-Commerce Business</h3>
<br />
Like <a href="http://www.amazon.com/" rel="nofollow" target="_blank">Amazon</a> and <a href="http://www.ebay.com/" rel="nofollow" target="_blank">Ebay</a>, you can create your own e-commerce website. For this purpose, you have to invest money on developing website and purchasing goods stock.<br />
<br />
Mostly companies like software houses make such websites to increase their earning parallel to their primary work. <a href="http://daraz.pk/" rel="nofollow" target="_blank">Daraz.pk</a> and <a href="http://kaymu.pk/" rel="nofollow" target="_blank">Kaymu.pk</a> allows dealers to make an account on their website and sell their products.<br />
<br />
You can sell products on different websites or you can develop websites on same model and make money.<br />
<br />
<h3 style="text-align: left;">
Take Surveys</h3>
<br />
Many websites pay to their users to complete surveys. Companies need research data and contact different websites to gather that data.<br />
<br />
These companies based on information draw survey form. User complete these surveys and make money. You can register yourself on websites, complete survey forms, submit and get paid, like <a href="http://www.swagbucks.com/" rel="nofollow" target="_blank">SwagBucks</a>, <a href="http://www.opinionoutpost.com/" rel="nofollow" target="_blank">OpinionOutPost</a> and <a href="http://www.surveymonkey.com/" rel="nofollow" target="_blank">Survey Monkey</a>.<br />
<br />
[post_ads]
<br />
<h3 style="text-align: left;">
Start YouTube Channel</h3>
<br />
YouTube is a video website owned by famous search engine Google. Anyone can upload his video on it. Google now pays money to those who have large amount of views on their videos.<br />
<br />
<a href="https://support.google.com/youtube/answer/1646861?hl=en" rel="nofollow" target="_blank">You tube is great platform of earning money for you</a>. All you have to do is think of topic, you love to express.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc0nAlGGxEnmJv_uuuYTtyOlcJnbwlMzLletM9ljzNDsI4cn6jBof9iKiE-K7w58kzgnZTuEU98IsLA_-GGkAKlFPDhizTdr4kBGaGcJjBw4_Zo-56Syg_jxzedc9Ng89NG1JkgKlSlWU/s1600/YouTube.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="make money with youtube" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc0nAlGGxEnmJv_uuuYTtyOlcJnbwlMzLletM9ljzNDsI4cn6jBof9iKiE-K7w58kzgnZTuEU98IsLA_-GGkAKlFPDhizTdr4kBGaGcJjBw4_Zo-56Syg_jxzedc9Ng89NG1JkgKlSlWU/s1600/YouTube.jpg" title="Youtube" /></a></div>
<br />
Go to <a href="http://youtube.com/" rel="nofollow" target="_blank">YouTube.com</a> and search you topic. See videos on that topic. Find gap, what you can create new. Make video and upload on you tube. Share it with your friends, family, classmates, and colleagues or even with industry experts.<br />
<br />
Get views on videos and subscribers on your you tube`s channel. Once you have enough subscribers, you can ask you tube to show ads on your videos and make money.<br />
<br />
There are some technical details about how to make money with your channel and how to get AdSense Account. You must know these information before working on YouTube channel.<br />
<br />
Besides ads income, you can make money through many other ways:<br />
<br />
<b><u>YouTube Red:</u></b> You can make money through you tube red subscription. People pay money for watching videos without ads.<br />
<br />
<b><u>Fan Funding:</u></b> In some region you tube allows subscribers to pay directly to support channels.<br />
<br />
Working with Brand: Brands and ad Agencies always look for popular channels to promote their products and services.<br />
<br />
<b><u>Merchandising:</u></b> You can sell your products through videos.<br />
<br />
<h3 style="text-align: left;">
Test Websites</h3>
<br />
You will be paid for testing websites. Remote usability testing means getting paid to navigate a website for the first time and giving feedback to owner.<br />
<br />
For example I have made website and want someone to give feedback. User will review my website.<br />
<br />
Many websites including <a href="http://www.usertesting.com/" rel="nofollow" target="_blank">UserTesting</a>, <a href="http://www.whatuserdo.com/" rel="nofollow" target="_blank">WhatUserDo</a>, <a href="http://www.youeye.com/" rel="nofollow" target="_blank">YouEye</a> give facility to post project on them.<br />
<br />
Users take projects as per their choice and evaluate thoroughly, give feedback and make money.<br />
<br />
<h3 style="text-align: left;">
Blogging</h3>
<br />
If someone talk about how to make money online and ignore blogging, he does not know about internet.<br />
<br />
This is Blog where you right now.<br />
<br />
Blog is where you can write your ideas consistently. There is difference between blog and website.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuOfCdHn9X8IFfBaQdLiZEAy5HxE1qCEMJbi5I0V-1YNbe1U2s3ylnRNVf8Xqn6nvW8MBX4ESbwVQ3ypWx0jQrYLSuOHR0x-EB29_u0rrBQZrh76niR9lY26-p59pRf_yePHHBDMPDm1s/s1600/blogging-money.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="make money with blogging" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuOfCdHn9X8IFfBaQdLiZEAy5HxE1qCEMJbi5I0V-1YNbe1U2s3ylnRNVf8Xqn6nvW8MBX4ESbwVQ3ypWx0jQrYLSuOHR0x-EB29_u0rrBQZrh76niR9lY26-p59pRf_yePHHBDMPDm1s/s1600/blogging-money.jpg" title="Blogging" /></a></div>
<br />
Blog is a chronological list of article/blog post. Blog needs to be updated regularly.<br />
<br />
Blog is commenting system that invites readers to participate in communication. Blog post are archived by date, category, author, tags and sub categories.<br />
<br />
Whereas website collection of webpages. You can attach blog to website.<br />
<br />
You can start different types of blog i.e. writing blogs, photo blogs, video blog and Info-Graph blog. Popular blogging platforms are WordPress and blogger.<br />
<br />
Select a topic you love to write. Start writing and publishing blog posts. Gather interviews and increase page views. Once you have enough page views and subscriber, you can monetize your blog.<br />
<br />
<h4 style="text-align: left;">
Make Money Online with Blog</h4>
<br />
There are many ways to make money through blog:<br />
<br />
<b><u>Advertisement:</u></b> Many websites like <a href="https://www.google.com/adsense/start/" rel="nofollow" target="_blank">Google AdSense</a>, <a href="http://www.chitika.com/" rel="nofollow" target="_blank">Chitika</a> or <a href="http://media.net/" rel="nofollow" target="_blank">Media.net</a> give advertisement to publishing websites/blog.<br />
<br />
For Google AdSense, you have to create your account and submit your request. Google will review your website and approve your account. Once Google AdSense account approved, you can start displaying ads on your blog and get paid.<br />
<br />
<b>Tip:</b> Blog must contain original content. (Google don’t approve copy content).<br />
<br />
<b><u>Affiliate program:</u></b> Under this method, you will promote other products on your blog. Anyone who buy product through your blog, you will be paid in term of commission.<br />
<br />
Many websites like <a href="http://www.amazon.com/" rel="nofollow" target="_blank">Amazon</a>, <a href="http://www.flexoffers.com/" rel="nofollow" target="_blank">Flexoffers</a> and <a href="http://www.cj.com/" rel="nofollow" target="_blank">CJ Affiliate</a> run affiliate program for publishers.<br />
<br />
<b><u>Membership Area:</u></b> Once you have enough blog following who believe your content is worth reading you can develop content for them against some fee. Only premium account holder can access that content.<br />
<br />
You can create webinar, book, video training and even personal coaching for premium members.<br />
<br />
<b><u>Direct Advertisement:</u></b> Some companies give direct advertisement to high visited blog and website. If you have large amount of visitors, you can get direct advertisement.<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxMjG1k22_ALBnCyrWeS-bb1-AlQIPqMuWPb0BdAZ8E8gnDBE3TN77tgvF8LDS46j18VOLC87Y6dylJ3U36sZEaC8KcFCLh1w4KejHF7ACExxA6g_mJdZv_cDzyLYHtEADZy8t_E8XUlA/s1600/blogging.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="complete marketing blog" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxMjG1k22_ALBnCyrWeS-bb1-AlQIPqMuWPb0BdAZ8E8gnDBE3TN77tgvF8LDS46j18VOLC87Y6dylJ3U36sZEaC8KcFCLh1w4KejHF7ACExxA6g_mJdZv_cDzyLYHtEADZy8t_E8XUlA/s1600/blogging.png" title="Blogger" /></a></div>
<br />
<b><u>Sponsorship Post:</u></b> Companies always look for blogs who have large fan following. They paid them to write about their products. These posts are called Sponsorship Posts.<br />
<br />
For example if I write about web development. <a href="http://www.makeuseof.com/tag/paid-sponsorship-blog/" rel="nofollow" target="_blank">Someone can pay me to write their services</a>.<br />
<br />
<b><u>Products and Services:</u></b> Parallel to other income sources, you can sell your own products and services. Services like writing services, SEO experts, web development and graphic designing can be sold.<br />
<br />
<br />
Further Reading:<br />
<br />
<ul style="text-align: left;">
<li><a href="http://www.marketinginfo.org/2012/06/how-to-promote-your-blog.html" target="_blank">How to promote your blog?</a></li>
<li><a href="http://www.marketinginfo.org/2012/05/how-to-choose-preeminent-blog-name_27.html" target="_blank">How to Write Prominent Blog Names?</a></li>
</ul>
<br />
<h3 style="text-align: left;">
Start a Website</h3>
<br />
<a href="https://www.squarespace.com/" rel="nofollow" target="_blank">Start your own website</a> and make money. Through website you can sell your own products and services.<br />
<br />
For example you have developed training programs and sell through your website.<br />
<br />
You can create E-books, videos for your customers. You can develop apps and sell it to your customers.<br />
<br />
Website requires technical knowledge about how to create website and technical knowledge about which product will you sale.<br />
<br />
<ul style="text-align: left;">
<li><a href="http://www.marketinginfo.org/2012/12/how-to-improve-search-engine-ranking-5.html" target="_blank">How to Improve Search Engine Ranking? 5 Most Important Factors to consider.</a></li>
</ul>
<br />
If you have passion to work you will find the way. If you want to Make Money Online, you can use any of above method.<br />
<br />
If you think some idea is missing please do share your thoughts with our beloved readers. Share this piece of writing with your close one and help other :-) </div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-76676472979656779972016-08-06T19:24:00.000+01:002016-10-03T09:11:04.093+01:00How to Write SEO Friendly Blog Post? <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiho5S77GRVO4ktVxNmuAZ3PODiCX9vffoUv743k0xqz5Mwhsusd-KpHbLbrAaFO_Z9RsnTb2ibvNuKZiw5-hnsjtCGMZIUXpig3TwGDBSIaIlJjDWFSrxTLhfiLoiEvLlHgiYDgjo5pEY/s1600/SEO-Friendly-Blog-Post.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How to Write SEO Friendly Blog Post? " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiho5S77GRVO4ktVxNmuAZ3PODiCX9vffoUv743k0xqz5Mwhsusd-KpHbLbrAaFO_Z9RsnTb2ibvNuKZiw5-hnsjtCGMZIUXpig3TwGDBSIaIlJjDWFSrxTLhfiLoiEvLlHgiYDgjo5pEY/s1600/SEO-Friendly-Blog-Post.png" title="How to Write SEO Friendly Blog Post? " /></a></div>
<br />
Writing is always interesting and requires highly specialized skills.<br />
<br />
Expressing thoughts verbally is easy but writing in a way, that easily understood is quite difficult. Writing on websites or blogs requires more skills than writing on paper.<br />
<br />
You have to consider two aspects when you are writing blog posts: readers and Internet bots.<br />
<br />
For readers, important aspects to consider are:<br />
<ul style="text-align: left;">
<li>Quality of content: Same like products and services, quality in blog post is also critical. Quality will bring your readers back.</li>
<br />
<li>Relevant Content: Relevancy is important because only relevant readers will read your article.</li>
<br />
<li>Organic Content: Original content increases readership. Readers like new information in new style.</li>
</ul>
For Internet bots, read full article as this article is specifically focused on the tips to write posts which are visible to Internet bots.<br />
<br />
<h2 style="text-align: left;">
SEO Friendly Blog Post</h2>
<br />
Two ways available on internet to reach your readers: first send them direct link of article or optimized post to place it in top ten search results, which is called Search Engine Optimization.<br />
<br />
We are discussing here how to write SEO Friendly Blog Post or in easy wording, search engine friendly post.<br />
<br />
The more readers read your post, the more search engine will rank high in search results.<br />
<br />
8 rules you should follow to write blog post SEO friendly:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtx71S8F9NN6fBq8K3r9GK0OzMuqyY6pB38XNZCjsI1XFJng_HbwhzGQwQEQqZm4XXxVwnNub1EoGaXheoO76M4Xo-6uLdcKUx6ZTvjbI_BJRsylgjonLidX__Ou7X7L4V0GG8p9P6rCE/s1600/The-Perfect-Blog-Post.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How to Write SEO Friendly Blog Post? " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtx71S8F9NN6fBq8K3r9GK0OzMuqyY6pB38XNZCjsI1XFJng_HbwhzGQwQEQqZm4XXxVwnNub1EoGaXheoO76M4Xo-6uLdcKUx6ZTvjbI_BJRsylgjonLidX__Ou7X7L4V0GG8p9P6rCE/s1600/The-Perfect-Blog-Post.png" title="SEO Blog Post Structure" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<h3 style="text-align: left;">
Think Before You Write (Research)</h3>
<br />
Very first rule of writing is research. You have decided topic. Now research your topic as more as you can.<br />
<br />
Research will give you broader view about topic.<br />
<br />
You will be able to generate quality content. Once you have quality content, readers will likely to read more and eventually search engine will rank your link high in search results.<br />
<br />
<ul style="text-align: left;">
<li>Research keywords, which you will use in article.</li>
<br />
<li>Research important information related to topic.</li>
<br />
<li>Research facts and figures related to your topic.</li>
</ul>
<div>
<br /></div>
<h3 style="text-align: left;">
Keywords</h3>
<br />
Keyword is the most significant aspect of blog post writing.<br />
<br />
After deciding blog post topic, next thing to focus is keyword selection.<br />
<br />
Use keyword research tool to analyse that which keyword is most searched and relevant to the topic.<br />
<br />
<a href="https://adwords.google.com/" rel="nofollow" target="_blank">Google Keyword Planner</a> is the best free tool for this purpose, which allows writer to know that which keyword has most search rate as well as competition.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf6uCltCztfduk-8g4Yh-4iCe9ewcw1Qd2Vk1Rf9rKSk4mEfIDAdMSERK_SX9ib8uvApRGXnTXUEe5GMlMMxJtB0yu3xIcqJD7r0oS24Q_IJY-h34FvZRNos-hbokS5ZeStVZXIH4IbmQ/s1600/Google+Keyword+Planner.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Keyword research for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf6uCltCztfduk-8g4Yh-4iCe9ewcw1Qd2Vk1Rf9rKSk4mEfIDAdMSERK_SX9ib8uvApRGXnTXUEe5GMlMMxJtB0yu3xIcqJD7r0oS24Q_IJY-h34FvZRNos-hbokS5ZeStVZXIH4IbmQ/s1600/Google+Keyword+Planner.png" title="Keyword research" /></a></div>
<br />
Google Keyword Planner also gives <a href="http://www.marketinginfo.org/2013/05/guest-post-6-steps-for-using-adwords-to.html" target="_blank">advantages of running advertising campaign</a>.<br />
.<br />
You can also get suggestion by typing on Google Search. Write half of the sentence and let Google suggest you different keywords.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUm6IDW0flxkp88GPlgFaJWcDGOw8ACePRk8O4tb4ctn5jQEZZrvfB63HStjuak6pqrjJAnYoFgOMt3HzARg093q1DE8FRrj2Zg2cFN7-1EsdvEC9XzZMKIWj9NtnAuHObIEl4t2dcGVc/s1600/Google+search.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Keyword search for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUm6IDW0flxkp88GPlgFaJWcDGOw8ACePRk8O4tb4ctn5jQEZZrvfB63HStjuak6pqrjJAnYoFgOMt3HzARg093q1DE8FRrj2Zg2cFN7-1EsdvEC9XzZMKIWj9NtnAuHObIEl4t2dcGVc/s1600/Google+search.png" title="Keyword search on Google" /></a></div>
<br />
A keyword which contains 3 or 4 words and gives complete meaning is called <a href="https://www.wordtracker.com/academy/keyword-research/technical-guides/three-good-reasons-to-target-long-tail-keywords" rel="nofollow" target="_blank">Long Tail Keywords</a>.<br />
<br />
For example <a href="http://www.marketinginfo.org/2016/07/business-ideas-with-low-investment.html" target="_blank">Small Businesses Ideas With Low Investment</a> is long tail keyword offering complete information.<br />
<br />
Search engines prefer long tail keywords and easily recognize the concept of post.<br />
<br />
Make sure that selected keyword is added in suitable amount, not too less which makes blog post under optimized and not too large which makes blog post over optimized.<br />
<br />
Average density of Keyword is 1.5% to 2%. It means, if your post contain 1000 words, keyword should be included around 15 to 20 times.<br />
<br />
<b>Tip</b>: Excessive use of keyword will make blog post over optimized.<br />
<br />
Use of <a href="http://lsigraph.com/" rel="nofollow" target="_blank">LSI (Latent Semantic Indexing)</a> is good for SEO blog post. LSI is synonyms of primary keyword.<br />
<br />
LSI has two benefits: First search engine rank high post in which LSI uses and secondly keyword density remains under control.<br />
<br />
<b>Tip</b>: Keyword must be added in title, in each main heading, once or twice in sub headings (depending on number of sub heading), introductory paragraph, body of blog post, and conclusion.<br />
<br />
<h3 style="text-align: left;">
Title of Blog Post</h3>
<br />
Search engine always display title of post in search results.<br />
<br />
Write attention grabbing title for your blog post.<br />
<br />
Title should be specific to the search query.<br />
<br />
If search query is about process of uploading YouTube video, then your post tile should be about how to upload YouTube video, rather than what is YouTube Video?<br />
<br />
Titles start with interrogative pronouns like How, What, Who, and Why are most appealing titles.<br />
<br />
These titles reflect direct questions toward topic of blog post. For example, Titles start with numbers also appeal readers. For example, <a href="http://www.marketinginfo.org/2016/07/30-corporate-lessons-from-quran.html" target="_blank">The 30 Corporate Lessons from Quran</a><br />
<br />
Title must contains Keyword selected for the topic. For example your topic is about make money online. Keyword is “Restaurant Marketing Ideas”. Title can be <a href="http://www.marketinginfo.org/2016/07/10-best-restaurant-marketing-ideas.html" target="_blank">Top 10 Best Restaurant Marketing Ideas</a><br />
<br />
Title length must be within 55-65 letters. Lengthy titles do not show complete in search results. If reader doesn’t see full title how can he know that this title contains information he is looking for?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixdfvP3RNE8JTCclVRaITOZd1eYCADhMnryeMjP4UKYDkIScmFbhbXzXq-UJH6FiYa97CRIw6DmOAMA73ra38cvRVr6apvQHYBORqJdLAknpKyHcf0U8WBgpybYozvxsNu912YdELyQ8U/s1600/title.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Blog Post Title for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixdfvP3RNE8JTCclVRaITOZd1eYCADhMnryeMjP4UKYDkIScmFbhbXzXq-UJH6FiYa97CRIw6DmOAMA73ra38cvRVr6apvQHYBORqJdLAknpKyHcf0U8WBgpybYozvxsNu912YdELyQ8U/s1600/title.png" title="Blog Post Title" /></a></div>
[post_ads]
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<h3 style="text-align: left;">
Draw Post Structure</h3>
<br />
Post topic decided, research has been done, information has been collected, now draw your post structure.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSfN_o2NXuZyenBvjp_s3EaPnJT7Uj41Kskzbpi8L08q1NG3lAMxSrDK2pvfZb-6-ivU_yynL23Ik2N6s1MT1KewA3fA8WWn7NxoBeXQzyykCS1F1opzkVXR6FatbMnZoNnSWDkmoGL14/s1600/Blog-post-structure.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Blog Post Structure for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSfN_o2NXuZyenBvjp_s3EaPnJT7Uj41Kskzbpi8L08q1NG3lAMxSrDK2pvfZb-6-ivU_yynL23Ik2N6s1MT1KewA3fA8WWn7NxoBeXQzyykCS1F1opzkVXR6FatbMnZoNnSWDkmoGL14/s1600/Blog-post-structure.jpg" title="Blog Post Structure" /></a></div>
<br />
Three main part of post structure: Introduction, Body and Conclusion.<br />
<br />
<h4 style="text-align: left;">
Introduction</h4>
<br />
Don’t you want every single person clicked on one of your articles read it from start to end, unable to pull their eyes away from the screen.<br />
<br />
Achieving this goal, you must <a href="https://www.quicksprout.com/2016/07/25/a-step-by-step-guide-to-writing-a-compelling-article-introduction/" rel="nofollow" target="_blank">write master piece introduction for your blog post</a>.<br />
<br />
Introduction is very critical part of any writing piece.<br />
<br />
Introduction has one single purpose: to entice the reader to read the whole article.<br />
<br />
If you fail at this, your readers won’t scroll down.<br />
<br />
Introduction has complete information about article. What is this post all about?<br />
<br />
There are some ways to write introductory lines:<br />
<br />
<b><u>Ask a Question</u></b>: This is an easy way to grab reader’s attention. Let them read whole post to find out the answer of question.<br />
<br />
<b><u>Tell a Story</u></b>: Story creates reader interest. Find a story related to topic.<br />
<br />
<u><b>Quote</b></u>: Readers love inspirational quotes. Use inspirational quotes to start blog post.<br />
<br />
<u><b>Facts and Figures</b></u>: Share post related facts and figures.<br />
<br />
<u><b>Importance of Article</b></u>: Explain importance of the article. Everyone wants new information. What’s in it for me?<br />
<br />
<h4 style="text-align: left;">
Body</h4>
<br />
Body contains each and every information about the title. Do research about the topic.<br />
<br />
Express your thoughts, learning and experience.<br />
<br />
Write every possible information which you believe can be good addition in reader’s knowledge.<br />
<br />
<h4 style="text-align: left;">
Conclusion</h4>
<br />
Write final words on topic in the section.<br />
<br />
Related conclusion with introduction. If you have asked the question, make sure you have answered till now.<br />
<br />
If you have written story, make sure end of story also has been told.<br />
<br />
SEO friendly Blog Post needs readers’ involvement. Reader involvement expresses when reader comment on post, argue with writer or give answer.<br />
<br />
Ask one question at the end of every article to engage reader and invite them to give their thoughts about the topic.<br />
<blockquote class="tr_bq">
The more and more reader comments and shares post, the chances of appearance of blog post on top searches will increase.</blockquote>
<div style="text-align: left;">
<br /></div>
<h3 style="text-align: left;">
Use Headings (H1, H2, H3, H4)</h3>
<br />
Using headings is awesome idea to engage reader for full article.<br />
<br />
Always try to break article into different paragraphs. Each paragraph should have independent theme.<br />
<br />
<a href="https://yoast.com/blog-headings-structure/" rel="nofollow" target="_blank">Heading increases visibility of post</a>. Reader skips reading when he or she sees large amount of words without breaking and sub headings.<br />
<br />
Sub headings gives direction to readers what whole article is all about.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWDqYqbWRb-FUo0Rfd2ARFuDyaJfP_L8G79pIki611kXi06VCaES5sF3hrxWq1CR4zypfjiM43YRhSY9FPdHo1Al16VdjPuRLEc2gEzY2np2o63gos6kY9tzzj2txkQMSvt7Joh13pWVc/s1600/headings.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Headings for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWDqYqbWRb-FUo0Rfd2ARFuDyaJfP_L8G79pIki611kXi06VCaES5sF3hrxWq1CR4zypfjiM43YRhSY9FPdHo1Al16VdjPuRLEc2gEzY2np2o63gos6kY9tzzj2txkQMSvt7Joh13pWVc/s1600/headings.png" title="Headings" /></a></div>
