As we all know that digital marketing is now became essential part of any business. Effectively use of digital marketing tools is more important. Because local businesses have low budget and limited resources to operate so it is significant to investigate the low cost consuming ways to promote business. As per common opinion Google is global search giant. No doubt Google is a number one search engine but there are many extra services provided by Google those can help small businesses to operate better. Google is a good place to start your digital marketing campaign.
Increasingly use of internet among the consumers’ allows them to search products and take relevant decisions online. It is easy it can be done any time anywhere. Only this point allow marketer to step in to the digital word and Google make it much easy. Google's AdWords evangelist, Frederick Vallaeys told to BusinessNewsDaily that although use of internet is going up higher but still approximately 63 percent of businesses do not still have a website. This is a gap… I’m telling you, do it now.
Under discussed are the Google tools for local and small businesses that will help you step in your business going in the digital track.
Ad Words Express
Advertisement is essential component of promotional strategy for any business and requires proper strategy and resources. It takes too much time and need expert advertising agencies to do work for you. Google make it simple for you. Google needs little information about your business and develop your ad. Here you go, your business ad is online. Google makes sure that your ad is properly placed on relevant target market.
Google+ Your Business
Like Facebook, Google has its own version and as every search is made on Google, so Google prefer Google+ account to search your online visibility first. Create you Google+ account for your business and share your information, links, photos, and promotion to your target market. Google+ has a feature of live video call. Use this feature to get connected with potential customers.
Google Webmaster Tools
Google Search Console previously known as Google Webmaster Tools is the free application from Google for webmasters. It enables webmasters to check index status and optimize visibility of their websites. Through Google Search Console, webmasters can submit and check sitemap, check and set crawl rate, write and check robots.txt files, list of internal and external links, and many other SEO activities.
How to add blog/website to Google. (Google Webmaster Tools)
Google Analytics
A business cannot get enough response until proper assessment has not been made. Future trend forecasting is necessary now these days to remain first mover and get advantage. You must need to know that either your marketing efforts are not being wasted, or not? Google Analytics makes possible this type of assessment for your success. This is simple and anybody can use this feature to get relevant analytics. The free system allows you to know that who is watching and what is watching. You can decide your target audience through this service. Once you know who is coming to your website and what they're looking for, you can create more relevant data and highly targeted ads and brace your marketing initiatives.
Google Offers
Customers like deals and always keen focus to search. Google Offers is a service, ties your business with relevant target customers in your area who are looking for discounts.
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Google AdSense
Google adsense is an advertisement service run by Google. Like your ads run by Google, you can also receive ads by Google to post on your website. These ads will be relevant to your target audiences’ interest and in return, Google will pay you money. This is side business for you. Small-business owners can add custom search engines to their site and earn cash from ads on the search results pages.
Google Keyword Tool
Get top rank on Google search results, only thing you need is relevant data on your website. Google give priority to those links which have more relevant keywords. Google Keywords Tool is essential because it can help you to know that which keyword is most relevant to your business. Use that keyword and get noticed. Google prefer that keyword, which is searched by more people over internet. By using Google keyword tools, you can see which one is more searched. and use it.
Traffic Estimator
Estimating traffic is necessary for future forecasts. After using perfect keywords on your website,, you want to know how much your campaign will cost. Business owners will get a report on average estimated cost per click, total estimated clicks and total estimate costs for each keyword.
+1 Button
No one can ignore word of mouth, even marketers believe that word of mouth is best and cheapest mode of advertisement. +1 Button is service provided by Google to share information in social media service Google+. Put Google +1 button on your website so that customers can easily share their experience about your business and definitely you will be rewarded with more customers.
Google Mobile
Recent research has been showed that there is massive increase in use of internet on mobile devices has been found. How can businesses ignore this? Maintain your website in a way that easily explore on mobile. It is equally important that your website displays well on an array of mobile devices. A website “www.howtogomo.com” can help you a lot in this regard. This website shows you how your website looks on a mobile device. This website also suggest you some quick recommendations to create a better mobile-friendly experience.
Google Apps for Business
Definitely, communication is integral part of business. Communication between business and supplier and communication between business and customers are most important. Rapidly change in economic world, made communication difficult without support of technology. For this purpose, Google offers bundle of free online tools that are ready for your business, including email, a calendar and documents.
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Google is rapidly changing itself for its customers and bringing ease for new businesses. All these services are easy to use and help a lot. All you need to practice these services regularly and strategically.