In the last decade or so there has been a
considerable increase in digital marketing space with more and more
organizations adopting this route to promote their brands and products. The
internet along with the social media tools has revolutionized the concept of
marketing. Where the online platform has cashed on fast because it has no
geographical boundaries is cost effective and a great means of interacting with
audiences using innovative tools in the form of fresh content. Each and every
tool has the potential for attracting a large database of customers within a
short span of time.
What really has made matters easy is that there
are a number of metrics tools to evaluate the response figures. A prime example
of such a tool is Google Analytics where a periodic assessment of the online
traffic towards the website of the company is measured. In hindsight it helps
to determine whether a particular approach is working well or not. This coupled
by the fact that in terms of content creation along with distribution works out
to be reasonable in terms of cost. On the flip side the use of digital
marketing methods depends on the internet and technical know how of the
customers in using the web
Traditional Marketing
Coming to the domain of traditional marketing
they have a proven rate of success. Some of the common methods adopted in this
domain are newspapers, billboards and Television ads promoting a business or a
product. This marketing tool has a greater reach in the remote pockets as all
one needs is access to the newspaper or the television. It operates on the
philosophy that rather than reaching out to the customers, you bring the
products within the reach of the customer. One of the major disadvantages of
this method is the cost factor as one ends up paying a lot for a small space in
a newspaper or commercial slot on Television. However with the digital
marketing slowly and steadily creating a distinct identity for itself, this
form of marketing is on a path of rediscovering itself.
Which One is Better?
From the analysis done till now one would be in
a state of confusion as which marketing mechanism is likely to bring in more
sales for the business. Are you still in a state of confusion? Well the ideal
scenario would be to have a balanced approach between digital along with
traditional marketing for better results. An example in this regard would a
printed information would have links at the bottom which may contain a YouTube
link. In fact most organizations who are still stuck with traditional marketing
norms are finding it difficult to carve out a space in the digital sphere.
However if a knee jerk reaction in the form of replacing these methods and
incorporation online marketing tools may not prove to be all that successful as
these have been tried and tested along with positive results. So replacing something with another tool which
has brought in success will not be a sensible decision.
Got any questions? Or maybe, have something to add? Please leave a comment below and tell us what you're thinking. Cheers :)
Got any questions? Or maybe, have something to add? Please leave a comment below and tell us what you're thinking. Cheers :)