<br />
For making blog post SEO friendly, use H1, H2, H3, and so on. Search engine crawlers catch the words through headings.<br />
<br />
H1, H2, H3… H6 have importance respectively.<br />
<br />
Post title automatically selects as a H1 heading. Subheadings consider as H2 and minor headings consider h3.<br />
<br />
The more subheadings in blog post, the more chances are present to appear in search engine crawlers. Use selected keyword in subheadings.<br />
<br />
<h3 style="text-align: left;">
Length of Article</h3>
<br />
Blog post length is interesting topic to discuss. Everyone has different opinion about it.<br />
<br />
Let me tell you something. Do not prolong blog post without any reason and do not write short post which ignores relevant information.<br />
<br />
Write as per your topic demands. Article must contains 300 words at least.<br />
<br />
Experts say that post having above 2000 words length have good readership but don’t forget 2 main aspects:<br />
<ul style="text-align: left;">
<li>A reader read article 3-4 minutes on average. (For this purpose, make your post length around 1000 to 1500 words)</li>
<br />
<li>Bounce rate goes high when reader switch too quickly. (For this purpose, make your post length around 2000 to 2500 words)</li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOz4zXznpM_-7zbON-AydVYZmZDyhg4OhGo6hb6braBPTzKvVJadB_BN8v58QWsyr_YwQpUpt1QEHVAN9TSxAuqgbCJUL0pyC2AxAOt1cZB8LveoxXHL2aDW1RmFSeVxxPh71TJXReI78/s1600/blog-post-length.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Article Length for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOz4zXznpM_-7zbON-AydVYZmZDyhg4OhGo6hb6braBPTzKvVJadB_BN8v58QWsyr_YwQpUpt1QEHVAN9TSxAuqgbCJUL0pyC2AxAOt1cZB8LveoxXHL2aDW1RmFSeVxxPh71TJXReI78/s1600/blog-post-length.jpg" title="Article Length Research" /></a></div>
<br />
Yes, it is quite difficult to manage both aspects at the same time, that’s way I suggest that write blog post naturally.<br />
<br />
Do not prolong without any reason and do not ignore important information just to make your post short.<br />
<br />
<h3 style="text-align: left;">
Proofreading</h3>
<br />
Every piece of writing needs proofreading. Proofreading is critical for every blog post.<br />
<br />
I am damn sure, you don’t want to lose your readers.<br />
<br />
When readers open a link to read something, basically he is reading writer’s thoughts.<br />
<br />
If he finds some mistake, grammatical, spelling or misleading facts and figures, he assumed writer as immature.<br />
<br />
He will definitely not come back again. Proofread your content not once, not twice, even three time to get best piece of writing.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnGmmy3xzMc7oW0btvZLzkwnMNna7B_diMv_qk7sGRnEDPu_GgwP8Yv_kE2AI3Q6ndwxociHkLTHkZfiv9WkLAM5oxSLIP3a071nUqjXGopEqTvE50CBnw4HNlVUQ1T20cfofTbDjPO0Y/s1600/proof+read.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Proofread for SEO" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnGmmy3xzMc7oW0btvZLzkwnMNna7B_diMv_qk7sGRnEDPu_GgwP8Yv_kE2AI3Q6ndwxociHkLTHkZfiv9WkLAM5oxSLIP3a071nUqjXGopEqTvE50CBnw4HNlVUQ1T20cfofTbDjPO0Y/s1600/proof+read.png" title="Proofread" /></a></div>
<br />
<br />
Here are simple tips to proofread:<br />
<ul style="text-align: left;">
<li>Proofread next day of writing with fresh mind. May be you got something new.</li>
<br />
<li>Proofread structure of sentences, arrangements of paragraphs, grammatical and spelling mistakes.</li>
<br />
<li>Use professional services of proofreading or let your friend proofreading your piece of writing. Everyone has different thoughts and style.</li>
<br />
<li>Allow readers to point out mistakes if found. Appreciate their efforts and be sorry for it. This little effort will retain and engage your readers.</li>
</ul>
Writing on blog is technical because you have to consider search engines as well.<br />
<br />
Proper keyword research, keyword placement, technical sound titles and headings, appealing introduction and body, and proofreading are very critical for every blog post.<br />
<br />
Which tip is most important in writing SEO friendly blog post in your opinion? Share your thoughts with our readers.<br />
<br />
Further Reading:<br />
<br />
<ul style="text-align: left;">
<li><a href="http://www.marketinginfo.org/2013/05/guest-post-6-steps-for-using-adwords-to.html" target="_blank">6 Steps for Using AdWords to Market Your Blog</a></li>
<br />
<li><a href="http://www.marketinginfo.org/2012/12/Google-Webmaster-Tools.html" target="_blank">How to add blog/website to Google. (Google Webmaster Tools)</a></li>
<br />
<li><a href="http://www.marketinginfo.org/2012/12/how-to-improve-search-engine-ranking-5.html" target="_blank">How to Improve Search Engine Ranking? 5 Most Important Factors to consider</a></li>
</ul>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-28611892688328413242016-08-03T06:10:00.000+01:002016-08-27T15:13:29.792+01:008 Common Mistakes You Must NOT Make on Your Resume <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwngFABcMB25slxW0QChAoKEhy-A-YQUEPUugVtm0ALYjrWztLj3y8kB2bFs4IweBorFvl6rABUsYhFt9sXgwl6JDVhqvlm0SaN3qRC8WILC_l7OHfPj__W_dJW892od2TQL1LiAEmV2E/s1600/Resume-mistakes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Resume Mistakes, Common resume mistakes" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwngFABcMB25slxW0QChAoKEhy-A-YQUEPUugVtm0ALYjrWztLj3y8kB2bFs4IweBorFvl6rABUsYhFt9sXgwl6JDVhqvlm0SaN3qRC8WILC_l7OHfPj__W_dJW892od2TQL1LiAEmV2E/s1600/Resume-mistakes.jpg" title="8 Common Mistakes You Must NOT Make on Your Resume " /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Did you know, 61% of recruiters will dismiss a resume because it contains typos? 43% of hiring managers will disqualify applicants because of their spelling mistakes.<br />
<br />
<a href="http://www.marketinginfo.org/2016/08/19-things-for-job-interview.html" target="_blank">A single mistake can prevent you from moving ahead</a>.<br />
<br />
Before applying for job, proof read your resume not once, not twice, even thrice but zillion times.<br />
<br />
It is very easy for recruiters to put resume in the dust bin and move forward.<br />
<br />
It is you, who have to force recruiters to short list you through your resume.<br />
<br />
<h2 style="text-align: left;">
Resume is Powerful Tool</h2>
<br />
Resume is not just a paper with your bio data and information about your education and job history, rather than it is document which describes you who you are behind your back.<br />
<br />
Resume is powerful tool, which asks its reader to invite this person and meet face to face.<br />
<br />
These 8 common mistakes, you must avoid while you are writing your resume:<br />
<br />
<h3 style="text-align: left;">
Email Address </h3>
<br />
Use email address which is active. Always use professional constructed email address. Email address with your name gives professional look.<br />
<br />
For example, my email address is mhassibgul@gmail.com which carries my name and gives professional look. Email address like jungleprince@gmail.com or momsprinces@gmail.com shows immaturity of candidate.<br />
<br />
You can have personal and professional email address separately.<br />
<br />
Write only one email address on resume. Never write multi email addresses in the address bar when you’re sending resume.<br />
<br />
<b>Tip</b>: Check your emails three times in a day to give quick response.<br />
<br />
<h3 style="text-align: left;">
Mailing Address</h3>
<br />
When you take help from internet or resume making software, they often include all the unnecessary details like permanent address and temporary address.<br />
<br />
No need to write multiple mailing addresses. Recruiter will not check your residence address.<br />
<br />
Some experts says there is no need to write residence address in resume when you already added email address.<br />
<br />
Its internet era and everyone wants to be contacted online. When you get your job, company will ask your further information including residence address.<br />
<br />
<h3 style="text-align: left;">
Proofread Your Resume</h3>
<br />
Proof read you resume three times before applying for the job. 43% resume rejected just due to spelling and grammar mistakes.<br />
<br />
Re-re-check the spellings and grammar yourself. You can take help from your friends, colleagues and relatives for proofreading.<br />
<br />
Most of us rely on Microsoft’s program MS Office for spelling and grammar. MS Office is good for spelling but difficult to manage grammatical errors.<br />
<br />
For example, MS Office doesn’t differentiate between career and carrier.<br />
<br />
[post_ads]
<br />
<h3 style="text-align: left;">
Achievements and Accomplishments</h3>
<br />
While writing job experiences, most candidates write their job descriptions (JD). Who cares what you have done in previous company.<br />
<br />
The recruiter needs a candidate having experience to handle situations and solutions. JDs are common in industry.<br />
<br />
Everyone knows the JD of sales executive. What you have achieved for last company is important.<br />
<br />
Always mention achievements and accomplishments instead of job description and responsibilities.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF02gAnzNyItXYE_MRVfleeI8p6XFDwZobr_Yt17G4qReT8uIw62cuCu4zjz_4Gz4zkanzDoAqEHIDDAuG1en7WTTOvZL1npyIXsunbWvEHDAp1JPFKxHKl9zR7OX-r5rcWu-PmRpDyA0/s1600/resume-stat.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Resume MIstakes, CV" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF02gAnzNyItXYE_MRVfleeI8p6XFDwZobr_Yt17G4qReT8uIw62cuCu4zjz_4Gz4zkanzDoAqEHIDDAuG1en7WTTOvZL1npyIXsunbWvEHDAp1JPFKxHKl9zR7OX-r5rcWu-PmRpDyA0/s1600/resume-stat.jpg" title="Resume Mistake Statistics" /></a></div>
<h3 style="text-align: left;">
Remove Non-Value added Stuff </h3>
<br />
To look resume lengthy, most candidates include stuff which add no value. First of all important thing to note here is that resume length is not important at all.<br />
<br />
Length of resume will depends on professional career. A candidate who is just going to start his career cannot make lengthy resume because he has no experience yet.<br />
<br />
New-comers then add irrelevant stuff. For example reading novels or listening music in hobby section, or career objectives.<br />
<br />
Some experts claim that no need to add personal information in resume i.e. religion, cast, blood group or hobbies. If any company demands, then anything can be added.<br />
<br />
<h3 style="text-align: left;">
Resume Font Size & Style</h3>
<br />
A common mistake seen in most resumes is its font size and style. Font style should be smooth and easy to understand.<br />
<br />
Professional look comes with font style and resume design. Simple font style like New Time Roman or Calibri are best for resume.<br />
<br />
As for as font size concerns, consider two aspects: reading on computer and reading on paper. Select font size which is easy to read.<br />
<br />
Small font size difficult to read and large font size gives inappropriate look. Resume after print changes font size so consider this issue too.<br />
<br />
<h3 style="text-align: left;">
Resume Design</h3>
<br />
You have managed font size and style but did you consider resume design too? When someone looks at resume, he wants to see every information clear.<br />
<br />
Do not use different shades, boxes, columns, tables and color. Write simple and easy to read resume. Don’t add things which make resume difficult to read.<br />
<br />
If you ever see any corporate document, you will come to know that every paper gives decent and professional look through its design.<br />
<br />
Remember your resume is corporate document. Yes if you are applying for fashion designing, you can add art work.<br />
<br />
<h3 style="text-align: left;">
No Password</h3>
<br />
In this era, every employer is online and invites resume through emails, because it is easy to manage work online rather than offline.<br />
<br />
That’s why everyone ask to apply for the job online. While clicking on send button of your email address, make sure that your resume is not password protected.<br />
<br />
Deleting is easier than contacting you for opening permission.<br />
<br />
Related Posts:<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span><a href="http://www.marketinginfo.org/2016/08/19-things-for-job-interview.html" target="_blank">19 things You Must KNOW before going for Job Interview</a><br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span><a href="http://www.marketinginfo.org/2012/06/most-frequently-asked-questions-in-call.html" target="_blank">Most frequently asked questions in call center interview</a><br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span><a href="http://www.marketinginfo.org/2016/07/business-ideas-with-low-investment.html" target="_blank">12 Business Ideas With Low Investment</a><br />
<br />
<br />
These easy tips can increase you chance of being short listed. Before writing resume, make sure you know the latest trends in job application.<br />
<br />
If you can manage to investigate particular company's trends, it will even increase more chances of shortlisting.<br />
<br />
Share this article to your friends, family and colleagues to let them know latest trends in resume writing.<br />
<br />
Share your thoughts on this article and let us know which one tip is more important.<br />
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-40988890247626243972016-08-01T06:39:00.000+01:002016-08-27T16:03:45.605+01:0019 things You Must KNOW before going for Job Interview<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHSiqbvL1wHXIGWazvKbKeuQ0Mhyphenhyphenb6inVSxdtvRkivdpEXUly20xQAgar1XAeDxYvJq1khPOWT1QNJm-0AaEnNzzmfKIan_5Ec5HmS-7yRUUcZ29VPpETi17D4pqqFnMAPRAFPbadv-Eg/s1600/job.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Job interview, Resume, " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHSiqbvL1wHXIGWazvKbKeuQ0Mhyphenhyphenb6inVSxdtvRkivdpEXUly20xQAgar1XAeDxYvJq1khPOWT1QNJm-0AaEnNzzmfKIan_5Ec5HmS-7yRUUcZ29VPpETi17D4pqqFnMAPRAFPbadv-Eg/s1600/job.jpg" title="19 things You Must KNOW before going for Job Interview" /></a></div>
<br />
<blockquote class="tr_bq">
Did you know that on average, every job opening attract 250 resumes, and only 2% candidates received interview call (Inc.com). </blockquote>
<br />
If you received an interview call, do not waste this opportunity. It is dream for everyone to get his favorite job. You are one of them.<br />
<br />
<h2 style="text-align: left;">
Job Interview </h2>
<br />
You worked hard and at last get a chance to set in front of interviewers in your favorite company.<br />
<br />
You have received a call saying “You have been short listed for an interview. Your interview has been scheduled on…………. Now it’s time to prepare you for interview.<br />
<br />
Success will depend on the knowledge you have.<br />
<br />
Here are 19 important aspects you must know before going for interview:<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJWPoetX8Rss8sKjHQQDMEFxJC12S3uO_FIZjq79jBE6XoCbAQnYg5mfIc5Qx3vb4KFUVJj0aj9JZwfaDSDYpG5O3zswcheVMPrP1SgrzAWleOgwc09debeg96Ca5cJ-qH5XP0CxCxWRA/s1600/job-interview.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Job Interview, Resume, Tips" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJWPoetX8Rss8sKjHQQDMEFxJC12S3uO_FIZjq79jBE6XoCbAQnYg5mfIc5Qx3vb4KFUVJj0aj9JZwfaDSDYpG5O3zswcheVMPrP1SgrzAWleOgwc09debeg96Ca5cJ-qH5XP0CxCxWRA/s640/job-interview.jpg" title="Tips for Job Interview" width="189" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">CollegeAtlas</td></tr>
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1. General Knowledge about the Company</h3>
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Source: you can get general knowledge about company through its website, social networking <br />
profiles of company and employees working for company.<br />
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2. Products and Services</h3>
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Source: Company website and catalogs are best source of information about products and services offer by the company.<br />
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3. Competition</h3>
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Source: Best source to know the competitors of company is internet. When you know the nature of business, you can Google that who other working in same industry.<br />
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4. Company vis-à-vis Competition</h3>
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Source: Best way to know that company face to face against its competitors is its website. Projects done by the company can give you insight how well company is performing within industry.<br />
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5. The general Economy Affecting the Company and Industry</h3>
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Source: Information regarding economy can be gathered through, internet, websites of ministries websites and journals.<br />
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6. Historical Growth of the Company</h3>
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Source: Balance sheets, financial data can be good source of historical growth of the company. If balance sheets and other financial data are not published, do contact existing employees to get insight.<br />[post_ads]
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<br />7. Long and Short Term Goals</h3>
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Source: Long and short term goals can be seen on websites and catalogs.<br />
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8. Profile of the Customers </h3>
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Source: You can get inform about customers served by the company through its website or employees. By reviewing business nature, you will know who the customers are.<br />
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9. Suppliers</h3>
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Source: Although this is confidential information but still you should have an idea about company’s suppliers. You can get information about suppliers by asking from internal employees.<br />
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10. Creditors</h3>
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Source: You also have to know who the creditors of company are. Internal employees are best source of this information.<br />
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11. Mission Statement</h3>
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Source: Mission statement always written on business’s website and main catalog.<br />
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12. Vision</h3>
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Source: Vision statement always written on business’s website and main catalog.<br />
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13. Driving Values</h3>
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Source: Values can be found on website and catalog next to mission and vision statement.<br />
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<br />14. Styles of Management</h3>
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Source: I it important to know that which management style is followed within company i.e. autocratic or Democratic. Internal employees are the Source of this information.<br />
<h3 style="text-align: left;">
<br />15. Who-is-Who and What-is-What in the Company</h3>
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Source: This information is critical and gives you clear picture of whole company. Internal employee with higher rank can be the best source for this information.<br />
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<br />16. Key Decision Makers </h3>
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Source: Who made final decisions? Internal or ex-employees are the source of this information.<br />
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<h3 style="text-align: left;">
17. Strengths & Weaknesses </h3>
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Source: By reviewing company website, catalog and other available documents, you can get idea about strengths and weaknesses. Standing position of company within particular industry and comparison with competitors can also give this piece of information.<br />
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<h3 style="text-align: left;">
18. Opportunities and Challenges</h3>
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Source: Studying industry situation and marketing situation, you can have good view about available opportunities for company and challenges.<br />
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<h3 style="text-align: left;">
19. Role of the Company as Responsible Corporate Citizen</h3>
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Source: Every company participate in events to facilitate environment and society. Company publish this type of information in magazines, social networking websites and personal website. You can get information from these sources.<br />
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All these aspects are critical and candidate must have some information about them. Study carefully company website, social networking profiles, prospectus, catalog and industry related magazines and websites.<br />
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<br />
Related Posts:<br />
<br />
<ul style="text-align: left;">
<li><a href="http://www.marketinginfo.org/2012/06/most-frequently-asked-questions-in-call.html" target="_blank">Most frequently asked questions in call center interview</a></li>
<br />
<li><a href="http://www.marketinginfo.org/2013/01/retain-your-salesman-he-is-your-true-asset.html" target="_blank">Retain your Salesman; He is your true asset</a></li>
<br />
<li><a href="http://www.marketinginfo.org/2013/03/negativity-positive-thing-for-business.html" target="_blank">Negativity – a positive thing for Business</a></li>
</ul>
<br />
Which information, according to you, is most important before going to Job Interview? Share this important information to your friends, colleagues and class mates. </div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-53526906348875755042016-07-30T16:11:00.000+01:002016-09-16T15:30:05.286+01:009 Strategies to Boost Your Business<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiklLxgo5Jhyphenhyphendxqrp6g2LMWUFH4T4g82COjg78OTrTPyRvn2rj_gnn1Lm7u8MiykrqQeqM4gG2r0dKgU-X02PF09uP6c_hRnwXFLzbrUFiSefzKKBtpIy-HlwoDn1QBeRzCFbLaYjMGckQ/s1600/business-strategies.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiklLxgo5Jhyphenhyphendxqrp6g2LMWUFH4T4g82COjg78OTrTPyRvn2rj_gnn1Lm7u8MiykrqQeqM4gG2r0dKgU-X02PF09uP6c_hRnwXFLzbrUFiSefzKKBtpIy-HlwoDn1QBeRzCFbLaYjMGckQ/s1600/business-strategies.jpg" /></a></div>
<span style="font-size: x-large;"><strike>B</strike></span>oosting business is always critical. Lot of decisions involve in this phase. Some claim that investing money is the only way to expand business. Yes, this is one step great expansion strategy. You need to revise your business objectives and then draw new strategy. When you have decided to expand. First step the phenomenon that change has been occurred and everyone will have to adopt it. Revise your all objectives, strategies, actions and efforts you are doing before. Here are 12 strategies you can adopt to boost your business.</div>
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1. Involve Employees in Your Strategy</h3>
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Employees are pillar of any organization. From top level to bottom line. Everyone is important. Give importance to each employee according to their level. Involve them in strategy making. Every employee knows somethings at his level. When you involve them in decision making and strategy, they give information and suggestion</div>
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Not only they give valuable information and suggestion but also feel that they are important part of organization. They feel they are part of growth.</div>
<ol><span style="text-align: justify;">
<li>Their motivation level and morale boost which helps company to increase productivity.</li>
<li>Their decision making power increases. Their ability to work in higher rank increases and their day to day decision making power strengthens. </li>
<li>They feel that organization trust on them which increases their loyalty level.</li>
<li>By putting employees in strategy making leads them to accept failure rather than blaming higher authority.</li>
<li>Involving employees in strategy making makes higher authority to get free to take care of other task.</li>
</span></ol>
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It is difficult to manage this activity, but once you have go through it you will feel lot of difference than previous.</div>
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2. Love What You Do</h3>
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Love what you do or do what you love. Nice saying! Good for business too. You have started business definitely you know about it. You have experience and information. Include love in your business strategy. Make it your hobby and ask employees to do same. Enjoy what you do. This will increase your productivity. If you worked 8 hours per day before, you will start working 10 hours without getting tired. Hire people who love to do work which you assign them. They will work for you for longer time period. Interesting element of loving your work is that you find unique and different way to complete your job. Difficult to love what you do? Let me help out. There are some simple steps to increase your work love.</div>
<ol><span style="text-align: justify;">
<li>Treat goals like recipes and remind them for longer time with clear mind set and clear vision.</li>
<li>Get information about how others do this job. Read biography of legends of this industry.</li>
<li>Let’s prepare to be uncomfortable, both physically and mentally. Comfort-ability seeker never love their jobs. </li>
<li>Surrounds yourself with people who motivates you.</li>
<li>Be stuck on what you decide. Defend you decision positively with logic.</li>
<li>Don’t try to do all by yourself. Take help from others.</li>
</span></ol>
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3. Listen to your Customers</h3>
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Listening to customer is always important for any business. What customers demand and think of your brand is important for you to sustain in the competitive market. Customers’ satisfaction increases when organization listen to them and respond them quickly. When you listen your customers, it means you are focusing your customers. You are listening their needs, complains and suggestions. Here are the reasons why listening to customers is important:</div>
<ol><span style="text-align: justify;">
<li>Customers know what they want and need?</li>
<li>Customers has buying power</li>
<li>Customers’ feedback helps you improve </li>
<li>Competitive advantage</li>
<li>Market research is completed through customers’ feedback</li>
<li>Increase customer focus</li>
</span></ol>
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<div style="text-align: justify;">
It is equally important to know that how to manage customers’ listening. Here are some ways to reach customer feedback:</div>
<ol><span style="text-align: justify;">
<li>Conduct regular surveys</li>
<li>Create focus group to know best information</li>
<li>Observe your customers critically</li>
<li>Make efficient and effective points of sale</li>
<li>Develop customer service department</li>
<li>Be present on social networking websites</li>
<li>Use E-channels to reach your customers feedback</li>
<li>Train your staff continuously</li>
</span></ol>
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Employees at points of sale are critical factor in business success. Before experiencing product, customer experience employees. Increase the efficiency of your staff by giving the training regularly. Problems and Issues can occur anytime. Be aware of them before their existence. Train your staff at each issue to serve your customers effectively. Give training to them as per market trends. Tell them what is going in the industry and educate them. Give training of higher management so that they can understand the role of management and also can serve when needed. The right training gives an employee knowledge and skills to carry his job at best level.<br />
<br />
<ul>
<li>[message]</li>
<ul>
<li><span style="background-color: #0b5394;"><span style="color: white;">##link## <a href="http://www.marketinginfo.org/2016/07/one-biggest-reason-why-businesses-fail.html" target="_blank"><span style="color: white;">Recommended Read: One Biggest Reason Why Businesses Fail?</span></a></span></span></li>
</ul>
</ul>
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<h3>
4. Train your Staff Continuously</h3>
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Employees at points of sale are critical factor in business success. Before experiencing product, customer experience employees. Increase the efficiency of your staff by giving the training regularly. Problems and Issues can occur anytime. Be aware of them before their existence. Train your staff at each issue to serve your customers effectively. Give training to them as per market trends. Tell them what is going in the industry and educate them. Give training of higher management so that they can understand the role of management and also can serve when needed. The right training gives an employee knowledge and skills to carry his job at best level.<br />
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5. Tap into Emotions</h3>
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It’s not about product, it’s about emotions. You are already selling your product. Now its time to create emotional bonding between customers and you. let me share an example with you. In the mid-1989, Coca Cola Company made decision to introduce its new product, New Coke (Hartley 1995, pp. 129-145). Over 200,000 blind tests were conducted and finalized the taste. Everyone liked new taste. Coca Cola Company replaced the old stock with new Coke stock over one night. All stock of old coke was taken back and replaced with new Coke. They believed that their product will get huge success but results was totally opposite. People have totally rejected new Coke because they have affiliations with old taste. One lady said what the shit Coca Cole have made now? One young guy immediately buy old Coke in bulk quantity and stock in his home. It was all due to emotional bonding. When brand has this kind of emotional affiliations, no one can compete with it and ultimately become competitive advantage.<br />
[post_ads]<br />
<h3>
6. Don’t Make Assumptions</h3>
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Everyone has tendency to make assumptions about anything. Even if a strange person is walking on the road, we create assumptions about him too. Assumptions can be good or bad. Assumptions is thought about something without knowing real facts. Assumptions have very bad impact on business. Business runs with facts and figures, not assumption. You cannot take single step blindly. Don’t make assumptions about your employees. Know them exactly what they are. Assumptions create misunderstandings between employees and management. Same as do not create assumptions about customers. Target market research is very important. All strategies and decisions depend upon your research results. Without knowing the real facts and figures, taking decisions is putting yourself in high risk. Two immediate benefits can be taken from avoiding assumptions:<br />
<br />
1.<span class="Apple-tab-span" style="white-space: pre;"> </span>You can avoid misunderstandings within organization.<br />
2.<span class="Apple-tab-span" style="white-space: pre;"> </span>Take better decisions based on concrete market research.<br />
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Train employees how to avoid assumptions. Train them how to act and react on real information. Encourage them to ask questions and express their opinions.<br />
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<h3>
7. Be Present at All Channels</h3>
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It is not enough to present on some channels, for that business which carries a strategy of growth. Customers are everywhere and you have to capture every customer. Study your competitors’ models and know where they exist. How they reach and respond to customer? Study your customers. Where they want to be responded? Deliver a consistent customer experience. Revise your channel strategy and ensure your presence at every possible channel. For this purpose, you can interact directly with customers. Ask them where they love to be connected? Get feedback from them. Study the whole industry. What are the trends in channel strategies? Which channel is ignored by competitors? Now these days, when internet is everywhere, no one can ignore the online presence. Almost every customer is available on internet. In 2015, USA received 340 billion U.S dollars from eCommerce business. (source: statista.com)<br />
<ul>
<li>[message]</li>
<ul>
<li><span style="background-color: #0b5394;"><span style="color: white;">##link## <a href="http://www.marketinginfo.org/2016/07/business-ideas-with-low-investment.html" target="_blank"><span style="color: white;">Recommended Read: 12 Business Ideas With Low Investment</span></a></span></span></li>
</ul>
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8. Hire Right People</h3>
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A great rule of HR is “Right people for the right job”. Apply it. When you allow people having no skills to run your business, how could you expect a boost in your profit? For example, you hired marketing manager, who is actually a finance guy, do you think he can develop great marketing strategies? Of course not! Don’t ruin your business. Do favoritism at all in business. A person having intense knowledge, experience and focus can done job efficiently. When you are going to make hiring, study job requirements carefully. Go deep down in details and evaluate what you actually need. Who can fulfill your requirements? Here are tips to hire right person:<br />
<ol>
<li>Know what the details of jobs are.</li>
<li>Write down ad with all necessary details and technical specifications. </li>
<li>Be specific and focused.</li>
<li>Add restrictions on each requirement so that you can avoid mass resumes.</li>
<li>Shortlist right persons, relevant to your job only (you can short list those, who have little experience or education gap).</li>
<li>Invite them in fix schedule. Give them enough time to prepare.</li>
<li>Judge them from their arrivals.</li>
<li>Rather than just focusing on past experience and qualifications, focus on employees’ potential, confidence and knowledge.</li>
<li>Go into deep. Check social networking profiles of candidates for better understanding.</li>
<li>Ask right and relevant question. Don’t argue with candidates. Focus of their answers and attitude. You are not taking exams. </li>
<li>Analyse candidates’ personality and try to fit with job requirements.</li>
<li>Give confidence and trust by allowing candidates to ask questions.</li>
<li>Don’t judge a book by its cover, read till last page.</li>
</ol>
<h3>
9. Entertain Your Customers and Employees</h3>
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Don’t just sell your product but entertain your customers. Create pleasure experience which remind them a happy moment forever. So many products are available in the market, but what is different in your brand? Entertainment can be competitive advantage for brand. You can create entertaining experience through your outlet environment or product packaging. Add some value to make your customers happy. Give them something extra which they didn’t get previously. Surprise them with your efforts.<br />
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Treat your employees as a customers too. Employees are your first customers. A motivated employees only can boost business. Deliver your employees more than their expectations. Don’t make them work machine. Increase their efficiency by relaxing them. Develop rest areas, play areas for them. Arrange birthday parties for them. Realize them that work place is part of their life and this place belong to them. Provide them best lunch facilities. Give them a strong reason to stay happy and motivated at work place.<br />
<br />
<ul>
<li>[message]</li>
<ul>
<li><span style="background-color: #0b5394;"><span style="color: white;">##link## <a href="http://www.marketinginfo.org/2016/06/business-strategy-and-wolf-pack.html" target="_blank"><span style="color: white;">Recommended Read: Business Strategy and Wolf pack</span></a></span></span></li>
</ul>
</ul>
<b><i>These are 9 strategies to boost your business. You can do anything which ultimately reward you back in term of profit and growth. We would love to hear your ideas. Please share if you like. </i></b></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-22218771172909287602016-07-29T13:08:00.000+01:002016-07-30T16:20:50.605+01:00One Biggest Reason Why Businesses Fail?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTt7ZPc1kvqnj_79oTMAL115fSVOjdj55OM9BpSKbyoTpP20vxzFf5jJFFD9kFpkBS5f3pfKiJNsBEKDeJdfr3yJ2XLggJpn1sqYU_4QB-HGyhuMX3V-oteKphuSEYfRWWAIHxQtN5YtI/s1600/1+reasons-businesses-fail.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="One Biggest Reason Why Business Fail?" border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTt7ZPc1kvqnj_79oTMAL115fSVOjdj55OM9BpSKbyoTpP20vxzFf5jJFFD9kFpkBS5f3pfKiJNsBEKDeJdfr3yJ2XLggJpn1sqYU_4QB-HGyhuMX3V-oteKphuSEYfRWWAIHxQtN5YtI/s400/1+reasons-businesses-fail.jpg" title="One Biggest Reason Why Business Fail?" width="400" /></a>Did you know 66.6% of businesses fail within 10 years? Shocked? Me too. People are so smart, energetic, passionate and experienced but cannot carry their business to next decade. If you are business man and having business from past 10 years, congratulations, you are in lucky 33.33% of successful folks (John Chambers, Cisco CEO). </div>
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If you had studies business, you will definitely know that business has different stages and every stage needs equal effort, attention and expertise to run successfully.<br />
<a name='more'></a><br />
I have done research on this issue personally, talked to business gurus, and observed businesses. I realize one biggest reason of business failure, which is “<a href="http://www.marketinginfo.org/2013/05/what-is-market-research.html" target="_blank"><b><i><span style="color: #38761d;">Market Research</span></i></b></a>”.</div>
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Let me explain in depth, why market research is biggest reason to fail.</div>
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<h3 style="text-align: justify;">
Market Research</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1JtPAS8UBMYqmfRHsJ3h4jegq5M3Xfqt7ye4v8xQj_5xQAsrSMbBVOINXJkWs2oflB_XULaIR612g1hTR0XfRmDQkoFv23R5mf8eI8nAiOP22cLeccoqrN9j_PstXVgXGxtjskPDj8Yg/s1600/market-research.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="One Biggest Reason Why Business Fail?" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1JtPAS8UBMYqmfRHsJ3h4jegq5M3Xfqt7ye4v8xQj_5xQAsrSMbBVOINXJkWs2oflB_XULaIR612g1hTR0XfRmDQkoFv23R5mf8eI8nAiOP22cLeccoqrN9j_PstXVgXGxtjskPDj8Yg/s320/market-research.jpg" title="One Biggest Reason Why Business Fail?" width="320" /></a>As I told you, market research is the biggest reason why business fails. I will explain you what is market research and how it has most impact on business failure.</div>
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<div style="text-align: justify;">
Wikipedia states that “<a href="http://www.marketinginfo.org/2013/05/what-is-market-research.html" target="_blank"><i><b><span style="color: #38761d;">market research, which include social and opinion research, is the systematic gathering and interpretation of information about individuals, organizations, businesses or brands</span></b></i></a>. Using statistical and analytical methods and techniques to gain insight or support decision making. Let me make it simpler, market research is organized efforts to gather information. Information can be about anything which effects business. </div>
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By going through this definition, you will realize that yes it is market research, which effect business success most. Here are the different stages of market research in any business must went on. May be you perfect done one stage research but ignored other one. </div>
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<h3 style="text-align: justify;">
Need Analysis</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUbxnze1UUFISH7lFuQucsQ7heZw9tNZ0Uqso0hdSCOguFy70osL2-SB01U0wEZknlB9opWPwbzTN9zAj9P_jKVM9Cc1-5hojrlKAmhFyQ2Vo3MiPFhrDB5IYA2D95RxeUGx_DFzg79y8/s1600/need+analysis.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUbxnze1UUFISH7lFuQucsQ7heZw9tNZ0Uqso0hdSCOguFy70osL2-SB01U0wEZknlB9opWPwbzTN9zAj9P_jKVM9Cc1-5hojrlKAmhFyQ2Vo3MiPFhrDB5IYA2D95RxeUGx_DFzg79y8/s320/need+analysis.jpg" width="320" /></a>This is the basic element of any business. Why your business is the need of your target market? What need you are going to fill with your brand? <a href="http://www.marketinginfo.org/2012/12/McDonalds-closed-in-Bolivia.html" target="_blank"><b><i><span style="color: #38761d;">McDonald failed in Bolivia due to lack of marketing research</span></i></b>.</a><br />
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Did you really have need analysis for your business? Is there any gap still exist in the market? Or you just thought that this business is looking profitable, let’s start it. No, don’t put yourself blindly on the way you don’t know the end. First do research that is there any gap exist in the market? Any need still unfulfilled? When you have exact data in your pocket, you will be able to take more correct decisions. </div>
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Who Are Your Customers?</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOG1ML0oR29akgIZeB7UWhFSyBeWcAREkt0vPlhU_O76fgvHhOexTst1YdRjP3JWMsn85rKgEDmCByjQ1_YgJqRM5inW7DcO-olRwBZu5dOR5bDPPrsOwDsBrmcUAdVe6c0iPJKJnMlSs/s1600/customers.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="One Biggest Reason Why Business Fail?" border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOG1ML0oR29akgIZeB7UWhFSyBeWcAREkt0vPlhU_O76fgvHhOexTst1YdRjP3JWMsn85rKgEDmCByjQ1_YgJqRM5inW7DcO-olRwBZu5dOR5bDPPrsOwDsBrmcUAdVe6c0iPJKJnMlSs/s320/customers.jpg" title="One Biggest Reason Why Business Fail?" width="320" /></a></div>
You have decided to start new business, that’s good. Even you have chosen industry and particular business type. Fantastic! Now it is time to search and define your target customers. Let me give you an example. You have decided to open a burger point. <br />
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You have to finalize your recipe too. How could you final your recipe without knowing what your target customers want? Who are your target customers? Young or old? Everyone has different taste. Each age class and gender desire different taste. It is you who will decide that which segment is served. A deep research will explain you different choices and will allow you to take decisions.</div>
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Who Are Your Competitors?</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq2mA-_Ht5Ml1DCDL4Fd8HSEszSXoBaYOa3CoKPoD49kFCRUdgxt9DjDNr5TaVQoRWH39d7TbLAqCKaqt0lpAxuooTw3E3BFiD0Fd-861KNvQgzPivHcaV6YFhOHwnrv1PqLkpCbQxj2E/s1600/competitors.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="One Biggest Reason Why Businesses Fail?" border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq2mA-_Ht5Ml1DCDL4Fd8HSEszSXoBaYOa3CoKPoD49kFCRUdgxt9DjDNr5TaVQoRWH39d7TbLAqCKaqt0lpAxuooTw3E3BFiD0Fd-861KNvQgzPivHcaV6YFhOHwnrv1PqLkpCbQxj2E/s320/competitors.png" title="One Biggest Reason Why Businesses Fail?" width="320" /></a>You know your customers, did you know your competitors too? Without knowing your competitors, how could you even survive in the market? If you don’t know who your competitors are, you cannot adjust your quality, price, services and marketing strategies.<br />
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Business successfully grows with competitive advantage. A business gains competitive advantage when it knows about market, customers’ needs, and competitors. </div>
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Environmental Scanning </h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdzknsG9DWIyytU0KdpokghACXtp8gbuDCBFEYNf6or1Ghy8EtK3_kT3HOxg9p3QNlftgzwVziVeY790m70J7TXZqyQ2vOw_Xk7ozU9cHYwVtnpHEGyOGjQBrbbG31uKyVVfwVQRrYtEA/s1600/Environmental-Scan.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="One Biggest Reason Why Businesses Fail?" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdzknsG9DWIyytU0KdpokghACXtp8gbuDCBFEYNf6or1Ghy8EtK3_kT3HOxg9p3QNlftgzwVziVeY790m70J7TXZqyQ2vOw_Xk7ozU9cHYwVtnpHEGyOGjQBrbbG31uKyVVfwVQRrYtEA/s320/Environmental-Scan.jpg" title="One Biggest Reason Why Businesses Fail?" width="320" /></a>Parallel to customers and competitor research, you also need to scan your business environment. It is equally important for any business to know where it going to operate. What is the market structure in which business operate? Any government regulations apply in your industry? <br />
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You need to collect all information regarding import and export duties and regulations. Economic trends also effect business. Market trends change with time to time. If technology involves in your industry, then you must have to consider technological changes and advancement too. In short overall environment research also takes important role in business decisions.<br />
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Product Research </h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhItROvXL5steRQNmDp3lf4lUbPjeUZEx6FhClb7PnIsiC4jYCCN08Ws_7In_7yzfHWmJ8E8Lbwl3-B8Z3c3zre4wcpdgImk5vacZf4CNE8X4mFfDyFhRE2vQlwuS7_Xs-8AC7x3-uIG2c/s1600/product-research.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="One Biggest Reason Why Businesses Fail?" border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhItROvXL5steRQNmDp3lf4lUbPjeUZEx6FhClb7PnIsiC4jYCCN08Ws_7In_7yzfHWmJ8E8Lbwl3-B8Z3c3zre4wcpdgImk5vacZf4CNE8X4mFfDyFhRE2vQlwuS7_Xs-8AC7x3-uIG2c/s320/product-research.png" title="One Biggest Reason Why Businesses Fail?" width="320" /></a>Product stage needs critical attention. In the mid-1989, Coca Cola Company made decision to introduce its new product, New Coke (Hartley 1995, pp. 129-145). Over 200,000 blind tests were conducted and finalized the taste. Everyone liked new taste. Coca Cola Company replaced the old stock with new Coke stock over one night. All stock of old coke was taken back and replaced with new Coke. They believed that their product will get huge success but results was totally opposite. </div>
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People have totally rejected new Coke because they have affiliations with old taste. Where they have made mistake? They haven’t research on customers’ preferences. Here is the lesson. Do not launch any product by your own choice. Always focus customer needs, and preferences. Again with previous example, if you start a burger shop for young generation (target customers), then you need to develop taste which your target market like, not you. </div>
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Same with the price, set the price as per your product quality, quantity, competitors’ price and your target market buying power. Do thorough research within your market to set your price. </div>
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Next stage in product research is packaging. Market research also needed for packaging. What package size your customer prefer? What packing quality do you need to attract your customers? What style, size and shape of packaging already available in the market? Do you believe you can get advantage through packaging? </div>
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How to find best channel to deliver products to customers? Channel research is also important zone in product research. How will you reach your customers? How many ways available to contact your customers? How will your customers buy products? Where can customers get information? Will you have online store? Important thing to note here is that you must have to identify each and every single channel through you can deliver products.</div>
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Advertising Research</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZC45YDyFMaQ52kedTdD9eId5dP5LX1yDeN39lI8WHGX6uY2PdOT0fCHPBVMomCpgkaIfM3YLzIQhx94-bt6VuoqGZ9ReB3dWunRz_q5a6vzdLpyd1niwy8av_Nt_TD9jhOVrPYfxZQBE/s1600/advertising_research.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="One Biggest Reason Why Businesses Fail?" border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZC45YDyFMaQ52kedTdD9eId5dP5LX1yDeN39lI8WHGX6uY2PdOT0fCHPBVMomCpgkaIfM3YLzIQhx94-bt6VuoqGZ9ReB3dWunRz_q5a6vzdLpyd1niwy8av_Nt_TD9jhOVrPYfxZQBE/s320/advertising_research.png" title="One Biggest Reason Why Businesses Fail?" width="320" /></a>Research done for the sake of improving advertisement efficiency is called advertising research. When you start business you advertise business traditionally. With passage of time, research needed to improve results. You have to have to identify that which advertising method is most relevant and productive? How can you improve these methods to gain more results? Advertising research may take place at different stages. You can test your advertisement before launching campaign to check the effectiveness of particular ad or medium. Research also done after launching a campaign to check the result and impact so that if anything found wrong, may correct at early stage.</div>
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Let me share you an example about advertising. One friend of newly hire sales manager at Coca Cola for UAE station, asked him about his new job. He replied that he is facing difficulties in new JOB. Friend asked what happened. </div>
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Sales manager said when I appointed here, I don’t have much information about this station. Even I don’t know language, Arabic. I faced difficulties to communicate with local customers. I tried to use pictures to communicate my message. I drew three pictures. In first one, I show a man laying down with thirst in desert. In second picture, he is drinking Coke. In third picture, I show that he is fresh and energetic. Friend happily shouted; very good, its great idea. What are the results?</div>
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Sales manager said yes it was great idea but unfortunately delivered negative message. I forgot that Arabic people read from right to left. This is just an example to show that how best advertisement ideas fail if you don’t research who actually your customers are.</div>
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All these researches should be followed time to time so that to get latest results. The more business research, more business will improves. Deep researches open opportunities and minimize the effect of threats. Research has no draw back. Even if you have done research before starting business and your found unfavorable results, you are still in good time. You avoided big lose.</div>
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<b><i>It is impossible to cover all aspects. Comment your thoughts on above topic. We love to hear from you. If you found this article helpful, please share to others. </i></b></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-82232248885925387492016-07-28T19:18:00.000+01:002016-08-10T05:14:30.008+01:0012 Business Ideas With Low Investment<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrMPsnut4kiSXX__QpoLcT03Wpx8s5Ajdw1Bpk0-y8UW5siH1d9TFV1vUVcsy3J8ePnmPWFtiFX1uhwTHOXJME03Tg0hbXTseESnGjrec23fuQUs_zC_puekPDZ3BPeXS-7bNRDm6OcTQ/s1600/12+Business+ideas.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="12 business ideas with low investment" border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrMPsnut4kiSXX__QpoLcT03Wpx8s5Ajdw1Bpk0-y8UW5siH1d9TFV1vUVcsy3J8ePnmPWFtiFX1uhwTHOXJME03Tg0hbXTseESnGjrec23fuQUs_zC_puekPDZ3BPeXS-7bNRDm6OcTQ/s400/12+Business+ideas.jpg" title="12 business ideas with low investment" width="400" /></a>If you are reading this article, you are worried about your future, just like me. You want established business. Are you tired of your job (either you are earning handsome salary or earning low, either you are student or looking for job opportunity.)? You don’t want others to play with your career. My personal experience shows that only few people prefer job over business. They argue that job is fix with low risk involvement. They must get fix income per month. On the other hand, business has high risk. Income level fluctuates all the time. Business needs full time (24 hours) efforts.<br />
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Apart from income, efforts and risk, business is business. Business gives you feel of independence. You don’t need to follow other’s orders. You are your own boss. Above all, you are employer not employee and a small business must produce opportunity for others.</div>
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As earlier discussed that business involves risk, ownership, special skills and investment. If you are risk taker then you can own your business. In business startup, investment is a big and real problem. Many entrepreneurs just drop their startup ides due to investment problem. They eventually hired by someone and donate their ideas to them and work for them for whole life.</div>
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I was facing the same problem due to some personal problems and investment issues. I could not start my business after my MBA. I was very keen to run my own business. I had lot of ideas in my mind. I have council many people about how to start nd market business. This led me to conduct a research on how to start business with low investment that involves low risk too.</div>
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In local scenario, I found 10 businesses that can be start with minimum investment (minimum investment means low level investment which can be gathered by anyone). All business requires some special skills which can be earned in short time period. I observed that only skillful person can start business with low investment. One great saying is “Skillful can earn in forest”. I advise young students that learn some skills as well parallel to your studies, you will never run out of cash at any time.</div>
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Below is the list of businesses, arranged by their status, easiness and earning. You can choice by your own (industry wise), even modify the idea. I manage to write in general and try to cover all the aspects and relevant information in order to give broader view. Before going for any business, you must understand the needs for business.</div>
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I grouped relevant business/skills so that I can cover more information under one topic.</div>
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Web Development, Software Development, Internet Marketing, SEO, Social Media Marketing and Blogging</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjigQg-NlcZEi0lxWpVpDndtHjxFrME2nFFi1EnWOkA7mf3MgE6PnbOChjr7Gv1cXWP8EKSxETvChTGoqfYi9rr9bxZPktHNwoh9IASzBrDBW3IFCbUSa8mM_7GfpjaknX7NY4vxVZ1N7o/s1600/Web+development.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Web development & Blogging" border="0" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjigQg-NlcZEi0lxWpVpDndtHjxFrME2nFFi1EnWOkA7mf3MgE6PnbOChjr7Gv1cXWP8EKSxETvChTGoqfYi9rr9bxZPktHNwoh9IASzBrDBW3IFCbUSa8mM_7GfpjaknX7NY4vxVZ1N7o/s400/Web+development.jpg" title="Web development & Blogging" width="400" /></a></div>
I will call this web industry. Let me explain this further. All above quoted jobs come under web industry. Wed development is hottest job now these days. Every business even a person needs websites and management software now. You can learn code and start your own work as a company or freelancer. Many websites like freelancer.com, Odesk.com, Elance.com are providing platform to freelancer. You can learn code through Google, YouTube or get admission in institute. Within 6 to 8 months, you will be able to do basic work. If you use social networking website like Facebook, Twitter, Instagram too much then you should learn that how to earn from them.<br />
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Every business and single person needs to have social media identity and someone who can manage it for them. Learn how to run social media websites professionally and earn. SEO stands for search engine optimization used to manage appearance of website on search engine. Every website need to appear in top results on Google and you can help them if you learn SEO.</div>
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If you can write well and have special interest in any topic, start blog. You just write and publish your blog. With some patience and constant efforts, you will be able to earn handsome earning.</div>
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Sales Consultant/ Independent Sales Representative</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpqThyuVKstsMVOGNDeORsLIrnYLRSs-7iEFNTCUprrjbpkqXfydUi7bgUBLif_5fUqmFu2TNeFHPBAo-l0hqn4YywN4mqmDM-syfUyP7w97o-J6GcimkCyn0NxiyG3BWIWIgtY3e_2CU/s1600/Sales+Agent.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Sales Consultant/ Independent Sales Representative" border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpqThyuVKstsMVOGNDeORsLIrnYLRSs-7iEFNTCUprrjbpkqXfydUi7bgUBLif_5fUqmFu2TNeFHPBAo-l0hqn4YywN4mqmDM-syfUyP7w97o-J6GcimkCyn0NxiyG3BWIWIgtY3e_2CU/s400/Sales+Agent.jpg" title="Sales Consultant/ Independent Sales Representative" width="400" /></a></div>
Become independent sales rep. sound weird? Don’t be panic. Let me explain this, companies’ hire sales staff for sales purpose. They offer market competitive packages, commission and incentives and best facilities to their sales team in order to get maximum sales and retain them for longer time period. Everything is OK with business model but cost goes up high. Companies are now focusing on reducing cost so that they can provide products at lower price. Quick, effective and efficient sales come from networks. A person with good, strong and big network can sales products more quickly and efficiently. </div>
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If you are good at networking be independent sales Reps. Companies are now acquiring services of people with good sales skills as an independent sales rep/sales consultant on commission bases. Advantages of being independent sales Rep are working independently, no time frame, can work for different companies at same time. All you need for becoming good sales consultant is good at networking, well at sales techniques and good product knowledge.</div>
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Electronic, Electric and Cooling Devices, Sales, Services, Maintenance and Repair</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5GSfwHOOx_MTg-cnq232JgQwXk-Fd1QPUjU6Mk1r7IspsgOgg52gRJTQ5aiSVRe2nt9QInB1kjTQdofA8SDBqwkbHtc0kFGHau3Nv6-hkHCe7M5gXWlJXdh_izjieJsKQ6GJuhqW6bcU/s1600/service.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Electronic, Electric and Cooling Devices, Sales, Services, Maintenance and Repair" border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5GSfwHOOx_MTg-cnq232JgQwXk-Fd1QPUjU6Mk1r7IspsgOgg52gRJTQ5aiSVRe2nt9QInB1kjTQdofA8SDBqwkbHtc0kFGHau3Nv6-hkHCe7M5gXWlJXdh_izjieJsKQ6GJuhqW6bcU/s320/service.jpg" title="Electronic, Electric and Cooling Devices, Sales, Services, Maintenance and Repair" width="320" /></a>This idea sounds traditional? Yes it is yet hot earning job. Now these days due to electricity issue in Pakistan, if you have interest in electronic gadgets, electronic components then why not turn this interest into business. Learn the skill that how to repair and maintain electronic gadgets and start working. My own brother had interest in electronics and now he is mobile repairer and earn handsome amount.<br />
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Due to electricity issues, everyone need generator or UPS for home/office. Learn how to make UPS and earn. Once you have setup your repairing shop, it is quite easy to start sales business of electronics/electrical equipment. Invest your savings into your sales business and grow your business parallel to your repairing shop. After 4 to 5 years, you will have a reputable business in this industry. </div>
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You can do same exercise with cooling devices (sales and maintenance). Increase in trend of solar energy, you can setup solar shop too and provide solar solutions to your customers. Everything will be so easy and smooth, if you start with working with your hands.</div>
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Beauty parlor + Hair Stylish + Clothing + Ladies Store</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqCZUdA5_9PYnf0nSiEZ0UmAsXKVNHVuee5WV2ydnNkuC5KctHOTrdrxShmKDmG_APP7acbM3cBEF9tpt4ZGF2x47k04k1Fewv17eVTtAIo-9ZGp5bRpm9lp7SLLK9zp5Zxir1OFR_Eow/s1600/Beauty+parlor.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Beauty parlor + Hair Stylish + Clothing + Ladies Store" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqCZUdA5_9PYnf0nSiEZ0UmAsXKVNHVuee5WV2ydnNkuC5KctHOTrdrxShmKDmG_APP7acbM3cBEF9tpt4ZGF2x47k04k1Fewv17eVTtAIo-9ZGp5bRpm9lp7SLLK9zp5Zxir1OFR_Eow/s320/Beauty+parlor.jpg" title="Beauty parlor + Hair Stylish + Clothing + Ladies Store" width="318" /></a><br />
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This business is suitable for women but men can start with little changes. Beauty parlor! Another running business in the market. Women around you always need beauty parlor. Take advantage of this opportunity. Learn this skills professionally ad start your own business. This idea has too much scope in future. You can get high progress with your skills. Even you can become makeup artist for T.V and movies or can work for ad agencies but I always prefer own business.</div>
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You can witness about this business that how this industry emerge in past 4 to 5 years and still gap is unfilled. Take your beauty parlor to next level and start other relevant business together. This is my personal idea and my wife’s current business. Let me explain whole idea, start your beauty parlor, when you are settled and have enough regular customers, go for boutique services. You just need to learn stitching or you can hire someone. You have already customer base. You just need to invest your savings, start with little amount. After successfully launching boutique, grow your business with makeup, undergarments and jewelry. Provide complete female solutions under one roof. This is the hottest business in women industry.</div>
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Cooking Classes + Small Restaurants + Home made food store</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbch-XPPv_U2X0qYZCBgqqtN7SaZxwU_ceQFFVTgpZmaIP3OoGjmNE1YMjqSVbVCmTlOFsm9BS1RX3U3k8w-CoBRM-W5EC4oFw3ksWkNSlcHbDqYu5AtjfX7KNmMCZ5Q9rv4trK9NjLaE/s1600/cooking+classes.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Cooking Classes + Small Restaurants + Home made food store" border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbch-XPPv_U2X0qYZCBgqqtN7SaZxwU_ceQFFVTgpZmaIP3OoGjmNE1YMjqSVbVCmTlOFsm9BS1RX3U3k8w-CoBRM-W5EC4oFw3ksWkNSlcHbDqYu5AtjfX7KNmMCZ5Q9rv4trK9NjLaE/s400/cooking+classes.jpg" title="Cooking Classes + Small Restaurants + Home made food store" width="400" /></a>My all-time favorite industry, food industry never faced decline stage. Food is a basic necessity and everyone must consume it. Become part of this high profit industry and earn handsome amount. You can learn cooking at home or at any professional institute but it is also important to have good sense and taste in your hand. You have more chances to run your food business effectively. Many business models you have adopt with food expertise. </div>
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For example if you are good at some dish, do paid training to others and get paid. You can use internet and spread your videos on social websites. You can start homemade food store from your home. You can get orders on phone/emails/website and delivered to their homes. If you have some investments in your hand, start your own restaurant. Cook by yourself and hire other supporting staff. I know a lady teacher in Govt. College Islamabad, who started her frozen food business from her home and eventually left govt. job. <br />
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<b>Also Read:<i> </i><span style="background-color: white; font-family: "verdana" , "geneva" , sans-serif; font-size: 12px; font-style: italic; text-align: left;"><a href="http://www.marketinginfo.org/2016/07/10-best-restaurant-marketing-ideas.html" target="_blank"><span style="color: #38761d;">Top 10 Best Restaurant Marketing Ideas: Successful Strategies To Win In the Food Market</span></a></span></b></div>
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Iron Shop, Laundry, Carpet and Blinds Cleaner</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgErs-syQhe5wY0upYFa3eVqBzZEsCMpxJNP8-seTcAAtmQvziHU72Hjm2XOlAtgwODtKZHbfbbkxDtbR1eLuA1mXXxuA2lnDdeQX0Cgb_0joQDtg0yIZrv-gnkVbm3PvWzzt_idPDk5g0/s1600/laundry+service.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Iron Shop, Laundry, Carpet and Blinds Cleaner" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgErs-syQhe5wY0upYFa3eVqBzZEsCMpxJNP8-seTcAAtmQvziHU72Hjm2XOlAtgwODtKZHbfbbkxDtbR1eLuA1mXXxuA2lnDdeQX0Cgb_0joQDtg0yIZrv-gnkVbm3PvWzzt_idPDk5g0/s320/laundry+service.jpg" title="Iron Shop, Laundry, Carpet and Blinds Cleaner" width="320" /></a>Next profitable and low investment business suggested by me after deep market research is Laundry business. Indeed this is necessity of life now. Everyone looks for someone professional cleaner to clean his clothes and you can fulfill this need. Now special skills and heavy investment require at initial stage. You can get start from iron shop. You just need to get a shop and a powerful iron so that you can provide iron facility to your customers. This business grows with your efficiency and quick and timely delivery. People are very conscious for their clothes. You can target them by giving them effective and efficient service. </div>
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When your business stands in the market, invest your saving in small plant of laundry which clean daily use clothes. Now you have two setups, iron shop and laundry shop. You have more customers than previous. This is the time to grab them for whole life. One satisfied customer means one regular pack of customers. Households need cleaning facility for carpet and blinds too. Give them this service too. Invest more money now in your growing business. It is time to make your business a company. Once you have settled business, expand it through opening different outlets. I will be very happy to share with you well known example “<a href="http://www.amarpak.com/" rel="nofollow" target="_blank"><b><span style="color: #38761d;">AMARPAK CLEANERS</span></b></a>”. They have started same as I explained above and now it’s a big company will multiple outlets. Many other cleaners are now operating as companies, satisfying large pool of customers profitably. </div>
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Sweet House, Ice Cream Parlor, Dairy Farms</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiKz6AuN_M3r6jn3xQNduzfTCNQLs1tdtxNXAfeHxS8eQroQPWSXxpzgGldPAntlgsBf1BJl3K3Y0n6olFPQUshcIm9FkTt7PRxW5_wwGC-px6T41rHYJXBMK4vuwNeS9L8qMzG2oy_AQ/s1600/ice+cream+parlor.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Sweet House, Ice Cream Parlor, Dairy Farms" border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiKz6AuN_M3r6jn3xQNduzfTCNQLs1tdtxNXAfeHxS8eQroQPWSXxpzgGldPAntlgsBf1BJl3K3Y0n6olFPQUshcIm9FkTt7PRxW5_wwGC-px6T41rHYJXBMK4vuwNeS9L8qMzG2oy_AQ/s320/ice+cream+parlor.jpg" title="Sweet House, Ice Cream Parlor, Dairy Farms" width="320" /></a>Although this business needs high investment but you can carry this business at low level parallel to your job. Dairy product are basic needs of life. Our day starts with use of dairy items. That’s why this business is ever green and profitable. You can start this business with small sweet house, even homemade sweet business can also be a good start. <br />
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Then Ice Parlor can be a good addition. Most important element of this business is milk, butter and cream. More pure ingredients you invest, more quality you will deliver and this quality can be produced easily through own dairy farm. Yes, no doubt this is high investment business but even you can start this with one cow. This business needs multiple skills but if you take start, you can learn or even you can hire professional services. Grow your business and dairy farm parallel and enjoy profit. </div>
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Car and Bike Repairs and Modification</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNmp9sPc0nQCAPN8zSbntZJMeKVTn4NhV8asuLhHwIb1vBBi9rRY3-AzJIaHDoDyyCWzNiPK-WcGo4XOmOfj2YEoj0mBMJYrYx9b7Tmi8OUcQ-s2iyWcEwBaqHuCicm5yxZ3k8vAH0LsI/s1600/car+modification.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Car and Bike Repairs and Modification" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNmp9sPc0nQCAPN8zSbntZJMeKVTn4NhV8asuLhHwIb1vBBi9rRY3-AzJIaHDoDyyCWzNiPK-WcGo4XOmOfj2YEoj0mBMJYrYx9b7Tmi8OUcQ-s2iyWcEwBaqHuCicm5yxZ3k8vAH0LsI/s320/car+modification.jpg" title="Car and Bike Repairs and Modification" width="238" /></a>This business is old and refused to accept by educated people due to its dirt but this is high income generated business. With the increase use of motor cars and bike in daily life. Mechanics are highly demanded people in the society. If you have interest in Bike/ Car/ Automobile then I advise you to step in this industry. Within short time frame, you will be able to start your business with handsome return. All of you have to do is earn technical works. There are many professional training institutes who give training. <br />
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Mechanics also give training to new comers. You can take this business to next level by your creativity. Be creative, be specific and be modifiers love cars and bikes which are altered. People like to modify their cars and willing to pay more. Take advantage of it. I personally know one mechanic, who only repair and modify off road jeeps.</div>
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Private Tutor, Home Tuition Service and Coaching Center</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5zoy4n1wxib3gBYsbQBmfd8QwSC1U4KWAwYHfX9W_gj-RB7vX_1qm3tl8kDDIq4WVzbXRBK8n6eiW4Z6nIDHSlaTdcaaCTlhOTLkdNHGHhXWiA7q8lCulF4AGNc_IqsO7aOkVIr-xhaE/s1600/Private+tutor.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Private Tutor, Home Tuition Service and Coaching Center" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5zoy4n1wxib3gBYsbQBmfd8QwSC1U4KWAwYHfX9W_gj-RB7vX_1qm3tl8kDDIq4WVzbXRBK8n6eiW4Z6nIDHSlaTdcaaCTlhOTLkdNHGHhXWiA7q8lCulF4AGNc_IqsO7aOkVIr-xhaE/s320/Private+tutor.jpg" title="Private Tutor, Home Tuition Service and Coaching Center" width="320" /></a>Another emerging and trending low cost work is private to educational tutor services. If you are educated and know how to explain things and have good experience of presentation during studies. You can be a good teacher. Interesting thing about this idea is whatever you have studied, you can teach. You can take start just by promoting yourself as a teacher. Parents always look for someone who can teach their children at home. They are even ready to pay more. They want personal attention. Now many coaching centers give facility to new teachers to register themselves and wherever new home tuition jobs open they prefer that. Parents contact coaching centers to get services of home tutors. </div>
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You can advertise on social media websites. Job websites and newspapers are important factor in this job. You have to build trust on your tuition providers as well as parents. If you have succeed at first job, congrats! You have opened the way to successful business. Build your contracts and gab more home jobs. When you are set and have good amount of contacts, start your own tuition network. You can open your own tuition center or academy and give educational services at your premises and also you can provide services of home tutors to parents.</div>
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Used Products buy /sell</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj59HQwKjcvrRbjSm_09MyBaedqKtgGKOJFVGA3o6ImbY1CXXOEpiGjGMIviWPwfCM8bU3XWlvcFO39YzfgVoSdDN4dO0cMQcvzlyw3mis0JM6zIt3qNGVxJpwSjhAXzZcvzVk5QhkkVg0/s1600/olx.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Used Products buy /sell" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj59HQwKjcvrRbjSm_09MyBaedqKtgGKOJFVGA3o6ImbY1CXXOEpiGjGMIviWPwfCM8bU3XWlvcFO39YzfgVoSdDN4dO0cMQcvzlyw3mis0JM6zIt3qNGVxJpwSjhAXzZcvzVk5QhkkVg0/s320/olx.jpg" title="Used Products buy /sell" width="320" /></a>I hope you are well aware of this business. You have seen many auction centers where you buy and sell used products. Let start this business online. Social networking websites Facebook and trading websites OLX is the best platform to sell their products they don’t need but you can carry this activity as a business. If you have special interest in any section, start trading in that area.<br />
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My friend used to trade in second hand cameras because he has expertise in camera field. He uses Facebook and OLX.com to buy/sell his products. He always looks for the cheap products and wherever he found anything interesting, immediately buy it. He promote these products on Facebook and OLX with his own prices and earn profit. He has no additional experience or very little expense.</div>
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Small Grocery Shop</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi73spU3YHYSpwyQU03hRS5NK1CRpv77gMHCSVm9eldn536lGYgU25nDPbDr6RHMdKfPACA5qiTjzDHe5sk-TwXdahLA90Rv7G_K5jYFrAiVEzkshax-r4iC6eg2aAZB5XeQgotxJU2ubw/s1600/groceryshop.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Small Grocery Shop" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi73spU3YHYSpwyQU03hRS5NK1CRpv77gMHCSVm9eldn536lGYgU25nDPbDr6RHMdKfPACA5qiTjzDHe5sk-TwXdahLA90Rv7G_K5jYFrAiVEzkshax-r4iC6eg2aAZB5XeQgotxJU2ubw/s320/groceryshop.jpg" title="Small Grocery Shop" width="320" /></a>I am writing this idea because this is my favorite business. I have done research in this business. Opening small shop is not good idea near many people but I have researched about it that putting all investment at start in this business is not favorable till you have good experience of this business.<br />
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Although no special skill is required for this business but you need to be good in relation with your suppliers, vendors and market. To increase profit you need to be aware of what’s going on in market and which supplier is providing products at low cost.<br />
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Once you have good supplier you can make big investment and expand your store. Other marketing activities like home deliveries, discounts and sales are good to promote your business. You can sell your own brand products at your share. </div>
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Marketing plan for grocery store.</div>
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Construction Business</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheXN5tLzMjKzESgMTKeoX9cfmyjRMDzii7xNat9vl7HmbxxDHsTovQC81aFj_XoCAjjuI9VQ9ZDz6jPA2L5oi9rtX93PzDd6mElClYxmj_c4nQXAWXLmR2rI_7NibciN5_AYS0wCZolRA/s1600/construction.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Construction Business" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheXN5tLzMjKzESgMTKeoX9cfmyjRMDzii7xNat9vl7HmbxxDHsTovQC81aFj_XoCAjjuI9VQ9ZDz6jPA2L5oi9rtX93PzDd6mElClYxmj_c4nQXAWXLmR2rI_7NibciN5_AYS0wCZolRA/s320/construction.jpg" title="Construction Business" width="320" /></a>This is absolutely not a low investment business but a very successful business for those who have money and want to start own business. I am in this field and I know how much profit is in this business. This is construction era and take advantage of it. Start at low level. Invest many initially in plots. Buy one plot and sell it after sometime period. You will definitely earn some profit. Repeat this activity again and again. <br />
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With the passage of time you will realize that you gained complete information regarding this business. Now you can start your property buy/sell business and also start construction. I will recommend you to build home at small plot. Most of the people cannot afford big home and buy small one. A small home can be built in 3 to 4 months and can give profit of one hundred thousand to one fifty thousand.<br />
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<b><i>These could be best ideas for business but not for all. If you have anything new please share with our readers. Share this article to those who really need this.</i></b></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-39549258399759674592016-07-22T12:20:00.000+01:002016-07-22T13:06:47.262+01:00Top 10 Best Restaurant Marketing Ideas: Successful Strategies To Win In the Food Market<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwKZwBeSgNoSL6NQBfKfTAN7uBOyDLqVmaCZAl69hS596T75c7C-lcOnhKaWc3dQzWOFB4C95DL67ngk5TB-hnCuXzyuuR0wsEvVIUKPdTh0dtaa1dyYm6H6p5EjnQ_bucaP10eTVAYik/s1600/Restaurant+Marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img alt="Top 10 Best Restaurant Marketing Ideas: Successful Strategies To Win In the Food Market" border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwKZwBeSgNoSL6NQBfKfTAN7uBOyDLqVmaCZAl69hS596T75c7C-lcOnhKaWc3dQzWOFB4C95DL67ngk5TB-hnCuXzyuuR0wsEvVIUKPdTh0dtaa1dyYm6H6p5EjnQ_bucaP10eTVAYik/s320/Restaurant+Marketing.jpg" title="Top 10 Best Restaurant Marketing Ideas: Successful Strategies To Win In the Food Market" width="320" /></a><span style="text-align: justify;">Plenty of people around the world are having breakfast, lunch or dinner in restaurants every day. Most of them are not only going there for food but also for special occasions. This might be wedding preparation, lunch meeting, business informal discussion, coming round for a drink, special banquet, daily routine discussion, family meeting, serious conversation, etc. People come there to communicate, find a special atmosphere that helps them relax, concentrate, find a quiet place, find interesting people around, to take a break while enjoying dishes with drinks.</span><br />
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What makes your restaurant so special? The following 10 tips will help restaurant owners, investors, and freshers to realize which details are important for making every place profitable with a huge queue every evening. </div>
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People want to make a photo of dishes and drinks</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDCPBdqVOUTbvSGu7iXApzpgUcBGF5EfzkyEATlrgpBFLEV4rqQEclhlwjQGLLK4R7477iXJO5VdgnUa9nPCFCU6NfMsXxkQMhbfRdVtEhO8QwtryXBH9TGzgvfmpxWLQzkbCV9RRq5HI/s1600/Restaurant+Marketing1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="10 Best Restaurant Marketing Ideas" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDCPBdqVOUTbvSGu7iXApzpgUcBGF5EfzkyEATlrgpBFLEV4rqQEclhlwjQGLLK4R7477iXJO5VdgnUa9nPCFCU6NfMsXxkQMhbfRdVtEhO8QwtryXBH9TGzgvfmpxWLQzkbCV9RRq5HI/s200/Restaurant+Marketing1.jpg" title="10 Best Restaurant Marketing Ideas" width="200" /></a>Don’t be poor on decorative materials but don’t waste means on cheap plastic frippery. Slice of lime on a cocktail is much more attractive than a plastic imitation of flower or umbrella. Don’t forget to put some flax seeds to the green salad which make it look not only beautiful but also very healthy and packed with vitamins. Put some almond seed on the same plate with a desert and make it more attractive. </div>
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The best decision for the cafeteria, coffee house, or food house is to hire a food stylist or food decorator. The mania of making food photos became very popular lately. Some girls are asking for a certain cocktail just to make a new stylish photo for <a href="https://en.wikipedia.org/wiki/Instagram" target="_blank"><b><i><span style="color: #38761d;">Instagram</span></i></b></a>. Why not make ads of this? Think of the cocktail not only as a drink but also as a hot chilling new photo in front of the beautiful and satisfied smile of the visitor who will grant you with checkout at your place and free attractive adds. Gradients are very trendy lately so don’t hurry up to mix it with a cold soda, let it create a masterpiece of spotlessness and condensate dew on the glass.<br />
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Healthy brand</h3>
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More and more people are becoming one of those who prefer a healthy lifestyle. This is a new brand of well-being which includes food, drinks, sports, running, walking, apps tracking all of this, sports type and convenient clothing and shoes, racing shoes in everyday life, detox, organic cosmetics and of course vegan or vegetarian food. The last point demands the special attention of the cooks in restaurants and other food places. This trend demands every menu to have a vegetarian section. It is often a problem when a company of vegans and non-vegans are trying to find some place for dinner or to hang out. </div>
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Vegetarians or vegans can’t be satisfied with a salad. To make them happy, include:</div>
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<li>Tofu and dishes which include it.</li>
<li>Falafel balls (it’s not only for Jewish people).</li>
<li><a href="https://en.wikipedia.org/wiki/Hummus" target="_blank"><b><i><span style="color: #38761d;">Hummus</span></i></b></a> and other dishes with chickpeas.</li>
<li>Textured soy protein.</li>
<li>Green cocktails and smoothies without milk</li>
<li>Almond milk, soy milk and other organic types of milk.</li>
<li>Coconut milk.</li>
<li>Freshly made juice.</li>
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This list attracts those people who are following a healthy lifestyle, stylish healthy brand and those who are trying to do so or looking for something new and nontraditional. The best decision for every menu is fresh fruit dishes and salads. A slice of dragon fruit makes the organic food much more attractive and profitable from the point of view described in the first recap.</div>
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Blog and photos</h3>
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Do not forget about the necessity to share novelties in this business. The blog can be written in any style and share any interesting information about the place, food industry, drinks, health, taste and other. It is not recommended to fulfill it with advertising posts. Any post must share well-known information, add something new (which is usually forgotten old) and share news, photos and achievements of your place. The best decision is to use <a href="http://uk.edubirdie.com/essay-writing-services-uk" target="_blank"><i><b><span style="color: #38761d;">business essay writing service</span></b></i></a> with professional writers who won’t only keep your blog updated but also keep the interest of your visitors and competitors. </div>
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Don’t forget to show off your staff. Hire professional photographer and share pictures of the restaurant workers in your blog. Pictures in motion or gifs will do the best. Who doesn’t what to know how it’s made? It is not necessary to share commercial confidentiality of cooking but show it off as a beautiful art. The same will do for visitors. Many people will come to your place knowing that they will find their professional photos on your blog later. </div>
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Promotions and special deals</h3>
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Free drink for check-in, a desert for reposts, -30% for cocktails after pm and other attractive hot deals are very useful and really work. Make flyers allowing to have a 50% discount, people will find your place everywhere, even far from home with this flyer. This deal works best for new places and restaurants. Once they try it they won’t be able to stop coming back. Those tiny little attractions also allow people to think that the offer is beneficial while you gain new clients. </div>
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Some restaurants give people free drinking water on the streets in summer and offer them to have lunch or a break with ice cream. Many of them agree to have one after a pleasant invitation. Other places offer free drinks together with a dinner but the second and third drink he’ll certainly buy.</div>
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It is important to use correct promotion moves. Bad promotion can play a low-down trick with a food marketplace. An example of bad promotion is a big scary bear in front of a pub walking around and giving hugs to those who doesn’t really want it or feel scared and awkward. A man won’t take his fiance to the place with a hot waitress. This type of promotion only scares visitors out. </div>
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Party time</h3>
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Having a party time is the best occasion for going out. People are crazy about having a dinner at a fancy place on St. Valentine’s Day, when everything is decorated with hearts and cute bears, Christmas and New Year when there is a nice band playing nice music, relationship anniversary, bridal shower, wedding anniversary, Birthday party and other. People are going out of home for dinner because they are looking for new emotions. They want to have a plenty of fancy photos in beautiful dresses, try new dishes which they haven’t tried before, meet friends at a unique partying atmosphere.</div>
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The best option is to hire an art director, decorator and other staff for such occasions. It depends on the stylistics and size of the place. Professional art director together with a decorator is able to create this unique atmosphere most people are looking for at party time by means of musicians, flowers, special dishes, fancy or free drinks. They know exactly what people expect to receive at their special day.</div>
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Stay social</h3>
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Being a socila is benefical for every business, same in our case. Here are tips how to be more social?</div>
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Instagram in the food market</span></h4>
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Having up to five posts every day at Instagram is a must for every fashionable restaurant and coffee shop. It is much better to have all five thematically oriented pics of coffee but much better to post every cute pic you can take. A cloud, a flower, a new haircut of your bartender will do. Stay social and positive, let people live the life of your place instead of posting professional pictures of every dish on the menu which is boring and not attractive for Instagramers.</div>
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Facebook is a part of successful strategy</span></h4>
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<b><i><a href="https://www.facebook.com/" target="_blank"><span style="color: #38761d;">Facebook</span></a></i></b> plays a role of informal guest book. Everyone can find the page of your restaurant and like it. Here they must find the description of every dish and drink together with a professional stylish photo of it, photos of your halls and places, fascinating pictures of every party that took place in the restaurant showing smiled and happy faces of your visitors. Make your future clients decide everything online. Let them pick the table and the food before they enter a place itself. </div>
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WhatsApp, Telegram and other</span></h4>
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Many places use those chatters to create an additional promotion. This works best for places with a high stream of people. For owners of bakeries, cold cocktail shops in summer, coffee shops, mulled wine shops in winter it is better to inform regular customers about hot deals or discounts via <a href="https://www.whatsapp.com/" target="_blank"><span style="color: #38761d;"><b><i>WhatsApp</i></b></span></a>, <a href="https://telegram.org/" target="_blank"><b><i><span style="color: #38761d;">Telegram</span></i></b></a> or other popular chatter. Please note that this won’t work for fashionable restaurants aimed at the special business audience. </div>
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Don’t waste your time and hire a community manager</span></h4>
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Taking into account that social networks are your informal visit card and guest book, it is crucial to hire a person who follows it and answers all questions of your visitors. Very often a client finds FB page to ask for more details on dishes, tables, drinks, prices etc, or to leave some request. Many people are trying to arrange a table online. Some of them want to figure out a cost of the dinner or specify the availability of special deals. Someone should take care of online clients. The community manager will increase the flow of customers from social networks. </div>
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Interior design</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEegajSSIh0FQQ3o_-1UdVp50T8thLvv1m_hGarQITlIxqRp6t8aiUZQeqIeZQLXCOuzEvW70xSot4JK8N-osQtZo7MNJLz1Zehdie87SzvuVF0gzzL8-5S6NUmpU3C6Lllx7MHLgR3o0/s1600/Restaurant+Marketing4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="10 best restaurant marketing ideas" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEegajSSIh0FQQ3o_-1UdVp50T8thLvv1m_hGarQITlIxqRp6t8aiUZQeqIeZQLXCOuzEvW70xSot4JK8N-osQtZo7MNJLz1Zehdie87SzvuVF0gzzL8-5S6NUmpU3C6Lllx7MHLgR3o0/s320/Restaurant+Marketing4.jpg" title="10 best restaurant marketing ideas" width="320" /></a>Most of the restaurants attract with its beautiful interior and outer design. Some restaurants attract with their landscape designs, gardens or terraces. Many people are looking for extra convenient couches instead of hard chairs after a long day so no matter how rich and tasty your menu is, sometimes you’ll lose just because of chairs.</div>
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For example, some people prefer wooden interior design taking into account that it became popular lately among public places and apartments.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnztK0H3ST18ynQwsa06KWwAJtIq9dVowF2fK7KIJIIgXo7WL1UkQlzh-3R_4J3V6qhkuBm3fWW8RT0TmQbuivVlAtXZsOHdcapO4-8EuzOm_LwWsZfwULiSw6RYKbjCObrJF-AlrQ6nk/s1600/Restaurant+Marketing2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="10 best restaurant marketing ideas" border="0" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnztK0H3ST18ynQwsa06KWwAJtIq9dVowF2fK7KIJIIgXo7WL1UkQlzh-3R_4J3V6qhkuBm3fWW8RT0TmQbuivVlAtXZsOHdcapO4-8EuzOm_LwWsZfwULiSw6RYKbjCObrJF-AlrQ6nk/s320/Restaurant+Marketing2.jpg" title="10 best restaurant marketing ideas" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdPlbPt5NpFCTYJ5UrpLDESKxTImJ9UhkHUovTx1gsN2TIYwtDeri5xdRbmWy95ZJi8YsEzLLkvRwebJs-jSh4UKyEg9Y22msITfL2if3_y5fm34i4UNeLamcOIaDVHQkYq2UT1OZg884/s1600/Restaurant+Marketing3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="10 best restaurant marketing ideas" border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdPlbPt5NpFCTYJ5UrpLDESKxTImJ9UhkHUovTx1gsN2TIYwtDeri5xdRbmWy95ZJi8YsEzLLkvRwebJs-jSh4UKyEg9Y22msITfL2if3_y5fm34i4UNeLamcOIaDVHQkYq2UT1OZg884/s320/Restaurant+Marketing3.jpg" title="10 best restaurant marketing ideas" width="320" /></a></div>
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Attract special visitors</h3>
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Think about your clientele: what kind of people are walking around every day? What do they do? What do they eat? What do they love? The best advice here is to sit and observe for a couple of days, listen to conversations, read your visitors and try to understand them in order to give them what they need.</div>
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When you find out that most people are coming around to work with a laptop then set up sockets near every table. A good decision is to have a few laptops for rent and various types of chargers. Tell waiters not to disturb clients very often and create a convenient atmosphere for work. Of course, stable high-quality Wi-Fi is a must.</div>
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People and owners of food marketplaces are trying to be super special having cats who walk around visitors. This will certainly attract cat loving auditory, which becomes very profitable lately, and also kids. Cats can be taken from the animal shelter and taken care of. The same works for rabbits, dogs, fish, monkeys and any other pets which will be taken care of. In this case, it is better to divide your hall into two parts with and without animals to satisfy the needs of the most visitors. </div>
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Places for parents are also meant to be. What can be better for a young couple with a baby than a possibility to have a cup of tea while your animators or nurses are babysitting? There is a plenty of young pairs who have a baby and hire a babysitter to go out for an hour or so. Wouldn’t it be better to find babysitter right in the place they want to go with a possibility to check your beloved angel every five minutes?<br />
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<b><span style="color: #38761d;">Why restaurant business fails? Here is great Article: <a href="http://www.marketinginfo.org/2012/12/McDonalds-closed-in-Bolivia.html" target="_blank"><span style="color: #38761d;"><i>Why McDonald failed in Bolivia?</i></span></a></span></b></div>
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Brand identity</h3>
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Once you created a fashionable restaurant with a great name you can create whatever you want within this brand name. The best example is <a href="https://en.wikipedia.org/wiki/Hard_Rock_Cafe" target="_blank"><b><i><span style="color: #38761d;">HardRock Café</span></i></b></a> whose T-shirts are recognizable all over the world. Think, what type of product can be sold within the name? Is it designed furniture with coating? Maybe it is decorations for rent? Probably the brand name can publish an own magazine or represent own gallery? It depends on the brand identity or in other words on the main idea of the business. </div>
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Quality is the best ad</h3>
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None of the previously mentioned strategies will work without the highest quality of products. This is the most important rule which every young enterprise must memorize. <a href="https://en.wikipedia.org/wiki/Marketing_buzz" target="_blank"><i><b><span style="color: #38761d;">Marketing buzz</span></b></i></a> works best and brings the highest level of clients. Only the quality, taste, uniqueness of dishes together with other listed above aspects create an impression that is hard not to share. The shared impression is the key of marketing buzz. The question that you should ask your marketer is how to impress your auditory and make it share the impression.<br />
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<b><i><span style="color: #38761d;">Got any questions? Or maybe, have something to add? Please leave a comment below and tell us what you're thinking. Cheers :)</span></i></b></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-25896939685850909672016-07-20T18:53:00.002+01:002016-09-06T19:06:36.664+01:00The 30 Corporate Lessons from QURAN<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb73oXVcbxEpx9FvNx02m_UJZb0M6OzXcK-bqwXuLWUaGIyOQWVeaYb0ka6-kZ_L3IM0Z8h_TlZ5wG1qW62UuNFzweGFabZkKC4YQq9l48RHXWOkR4jffWe0pWzkfKmV2G4QFToKOXMfo/s1600/IMG-20160607-WA0007.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="THE 30 CORPORATE LESSONS FROM QURAN" border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb73oXVcbxEpx9FvNx02m_UJZb0M6OzXcK-bqwXuLWUaGIyOQWVeaYb0ka6-kZ_L3IM0Z8h_TlZ5wG1qW62UuNFzweGFabZkKC4YQq9l48RHXWOkR4jffWe0pWzkfKmV2G4QFToKOXMfo/s320/IMG-20160607-WA0007.jpg" title="[featured]THE 30 CORPORATE LESSONS FROM QURAN" width="320" /></a></div>
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Moving into corporate world? You need to learn some rules to stay on the top. Quran is the best teacher in every field. Here are the 30 corporate lessons from Quran to move effectively into corporate world.<br />
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<li><b style="background-color: #073763;"><span style="color: white;">##user## Author Information</span></b></li>
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<li><span style="background-color: #a2c4c9;">This article is written by Ashraf Chaudhry, Sales Trainer, Blogger, Social Media Strategist, Author & Social Worker. You can find him on <span style="color: #38761d;"><a href="https://www.facebook.com/AshrafChaudhrySalesTrainer/" target="_blank">FACEBOOK</a></span>.</span></li>
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LESSON # 1 How to recruit people?</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQlF6enHdbkc4oV3hU9dWpZJgXZXk3GuevMg7-32HRfjY7zpzRHRosWxvyslDTArHCpp_SjjSKRsxDMHzA0yV5CO5qavb4DAS-srSuD0GZTVFhyphenhyphentBh7l0AtRNCNhUTbMpQf2D6vm0YY2M/s1600/IMG-20160607-WA0032.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="How to recruit people?" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQlF6enHdbkc4oV3hU9dWpZJgXZXk3GuevMg7-32HRfjY7zpzRHRosWxvyslDTArHCpp_SjjSKRsxDMHzA0yV5CO5qavb4DAS-srSuD0GZTVFhyphenhyphentBh7l0AtRNCNhUTbMpQf2D6vm0YY2M/s400/IMG-20160607-WA0032.jpg" title="How to recruit people?" width="400" /></a>Prophet Moses (A.S) escapes from ruthless kingdom of Pharaoh and reaches Madyan where he happens to meet another Prophet Shoaib (A.S) after helping his daughter who were being deprived of saturating their animals by big guns of the town. While Moses (A.S) was living with Shoaib (A.S), the eldest daughter recommends to her father to appoint Prophet Moses (A.S) Head Shepherd for their cattle.</div>
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Prophet Shoaib (A.S) was bit surprised and asked his daughter as to why he was being recommended for that job. She cites two qualities of Moses (A.S) for recruitment: 1) He is strong. 2) He has integrity (Qavi-ul-Amin). He was technically sound and was man of character. The Holy Quran documented this important recruitment principal for eternity. So, according to the book recruiters should look for two traits in new employees, that is skill-set and integrity/honesty. </div>
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Stephen Covey calls these traits as “Competence & Character” in his book “The 7 Habits of Highly Effective People”. </div>
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Lesson # 2 Benefits of Networking<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikbxg5jItYlAGGDZUhdLG7Gc0p_rR7bbXbPCOS_BLIiocIErVsm9SCNvqqS7Ke8gUSCICe08Jg-xgVC-4i8FYLsx4YHxPnNp5_6HKIYob6F2TII7lMZz31njk6xy5P2dGer-ZsYloz06Y/s1600/IMG-20160608-WA0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Benefits of Networking" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikbxg5jItYlAGGDZUhdLG7Gc0p_rR7bbXbPCOS_BLIiocIErVsm9SCNvqqS7Ke8gUSCICe08Jg-xgVC-4i8FYLsx4YHxPnNp5_6HKIYob6F2TII7lMZz31njk6xy5P2dGer-ZsYloz06Y/s400/IMG-20160608-WA0002.jpg" title="Benefits of Networking" width="400" /></a>Quran categorically rejects life of monasteries and living in silos. It advises its followers to come out of their homes and spread in the universe and see the signs of Allah. It encourages building community centres and meeting people so that they help each other’s and lay the foundations of peaceful and stable societies.<br />
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In verses 29 & 30 of Surah 89, Allah clearly orders the followers to socialize and network with His pious people if you have to enjoy the fruits of prosperity, peace and abundance. Networking is one of the surest ways of climbing the corporate ladders and getting businesses that results in prosperity and abundance.<br />
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Modern day management gurus say that your network equals your net-worth. If your network is small, your net-worth is also small. How it all works? The successful people in your network give you inspiration and motivation to stretch yourself and smash the comfort traps of mediocrity. You are an average of your network. Stronger the network, bigger the average. Simple.<br />
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It is the power of my online network that helped me raise more than Rs. 200,000 for needy people with just two simple Facebook status updates in last 3 weeks. Except one, I have never met any of the donors in life.<br />
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Lesson # 3 Conflict Resolution<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjxsoRtmX1qs_K9N15ef2uKvb5oi2AW8iiYEgyHGxDIWNTWsusc1WiaPTp0SGJkDFSl6cFkulVEqIw5HY8AoXXC_zUeYmn4S5_wENINzJ_7-GxWstWy3eoKQVnqZFYv4AQED6X5bmslHk/s1600/IMG-20160609-WA0000.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Conflict Resolution" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjxsoRtmX1qs_K9N15ef2uKvb5oi2AW8iiYEgyHGxDIWNTWsusc1WiaPTp0SGJkDFSl6cFkulVEqIw5HY8AoXXC_zUeYmn4S5_wENINzJ_7-GxWstWy3eoKQVnqZFYv4AQED6X5bmslHk/s400/IMG-20160609-WA0000.jpg" title="Conflict Resolution" width="400" /></a>Conflicts are the part and parcel of daily corporate life. The only place without conflicts is graveyard. Conflicts are in a way a healthy thing provided people are fighting for the bottom line of the company. Personalized conflicts paralyze the company and dissipate creative energies in aimless and useless fights. The things have to be controlled when you see corporate warlords entrenched in their bunkers and shooting missiles loaded with personal agendas.<br />
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Here the role of boss is critical, crucial and pivotal. He has to liberate the organization from personal agendas of vested interests. He/she has to quickly resolve the conflict according to established SOPs (Standard Operating Procedures) of the company. The entire process of conflict resolution has to be mechanical, detached from personal biases and emotions and feelings. The following verse guides clearly that personal desire should not interfere the conflict resolution process.<br />
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Lesson # 4 When to Terminate an Employee?</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHnAFJtNSNEsBX_vazYYZ0D-layVEHO2UldeiQqmxlrp1X99uFbGjl9TUOUFhvBFRXVKi5dxglHCOkwztoccCPQs-WCJ6ndoYHkr6fDxG_xiLzjoko43_aQ1E2N2sf719v1eZDYid6xk8/s1600/IMG-20160613-WA0008.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="When to Terminate an Employee?" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHnAFJtNSNEsBX_vazYYZ0D-layVEHO2UldeiQqmxlrp1X99uFbGjl9TUOUFhvBFRXVKi5dxglHCOkwztoccCPQs-WCJ6ndoYHkr6fDxG_xiLzjoko43_aQ1E2N2sf719v1eZDYid6xk8/s400/IMG-20160613-WA0008.jpg" title="When to Terminate an Employee?" width="400" /></a>The story of Prophet Adam (AS) and Iblees (devil) has many life lessons. Iblees was one of the most reverend angels. According to grand divine scheme, Allah created Adam from clay and asked all the angels to prostrate before him as a sign of respect and acceptance of him as His viceroy. All angels obeyed Allah’s order except Iblees.<br />
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Verse 12 of Surah 7 tells us about the dialogue between Allah and Satan. “(Allah) said, “What prevented you from prostrating when I commanded you?” Satan said, “I am better than him, you created me from fire and created him from clay.”<br />
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Satan was charge-sheeted. He was absolutely disobedient, unabashedly arrogant and on his act of disobedience, he had no regrets. Allah, being boss of the universe, had bigger picture in His mind and had different plans. The devil arrogantly disobeyed the divine instructions and ultimately he was kicked out from paradise in a very humiliating way. He was not only kicked out but the universe was also informed about his character and warned to stay away from him.<br />
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The story has great lesson for today’s corporate world. CEO has the big picture in his/her mind of organization’s future road map. If one employee, no matter how good he/she has been in the past, arrogantly disobeys the instructions and ridicules the plans, that employee must be kicked out before he influences others and all employees must be warned not to follow his foot prints.<br />
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Jim Collins in his book “How the Mighty Fall” refers to Hubris (arrogance) as foremost reason of the fall of giant organizations.<br />
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Lesson # 5 Difference Between Loser and Winner Attitude</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX-NJJ6q_9vuLWEJi0Ugdo2MuZBqtSEy4Sb-u3EFkGkKcPPOcAbR0fFc45RNXCySZCytQyoy_UM_S0IHcXiivDFxTCIMlTRtJE0rfZvVVJanrhrwQanMTc5FJaTeTLQbL1oGt51JtMKpw/s1600/IMG-20160611-WA0006.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Difference Between Loser and Winner Attitude" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX-NJJ6q_9vuLWEJi0Ugdo2MuZBqtSEy4Sb-u3EFkGkKcPPOcAbR0fFc45RNXCySZCytQyoy_UM_S0IHcXiivDFxTCIMlTRtJE0rfZvVVJanrhrwQanMTc5FJaTeTLQbL1oGt51JtMKpw/s400/IMG-20160611-WA0006.jpg" title="Difference Between Loser and Winner Attitude" width="400" /></a>The story of Adam (AS) and Iblees is full of lessons that we can implement in our lives, personal as well as corporate.<br />
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Iblees (Devil) was made of fire and Adam was made from clay. According to divine scheme, devil was asked to show reverence to Adam but his reaction was weird that made him loser forever.</div>
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Loser’s Attitude</h4>
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1) He showed arrogance and disobeyed the will of Allah and refused to bow before Adam on the reasoning that he was superior and would not do that. Arrogance is the first trait of a loser.<br />
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2) When devil was expelled from heaven, instead of accepting the responsibility of his dare-devil act, he accused God that “You misguided me” (7/16). So accepting responsibility of one’s acts of omission and commission is alien to losers and passing on the buck is the key trait.<br />
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3) Instead of repenting, devil challenged God that he would misguide His creature to take avenge of his expulsion from heaven. Using creative energies for negative purpose is the way of losers. Losers dissipate their talent on creating an atmosphere of revenge, pessimism and chaos instead.</div>
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Winner’s Attitude</h4>
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On the other hand, attitude of Adam (AS) was totally different. When he fell victim to the persuasion of devil, he was also asked to leave heaven. And Adam’s response as described in Quran was: “Our Lord, we have wronged ourselves. If you did not forgive us and have mercy upon us, we will surely be among the losers”. (7/23)<br />
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The response of Adam vis-a-vis Devil shows the winning attitude. Winners accept responsibility of circumstances instead of blaming others of their miseries and misfortunes.<br />
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In the corporate world, losers blame external circumstances while the winners accept responsibility of failures and take corrective steps in future to reach goals.<br />
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Lesson # 6 Beware of the Employee who is Terminated</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxOYYst-Rqp40WKM0F0IvG4DA7Hhbt3aCePJJRm_a0jTjy5a-KgM_jz2-l54lnuUaM9kdUOhfh0xy2Ir4nAfVOJDiiGcEX2iM3u567DjSmG_H07Nl5nx1ub8_9uG05u9cydoq64LXe8Nw/s1600/IMG-20160612-WA0020.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Beware of the Employee who is Terminated" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxOYYst-Rqp40WKM0F0IvG4DA7Hhbt3aCePJJRm_a0jTjy5a-KgM_jz2-l54lnuUaM9kdUOhfh0xy2Ir4nAfVOJDiiGcEX2iM3u567DjSmG_H07Nl5nx1ub8_9uG05u9cydoq64LXe8Nw/s400/IMG-20160612-WA0020.jpg" title="Beware of the Employee who is Terminated" width="400" /></a>The story of Adam (AS) and Iblees (devil) has great lessons that we can incorporate in our lives. As you know Satan was kicked out from paradise because of his arrogance and false sense of superiority and sheer disobedience of Allah. With injured pride, he vows to take avenge by misleading Adam. He declared:” Then I will come to them from front, from behind, from right and left sides” (7/17). His sole purpose was to get Adam demoted. He approached Adam, in the words of Quran, “And he swore (by Allah) to them, indeed, I am to you from among the sincere advisors” (7/21). By gaining confidence of Adam, he suggested him to touch the forbidden tree (7/20). By violating the instructions, Adam is also out of paradise.<br />
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This happens in corporate world daily. A person who is terminated vows to take revenge/avenge for his injured pride. He spreads rumours. He uses social media to malign and tarnish the image of organization. He shoots anonymous emails in the market to spread misinformation and disinformation. He puts up blogs against policies of company. He comes from front, from behind and from sides and leaves no stone unturned to persuade employees to leave company. A terminated employee is like injured snake having sharp fangs loaded with poison. He is looking for the prey to sting. The company should be extra vigilant so that employees don’t fall prey to his whispering, machinations and ploys.</div>
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The 48 Laws of Power is a great book on attaining, maintaining and enhancing your power, personal/professional. 10th law of this book says, “Avoid the Unhappy and Unlucky.”<br />
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Lesson # 7 Sexual Harassment at Work Place</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDYJhfeCJA5rocHMUIv1uQ5JmR_iaacAhctRRiBRYMWHB1j4TgaY6anxn3l0GdFjlyUO5oBv7qHEIiEzAMALZjSI2Tmz9BgUDB-_sqrlXF_Azi0OUWKxXOTobZQYhK8x0jSD2eGZv3lrQ/s1600/IMG-20160614-WA0000.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Sexual Harassment at Work Place" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDYJhfeCJA5rocHMUIv1uQ5JmR_iaacAhctRRiBRYMWHB1j4TgaY6anxn3l0GdFjlyUO5oBv7qHEIiEzAMALZjSI2Tmz9BgUDB-_sqrlXF_Azi0OUWKxXOTobZQYhK8x0jSD2eGZv3lrQ/s400/IMG-20160614-WA0000.jpg" title="Sexual Harassment at Work Place" width="400" /></a>Sexual harassment is a common problem at work places. The story of Prophet Yusuf/Joseph (AS), is “the best of stories (12/3).<br />
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Yusuf has the potential to play bigger role in life and he shares his vision/dream with his father. Brothers are jealous of his potential. They throw him in well. By divine scheme, he is brought to city and gets a chance to serve at the king’s house. He is charismatic; the wife of king has lusty thoughts towards him. She persuades him to have relations with her and he seeks refuge of Allah and refuses and runs away. She is running after him and the king sees both of them in this situation.<br />
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The First Lady accuses him of rape attempt but Prophet of Allah says: “It was she who sought to seduce me.” (12/26). Both of them are given chance to explain the situation. Yusuf is successful to prove his innocence.<br />
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Sexual harassment always emanates from position of authority. It flows down from stronger to weaker. Verse 23 of Surah 12 says: “And she, in whose house he was, sought to seduce him”. The lady had power over the servant. She misused her power and initiated the harassment. The stereotypical thinking is that men normally initiate the harassment. It’s not true. It is the stronger position that initiates sexual harassment; it can come from a man or a lady.<br />
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The Hollywood movie, Disclosure, of Michael Douglas and Demi Moore and Bollywood movie, Aitraaz, also deal with sexual harassment initiated by lady bosses.<br />
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There are three lessons that I will derive from sexual harassment saga of Prophet and the queen:<br />
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1) Always look what nuisance value the sexual harasser has over the victim to investigate. Power to terminate? Power to blackmail? Power to hurt?<br />
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2) The victim must seek refuge of Allah immediately.<br />
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3) Victim must run away from privacy. This is the Prophetic way.<br />
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Lesson #8 Ask for Bigger Role</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx3UqoAQ2CzpOC8TYRl87yDHONDqGLSWEIDYlOgjkHnwPsCzYSvQWgw1_JixwqyBtApdx0-29rb0dMpiZ8IVj7xXxoRnmYK7gPTeAq5B1dJz9qYouP_oU-nZqrkpp1nyQE_GoeZjG6YwM/s1600/IMG-20160614-WA0006.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Ask for Bigger Role" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx3UqoAQ2CzpOC8TYRl87yDHONDqGLSWEIDYlOgjkHnwPsCzYSvQWgw1_JixwqyBtApdx0-29rb0dMpiZ8IVj7xXxoRnmYK7gPTeAq5B1dJz9qYouP_oU-nZqrkpp1nyQE_GoeZjG6YwM/s400/IMG-20160614-WA0006.jpg" title="Ask for Bigger Role" width="400" /></a>Are you competent? Can you do things in your company in a better way than others? Is your credibility and integrity established?<br />
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Can you turn around the company? Are you confident to bring financial discipline in your company? Are you competent enough to take care of bottom line of your organization? Can you maximize the profits? Can you maximize the shareholders’ value?<br />
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If yes, go to your CEO/boss and ask for the bigger role to play. Convince him to give you more responsibilities because you can do things in a much better way. Enrich your job. Ask for the position. Don’t be shy. Be bold.<br />
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This is what Prophet Yusuf/Joseph (AS) did. After surviving all the trials and tribulations, when his credibility was established, he envisioned to bring financial discipline in the kingdom. And he knew he could be THE BEST CFO (Chief Financial Officer).<br />
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He said to the king: “Appoint me over treasury of the land. Indeed, I will be knowing guardian” (12/55). The Prophet could have waited for the king’s decision; he could have hesitated to ask for the position. But he did not. He was bold, he was confident, he was competent.<br />
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The successful people don’t wait for others to put crowns on their heads. When they are eligible and deserving, they ask for the crown, or they create such conditions when people have to put crown on their heads.<br />
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Asking for the bigger position, elevation, promotion, diverse roles and job enrichment is the way of esteemed Prophet Yusuf.<br />
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Lesson # 9 No Holidays on Friday</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlevDbjH5_7z3F0eh2oDwgwdiAuEtrRtJmAmSq83RcRI06w58DgcKYWJZ66JHkLUAcCahYBOJLoo9Jaoto-wDrT4oL-LEcxpvvtR5qIxX-M1LGUDzjGwETrkcQFH_T5mET6yvVFUghAc4/s1600/IMG-20160615-WA0004.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="No Holidays on Friday" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlevDbjH5_7z3F0eh2oDwgwdiAuEtrRtJmAmSq83RcRI06w58DgcKYWJZ66JHkLUAcCahYBOJLoo9Jaoto-wDrT4oL-LEcxpvvtR5qIxX-M1LGUDzjGwETrkcQFH_T5mET6yvVFUghAc4/s400/IMG-20160615-WA0004.jpg" title="No Holidays on Friday" width="400" /></a>Keeping Friday off or as working day is subject of discussion in the Muslim world since long. As per my knowledge of Holy Quran, there is no injunction (implied or explicit) to keep your work force away from work on Friday.<br />
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There is a separate chapter Al-Jumu’ah (Friday) that gives crystal clear injunctions to work on Friday rather than staying away from work.<br />
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Verse 9 of chapter 62 says when there is call for Friday prayer, leave business and rush to the prayer. It means that you were working prior to prayer that is why you are being asked to pull the shutters down.<br />
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The next verse says when you are done with Friday prayer, disperse to resume the business. The verse did not say that after prayer go to your homes. The clear orders are to resume the business.<br />
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The logic of Muslim clerics is that when you have Saturday or Sunday as holiday, you resemble like Jews or Christians. That is ridiculous argument. In your daily life, you do hundreds of things that make you resemble like Jews or Christians. You wear pant shirt, don’t you look like Christians/Jews? You use thousands of inventions of Jews/Christians and you never object. When you use Facebook, don’t you look like Jews & Christians? Islam differentiates on ideology only and teaches global harmony and peace.<br />
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The Muslim clerics are ignorant of the interconnections of economies. This is not 7th century. World is now global village. You cannot cut off from the world for a day because of economic reasons.<br />
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The problem of clergy is that they have nothing to do with working of economy. They don’t earn their livelihood by working. They teach others the golden principle of Prophet Muhammad (S.A.W) that “One who works with his hands is friend of Allah” but they themselves thrive on the donations/charity of workers.</div>
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Lesson # 10 Reforms... Kaizen<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCYy92Jx46uM8YzHG-h2sGm8VBff1EAbLfat08JzW2zahbQslqbJy5Kckp9fP2o6tdrEbphR6sMs3RZmWGKF754xBe2XgljO63UIDGg3CWS6IsEwunAdw5VPXVp6SZgSZuBuUsgBTYMRY/s1600/IMG-20160616-WA0004.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Reforms... Kaizen" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCYy92Jx46uM8YzHG-h2sGm8VBff1EAbLfat08JzW2zahbQslqbJy5Kckp9fP2o6tdrEbphR6sMs3RZmWGKF754xBe2XgljO63UIDGg3CWS6IsEwunAdw5VPXVp6SZgSZuBuUsgBTYMRY/s400/IMG-20160616-WA0004.jpg" title="Reforms... Kaizen" width="400" /></a>Quran’s basic spirit is ‘improvisation’ by followers. Islam is incremental Din. It does not shake up the existing systems. It rather teaches advancing inch by inch. Quran was revealed in 23 years rather than overnight. It did not change demeanor of its followers with a jerk.<br />
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Quran teaches reforms, improvising on daily basis, adjusting to the realities rather than resisting. The emphasis is on incremental improvement, personal development, working on systems, improving rules of business. People/companies that are always reforming and improving their systems don’t have any fear of competition or getting left behind. A person who develops himself on daily basis, gains knowledge, refreshes his skill-set has no fear of becoming redundant in the company. But those who remain adamant to change and refuse to reform are replaced. That is law of nature.<br />
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After 2nd World War, when Japan was destroyed, Dr. Edward Deming went to Japan to teach them how to rise again and he taught them Kaizen…incremental improvement in systems, products, quality etc. He did not ask them to bring 100% improvement in a year. He asked them to “REFORM” incrementally and never stop. Whole world fears competition from Japanese but they are fearlessly moving ahead because they believe in improving daily.<br />
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You will be overtaken by fear of redundancy and replacement when you don’t reform and improvise. This process is never ending. Anthony Robbins calls it CANI (Constant and Never-ending Improvement).<br />
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Prophet Muhammad (S.A.W) is reported to have said: “Every next day of a Muslim is better than his/her previous day.” That is the Kaizen.<br />
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Lesson # 11 Don't Under Deliver</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbOPq7otI0j7F7Zw0XnyAgqg2vbhxAe2JCpa0dYqXquU-1XndKY0-esp3H3Hl2e3xJWtwXFFRfZadR_bajELtVtvP_soGeuInEqiWTkj7ACUIs3rZmQDy4hOI45G4HYsvlWjqWmDXTbOU/s1600/IMG-20160617-WA0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Don't Under Deliver" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbOPq7otI0j7F7Zw0XnyAgqg2vbhxAe2JCpa0dYqXquU-1XndKY0-esp3H3Hl2e3xJWtwXFFRfZadR_bajELtVtvP_soGeuInEqiWTkj7ACUIs3rZmQDy4hOI45G4HYsvlWjqWmDXTbOU/s400/IMG-20160617-WA0002.jpg" title="Don't Under Deliver" width="400" /></a>Of 30 lessons from Quran, first lesson on recruitment principle was derived from story of Prophet Shoaib (A.S). Hazrat Shoaib was sent to people of Madyan. This nation was notorious for cheating people with weights and measurements. They did not deliver goods as per the commitment and deprived people of their due rights.<br />
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Prophet warned the nation of dire consequences from Allah but the eminent people paid no heed to the advice and defied the instructions. According to Quran, people of Madyan were punished with earthquake (they were buried dead) and they were losers (7/91-92).<br />
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There is a great lesson for business organizations and employees. Deliver what you promise. Organizations that will not deliver their goods/services as per the commitment, will become history. Customer services is the prime and fundamental duty of organizations. The consistent violators of customer service are replaced with other service providers.<br />
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Employees who consistently under-deliver are also losers. They are replaced with honest and competent people.<br />
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How Organizations Under-deliver?<br />
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1. Tampering with contents of products<br />
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2. Providing less quantity (one minute call is like 58 second call)<br />
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3. Poor customer service<br />
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4. Not promoting employees and depriving them of bonuses/emoluments/increments<br />
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5. Not declaring dividends to share-holders<br />
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6. Evasion of taxes<br />
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7. Not paying salaries on time<br />
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How Employees Under-deliver<br />
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1. Coming to office late<br />
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2. Leaving office early<br />
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3. Miscommitments<br />
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Such organizations will lose customers and will wind up and such employees will lose jobs and professional reputation.<br />
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<h3>
Lesson # 12 Capacity Building</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi6pDgNkIS44KkHurRZIE3rQYQ792DoEToY1Ll48czJuyKQ9f1EcSrI5_1Vl79ocTpnLOzRIWtl1kPBkVewKNSGbHJisEWj0kj-ZPB0IBgkVTGnoZsxpP_L3lO6sIMCipbA0OKLdqJ1Gc/s1600/IMG-20160618-WA0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Capacity Building" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi6pDgNkIS44KkHurRZIE3rQYQ792DoEToY1Ll48czJuyKQ9f1EcSrI5_1Vl79ocTpnLOzRIWtl1kPBkVewKNSGbHJisEWj0kj-ZPB0IBgkVTGnoZsxpP_L3lO6sIMCipbA0OKLdqJ1Gc/s400/IMG-20160618-WA0001.jpg" title="Capacity Building" width="400" /></a>When Pharaoh Cruelty crossed the limits, Allah ordered His Prophet Musa/Moses (A.S) to go to him and handle. It was a big project. Prophet was assigned the task of dismantling the well-established and strong regime. And Musa (A.S) certainly needed the art and skill-set of handling such a big task. He prayed to Allah for three things:<br />
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1) To build his capacity of handling such a big task. That included confidence, persuasion skills and fearlessness.<br />
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2) Allah’s blessings and motivation so that challenges are handled with ease.<br />
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3) Superb communication skills<br />
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This prayer of Musa (A.S) has great corporate lesson. Whenever, you are being given a big task, a huge project and a tough assignment, you should ask your boss/company for the required resources (manpower, skills, budgets etc.) You need blessings and motivation and confidence of your boss. This prayers lays tremendous emphasis on communication and persuasion skills.<br />
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Lesson # 13 What is Merit?</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNK-ajSQhsF3m_xhM_hq9gKuXzEsd8oRUpVkqKKtzYqVjeUD_kIyPMJdfmyEYbngs4OT_o3tuPCUmc20tctoD6v1xX0vTs6iYIJJMze87B1NrFLbjIbvZxKbSsalyxV1XlXp5XT0xH-4/s1600/IMG-20160619-WA0005.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="What is Merit?" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNK-ajSQhsF3m_xhM_hq9gKuXzEsd8oRUpVkqKKtzYqVjeUD_kIyPMJdfmyEYbngs4OT_o3tuPCUmc20tctoD6v1xX0vTs6iYIJJMze87B1NrFLbjIbvZxKbSsalyxV1XlXp5XT0xH-4/s400/IMG-20160619-WA0005.jpg" title="What is Merit?" width="400" /></a>13th lesson is the continuation of lesson #12 in which Prophet Moses (A.S) prayed to Allah for increasing his confidence, capacity, and persuasion and communication skills to enable him for challenging the tyrannical regime of Pharaoh.<br />
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Moses did not just pray only for skill-set, but he also prayed for the key resource person as his deputy. He not only prayed but also recommended a name to be appointed as Deputy Project Manager. He justified the creation of a position for two reasons that deputy will increase his strength and will also share his task. So Prophet will be able to delegate his (routine) tasks to his deputy and he himself will focus on strategy part of dismantling the Pharaoh.<br />
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The interesting thing is that Musa (A.S) recommended no one else except his own brother. The question is: Where is the merit? You might remember lesson #1 that prescribes only two attributes to appoint a new person, that is, 1) Technically Skillful 2) Trustworthy. Prophet Musa applied these two principles while recommending name of his brother. He was sure of competence and credibility of his younger brother. He knew his brother will not play politics in the grand game. He had utmost trust in his family.<br />
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The important lesson that I am drawing from this story is: All other things being equal (like competence and trustworthiness), appointing a family member as one’s deputy is preferable because a Prophet did it and Allah approved it.<br />
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Lesson # 14 Power of Repetition<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgvRywX5AO8eN3B-_TJiLhXKr5G2ajwaVJ1hNRhyTcei7DdWOZtuFpJ78tHTINaTxAXJeVtrJAk3UwyxPf9nYh9GGSmp4JWzVWrDSXmUWTRIY5rc-TwkZPUOzWbZIGasecLXuQUW0nFtw/s1600/IMG-20160620-WA0004.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Power of Repetition" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgvRywX5AO8eN3B-_TJiLhXKr5G2ajwaVJ1hNRhyTcei7DdWOZtuFpJ78tHTINaTxAXJeVtrJAk3UwyxPf9nYh9GGSmp4JWzVWrDSXmUWTRIY5rc-TwkZPUOzWbZIGasecLXuQUW0nFtw/s400/IMG-20160620-WA0004.jpg" title="Power of Repetition" width="400" /></a>Since childhood, I’ve been very curious about the repetition of words and verses in Quran. You’ll find this art or science of repetition at the pinnacle in chapter Rahman when a single verse is repeated 31 times in total of 78 verses. I believe Quran is the ultimate document of overt and covert influence. Words literally penetrate into the heart, mind and soul. The mere recitation casts the magic that no mortal can resist. Probably chapter Rahman is the most recited chapter of the Holy Book by the followers.<br />
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Quran is a word of God and He’s the perfect communicator. So why not copy the communication style of Almighty God?<br />
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Why companies run TV commercials repetitively? To hammer their message.<br />
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Have you watched movie Good Will Hunting that teaches the ultimate power of repetition. The use of “It’s not your fault…..It’s not your fault……. It’s not your fault” many times in one single scene has magical effect on the troubled boy and that brings the turning point in the movie.<br />
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By the time the scene is over, the young man breaks down and cries. The counselor and patient hug. A transformation has occurred.<br />
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People associated with advertising must be knowing the name of P.T.Barnum. He used repetition concept back in the late 1800s. One of his ads had one line repeating:<br />
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Two Living Whales</div>
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Two Living Whales</div>
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Two Living Whales</div>
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Two Living Whales</div>
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Two Living Whales<br />
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You can’t help but take a quick look on Barnum’s ad.<br />
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Repetition is hypnotic. That’s why hypnotists use to install their suggestions in the mind of their subjects. Their repeatedly saying, “You’re getting sleepy” is said because, heard many times, subject will get sleepy.<br />
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Whenever next time you are writing an important letter, consciously choose to repeat your main points. Don’t be afraid to re-iterate something. The more you repeat your basic strengths or basic reasons to buy your services, the more you’ll influence the reader’s unconscious mind.<br />
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Lesson #15 CSR: Secretly or Publicity<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWO9SIJF4u0uUeXx14kW8ROYy5CocvQ7TYaykzmLZByQkhyphenhyphen4GFrf8r2227rwRQcaiim4rcGbHDM0tWYkHneIGVG5CkVqMB_L-JtmdhAB2pby3eS4ETP1y9yjfb24Mgot4PaPs-PjLviaM/s1600/IMG-20160621-WA0017.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="CSR: Secretly or Publicity" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWO9SIJF4u0uUeXx14kW8ROYy5CocvQ7TYaykzmLZByQkhyphenhyphen4GFrf8r2227rwRQcaiim4rcGbHDM0tWYkHneIGVG5CkVqMB_L-JtmdhAB2pby3eS4ETP1y9yjfb24Mgot4PaPs-PjLviaM/s400/IMG-20160621-WA0017.jpg" title="CSR: Secretly or Publicity" width="400" /></a>Islam lays a great emphasis on spending in the way of Allah and promises reward in multiples, not only in this world but also in the Hereafter.<br />
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Quran allows us to advertise our charity or do it secretly. In another verse, spending secretly is better than spending publicly.<br />
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Spending publicly always motivates others. People follow herd instincts. No matter how we spend, the real thing is spending from rightful earnings. There is always a reward. Not a penny goes unrewarded. Sometimes Allah helps people from corners totally unimaginable.<br />
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I have personally observed in my life. Whenever, I helped people unconditionally, someone from nowhere appears to help me. Life is a boomerang. What goes around comes around.<br />
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Friends, spend. Secretly or openly. You will be rewarded by Almighty. The concept of CSR in our corporate world is coming from multinationals. So they have learnt the intrinsic advantages of investment in charity work.<br />
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Lesson #16 War Against ALLAH and His Messenger</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPzbGUXXQGqR4UIuOrPoj2wZ8FE7ohYAeaWCQudvyPdF4s05ItzbL2sRF4_gXtW8GAX-UBn_sVAQjdmFZ1qY54slE8QKs-ZkjJQBKhyZRPPdXLgu7W8gIGoEguy4zczlW5vRBF7oqTK4E/s1600/IMG-20160622-WA0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="War Against ALLAH and His Messenger" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPzbGUXXQGqR4UIuOrPoj2wZ8FE7ohYAeaWCQudvyPdF4s05ItzbL2sRF4_gXtW8GAX-UBn_sVAQjdmFZ1qY54slE8QKs-ZkjJQBKhyZRPPdXLgu7W8gIGoEguy4zczlW5vRBF7oqTK4E/s400/IMG-20160622-WA0001.jpg" title="War Against ALLAH and His Messenger" width="400" /></a>Quran terms Riba (usury, sood) a heinous crime against humanity and strictly prohibits its business. This is such an abominable practice that Allah has warned the dealers of Riba that if they don’t stop it, then get ready for war with Allah and His Messengers.<br />
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Usury is the most exploitative form of ‘helping’ others. Those who get this help are equally at war with Allah. I will talk about usury-based exploitative helping schemes by banks in the name of credit cards, consumer loans, BTF (Balance Transfer Facility) being sold to corporate class to ‘help’ them live a life of their dreams. This fake sense of prosperity in the shape of gold cards is a guarantee of financial slavery. A rate of interest ranging from 22% per year to 40% is enemy of your prosperity and well-being.<br />
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I worked for corporate sector for 15 years with blue-chip companies at lucrative positions but trust me I was always hand-t0-mouth. It seemed I worked for banks for more than a decade. Whatever I earned, I paid to banks for using their cards and consumer loans. When my salary was just Rs. 30,000 per month, I spent around half a million rupees on my marriage. That was height of stupidity. Spending money you don’t own and paying high rentals means you are ensuring financial troubles down the road.<br />
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A day came in my life when I was paying more than half of my salary to banks for using their money and I was drawing money from one card to pay installment of another card. What a financial management!<br />
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Then one day I surrendered in the war against Allah and His Prophet. I repented. I cut cards into pieces and sent to banks with letter of thanks for ‘helping’ me live a life of ‘dreams’. It ended my nightmare. Now I don’t use any card, any loan. Within four years, with grace of Allah, I have no worries.<br />
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I advise my corporate colleagues to surrender cards and consumer loans and trust me you will soon enjoy life with money that you earn. You can never win war with Allah. Next time, when you take out credit card from your wallet to pay for the expensive dinner at exclusive restaurant, just think for a moment and ask: Can I Win War against Allah and His Messenger? Just ask this question.<br />
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Lesson # 17 Change Management</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9WCVX_O8sRxTGDIY0x9R-gv_W7EfIYm736QDjpgWxKifV7bYrK8h1zk8NyExRf6Dkv9fIc-vjHX7d9cjCL3sqZvftT2akm_NNlhPNj4t6nTh7zq2vSSfZsVwhVMfD6tKH8uqj-wZU7zE/s1600/IMG-20160623-WA0004.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Change Management" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9WCVX_O8sRxTGDIY0x9R-gv_W7EfIYm736QDjpgWxKifV7bYrK8h1zk8NyExRf6Dkv9fIc-vjHX7d9cjCL3sqZvftT2akm_NNlhPNj4t6nTh7zq2vSSfZsVwhVMfD6tKH8uqj-wZU7zE/s400/IMG-20160623-WA0004.jpg" title="Change Management" width="400" /></a>Quran prescribes a great law of change and transformation. Our external conditions, blessings, states of happiness start from inside of our heart, mind and soul. Our visible miseries and misfortunes are direct result of our own set of dis-empowering and debilitating thoughts.<br />
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According to Stephen Covey of The Seven Habits of Highly Effective People, private victories precede public victories. First we win or lose inside our deep chambers of minds then such winnings and defeats are manifested in the external world.<br />
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Allah never changes the condition of people unless they change their own thoughts. Sun’s light is everywhere. But a farmer will get the crop only when he ploughs the land, sows the seeds, nurtures the crop, waters it at appropriate time and protects his fields from pests. Similarly, Allah’s blessings are everywhere but His grace is for those who sow the seeds, take initiatives and execute things persistently. Man is the maker and designer of his own destiny.<br />
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How thoughts shape our life, just read a classic As a Man Thinketh by James Allen. This book will change you forever.<br />
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Lesson # 18 How to Handle Nuts?</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKFxEGS0uE5lVEWhrWcxqnh8MlzaOu4vEpJQB0VPGZaX0vY6_BiNzCMQhP4ngDol55-5joIA3wEDs6_6L8gEW-53ANzm_TvWq9Kt1xZyAlOH83XUpZ9xvJqRaGPP8IkXmUiOgWDCjiWTI/s1600/IMG-20160624-WA0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="How to Handle Nuts?" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKFxEGS0uE5lVEWhrWcxqnh8MlzaOu4vEpJQB0VPGZaX0vY6_BiNzCMQhP4ngDol55-5joIA3wEDs6_6L8gEW-53ANzm_TvWq9Kt1xZyAlOH83XUpZ9xvJqRaGPP8IkXmUiOgWDCjiWTI/s400/IMG-20160624-WA0001.jpg" title="How to Handle Nuts?" width="400" /></a>Islam teaches modesty, humbleness and politeness. In the last verses of chapter 25, Quran describes the key traits of true servants of Allah. The first trait is that servants of Allah are humble people. They walk upon earth with ease. They are peace makers. They don’t create troubles. <br />
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The second trait is when idiots, nuts, craziest and ignorant people use unbecoming language with servants of Allah, they don’t indulge in meaningless and purposeless debate with them. Since servants of Allah are peace loving, they don’t allow idiots to create chaotic scenes, they simply withdraw from such toxic debates and say “Peace” and move on gracefully.<br />
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The important point here is: Never pick a fight with idiots and nuts. They will out-beat you with their competence of foul language. In the corporate world, we face such characters often. Just ignore them, avoid them and maintain your grace. They will bring you to their level if you fought with them.<br />
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There is an old saying that never go into a pissing match with skunk. Skunk is an animal that urinates all the time. You can’t compete with skunk.<br />
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Lesson # 19 Leadership Qualities</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg10MiFFdWdEN0gKh3JOUSzaY9SW52j2Ome-UjAhEHrnPjB_HPOrDpXIaqDeP2j-hUB_vE_nl_APMkO6I7EYs3Lje4qKqdZXtN5ZRSpOtcfS6w0dvgZrRiYxc_v0SmC2UKmjoPShy_Xr-c/s1600/IMG-20160625-WA0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Leadership Qualities" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg10MiFFdWdEN0gKh3JOUSzaY9SW52j2Ome-UjAhEHrnPjB_HPOrDpXIaqDeP2j-hUB_vE_nl_APMkO6I7EYs3Lje4qKqdZXtN5ZRSpOtcfS6w0dvgZrRiYxc_v0SmC2UKmjoPShy_Xr-c/s400/IMG-20160625-WA0001.jpg" title="Leadership Qualities" width="400" /></a>Last verses of Chapter 25 of Quran, (Al-Furqan…the Criteria), clearly explain the traits and qualities of Ibaad-ur-Rahman (Servants of Allah, True Men of Allah). <br />
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Islam expects from its followers a role to play in life, a meaningful role, a constructive role. True Men of Allah aspire to lead the humanity. They look forward to opportunities where they can contribute a lot. In line with this aspiration, they pray to Allah to grant them the opportunity where they can lead the righteous and pious people. They want to jump out of comfort traps and aspire to live a life of challenges where they would be held accountable for results. True Men of Allah are not mediocre. They are the people who take responsibilities and initiatives.<br />
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If you remember the 8th lesson, Prophet Yusuf (A.S) requested the benign king to appoint him as in charge of treasury (12/55) because he knew he would set the financial house in order and he would bring merit and financial discipline. He could lead an easy life but that’s not what the True Men of Allah are made of.<br />
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Message for my corporate colleagues is simple. Develop leadership skills and ask for the opportunity to lead people. Don’t shy away or hesitate to ask for the leadership role.<br />
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Lesson # 20 Financial Discipline</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2nCdiWlGUyE64VxFX2S7cR_VC5z-7yVX-0QpnyafrecNs72xAckfOEfUhV2VztlqI88lJMfXsB8NAjLp1B2n6wkF7kHZODhq-xSy7ajKAVy1WcRrp1iDbvvhNqjoeZlcepRgLFCoKCOE/s1600/IMG-20160626-WA0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Financial Discipline" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2nCdiWlGUyE64VxFX2S7cR_VC5z-7yVX-0QpnyafrecNs72xAckfOEfUhV2VztlqI88lJMfXsB8NAjLp1B2n6wkF7kHZODhq-xSy7ajKAVy1WcRrp1iDbvvhNqjoeZlcepRgLFCoKCOE/s400/IMG-20160626-WA0002.jpg" title="Financial Discipline" width="400" /></a>My focus these days is on the last verses of chapter Furqan. These verses give us criteria (Furqan) of Ibaad-ur-Rahman, Servants of Allah, and True Men of Allah.<br />
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True Men of Allah are moderate in spending. They neither spend mindlessly nor sit on the wallet. They spend moderately where it is needed.<br />
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Reckless spending or living beyond the means is a passport to poverty. Using credit cards and loans to spend satanically on things that could be avoided leads to misery in the long term. Similarly, living a life of beggar when you have money in your wallet means thanklessness to Allah. True Men of Allah adopt the middle way.<br />
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The companies that recklessly spend money on luxuries, business class traveling and stay in luxury hotels by employees, foreign trips and excursions and maintaining fleet of limousines become history. Financial indiscipline is one the major causes of collapse of corporations. Do you remember the fall of BCCI? How it crumbled?<br />
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Similarly, companies that don’t spend on expansion, customer service, employee’s enrichment and welfare and all profits are gone into owners’ pockets also face extinction. They are unable to stay competitive.<br />
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Companies where financial prudence and due diligence is the rule remain in the market.<br />
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Lesson # 21 Anger Management</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnrL6PMoWV_rlpI5RDrnXx2P-tlWeHD1P-ZViwh3v44TeqMepnq7AvPgw0IrEaUxr9Sx2sbRi0ctaUSf6kWntake8XfCGfp34V2O3m1Pb4DQilOE5uloD0VXFfg9KeakUuEXyehdmHhS0/s1600/IMG-20160627-WA0005.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Anger Management" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnrL6PMoWV_rlpI5RDrnXx2P-tlWeHD1P-ZViwh3v44TeqMepnq7AvPgw0IrEaUxr9Sx2sbRi0ctaUSf6kWntake8XfCGfp34V2O3m1Pb4DQilOE5uloD0VXFfg9KeakUuEXyehdmHhS0/s400/IMG-20160627-WA0005.jpg" title="Anger Management" width="400" /></a>In chapter 3, verse 134, Quran describes the criteria of friendship with ALLAH. The verse explains that those who control their anger are friends of ALLAH and are close to HIM. Anger is a great disease. It kills relation and health. Islam lays great emphasis on controlling anger. Holy Prophet MUHAMMAD (S.A.W.W) is reported to have asked from his followers. ‘’Who is the wrestler?’’ companions said: ‘’one who defeats the opponent in area’’. Prophet MUHAMMAD (S.A.W.W) said, ‘’No, wrestler is one who controls his anger’’. Anger makes the people regret later on.<br />
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Speak when you are angry and you will make the best speech you even regret. Ambrose Bierce (American Journalist, Story Writer, Editorialist)<br />
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Lesson # 22 Corporate Politics</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM430k3sGJ3kbDzH_0AQmyeC6HzyvasNO-nrXGF6rCk7_pDztb8dG-nr5Bu2I5ajyFBSPtYkGCWuQ-XaGn8va9RskQlxM44fPfzhHGVxgQPGh3UjNqqEM42nqCBsugwCDn2-SpQvJndUg/s1600/IMG-20160628-WA0003.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Corporate Politics" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM430k3sGJ3kbDzH_0AQmyeC6HzyvasNO-nrXGF6rCk7_pDztb8dG-nr5Bu2I5ajyFBSPtYkGCWuQ-XaGn8va9RskQlxM44fPfzhHGVxgQPGh3UjNqqEM42nqCBsugwCDn2-SpQvJndUg/s400/IMG-20160628-WA0003.jpg" title="Corporate Politics" width="400" /></a>Creating misunderstandings, whispering, rumor-mongering and spreading disinformation to harm others is one of the dirtiest acts in the eyes of Allah. He advises the people to stay safe from whisperers of evil by seeking His protection and refuge. <br />
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Creating misunderstandings and leg pulling is a normal act of corporate politics. Many people face such satanic characters who create misunderstandings about their integrity and competence. Always pray for the refuge and protection of Allah from such people.<br />
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Lesson # 23 Protection from Jealous Colleagues</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLcOqN3nlDVjds58FMD2pyqe0AtiLVQhndfeTXNfxCnseKHrnigggY1CFP7uzsHJGWXmzUUql3BAS1HnJWICOu8mxnkU-JybyTlXNfhbcHcW-qKtw5t444VT-w3S-FjZ43P4GW5IJZLe4/s1600/IMG-20160629-WA0006.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Protection from Jealous Colleagues" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLcOqN3nlDVjds58FMD2pyqe0AtiLVQhndfeTXNfxCnseKHrnigggY1CFP7uzsHJGWXmzUUql3BAS1HnJWICOu8mxnkU-JybyTlXNfhbcHcW-qKtw5t444VT-w3S-FjZ43P4GW5IJZLe4/s400/IMG-20160629-WA0006.jpg" title="Protection from Jealous Colleagues" width="400" /></a>People who are competent and deliver results and take responsibilities and initiatives face the wroth of jealousy from their colleagues. The jealous people burn in their own hell and can cause harm to those who are productive and shining stars. If you feel, people are suffering from jealousy, seek immediately the refuge and protection of ALLAH.<br />
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Jealousies is a deadly disease that its carriers are the evil people and one must pray for ALLAH’s protection.<br />
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Lesson # 24 Promotion on Merit</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs8ZNHpHiDvb8ptF7U-x1HU0dt2FEJdfWbioSjvAWSJKgamycVkBCjpPSt8JVluTmjPQLnI-ZrZhWY60UZpRIDhOaTRVXi4N-bhtK6y0A7CwpkD4mQLdkBW4phEH6e0sr2rxEztoImNZU/s1600/IMG-20160630-WA0011.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Promotion on Merit" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs8ZNHpHiDvb8ptF7U-x1HU0dt2FEJdfWbioSjvAWSJKgamycVkBCjpPSt8JVluTmjPQLnI-ZrZhWY60UZpRIDhOaTRVXi4N-bhtK6y0A7CwpkD4mQLdkBW4phEH6e0sr2rxEztoImNZU/s400/IMG-20160630-WA0011.jpg" title="Promotion on Merit" width="400" /></a>Quran establishes a fundamental principle that people get what they strive for. The ranks in this life and in the hereafter are according to our deeds. ALLAH does not play favorites. You don’t get ranks because of mere relations with those who matter. You struggle for your position and ranks.<br />
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This lesson has great relevance in today’s corporate world. The appointments and promotion have got to be according to performance. The message is very clear. No room for favoritism and nepotism.<br />
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Lesson # 25 Social Courtesy</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVBVdHxVC-G9vYmQCIOZpDVpXa4Xl-5T8_bZBvpdVAEQoqaNQrlDCEsOj5_i6YEOPDxp-QA6FsLveQhh4MorSPVF0kDD-FDj_G6yP56vEICi-d03CEltJJlCBhOPstFiJK8tlUkztz9VU/s1600/IMG-20160701-WA0003.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Social Courtesy" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVBVdHxVC-G9vYmQCIOZpDVpXa4Xl-5T8_bZBvpdVAEQoqaNQrlDCEsOj5_i6YEOPDxp-QA6FsLveQhh4MorSPVF0kDD-FDj_G6yP56vEICi-d03CEltJJlCBhOPstFiJK8tlUkztz9VU/s400/IMG-20160701-WA0003.jpg" title="Social Courtesy" width="400" /></a>I verse 11, chapter 58, Quran gives us principles of assembling and meetings. First principle is when a meeting/assembling congregation is going on and someone else also comes in, make the room for him or her. Creating space for others is big virtue and ALLAH will reward by creating space for you.<br />
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I believe this is great principle in today’s corporate setting. In corporate as well as social gatherings, one must have large heartedness to accommodate others. What goes around comes around. You create space for others, ALLAH will accommodate you by creating space for you.<br />
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Lesson # 26 No Late Sittings</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIiaiekOblHhUVj1jabp8ffyo5AO3AwA4mnLk7DsB3Mg9hYvSzLY2oEoFUVOfVJKG1Ks7lW_gaPp1hqCBkDgypJMuOLlXrOm_YuJSVItH-nZU0jsjZghEPEDRc4AyvoV8n5dE0PT2nEkQ/s1600/IMG-20160702-WA0010.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="No Late Sittings" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIiaiekOblHhUVj1jabp8ffyo5AO3AwA4mnLk7DsB3Mg9hYvSzLY2oEoFUVOfVJKG1Ks7lW_gaPp1hqCBkDgypJMuOLlXrOm_YuJSVItH-nZU0jsjZghEPEDRc4AyvoV8n5dE0PT2nEkQ/s400/IMG-20160702-WA0010.jpg" title="No Late Sittings" width="400" /></a>In chapter 58, verse 11, Quran lays the principle of conducting meeting and assemblage and congregations. In the first part (lesson 25), it was stressed to create space for others and ALLAH will reward you by creating space for you.<br />
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In the second part, there is advice that when meeting is over, there is no need to prolong the sitting. Just sign it off. If the regular office timing is from 9 to 5 pm, why late sittings? Late sitting is a culture of some organizations and such organizations are not productive. Happiness Quotient of organizations known for late sitting is terribly low and turnover is always high.<br />
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Lesson # 27 Carrot and Stick</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiODbAaBz9NQG_PHKez-95FPKVvIA46VOMY8DSY92I3FuF4dRtNmYc2numrTkBkL9fgQytRMl6QPbVVaZNqmCmjOtycNykZkK2Q7zribnJeEpJQZtr4SXYQ4pk6eN9MY-3mjwrmdyB32cQ/s1600/IMG-20160703-WA0002.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Carrot and Stick" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiODbAaBz9NQG_PHKez-95FPKVvIA46VOMY8DSY92I3FuF4dRtNmYc2numrTkBkL9fgQytRMl6QPbVVaZNqmCmjOtycNykZkK2Q7zribnJeEpJQZtr4SXYQ4pk6eN9MY-3mjwrmdyB32cQ/s400/IMG-20160703-WA0002.jpg" title="Carrot and Stick" width="400" /></a>The business graduates learn in management books about motivating employees with carrot and stick. Either you give incentives to employees to motivate or you penalize then to see behavioral corrections in them. This is principle is not new. The management gurus derived it from divine wisdom.<br />
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Carrot and stick is the way of ALLAH to motivate people to bring and keep them off the right path. If they do the right things, they will deserve heaven wherein they will live eternal life. And if they swayed by their own desires, and are off the right track, their permanent abode will be hell.<br />
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There are only two stimuli behind every action of human beings. Either they seek pleasure (Heaven) or run away from pain (Hell). This concept has been explained in great detail by Anthony Robbins in his book Awaken the Giant Within.<br />
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Lesson # 28 Power of Association</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisLigpQh4r2BIyLh1RHe0O8gEwVqaSbtHOgtllRHD5ORR0crjEutwgIE8ti40X36vxrZqE5G5JyKzxKvkfx5X5w0QRmDsUnawZiSjHTubJSe-7PSzWo4RW0v_BBjzNDczW7pjPrsHecko/s1600/IMG-20160704-WA0006.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Power of Association" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisLigpQh4r2BIyLh1RHe0O8gEwVqaSbtHOgtllRHD5ORR0crjEutwgIE8ti40X36vxrZqE5G5JyKzxKvkfx5X5w0QRmDsUnawZiSjHTubJSe-7PSzWo4RW0v_BBjzNDczW7pjPrsHecko/s400/IMG-20160704-WA0006.jpg" title="Power of Association" width="400" /></a>A man is known by the company he keeps. A man is also know by the company he keeps away from. Association with the right kind of people determines our future and how far we can go in life.<br />
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In the very first chapter of Quran, ALLAH gives criteria of selecting and rejecting the people as friends and comrades in life. We are asked to pray to associate with those who are blessed and graced by ALLAH and disassociate from those who are losers, who have evoked wrath of ALLAH and are left behind. The association and friendship is purely objective. You make friends who are bestowed upon by ALLAH and shun away from all those who have defied the limits set by the highest authority of universe.<br />
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Late Jim Rohn, one of the most influential business philosophers and my all-time favorite guru says:</div>
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“One of the keys to success often overlooked is people with whom we’ve chosen to associate everyday often unconsciously and decisions, attitudes and actions of those with whom we spend the greatest amount of our time.<br />
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One of the crucial elements of exceptional life involves the careful analysis of how we’re affected by our associations of others. If you’ve to evaluate the major influences in our life, the person who you are becoming, this has to be high on the list the people you choose to allow into your life”. To read my separate blog on power of association, please click here.<br />
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In my workshops, I conduct an exercise that determines that we are an average of our 10 best friends. Our health (spiritual, mental, physical, financial, social, intellectual) is average of our 10 best friends. If you want to improve your health, choose friends consciously and objectively.<br />
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Lesson # 29 Communication Skills</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbxxwQ_4NMYlYoEy8QxFozF5rsT1ZIo2XzaQmXP60GweHlJUC8KfH4mcgP6J5Cw070FPWWhl2buYT6TXQCfEB413WWqdYmR0bNEzBGp1LnSGfvoGtHYkRg6DVQVestAKWbsArMhBkhcE/s1600/IMG-20160705-WA0001.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Communication Skills" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbxxwQ_4NMYlYoEy8QxFozF5rsT1ZIo2XzaQmXP60GweHlJUC8KfH4mcgP6J5Cw070FPWWhl2buYT6TXQCfEB413WWqdYmR0bNEzBGp1LnSGfvoGtHYkRg6DVQVestAKWbsArMhBkhcE/s400/IMG-20160705-WA0001.jpg" title="Communication Skills" width="400" /></a>Quran lays a great emphasis on building and nurturing social relations. One of the ways to nurture relations is to always speak nicely and gently and kindly. <br />
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Our relations within families as well as in organizations are determined by quality of our communications skills. What we say does not matter but how we say matters a lot. Harsh, sarcastic, cynical and unkind words systematically eat away the healthy relations. The wounds of unkind words never heal.<br />
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Next time when we speak in your meetings and draft your next memo or email, consciously choose words that are kinder, gentler and nicer and observe the results of divine advice. If you liked this lesson, please share and spread. Next lesson will be on Power of Thinking.<br />
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Lesson<b> #<span style="font-weight: normal;"></span></b> 30 Power of Thinking</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP8aMJbBMojxXykcQ0gpmom9czGklR6aWjoFv9C9mStOZC_Pwf99gJ2Jw4fulV-xIT2VqrCE0J38zwJPTnEZVerE7yAxbY6oovb4eNzi3fFvn0vHFU9v9OYQEsBQOXz6T2rG_glmUvS-c/s1600/IMG-20160706-WA0012.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Power of Thinking" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP8aMJbBMojxXykcQ0gpmom9czGklR6aWjoFv9C9mStOZC_Pwf99gJ2Jw4fulV-xIT2VqrCE0J38zwJPTnEZVerE7yAxbY6oovb4eNzi3fFvn0vHFU9v9OYQEsBQOXz6T2rG_glmUvS-c/s400/IMG-20160706-WA0012.jpg" title="Power of Thinking" width="400" /></a>ALLAH has enabled the human beings with the power to think. He has been given a free choice of selecting his thoughts. With this ability to think, man is also being guided about success and failure in this life and in the hereafter.<br />
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He will be successful whose thoughts are pure, clean and positive. His manifestation of positive results will be i proportion to positivity and purity of thoughts. And that man is a big failure who corrupted his thoughts with negativity. The impure and negative thinking will result misery. The choice lies with us.<br />
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<span style="color: #38761d;"><b>You may like: <a href="http://www.marketinginfo.org/2015/09/what-is-customer-service-culture.html" target="_blank">6 Steps to Create Better Customer Service Culture?</a></b></span><br />
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<b><span style="color: #38761d;">Got any questions? Or maybe, have something to add? Please leave a comment below and tell us what you're thinking. Cheers :)</span></b> </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8868366299919954959.post-46331766702323335432016-06-12T17:00:00.000+01:002016-06-13T05:44:02.529+01:00Business Strategy and Wolf pack<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB4FFSBDy2aMjMCDbyFD-fa8qWY7GxVr4WsCM22K6s9jM53hQ3Hn5JBdYuboD1TeIUk2mb7Qyy4gCMhLDv4tfJTs7z8l9Auv3zl6SKOvlZN1yIkGVBKNS2Ur6eFmAs0YAP5x-Ka3CM5PY/s1600/wolf+pack2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Business Strategy and Wolf pack" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB4FFSBDy2aMjMCDbyFD-fa8qWY7GxVr4WsCM22K6s9jM53hQ3Hn5JBdYuboD1TeIUk2mb7Qyy4gCMhLDv4tfJTs7z8l9Auv3zl6SKOvlZN1yIkGVBKNS2Ur6eFmAs0YAP5x-Ka3CM5PY/s1600/wolf+pack2.jpg" title="Business Strategy and Wolf pack" /></a>Wolf pack is the group of wolf that lives, eats, and feeds together like a family. Their traveling is an interesting phenomenon. They always travel in specific technique which called wolf pack strategy. They always walk in line. As shown in picture, three wolfs are on the face of line (showing in yellow circle). These three wolfs are older than remaining, setting the pace of whole group. With life experience, they direct the group where to walk, when to walk and stop. Simply there are the directors of wolf pack. After three members, next five are the strongest pillars of whole group (in the red box).<br />
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They are here for taking care of the whole group from front side. In the center, remaining members of the group, small, big, weak, and strong. At the end of the line, again 5 most strong members of the group, protecting group from the back side. Last one, alone, alpha wolf (blue arrow). It controls everything from the rear. That position can control the whole group, decide the direction to follow, anticipate the attacks from opponents. The pack follows the rhythm of the elders & the head of command that imposes the spirit of mutual help not leaving anyone behind.<br />
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<span style="text-align: justify;"><b>Wolf Pack Strategy</b></span></h3>
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Every business runs with a strategy or mix of different strategies. Start with market research, product development, employees’ management, sales and marketing activities, and business evaluation. A successful business needs perfect strategy or plan to run profitably. Wolf Pack strategy can be the best strategy for any business. How to implement wolf pack strategy in business? Read further article.</div>
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<span style="text-align: justify;"><b>What Business Need?</b></span></h3>
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Every business manages by a manager. Manager can be the owner of business or chief executive. A good manager can lead the business successfully. Role of manager in business is very important as every strategy, plan and activity must approved by him and he is the responsible of everything done in the business. It means, first thing business needs a good manager. Take a look at the picture; you can see blue arrow pointing towards the last member of wolf pack. He is deciding the direction. He is the manager of wolf pack. He is controlling everything efficiently. Chief executive needs a team of people (directors) to run business efficiently. Directors research, analyzed, make and implement strategies. You can see three wolfs in yellow circle. They got enough experience to run the whole business of wolf pack. They are leading from the front, making strategies and implementing successfully. They are true directors of wolf pack.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_uJA7esA-WBeKPN-iIag7V-OfpXrJGu4UDJI9xe-WMXRSZU3lEVg9efUdXC3KKSjJZ6T2fpMN4dHabyBj9aHGIeCA4A48AzF5A1rqV-4eH0OzmUVeObyIZBjMOhLz5Xj99BY_HxyR4w/s1600/Wolf+pack.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Business Strategy and Wolf pack" border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_uJA7esA-WBeKPN-iIag7V-OfpXrJGu4UDJI9xe-WMXRSZU3lEVg9efUdXC3KKSjJZ6T2fpMN4dHabyBj9aHGIeCA4A48AzF5A1rqV-4eH0OzmUVeObyIZBjMOhLz5Xj99BY_HxyR4w/s400/Wolf+pack.jpeg" title="Business Strategy and Wolf pack" width="400" /></a></div>
The five strongest participant of wolf pack are in red box. Just behind the directors, strongest members are taking care of the whole group from the front. Same like wolf pack, business also needs some strong, educated, efficient, experience and market oriented personals, either they can be sales executives, marketing executives or operational executives. These help business to compete in the market. They implement strategies effectively. They take care of whole business. Not everyone in the business team is strong, experienced and competitive. Some are newbie’s, some are master in one field and some are in other. It should be the goal of directors and <br />
chief executive to take care of all and bring everybody with them. Just like wolf pack, the remaining members of group are within the strongest sub groups. Follow the spirit of mutual help not leaving anyone behind. Management should work on week and average participants so that they can get success and achieve their own goals.<br />
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<span style="text-align: justify;"><b>Conclusion</b></span></h3>
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Considering the wolf pack strategy, a perfect business strategy, any business can step up forward and grows. Efficient chief executive or leader, with the help of experienced directors/managers and the experts can take business on the path of success. Follow basic rules. First only a leader can lead efficiently. Hire experienced employees to do best in the business. Take everyone with you. Motivate them and not let hem behind.<br />
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<b><i>Got any questions? Or maybe, have something to add? Please leave a comment below and tell us what you're thinking. Cheers :)</i></b></div>
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Unknownnoreply@blogger.com0